►
From YouTube: OTA 2018 Online Trust Audit & Honor Roll Recap Video
Description
The Online Trust Audit & Honor Roll recognizes excellence in online consumer protection, data security, and responsible privacy practices. This 10th annual audit of more than 1,200 predominantly consumer-facing websites is the largest undertaken by OTA, and was expanded this year to include payment services, video streaming, sports sites, and healthcare.
A
This
year,
70%
of
all
organizations
made
it
on
the
honor
roll
and
the
50
top
scorers
were
named
as
best
of
class.
In
addition
to
providing
consumer
security
and
peace
of
mind,
the
honor
rolls
best
of
class
achievers
demonstrate
a
strong
commitment
to
best
practices
and
set
the
bar
for
their
peers.
To
follow
here
are
the
2018
audit
highlights
overall
honor
roll
achievement
is
70%
the
highest
score
ever
driven
by
improvement
in
email,
authentication
and
site
security.
A
Here
are
the
category
highlights
email,
authentication,
89%
use
SPF
at
the
top-level
domain
associated
technologies,
73%
use
TLS
between
mail
servers
led
by
news
media
sites,
site
security
sites
that
encrypt
all
web
sessions
always
on
SSL,
grew
to
93%
privacy
practices,
breaches
and
settlements.
15%
had
some
level
of
breach
led
by
consumer
sites.
Email
authentication
was
at
a
record
high
with
76%
of
organizations
having
both
SPF
and
DKIM.
Here
are
the
sector
highlights
consumer
services.
A
We
added
payment
and
video
streaming
services
this
year,
top
adoption
of
email,
authentication
at
96%
top
overall
privacy
score
with
76
highest
use
of
vulnerability,
reporting
at
43%
highest
breach
rate
at
34%
internet
retailers.
There
was
a
significant
improvement
in
email
authentication:
failures
dropped
from
28%
to
just
9%,
lowest
d
mark
adoption
at
34
percent
privacy
failures
rose
nearly
50
percent
up
to
23
percent
news
and
media.
We
added
sports
sites
this
year
on
a
roll
achievement
was
78
percent.
A
There
was
nearly
a
quadrupled
use
of
always
encrypted
sessions
going
from
26%
to
93%
and
a
solid
rise
in
email
authentication,
adoption
to
plus
15%
ISPs
carriers,
hosts
and
email
providers.
There
was
a
significant
improvement
in
email
authentication
failures
dropped
from
45
percent
to
25
percent
federal
government.
A
big
turnaround
occurred
from
the
last
report
top
overall
on
a
roll
achievement
of
91%
top
site
security,
score
94,
highest
d
mark
adoption,
93
percent
d,
mark
policy
enforcement,
83%
highest
ipv6
adoption,
46
percent
and
lowest
overall
failure
rate
at
just
8%.
A
23Andme
achieved
the
top
score
in
the
health
sector:
Federal
Emergency,
Management
Agency
FEMA
were
top
of
the
federal
sector.
First
National
Bank
of
Omaha
were
the
highest-scoring
organization
in
the
banking
sector.
The
top-scoring
internet
service
provider
or
host
was
Google
cloud
platform.
Google
News
was
top
of
the
news
sector
and
Google
Play
was
top
scorer
in
the
retailer
sector.