►
Description
The first of its kind, please join us for this three-part webinar series with Hyperledger member, ConsenSys. The series is focused on educating attendees on various use cases of Ethereum Mainnet and Hyperledger Besu. The series will go into detail on public mainnet deployments, and interoperability and security challenges to keep in mind. It will also cover DeFi and NFTs as well as recent technical developments.
Session 3: NFTs / Layer 2
Title: NFTs: A new Milestone to be achieved for Blockchain adoption?
Date : November 16- Time zone: 8amPST/11amEST/5pmCEST
Speaker:
•Johnna Powell, Global Co-Head, ConsenSys’ NFT BU
Description:
As Joe Lubin recently shared in CoinTelegraph “NFTs are enabling artists and content owners to recognize that their intellectual property can have different rights and different rates if they wish. These can then be monetized and sold to different people in really flexible and programmatic ways. It’s really about the artist not having to sell their soul to make a living, which is really exciting from the enterprise perspective.” Join us for a specific NFTs session to be up to date on the most recent technical developments and how artists, brands, gaming representatives and communities are taking over blockchain technology and the metaverse. We will also go through the scalability solutions and the L2 protocols in the ecosystem.
-----
In the “Hyperledger In-depth: An hour with… .” series, Hyperledger members share learnings from their projects and try to answer all the hard questions about the pains of working with DLTs. It is not yet another webinar: participants will be encouraged to take part, come with prepared questions and voice opinions. Expect live demos and tutorials, stories from the battle field and hopefully some heated discussions. Let's get out of the zoom fatigue and engage to share experiences and build a stronger community.
----
Hyperledger – Open Source Blockchain Technologies
Hyperledger is an open source community focused on developing a suite of stable frameworks, tools and libraries for enterprise-grade blockchain deployments.
It serves as a neutral home for various distributed ledger frameworks including Hyperledger Besu, Fabric, Sawtooth, Indy, as well as tools like Hyperledger Avalon, Cactus and libraries like Hyperledger Aries, Ursa. Learn more about Hyperledger projects: https://www.hyperledger.org/use
Case Studies: https://www.hyperledger.org/learn/case-studies
Training & Certification: https://www.hyperledger.org/learn/training
Tutorials: https://www.hyperledger.org/use/tutorials
Webinars: https://www.hyperledger.org/learn/webinars
Events: https://www.hyperledger.org/events
Vendor Directory: https://www.hyperledger.org/use/vendor-directory
Subscribe to the Hyperledger Newsletter: https://www.hyperledger.org/newsletter
Follow-us on Twitter @Hyperledger
Learn about Hyperledger Membership: https://www.hyperledger.org/about/join
#Hyperledger #HyperledgerMember #Ethereum
B
B
This
is
session
three
of
a
three
session
educational
webinar
series
that
we've
done
around
hyperledger
and
ethereum,
which
we
titled,
who
put
peanut
butter
in
my
jelly,
and
I'm
very
excited
today
to
welcome
janna
powell,
who
is
the
global
co-head
of
consensus's
nft
business
unit,
and
we
are
looking
forward
to
the
session
today.
So
once
again
welcome
everyone.
Please
say
hello
via
the
chat.
B
Let
us
know
where
you're
zooming
in
from,
and
we
look
forward
to
your
participation
in
this
session
today
as
a
reminder
to
everyone
in
the
community
all
are
welcomed
here
in
the
hyperledger
community.
We
are
committed
to
creating
a
safe
and
welcoming
community
for
all.
So
please
make
sure
that
you're
respectful
when
you
have
questions
and
answers,
and
we
look
forward
to
your
participation,
a
couple
of
housekeeping
items
that
I
want
to
make
sure
everyone
is
aware
of
that.
B
If
you're
watching
the
webinar
or
participating
in
the
webinar
live
today,
is
that
all
hyperledger
events
webinars
etc
are
under
our
anti
trust
policy?
So
please
make
sure
you
understand
that
by
participating,
you're
participating,
potentially
with
industry
competitors
and
it's
our
intention
to
conduct
all
activities
in
accordance
with
the
applicable
antitrust
and
competition
laws.
If
you
have
any
questions,
please
feel
free
to
direct
message
me
on
the
chat.
As
a
reminder,
the
session
is
not
only
being
live,
streamed
so
say
hello
to
the
world.
B
We
are
also
recording
the
session
and
the
session
will
be
available
in
our
webinar
library.
So
if
you
want
to
share
it
with
others,
after
the
fact
please
do
so
and
last
but
not
least,
we
will
also
publish
the
slides
that
janna
will
be
using
as
part
of
her
presentation
and
if
you
have
any
questions,
we'll
have
a
way
for
for
you
to
reach
out.
This
is
an
interactive
webinar.
We
will
be
doing
a
presentation
and
opening
up
for
questions
and
answers.
B
B
A
voice
action
at
the
appropriate
time.
You
can
also
use
the
question
and
answers
tab
under
the
q,
a
that
you're
able
to
do
that
and
ask
your
questions
and
last
but
not
least,
please
feel
free
to
add
comments
or
questions
in
the
chat
and
we'll
be
monitoring
that
as
well
as
a
reminder,
the
hyperledger
foundation
is
a
collaborative
and
open
source
community
that
we
are
focused
on
enterprise,
blockchain
and
makeup
of
hundreds
of
hyperledger
members,
as
well
as
thousands
and
thousands
of
community
members
worldwide.
B
So
we
look
forward
to
the
session
and
for
your
future
engagement
with
the
hyperledger
foundation.
We
are
a
foundation
of
multiple
projects.
We
now
have
18
projects
with
the
last
one
on
the
corner
there
yet
to
be
named.
The
blockchain
automation
framework
was
approved
by
the
technical
steering
committee
last
week
and
you
can
see
the
different
types
of
dlts
tools
and
libraries
that
we
have
available
on
our
website
that
you
can
use
as
well.
