►
Description
Nathan Anderson, ScanTrust
In this short session, you can learn the benefits of implementing smart packaging at your business to enable product transparency and end-consumer engagement.
Our story started in Lausanne, Switzerland in 2013. The ScanTrust team is
experienced in brand protection, image processing, IoT, consulting & finance
and quickly earned trust of many globally renowned brands, mid-size
companies but also smaller enterprises or startups which are savvy to empower
their consumers. ScanTrust protects the brands and supports their global
growth & success. Our team is strategically positioned at 6 locations in Europe
& Asia to be able to react on any customers need or demand.
https://hgf18.sched.com/event/J0x7/digitise-your-physical-products-and-enable-supply-chain-traceability-with-scantrust-nathan-anderson-scantrust
----
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A
My
name
is
Oliver
Kay
I'm,
a
Key
Account
Manager
for
scan
trust.
We
are
a
company
founded
and
still
headquartered
in
Lausanne,
near
the
EPFL,
the
Technical
University
about
five
years
old.
We
have
offices
in
Shanghai,
Bangkok,
Singapore,
Kiev,
Amsterdam
Prague,
and
what
what
are
we
telling
you
a
little
bit?
You
know
very
quickly.
You
know
what
what
what's
our
our
purpose
of
being
in
business
and
then
I
gonna
give
you
a
quick
product
demo.
So
we
have
ten
minutes.
I
need
to
go
quickly
through
this,
so
you
slide
out.
A
Unfortunately,
my
clicker,
so
I
need
to
walk
back
and
for
a
little
bit
what
we
do.
We
are
in
the
product
or
packaging,
digital
digitalization
business.
So
what
we
do
is
we
basically
give
identities
to
each
single
package
so
on
a
unit
level.
So
imagine
100
thousand
coca-cola
cans,
hundred
thousand
coca-cola
cans
get
their
own
digital
identity
and
how
we're
going
to
do
this?
We're
gonna
use
a
QR
code,
which
is
a
nice
nice
device
202
as
a
data
carrier,
but
QR
code
is
very
easy
to
copy.
A
So
what
we
invented
is
basically
a
QR
code
that
you
cannot
copy
and
how
come
you?
How
are
we
going
to
do
this?
We
create
we
secure
graphic
as
a
small
little
file
digital
graphic.
We
put
this
in
the
middle
of
a
QR
code,
so
this
this
digital
file.
This
has
about
50,000
pixels
in
its
originality,
and
we
reduce
this
to
about
3
by
3
millimeters.
We
stick
it
in
the
middle
of
a
QR
code
and
then
it's
being
printed
or
applied
to
your
packaging.
A
So
a
packaging
partner
like
a
printer
or
label
producer
or
a
can
maker
can
print
the
QR
code
with
our
secure
graphic
on
it.
And
if
you
do
that,
the
first
time
you
have
a
loss
of
information
so
the
first
time
it's
printed.
It's
basically
has
not
as
much
information
anymore
as
the
original
digital
file.
Now
a
forger
comes
along
account
of
Vader
comes
along,
wants
to
copy
your
packaging,
and
he
makes
a
copy
of
your
current
package
and
guess
what
he
copies,
something
that's
already
imperfect.
He
copies
something
that
is
not.
A
That
has
a
flaw
already,
because
once
you
print
the
first
time,
you
have
a
loss
of
information,
so
he
takes
your
you
take
something
imperfect
puts
it
on
his
packaging
and
prints
it
again
and
then
that
second
print
has
yet
another
loss
of
information
and
next
time,
if
you
have
it
in
your
hands
and
you
use
you
scan
it
with
our
app.
We
can
detect
that
this
and
that
this
actually
is
not
the
original.
That's
basically
the
principle
behind
what
we
do
and,
of
course,
the
QR
code.
It
starts
the
journey.
A
We
can
attach
all
sorts
of
data
to
a
QR
code,
a
unique
web
as
a
web
address,
and
we
can
send
this
this
product
and
its
journey
throughout
the
supply
chain
and
each
event
we
can
put
on
up
on
a
blockchain.
If
you
want
to
do
so
here,
there's
a
coffee
case
that
we
have
actually
implemented
these
guys
here.
Where
I
show
you
quickly
what
what
this
is
all
about
again,
the
different
labels.
We
have
apps
that
come
along
with
it.
You
know,
like
a
consumer
app
and
an
enterprise
app
for
four
companies.
A
We
have
a
portal
where
you
can
manage
your
products
and
the
whereabouts
of
your
products.
Of
course,
we
have
a
very
rich
data
collection
engine,
so
each
scan
is
basically
a
data
collection
point
where
we
can
get
you
a
lot
of
rich
data,
so
marketing's
marketeer
stream.
It's
it's
an
online
on
with
real-time
data
collection.
So
we
can
get
you
a
lot
of
information
who
is
scanning
it?
We
can
show
you
the
product
journey.
A
We
can
send
you
and
demographics,
and
so
on
and
so
forth,
right
and,
of
course,
there's
a
reason
why
we
want
to
do
this
because
we
want
to
give
power
to
the
consumer.
The
consumer
wants
to
wants
to
know
where
this
is
product
from
what
is
what's
inside.
If
it's
authentic.
This
is
really
a
product.
This
is
the
fake
product,
I
used
to
live
in
China
and
it's
a
daily
part
of
daily
life.
A
You
just
buy
fake
products
right
and,
if
you
want
or
not-
and
it's
really
hard
to
know
if
it's
a
real
one
or
not-
and
we
have
again
a
system
that
that
you
can
scale
so
power
to
the
user,
blahblah
blockchain,
where
the
SIS
confirming
the
magic
does
right.
