►
Description
For the 5th session of Core Unit Launch Pod we’re joined by Seth Goldfarb (@seth) introducing the Content Production Core Unit (MKT-001) and talking about its accompanying proposals for budget 5 and Facilitator onboarding.
Agenda: https://forum.makerdao.com/t/core-unit-launch-pod-sessions-session-5-content-production-core-unit-mkt-001/7073
Governance Forum:
https://forum.makerdao.com/
Disclaimer: These calls and the summaries are produced and hosted by MakerDAO community members. Content produced by the community are not the statements or views of the Maker Foundation.
A
B
B
The
best
way
I've
heard
the
value
of
content
marketing
explained
is
in
saying
that
people
make
decisions
based
on
stories
they
tell
themselves
about
who
they
are
and
how
they
interact
with
the
world.
So
publishing
helpful
content
in
effective
ways.
You
know
not
just
creating
good
content,
but
putting
it
in
the
right
places
tells
stories
that
get
stakeholders
to
make
decisions
that
support
our
organizational
goals.
B
So
we're
here
to
put
the
right
information
in
the
right
place
so
that
people
make
decisions
that
help
make
our
doubt
grow
and
we're
proposing
the
content
production
core
unit.
To
do
that,
the
general
mandate
is
to
take
responsibility
for
all
the
content
produced
by
the
dao,
and
I
want
to
be
clear
that
when
we
say
content
a
lot
of
times
in
my
experience,
people
just
think
of
blog
articles
when
they
think
of
content,
but
we're
proposing
a
full
media
production
unit
with
teams
collaborating
on
written
audio
and
video
content.
B
So
how
are
we
going
to
approach
this
we're?
We
understand
that
we're
in
a
bit
of
a
unique
position
in
that
with
the
core
unit
model.
You
know
we
can't
really
stop
other
core
units
from
conducting
their
own
marketing
activities,
so
we
plan
to
balance
our
time
and
resources
between
providing
services
to
other
core
units
and
managing
our
own
ongoing
products.
C
C
B
D
B
B
Yeah,
as
far
as
our
road
map
goes
we're,
starting
with
a
three-month
road
map
and
budget
similar
to
the
what
we've
seen
from
the
other
core
units,
we're
anticipating
spending
a
lot
of
month,
one
and
two
kind
of
getting
things
off
the
ground
and
establishing
our
operations
month.
One
big
focus
is
incorporating
and
working
out
the
legal
legal
issues
to
make
sure
that
we're
not
publishing
any
content.
That's
characterizing
the
dow
in
problematic
ways.
B
We
want
to
start
meeting
with
core
units
to
assess
their
needs
and
start
creating
that
request
for
content
process
and
then
once
two
we
plan
to
develop
the
content
strategy
and
start
hiring.
It
start
hiring
content
creators
and
producing
content
and
then
month
three
continue
that
process
and
start
working
on
our
next
budget
proposal.
B
You
know
I
in
a
per
you
know
in
a
perfect
world,
I
would
like
to
see
the
content
in
there
synced
up
in
a
cohesive
way,
but
you
know
I
understand
those
are
going
to
be.
Those
might
be
owned
by
different
court
units,
so
yeah
we'll
cross
that
bridge
when
we
get
to
it
and
at
the
end
of
those
three
months
over
you
know
one
of
the
goals
that
we
have
is
to
deliver
a
content
calendar
like
this.
B
You
know
this
is
just
an
example
we
put
together
based
on
knowledge
of
some
of
the
things
that
are
currently
going
on,
but
yeah.
This
is
just
an
example.
You
know
by
the
end
of
that
three
months
we
want
to
be
able
to
tell
the
community
hey.
You
can
expect
to
see
articles
published
on
these
days
in
these
times,
videos
and
podcast,
and
when
other
videos
and
podcasts
will
be
going
out.
B
A
B
B
A
Yeah,
so
maybe
let
me
rephrase
this
to
kind
of
talk
like
give
you
a
sense
of
where
the
question
is
coming
from.
So
if
the
salary
for
the
three
months
is
82
000,
then
it
would
be
27
400
for
a
month
and
that
if
we
it's
three-time
people
that
makes
sense
for
it
to
be,
like
you
know,
9k,
but
if
it's
for
five
full-time
people,
which
would
be
starting
month
two
and
month,
three,
that
seems
like
a
little
bit
low
for
so
many
like
or
for
five
people.