B
Today's
session
we
will
be
covering
once
again
ethereum
ecosystem,
specifically
to
nfts,
but
we
do
have
an
ethereum
client
which
is
hyper
ledger
bay.
Zoo,
I
mean
I'll
talk
a
little
bit
at
the
end
at
the
end.
For
that
just
a
quick
question,
a
quick
history.
Why
ethereum
and
hyperledger
many
people
don't
understand
the
history
that
we've
had
with
the
ethereum
ecosystem
since
2016
hyperledger
and
ethereum
through
consensus
first
as
a
member
of
the
hyperledger
foundation
and
then
through
different
types
of
projects.
B
For
example,
when
borough
was
admitted
to
the
hyperledger
foundation
with
an
ethereum
virtual
machine
that
then
was
adopted
through
fabric
and
sawtooth
in
2018
we
hyperledger
and
the
ethereum
enterprise
alliance
joined
forces.
We
joined
the
eea
and
they
joined
us
and
we've
been
since
then
working
collaborative
with
that
ecosystem,
as
well
from
an
enterprise
ethereum
perspective.
B
We
hyper
ledger
bay
zoo,
which
was
a
a
project
that
was
brought
in
by
consensus,
which
was
called
pegasus,
was
accepted
as
a
dlt
project
within
hyperledger.
So
we're
very
excited
about
that.
Since
2019
we've
been
building
an
open
source
community,
around
bay,
zoo
and
now
bay
zoo
is
adopted
in
many
use
cases
around
the
world.
So
we'll
learn
a
little
bit
about
that
today.
B
So
once
again,
today's
session
is
focused
on
nfts
in
layer
two
and
I
want
to
introduce
jana
powell,
who
was
once
the
global
head
of
consent.
Co-Head
of
consensus,
nft
view
business
unit
donna
pleasure
to
meet
you.
I'm
gonna
go
ahead
and
stop
sharing,
maybe
just
start
a
little
introduction
and
we
can
get
going
and
welcome
everyone.
A
Yes,
looks
great
yep,
wonderful,
I'll,
go
to
full
screen
mode,
all
right
just
by
thank
you
very
much,
danielle
daniella
for
the
introduction,
so
my
name
is
johnna
powell.
I've
been
a
consensus
for
three
years
now
in
new
york,
worked
on
a
number
of
different
blockchain
initiatives
over
over
the
past
three
years
serving
fortune
100
clients
on
various
parts
of
their
blockchain
journey.
A
All
the
way
from
ideation
through
to
product
build,
have
most
recently
worked
with
the
top
10
banks
on
a
securities
issuance
and
life
cycle
management
platform,
also,
a
global
alliance
of
four
banks
with
whom
we
launched
a
carbon
credits
trading
platform
that
deals
with
the
issuance
trading
and
data
management
of
carbon
credits
more
relevant
to
this
talk
together
with
palm,
we
just
recently
launched
a
really
popular
nft
project
in
partnership
with
them
henny
and
damian
hurst
called
the
currency.
You
can
read
about
that
at
henny.com.
A
So,
let's
just
start,
first
and
foremost
with
you
know
the
overall
market
in
the
landscape,
so
nfts,
it's
it's
something
I
just
love
talking
about
it.
It's
something
I
love
doing,
because
they
have
this
transformational
power
in
that
when
we
think
back
to
how
we
used
to
collect
in
the
era
before
the
internet.
You
know
we
collected
all
these
physical
things
that
were
really
meaningful
to
us
and
we
would
share
them
with
our
friends
and
family.
Maybe
we
would
trade
them.
You
know
that
it
brings
back
that
whole
notion
of
collecting
brings
back.
A
A
Bringing
about
this
new
medium,
that's
bridging
all
of
these
gaps
between
traditional
and
new
worlds,
the
physical
and
the
digital,
mainstream
and
crypto,
and
I
think
the
reason
for
that
is
that
everyone
can
resonate
to
collectibles
in
a
certain
niche
that
they
really
care
about.
So
this
is
beginning
to
attract
mainstream
audiences
into
the
crypto
and
digital
world,
and
that's
how
we
see
it
at
consensus
is
nfts
are
really
the
tip
of
the
spear
here:
they're
flexible,
they're,
creative.
They
can
create
this
perennial
connection
between
a
collector
and
a
creator.
A
They
can
foster
new
community
and
we've
seen
that
over
and
over
and
over
again
with
nfts,
and
so
given
that
nfts
are
bringing
this
old
world
into
the
new
world.
We
want
to
also
ensure
that
we're
environmentally
conscious
and
that's
where
l2s
come
into
play
with
layer,
2
technologies,
ethereum,
side
chains
as
well,
they're,
empowering
and
enabling
green
futures,
which
is
critically
important
to
so
many
clients
that
we
speak
with
so
they're,
environmentally
and
financially
sustainable.
They
have
a
near
zero
carbon
footprint
and
also
very
very
inexpensive
transactions.
A
So
that's
kind
of
you
know
the
way
the
world
is
moving
and
nfts
have
really
created
this
new
paradigm
for
ownership
and
there's
everyone
who's
gotten
down
the
nft
rabbit
hole
has
some
point
where
that
really
clicks.
Like
I
really
want
to
own
that
piece
of
art.
I
really
want
to
own
that
piece
of
music.
I
want
to
feel
as
though
I
own
it
and
for
those
for
those
that
it
is
clicked
for.
You
know,
they're
extremely
bullish.
A
Major
investors
are
bullish,
brands,
artists
and
celebrities
just
continue
creating
and
sales
continue
to
increase,
and
so,
while
we've
seen
cycles
of
nft
popularity
in
both
the
positive
and
the
negative
direction,
there's
just
so
many
indicators
that,
within
the
market,
data
that
point
to
continued
growth
and,
needless
to
say,
there's
a
world
of
opportunity.
So
the
opportunities
for
these
nft
use
cases
are
just
limitless.
We're
seeing
opportunities
in
art
and
generative,
art
and
music
and
brand
engagement.
Gaming
fan
engagement
and
one
in
particular.