Yes,
we
sprinkle
that
on
it
as
well,
I
told
you
we
need
to
do
digitalization.
First,
four,
simple
steps
put
the
sticker
on
it
track
and
trace,
engage
it
and
then
get
some.
It
get
results
from
it.
A
Some
of
our
customers,
some
of
our
partners
growing
daily
and
what
I
really
want
to
show.
You
is
what
we
did
for
this
little
Coffee
Company.
They
came
to
us
and
said:
hey
we
really
cool
company.
We
want
to
do
something
different.
We
want
to.
We
know
exactly
where
we
buy
the
coffee,
but
we
gonna
get
our
our
customers,
don't
trust
the
fair
trade
label
anymore
and
we
don't
want
to
pay
a
fair
trade,
a
big
amount.
A
B
To
show
detail
about
how
the
product
was
made
and
how
it
was
shipped,
the
third
element
is
the
online
portal.
This
is
a
dashboard
and
Control
Center
for
brands
to
view
and
manage
their
data
in
real
time.
Brand
owners
can
use
the
portal
from
a
high
level
to
monitor
activity
or
they
can
dive
deeper
to
see
the
journey
of
individual
units
as
they
pass
through
the
supply
chain.
Scan
trust,
alerting
function
will
send
notifications
immediately
as
soon
as
a
counterfeit
scan
is
detected.
B
This
allows
brands
to
take
action
well
before
the
problem
gets
out
of
hand
each
and
every
scan
is
analyzed
and
provides
an
opportunity
to
gather
consumer
data,
scan
trust.
Business
intelligence
reporting
provides
robust
data
that
allows
a
brand's
marketing
team
to
make
informed
decisions
for
targeting
their
customers
or
gain
visibility
into
movement
of
goods
in
their
supply
chain.
The
scan
Trez
solution
helps
brands
digitize
their
products,
provide
transparency
and
empower
stakeholders
within
the
supply
chain
and
gain
a
deeper
knowledge
and
understanding
of
their
consumers.
Please
contact
us.
A
Enough
of
commerce.
So
again,
basically
we
start
with
a
simple
label,
and
this
label
is
printed
by
a
trusted
printer
partner
and
they
really
just
stick
a
label
on
it
and
they
also
know
where
the
product
is
sourced.
So
what
the
consumers
does?
It's,
it's
basically
scanning
the
label.
He
gets
it
on
his
phone.
We
can
show
the
ingrediences.
A
We
can
show
some
some
propaganda.
You
can.
You
can
totally
customize
this
with
with
very
simple
steps
and
most
important
while
you
guys
are
here
at
this
conference-
is
this
track
and
trace
based
on
the
information
on
a
blockchain?
So
what
we
do
here,
it's
the
harvest
is
done
and
we
can
actually
show
when
the
harvest
was
was
was
done.
We
can
show
what
kind
of
certification
this
cooperative
or
this
farmer
had
who
certified
them.
A
Then
we
can
show
where,
when
this
bag
of
beans
was
shipped
when
it
was
ended
up
at
the
roaster,
when
it
was
blended
with
another
with
folks
about
this,
coffee
is
made
from
two
different
kind
of
beans,
one
from
Peru,
the
other
one
from
China,
and
so
we
have
a
web
interface
with
a
user
logon
where
you
trusted
I
stakeholders
can
put
in
that
digital
information,
such
as
shipping
information,
roasting
information,
lending,
cetera
cetera
until
it
actually
is
in
your
hands.
That's
in
a
nutshell:
what
what
we,
what
we
do
very
very
quickly!
A
There
is
one
more
initiative
that
we
started
called
the
good
chain:
it's
basically
a
platform,
that's
a
nonprofit
platform
where
a
technology
provider,
but
it's
actually
meant
that
the
journey
starts
when
you
have
a
consumer
that
it's
engaged.
This,
for
example,
wants
to
do
something
for
Fairtrade
right.
So
now,
I
can
start
a
dialogue
and
said
hey.
It
was
great.
You
know,
by
the
way.
Do
you
wanna
know
where
this
coffee
comes
from?
A
Is
spy
buddy
from
Jose
in
Peru
and
Jose
needs
a
new
wheel
barrel
and
guess
what
just
by
scanning
this
this
this
package?
You
got
20
impact
points.
Do
you
want
to
give
this
guy
your
impact
points,
because
he
needs
a
thousand
for
a
new
wheel
barrow,
so
you
can
gift
it
to
him
directly
and
eventually,
Jose
gets
a
thousand
points.
He
can
convert
it
back
to
$100,
so
you
can
buy
a
new
wheel
barrel.
A
You
can
upload
a
picture
of
the
new
wheel
barrel
with
his
son
and
you
get
a
feedback
loop
on
an
SMS
or
a
message
that
your
20
points
or
200
points
did
actually
something
good
directly
to
this
guy
in
Peru.
That's
in
a
nutshell:
what
good
chain
is
all
about.
We
invite
right,
you
all
to
come
and
learn
more
about
it
or
participate.
It's
an
open
platform.
We
want
this
to
be
where
air
all
the
products
do
something
good
in
the
world
social
impact.
You
know
very
easily
done
so
questions
very
quickly.
A
A
A
Don't
have
to
coat
it,
the
code
will
be
applied
later
on
when
it's
packaged
right
when,
after
the
rosetree
it
gets
the
code
but
the
secure
supply
chain
you
have
to.
Of
course
you
have
to
make
sure,
as
as
a
manufacturer
that,
what's
coming
through
your
supply
chain,
is
what's
going
into
this
bag
right.
So
we
have
an
interface
where
the
people
can
digitize
their
information,
such
as
shipping
information,
harvesting
information.
You
know
so
certifications.
All
this.
We
have.