A
I
want
to
spend
a
little
bit
of
time
on.
Is
this
popular
occult
crypto
collectibles
area,
where
you
know
it's
so
reflective
of
our
digital
era?
It
represents
something
like
a
club
or
fraternity
and
one
area
virally
popular
crypto,
nft
collectible
projects
are
the
crypto
punks
a
lot
of
people
on
the
call
probably
are
familiar
with
that
there
are
10
000,
uniquely
generated
characters.
A
A
There
are
so
many
others
I'll
get
into
a
couple
of
others
in
the
next
few
pages,
but
that
includes
the
board
api
club,
cool
cats,
sup
ducks
and
a
lot
of
these
you
know,
sort
of
crypto
web
3,
very
specifically
crypto
native
collections,
but
they're
crypto
native
collections
and
now
brands
are
really
excited
to
you
know
start
becoming
a
part
of,
and
so
you
know
people
use
these
avatars
as
their
twitter
profile
pictures.
They
use
them
to
feel.
A
Like
part
of
a
club
and
members
of
this
club,
you
know
continue
to
support
each
other.
They
follow
each
other.
It
it
sort
of
brings
about
this
feeling
of
exclusivity
and
there's
going
to
be
loads
of
opportunities
in
the
future
around
attaching
avatars
to
your
identity
on
the
blockchain
and
the
metaverse,
and
the
reason
I
think
this
is
so
powerful
is
for
those
of
you
who
might
remember
how
facebook
started
it.
A
So
it's
a
super
interesting
kind
of
niche
within
all
of
the
nft
offerings.
Other
use
cases
include
fan
engagement,
we
all
know
nba
top
shots
is
super
popular.
There,
they've
garnered
almost
a
billion
dollars
in
sales
to
their
video
nfts
digital
artwork,
the
digital
artist
people
secured
69
million
dollars
at
his
first
christie's
auction
and
just
most
recently
29
million
dollars
with
his
human
one
project.
A
A
So
let
me
do
a
double
click
on
just
a
couple
of
really
interesting
examples:
the
board
api
club.
So
this
is
a
deep
dive
on
an
example
of
an
avatar
profile,
pic
collection.
So
the
board
api
club
is
arguably
you
know
one
of
the
most
popular
of
these
10
000
avatar
collections
and
they're.
You
know
one
of
10
000,
unique
jpegs.
It
just
sits
on
your
metamask
wallet,
doubles
as
a
yacht
club
membership
card.
A
They
have
exclusive
merchandise,
they
have
in
real
real
life.
Events
like
a
yacht
party
and
eight
fest,
and
you
know,
access
to
exclusive
games.
So
there's
just
so
much
that
you
can
do,
and
they
literally
built
this
community
from
scratch.
So,
there's
a
lot
to
learn
about
these
types
of
projects
when
you
apply
it
to
a
brand
or
when
you
apply
it
to
an
ip
holder
that
that
is
leverageable.
A
The
next
example
is
art
blocks.
So
this
is
generative
art.
It's
a
it's.
A
deep
dive
on
an
example
in
in
a
project
called
art
blocks
and
what
is
generative
art,
it's
basically
developed
through
creative
coding,
and
so
essentially,
the
code
creates
a
original
digital
artwork
pieces
on
the
blockchain
via
an
algorithm,
and
when
you
mint
a
piece
from
a
collection,
the
transaction
basically
creates
this
unique
character,
string
that
interacts
with
the
artist's
code
and
it
generates
your
art
piece.
A
Another
example
is
oiler
beats,
so
this
was
done
by
trium
the
company,
the
phenomenal
company
that
we
just
acquired
into
consensus,
which
I
now
co-lead
with
tyler
mulvey
hill
and
so
euler
beats.
What
is
it?
Euler
beats
genesis
and
enigma
nfts
or
algorithmically
generated
music
tracks
and
artwork.
So
it's
a
collection
of
27
audio,
visual
nfts.
A
Each
piece
is
made
up
of
this
unique
digital
artwork.
That's
that's
printed
onto
a
spinning,
vinyl
record
that
plays
a
piece
of
music
and
that
consists
of
one
original
lp
and
120
prints
and
the
original
owners
what's
really
interesting
about
this,
is
they
have
experimented
with
rights
and
royalties?
So
original
holders
will
actually
receive
eight
percent
of
the
print
price
on
each
price
sold
of
the
original
token
that
they
own
so
really
exciting
experiment
it
was.
It
was
hugely
successful.
A
The
next
generation
of
this
is
oiler,
beads,
futura
and
future
is
basically
the
third
euler
beats
nft
drop
and
actually
the
public
sale
goes
on
tomorrow.
So
please,
for
all
of
you.
Listening
go
on
eulerbeats.com
and
check
it
out.
The
artwork
is
just
incredible:
it's
generative,
artwork,
generative,
music.
The
shape
is
inspired
by
the
geometric
form
of
a
mobius
strip
and
buyers
can
purchase
mix
passes
currently
during
the
public
sale
starting
tomorrow.
A
There's
four
4040
of
them
and
each
can
be
redeemed
for
two
mixed
nfts
and
the
mixed
nfts
are
randomly
generated.
It's
an
nft
collection
of
musical
building
blocks.
They
result
in
a
unique
song
from
potentially
millions
of
possible
combinations,
and
these
mixes
will
lend
themselves
to
be
remixed
and
contracts
will
allow
royalties
to
flow
back
to
the
designated
creators,
so
really
really
exciting
stuff,
and
this
is
kind
of
the
concept
car
release
for
the
new
oiler
beats
initiative,
eb
artist,
so
please
please
check
it
out
at
eulerbeats.com.
A
So
that's
just
a
couple
of
double-click.
You
know
deep
dives
around
what's
going
on
in
the
market,
the
market,
which
is
now
a
10
billion
dollar
market,
and
I
just
think
it's
incredible
that
it
is
a
10
billion
dollar
market.
Now,
when
just
a
few
months
ago,
this
was
a
three
billion
dollar
market,
so
the
momentum
is
intense.
A
It
shows
no
signs
of
stopping
and
looking
at
the
data
down
below
in
the
left-hand
corner
of
the
page,
you
can
actually
see
that
there
are
various
niches
that
show
strong
momentum
depending
on
whatever
the
season
is
of
of
preference.
So,
for
example,
you
can
see
that
volumes
of
sports
were
kind
of
dominating
in
the
first
wave
of
nft
popularity
and
then
during
the
second
wave,
collectibles
and
gaming
were
dominating
collectible
avatars
like
the
crypto,
punks,
and
also
games
like
axi
infinity.
A
So
how
does
the
market
data
break
down?
The
nft
market
is
basically
distributed
across
four
areas.
If
we
look
at
data
over
time,
it's
it's
really
distributed
across
collectibles,
art,
sports
and
gaming.
And
those
are
you
know
the
the
predominant
areas
and
obviously
you
can,
you
know
double
click
and
see
what's
actually
driving
each
of
them.
But
but
that's
that's
essentially
the
four
markets
that
are
driving
driving
the
overall
growth
and,
as
I
mentioned,
there's
seasons
to
it.
A
So
something
to
keep
in
mind
is
there
are
good
ways
to
execute
an
nft
project
and
bad
ways
to
execute
an
nft
market.
So
you
know
within
this
10
billion
dollar
market
you
can
either
you
know
come
across
as
a
flash
in
the
pan
or
a
revenue
grab,
or
you
know
you
can
choose
to
make
something
very,
very
meaningful
for
your
community.
So
an
nft
launch
should
absolutely
not
be
seen
as
a
revenue
grab.
It
should
be
seen.
A
So
certainly,
if
you're,
you
know
a
celebrity
or
a
brand
or
an
athlete,
you
should
resist
the
urge
to
just
you
know,
launch
an
nft
with
an
extremely
expensive
price
tag,
just
because
you
want
to
make
quick
revenue
because
you'll
be
left
with
resent
resentful
community.
You
know
who
will
feel
as
though
they've
overpaid,
so
instead
really,
you
know
you
should
think
about
it
like
this.
A
Nfts
are
a
new
format
of
collectible
for
really
engaging
immersive
experiences
and
they
can
enable
meaningful
and
lasting
connections
between
brands
and
customers,
artists
and
fans,
and
they
can
generate
perennial
value
for
their
holders
and
value
and
content
are
essentially
one
in
the
same,
and
they
can
also
empower
never-ending
stories.
So,
there's
a
lot
of
keys
that
can
be
unlocked
around
brand
engagement.
A
A
But
you
know
what
they
didn't
do
was
they
didn't
provide
any
kind
of
utility
or
purpose
behind
the
nfts?
They
didn't
attach
them
to
a
feeling
of
exclusivity
or
experiences,
and
they
didn't
create
a
meaningful
experience
that
was
unique
or
meaningful
for
the
consumers,
so
it
sort
of
fell
flat
and
by
contact.
By
contrast,
a
successful
nft
example
is:
is
this
one
with
partners,
stella
artois,
the
james
beard,
foundation
and
christie's,
and
it
really
amplified
the
human
experience
so
and
the
connection
also
between
the
holder
and
the
creator?
A
So
this
nft
project,
you
know,
brought
about
all
of
the
bells
and
whistles
it
provided
a
purpose
for
the
community
donating
to
a
charitable
cause
provided
utility
and
experience
a
unique
experience
that
customers
would
value,
and
so
all
of
these
elements
yielded
meaning
for
the
purchaser
and
another
example
of
a
great
nft
project.
Was
the
damian
hurst
the
currency
project.
This
was
executed
by
consensus
in
partnership
with
palm
and
henny.
A
We
all
collaborated
on
this
together
and
henny
led
the
effort,
and
essentially
it
was
ten
thousand
original
works
of
art
on
paper
five
years
in
the
making,
and
it
was
an
experiment
in
art
as
currency
and
essentially
it
forced
the
user
to
choose
between
the
digital
and
the
physical
world.
So
if
the
user
chooses
to
keep
their
digital
nft,
their
physical
art
that
is
attached
to
that,
nft
will
be
burned
next
year.
By
contrast,
if
they
choose
to
keep
the
physical,
then
their
nft
will
be
burned.
So
this
is.
A
These
are
really
interesting.
Experience
experiments
that
you
can
do
to
assess
how
people
actually
value
nfts.
So
this
one
you
know
was
very
successful-
was
built
on
the
palm
block
chain
network
and
that
is
supported
by
hyper
hyperledger
basu.
It
was
environmentally
and
fiscally
sustainable
near
zero
percent
carbon
footprint
and
it
was
extraordinarily
successful,
really
really
interesting
and
engaging
project.
A
So
you
know
what
is
a
vision
for
moving
toward
utility,
and
you
know
this
virtuous
cycle
of
engagement.
We
see
this
expansive
opportunity
for
athletes
for
content
creators
and
brands
to
leverage
the
technology
in
order
to
move
toward
a
virtuous
cycle
of
loyalty
and
customer
engagement,
exciting
and
attracting
customers
through
new
experiences,
immersing
customers
in
a
community
of
people
who
share
the
same
interest
and
engaging
customers
with
interesting
benefits
that
reward
their
their
engagement
and
participation
and
ultimately
growing
the
fan
base
by
evangelizing
loyal
fans.
A
And
so
you
know
what
what
can
you
do?
You
can
make
this
into.
You
know
a
road
map,
and
so
this
is
just
meant
to
be
a
super
high
level
roadmap,
where
you
think,
through
you
know,
different
aspects
of
a
project
you
might
want
to
have
a
narrative
and
a
purpose
around
creating
a
delightful
experience
for
your
fans
and
if
we
were
to
just
take
an
example
of
fan
engagement,
a
vip
sports
nft
could
be
creative
created
where
you
are
just
starting
with
exciting
opportunities.
A
A
Users
could
hold
the
nft
for
future
rewards
or
inclusion
and
admission
to
future
games,
and
you
would
then
immerse
the
fans
in
a
community
experience
by
creating
meaningful
moments
for
them
through.
Maybe
the
release
of
10,
000,
collectible,
avatars
and
ownership
of
the
avatar
would
then
lead
to
multiple
fan,
community
opportunities
and
from
there
you
can
really
engage
and
evangelize
your
fans
by
encouraging
them
to
engage
with
social
media
hashtags.
A
Current
avatar
holders
who
engage
with
social
media
could
receive
new
nft
drops
and
so
on,
and
they
could
have.
You
know,
sort
of
a
direct
connection
with
the
athlete
through
direct
emails
and
things
like
that,
and
then
from
there
you
can
grow
and
galvanize
your
user
base.
Current
nft
holders
would
recruit
new
members
to
the
fan
community
via
social
media
campaigns
and
so
on.
So
all
of
these
things
are,
you
know,
obviously
expandable,
and
you
know
the
world
of
you
know.
A
Creative
opportunities
around
this
are
limitless,
so
nfts
are
these
digital
assets
with
so
many
different
angles
of
flexibility
for
all
kinds
of
use.
Cases
I'll
just
talk
a
little
bit
about
a
few
and
deep
dive
on
on
a
few
to
to
just
really
drive
home
the
point
around
fan,
engagement
and
around
the
the
ways
that
you
can
creatively
use
nfts
to
you
know,
increase
increase
revenues
and
increase
your
brand
and
fan
engagement.
A
A
dow
centralized
autonomous
organization
and
that's
that
actually
builds
community
enables
voting
allocation
of
shares,
creation
and
distribution
of
nfts
and
finally,
there's
opportunities
in
defy
and
fractional
ownership.
And
when
we
talk
about
this
10
billion
dollar
nft
market,
we're
not
even
really
talking
about
the
opportunity
beyond
that
india
in
d5.
A
A
So
imagine
a
celebrity
releases,
an
nft
to
attendees
to
our
concert
and
fans
scan
a
qr
code
at
the
concert
they
might
receive
some
kind
of
a
you
know,
version
one
or
inaugural
nft,
in
their
wallet
with
access
to
digital
collectibles
and
as
a
special
treat,
the
celebrity
dedicates
a
new,
never
before
heard
song
and
pledges
to
share
those
royalties
through
the
nft
that
she's
just
granted
right.
So
this
is
already
starting
to
happen.
It's
really
really
exciting.
To
see
that
you
can
actually
do
this
all
through
smart
contracts.
A
Another
one
is
generative
art
and
music
and
royalty
distribution.
So
we
talked
about
euler
beats.
I
won't
go
too
much
into
it,
but
you
know
imagine
music,
that's
a
mathematical
on
and
like
it's
mathematical
art
and
it's
on
an
nft
substrate
that
is
euler
bead.
So
it's
it's!
A
limited
edition
set
of
algorithmically
generated
art
and
music
based
on
this
mathematician,
euler
number
and
euler's
totient
function
and
essentially
there's
they're.
A
Very
scarce
nft
is
capped
at
27
and
the
original
genesis
nfts
just
birthed
a
new
art
and
beat
based
on
based
on
this
euler
toshin
function.
And
the
interesting
thing
is:
nobody
knows
the
look
and
sound
of
the
token
until
it's
minted,
so
super
exciting
stuff
that
you
can
do
in
the
world
of
generative,
art
and
music.
A
A
The
genesis
nft,
which
could
be
owned
by
one
fan,
who
pays
a
premium
price
for
that
nft,
would
periodically,
for
example,
update
that
outfit
for
all
nft
holders
and
all
of
those
nft
holders
can
potentially,
you
know,
purchase
them.
Trade
them
on
the
secondary
market
or
whatnot
and
royalty
distribution
can
then
be
coded
directly
into
the
genesis
nft
smart
contract
to
ensure
that
the
holder
of
that
original
nft
gets
a
percentage
of
each
print
credentials
and
identity
with
tokenized
credentials
and
identity.
You
can
circumvent
having
to
have
a
login.
A
You
would
log
in
directly
into
your
web
portal
through
your
digital
wallet
and
what
is
the
world
of
the
possible
here.
A
doctor
could
update
medical
credentials
by
scanning
her
digital
board.
Exam
results
in
her
digital
wallet,
which
could
can
then
be,
you
know,
updated
via
central
systems.
If
you
want
to
obfuscate
the
actual
results
you
can
use
dk
proofs,
so
you
know
only
systems
with
permissions
to
view
and
validate
the
scores
would
have
access
to
that
data
and
finally,
the
metaverse.
What
is
the
metaverse?
A
Everyone
talks
about
the
metaverse
and
there's
so
many
really
interesting
things
going
on
in
the
metaverse.
Actually,
the
euler
beats
project
leveraged
metaverse
with
their
wearables,
where
people
actually
could
go
into
the
oiler
beats
club
put
on
an
oiler
beats
wearable
headset
and
with
that
wearable
headset
it
was
a
token
gated
community.
They
could
actually
go
in
push
a
button
as
long
as
they
were
wearing
that
virtual
headset.
They
could
actually
see
the
roadmap
for
euler
beats.
So
there's
a
lot
of
really
interesting
things.
A
Brands
can
do
and
ip
owners
can
do
as
well
within
the
metaverse
and
what
is
the
metaverse?
So
the
metaverse
is
this
persistent
bridge
between
physical
and
digital
worlds,
unprecedented
scale,
interactivity
and
and
ideally,
interoperability.
So
it's
going
to
be
really
really
important
for
nfts
and
applications
that
are
built
on
on
web
3
in
order
to
operate
in
an
interoperable
world.
A
A
But
you
know
defy
is
a
pretty
expansive
world.
It
is
intriguing,
it's
massively
fertile
there's
so
much
innovation
going
on
in
you
know
where
we
take
familiar
concepts
of
centralized
finance
and
reprogram
them.
We
redesign
them
and
we
combine
them
into
these
interoperable
projects
that
are
much
more
innovative
and
rewarding
for
users.
Some
of
the
most
interesting
projects
in
d5
are
decentralized
exchanges
or
dexes.
A
Over
the
last
two
years,
we've
seen
a
30x
user
growth
since
january
of
2020,
with
over
3
million
users,
now
in
d5
apps
from
just
100
000
users
in
january
2020
and
over
10
times,
growth
in
locked
collateral,
with
82
billion
assets
in
assets,
locked
versus
8
billion
in
january
2020..
So
it's
huge
and
and
the
market
is
certainly
growing
every
day
in
d5
and
there
are
analogous
decentralized
protocols
for
every
centralized
financial
instrument
right.
A
So
we
encounter
financial
instruments
in
banking,
capital
markets
and
so
on,
so
for
every
financial
industry
instrument
and
product,
it's
currently
being
recreated
on
a
programmable
chain,
and
so
that's
that's
super
super
exciting
to
see,
and
so
how
do?
D5
and
nfts
intersect
financial
nftes
actually
include
tokenized
real
world
assets,
insurance
bonds,
unique
baskets
of
tokens,
and
they
can
potentially
become
the
largest
single
use
of
nft
technology.
Thus
far,
so
we
have
fractionalization
where
multiple
platforms
are
now
allowing
users
to
fractionalize
their
nfts
into
shares.
A
We
have
insurance
contracts
used
as
nft,
so
yearn.finance
insurance
contracts
are
underwritten
by
a
nexus
mutual
they're
being
sold
on
wearable
liquidity
pools
are
being
offered
as
nfts,
so
uniswap
version
3
issued
lp
tokens
liquidity
provision,
tokens
which
are
claims
on
tokens
that
are
supplied
by
market
makers.
Carbon
credits
can
be
used
as
nfts,
so
a
lot
of
platforms
are
launching
these
carbon
credits
now
which
investors
can
use
to
finance
sustainability
projects
and
also
there's
yield
farming.
A
So
a
lot
of
defy
gaming
platforms
are
actually
leveraging
nft
gamification
with
yield
farming,
so
really
really
interesting.
This
is
you
know,
above
and
beyond,
all
of
the
the
different
use
cases
that
we
just
talked
about
within
d5
and
so
now
I'll
flip
over
to
l2.
So
we
talked
about
nfts.
We
talked
about
d5.
Obviously,
interoperability
is
is
a
hugely
important
topic,
highly
relevant
for
nfts
and
interoperability,
and
we
know
that
all
roads
still
lead
to
ethereum.
A
A
It
makes
up
90
or
more
of
the
total
nft
sales
right
now
has
over
300
000
developers
more
than
any
other
developer
community
globally,
it
settles
12
times
more
than
paypal
does
on
a
daily
basis,
and
it's
really
where
most
of
the
liquidity
is
it's
where
the
developer
activity
is
it's
the
center
of
gravity
for
the
whole
decentralized
ecosystem
right,
but
obviously
we
know
scalability
is
an
issue.
User
experience
is
lacking.
A
They
provide
higher
throughput,
faster
state
advancement
and
also
gas
cost
abstraction,
and
you
know
so
it
alleviates
these
scalability
issues.
The
state
advancement
can
be
10
to
100
times
faster
than
that
of
an
l1
transactions,
are
at
a
fraction
of
the
cost
and
there's
support
for
native
gas
cost
abstractions
meta
meta
transactions
and
also
account
abstraction,
and
so
what
is
the
spectrum
really
of
off
chain
solutions?
A
And,
first
you
know
we
look
at
l2's,
l
ones
and
side
chains,
but
there's
also
this.
You
know
elephant
in
the
room,
which
is
the
centralized
custodial
systems
right,
that's
binance,
coinbase
block
fire
really
any
other
centralized
system
and
and
they
can
provide
faster
transactions,
cheaper,
cheaper
transactions.
As
long
as
we
trust
the
party
handling
the
data,
we're
happy
right,
but
you
know
that's
not
necessarily
the
case
because
you
know,
while
trusting
the
institution
gives
us
many.
A
Many
nice
things
in
return:
it's
not
necessarily
the
future
we're
building
in
decentralized
finance,
certainly
not
the
reason.
The
overarching
reason
that
blockchain
was
created
since
we're
moving
toward
a
more
decentralized
and
trustless
society.
So
the
other
options
that
we
have
in
the
world
of
off-chain
solutions
include
other
l1s,
l2s
and
sidechains.
So
I'll.
A
You
know
potential
attack
vectors,
but
the
positives
of
a
side
chain
is
that
all
you
have
to
do
to
access
them
is
deposit
and
withdraw.
So
you
can
offload,
you
know,
limitless
transactions
from
the
main
chain
by
removing
removing
them
from
the
main
chain,
depositing
them
to
to
the
side
chain,
and
so
you
can
offload
swaths
and
swaths
of
of
transactions,
but
the
con
is
that
it's
a
new
blockchain,
it's
less
censorship,
resistant,
less
decentralized,
more
of
a
walled
garden
and
harder
for
users
to
control
their
own
destiny.
A
Now,
that's
obviously
addressable
through
bridges.
Palm
side
chain
has
a
great
bridge.
Also
a
very
successful
sidechain
is
matic
now
polygon
and
they
have
huge
ambitions
to
become
an
l2
as
well.
So
let's
talk
about
layer
twos
on
the
other
end
of
the
spectrum,
so
layer
twos.
When
we
talk
about
layer,
two
is
early.
A
Rollups,
they're,
considered
kind
of
the
best
practice
for
scaling
in
the
foreseeable
short
term,
at
least
according
to
vitalik
buterin,
so
I'll
I'll
take
his
word
for
that
and
they're
called
roll
ups,
because
basically
they
roll
up
a
bunch
of
transactions.
They
fit
them
into
a
single
block
and
what
makes
them
so
promising.
Is
they
don't
sacrifice
the
security
of
ethereum,
but
they
allow
things
to
be
fast
and
cheap.
A
So
these
solutions
move
these
transactions
and
com
computations
off
chain
store
transactions,
data
to
the
ethereum
layer,
one
and
they
come
in
two
distinct
flavors
one
is
optimistic.
Roll-Ups
and
one
is
zk
roll
ups.
So
the
method
of
verification
is,
you
know
the
key
distinction
between
the
two
types
of
roll-ups.
So
I
won't
talk
too
much
about
about
them
other
than
the
optimistic
roll-ups
are
basically
assume
that
all
transactions
are
valid
and
they
submit
the
batches
without
performing
any
computation
whatsoever,
and
that
you
know
can
lead
to
improvements
of
scalability.
A
But
on
the
downside,
the
need
to
have
a
challenge
period
can
actually
create
some
delays.
So
some
examples
of
optimistic
roll-ups
are
arbitrary
and
optimism.
Zk
roll-ups,
whereas
you
know
optimistic
roll-ups,
assume
that
everyone
acts
in
good
faith.
Zk
rollups
seek
to
ensure
that
that's
actually
the
case,
so
they
generate
these
cryptographic
proofs
that
can
use
to
to
prove
the
validity
proof
for
every
single
bundle
and
they're
submitted
to
layer.
One
to
serve
proxy
for
their
corresponding
bundles,
so
that's
that's
layer,
two
and
of
course,
so.
A
I'm
going
to
talk
a
little
bit
about
our
work
with
palm,
so
we
have
a
very,
very
close
partnership
with
palm
an
extensive
partnership
with
palm
and
evm
compatible
side
chain.
This
is
a
side
chain
built
with
hyper
ledger
basu
and
we
extensively
partnered
with
them
to
help
them
build
the
network
launch
the
token.
The
bridge
and
consensus
products
and
services
are
also
used
heavily
with
palm,
including
diligence
reviews
of
smart
contracts.
A
Metamask
works
directly
with
palm
infuria
provides
the
api,
endpoints
and
codify
activate
activate
another
product
of
ours
was
used
for
voting
and
governance,
and
we
also
support
them
with
customer
success
and
marketing,
so
really
wonderful
partnership
that
we
have
with
palm
and
now.
Let
me
just
very
briefly
talk
a
little
bit
about
what
we
do
and
then
we
can
open
for
questions,
because
I
know
we're
a
little
short
on
time.
So
at
consensus
we
create
essentially
the
soup
to
nuts
experience
for
nfts.
A
We
we
can
partner
with
you
along
every
aspect
of
your
nft
journey
from
nft
creation
and
design
all
the
way
through
to
secondary
sales.
So
we
have
tools
and
we
have
a
white
label
platform
to
help
you
with
nft
minting
nft,
listing
pricing
sales,
either
in
fiat
or
crypto
distribution
and
and
much
much
more.
We've
already
got
a
pretty
robust
track
record
of
success
in
nfts,
including
partnerships
with
triumph,
which
we
just
acquired
our
partnership
with
palm
as
well,
and
also
the
build
of
the
ara
blockchain
platform.
A
That's
used
by
more
than
10
luxury
brands
and
that's
not
to
say
you
know,
we
have
a
lot
of
other
partnerships
that
we're
currently
under
nda
with
that
we
are
not
at
liberty
to
mention,
but
really
really
exciting
stuff.
We
have
underway
and
a
little
bit
about
consensus
for
anyone.
Who's
not
familiar
with
us.
Consensus
is
founded
by
the
ethereum
co-founder
joe
lubin.
A
If
you're,
if
you're
operating
in
blockchain,
as
especially
in
theory
in
ethereum,
the
chances
are
that
you're
working
with
one
of
the
consensus
products
are
super
high,
actually
there's
a
typo
on
this
slide.
The
metamask
monthly
active
users
are
well
over
10
million.
Now
we
have
quorum
and
hyperledger
basu,
we
have
consensus
codify,
we
have
infura
consensus,
diligence
and
many
many
more
products
and
we're
backed
by
jpmorgan,
mastercard
and
ubs,
and
so
we're
not.
You
know
we're
not
only
nft
players,
we
have
expertise
up
and
down.
A
A
And
finally,
you
know
we
believe,
we're
a
very
strong
partner
in
the
nft
space.
We're
the
largest
pure
play.
Blockchain
company
in
the
world
have
a
strong
track
record
of
nft
projects,
a
robust
nft
platform,
white
label
platform
for
clients
that
enables
you
to
define
your
collection,
mint
cell
auction
and
trade
and
also
strong
client
references.
A
So
let
me
let
me
just
close
here
closing
thoughts
around
nfts
and
l2s.
So
we're
you
know
really.
Rebuilding
our
world
in
this
digital
format
and
nfts
are
just
emerging
at
the
tip
of
the
spear
in
this
movement
to
potentially
attract
billions
and
billions
of
billions
worldwide
into
web3
and
we're
bridging
a
lot
of
gaps
between
these
traditional
new
worlds.
There's
ways
to
execute
these
launches
well,
but
also
ways
to
execute
poorly
l2s.
A
As
we
talked
about
they're,
you
know
moving
toward
a
much
more
efficient,
cheap
and
faster
user
experience
for
transacting
with
nfts
and
really
whoever
is
able
to
master
the
art
of
the
connection
between
nfts
and
content,
access,
unique
experiences,
and
so
on
is
much
more
likely
to
emerge
as
a
winner
with
that.
Thank
you.
So
much
for
listening
really
appreciate
it
I'll
go
ahead
and.
B
That's
great
jana
thank
you
for
taking.
That
was
a
very
comprehensive
overview
of
the
nft
market
and
how
consensus
is
playing.
So
thank
you
so
much
just
as
a
reminder.
We'll
probably
have
time
for
one
or
two
questions.
If
you
have
a
question,
please
submit
it
via
the
q,
a
raise
your
hands
and
we
can
go
ahead
and
allow
you
to
do
a
voice
question.
If
you
have
one
as
well,
and
I
see
there's
one
in
the
q
a
but
john,
I
wanted
to
ask
you
a
question.
B
You
work
with
many
many
big
brands
and
one
of
the
things
that
when
bran
you
know
big
brand
companies
come
to
us
talking
about
blockchain
specifically,
is
the
environmental
concerns
that
they
may
have.
So
can
you
and
you've
touched
upon
a
little
bit
during
the
session?
Can
you
talk
to
us
a
little
bit
more
about
why
side,
chains
and
layer,
two
and
those
approaches
are
more
environmentally
safe
than
than
others
yeah.
A
Absolutely
I
mean
so
you
know,
we
know
that
the
gas
costs
it's
not.
It's
not
only
a
cost
issue.
It's
an
energy
consumption
issue
that
is
really
high
in
using
using
layer,
one
like
ethereum
right,
so
side
chains
and
other
l2s
actually
use
about
99.9
percent
less
energy
than
that
of
layer
one.
So
you
know
that's
why
we
would
absolutely
recommend
launching
nft
projects
on
on
layer,
twos
and
side
chains.
They
have
essentially
a
near
zero
carbon
footprint
as
it
stands
right
now,.
B
B
A
Absolutely
well
feel
feel
free
to
reach
out
to
me
directly
and
I'll
get
you
to
the
right
people.
We
have
a
phenomenal
recruiting
team.
We
also
have,
I
think,
careers
at
consensus
or
jobs
at
consensus.
You
could
probably
just
google
it
and
find
exactly
the
right
page.
We
have
many
many
job
openings,
we're
always
hiring.
Oh,
yes,
thank
you.
Clemens
consensus.net
open
roles.
Yes,
please
go
to
the
link
that
clemens
clemens
just
linked
down
down
in
the
chat,
we're
we're
always
looking
for
great
talent.
B
I
lost
you
all
for
a
second
there.
Excellent.
So
let's
see
is
there
another
question
so
that
one
was
answered
all
right.
If
there
are
no
more
questions,
there
doesn't
need
to
be
any
questions,
all
right,
quiet
bunch.
Today
we
will
go
ahead.
Is
there
anything
else,
you'd
like
to
add
janna
to
to
today's
session.
A
B
Great
excellent,
well,
I
went
ahead
and
also
shared
on
the
page,
some
oops,
some
the
hyperledger
job
board,
many
of
the
companies,
the
hyperledger
member
companies
that
are
part
of
our
community
hiring,
including
consensus.
So
please
do
check
that
as
well.
Let's
see,
if
there's
a
okay
all
right
well
welcome!
So
thank
you
again,
donna
for
this
overview,
as
we
mentioned
before
it
is
recorded,
so
it'll
be
available
for
those
who
want
to
take
another
look
at
it.
B
This
is
part
of
our
hyperledger
foundation,
member
webinar
series,
and
this
was
the
third
session.
So
it's
a
nice
way
to
end
with
nfts
and
layer,
two
solutions
which
are
certainly
not
only
bringing
a
lot
of
new
companies
who
are
interested
in
blockchain
technology
and
the
enterprise
into
the
ecosystem.
B
But
what
I
think
is
really
important
is
bringing
a
creative
element
to
blockchain
development
and
to
blockchain
communities,
which
I
think
is
going
to
be
so
important
as
we
continue
to
to
grow
and
mature
in
the
ecosystem.
So,
thanks
again
for
your
time
and
just
as
a
reminder,
hyperledger
beiju
is
one
of
the
projects
in
project
communities
here
at
the
hyperledger
foundation.
So
I
encourage
you
to
take
a
look
and
see
how
you
can
get
involved.
B
We
do
have
a
free,
online
self-paced
course
that
you
can
take
around
hyperledger
bay,
zoo
essentials,
and
you
can
actually,
at
the
end
of
that,
have
a
pri
permission.
Blockchain
network
using
hyperledger
base,
so
lots
of
great
documentations
on
our
wiki
and
lots
of
webinars
as
well
specific
to
hyperledger
bazer
that
are
available
in
our
youtube
library
and
the
tutorial
session.
B
So
once
again,
this
is
a
weekly
bi-weekly
webinar
series
that
we
have.
We
also
have
some
upcoming
project
workshops,
so
we're
very
excited
to
offer
the
community
in
january,
around
hyper
hyperledger,
aries
and
hyperledger
indie,
two
of
our
digital
identity
projects.
So
please
do
keep
an
eye
for
that.
We'll
be
announcing
those
workshops
in
the
next
few
weeks
for
our
community
to
learn
more
about
those
projects
and
get
involved.
We
also
have
upcoming
in
our
depths
and
with
tomorrow
we
have
one
with
a
fireside
chat
with
the
wharton
executive
education
program.
B
We'll
have
kathy
barra,
who
is
the
founding
economist
at
prism
group
as
well
as
emilio
guernini
at
postan,
posta,
italiane
and
james
edwards.
At
cermitsu
we
will
be
talking
about
the
case
studies
that
are
now
part
of
that
economics
of
blockchain
and
digital
assets,
executive
course
that
the
wharton
program
just
launched
and
then
on
december
1st
we'll
have
a
hyperledger
member
webinar
for
splunk
on
hyperledger
fabric
monitoring
and
christopher
cody
will
be
doing
that
presentation.
So
please
do
register
via
our
events
page
and
we'll
be
happy
to
see
you
there.
B
We
still
have
a
lot
of
great
sessions
available
from
june
from
our
global
forum,
including
a
keynote
with
vitalik
buterin.
If
you
want
to
check
that
out,
that
is
available
via
our
youtube
library
and
lots
of
great
talks
around
different
use
cases
of
hyperledger
technology
as
well.
We
are
an
open
source
community,
so
please
get
involved.
Please
visit
our
hyperledger
resources.