Essentially.
A
B
No,
I
appreciate
you
expressing
that
I
I
I
should
also
know
it.
Part
of
the
reason
might
look
a
little
low
is
that
as
a
part-time
contributor,
we're
calculating
tom
at
only
10
hours
a
week,
so
his
portion
of
it
is
relatively
low,
but
I
do
see
your
concern
that,
even
with
the
other
five
that
might
still
be.
D
A
Yeah
I
had
actually
divided
by
five,
so
I
didn't
even
count
the
part
time
I
just
wanted
to
see
if
that
was
reasonable,
so
just
to
get
a
sense
it.
Let's
say
if
it
was
just
five
full-time
people,
that's
about
five
thousand
and
I
think,
if
you
plus
or
minus,
is
like
yeah
a
little
bit
less
than
that
per
person.
B
A
D
A
B
Yeah,
it
might
yeah
like
I
said
I
appreciate
you
bringing
it
up.
We
would
definitely
talk,
taco,
discuss
it
more
between
us
ourselves
and
see
if
we
see
if
it
makes
sense
for
us
to
include
a
little
more
in
the
salaries,
but
I
have
yeah
I've
estimated.
I
think
I've
estimated
pretty
far
on
the
high
end
for
the
video
and
or
yeah
the
video
lead
and
the
writers,
but
yeah
like
I
said
I'll
post
something
in
the
forum
and
we
can.
We
can
continue
that
conversation.
B
C
There
will
be
other
core
units,
potentially
like
the
marketing
core
unit,
that
we
will
need
to
coordinate
some
of
these
things
with
operational
support
and
govcoms
may
have
their
own
calls
and
want
to
host
their
own
things
and
we're
not.
We
don't
plan
to
step
on
toes
in
any
way.
In
that
regard,
the
point
being,
though,
that
it's
kind
of
difficult
for
us
to
say
right
now
how
much
it
will
be
us
versus
how
much
support
will
be,
but
the
plan.
B
C
B
Yeah,
especially
in
thinking
about
some
of
the
governance
stuff,
you
know
we
do
but
gerry
already
works
on,
make
a
relay,
and
we
don't
plan
for
that
like
we
do
plan
for
that
to
continue
so
where
it
makes
sense,
we
do
see
ourselves
like
you
know.
We
don't
plan
to
take
over,
make
a
relay
if
there's
things
that
we
can
do
to
help
with
distribution,
where
you
know
we're
going
to
make
ourselves
available
for
that,
we
might
make
suggestions.
B
What's
going
to
be
coming
from
other
core
units
and
how
often
we
might
need
to
spend
time
working
on
stuff
for
them,
so
we,
if
there's
not
a
whole,
you
know
if
we
don't
have
a
whole
lot
of
obligation.
If
it
turns
out
that
we
don't
have
a
whole
lot
of
obligations
to
other
core
units,
then
we'll
sort
of
take
the
lead
in
creating
a
lot
more
of
our.
B
E
Hey
guys
well,
I
want.
I
would
like
to
ask
you
something
else
about
that,
because
what
well
right
now,
the
the
bd
team
when
we
have
new
partners-
and
we
have
like
stories
to
tell
to
everyone-
we
do
that
with
the
marketing
team.
So
I
was
wondering
if
you
are
going
to
like
create
content
for
the
growth
core
unit.
If
that's
not
your
plan
like
I'm
assuming
you
will,
because
you
will
be
open
to
to
like
work
for
other
canoe
car
units,
but
I
was
thinking
it
will
be
like
great.
E
If
you
could
like
start
creating,
I
don't
know,
maybe
templates
or
like
what
kind
of
content
does
do
does
maker
needs
in
the
future,
like
organizing
the
different
websites
we
have
because
the
other
day
I
was
thinking
we
are
planning
on
having
like
the
the
maker
community
portal.
There
is
also
the
the
the
maker
blog,
and
I
think
it
will
be
great
if
you
from
your
side
could
like
start
organizing
the
different
content
that
a
you
or
other
core
unit
related
to
content
or
marketing
could
produce.
E
So
you
can
like
standardise
all
these
content
and
the
different
portals
or
websites
that
we
are
going
to
have,
because
for
me,
right
now,
is,
is
pretty
unclear
from
the
growth
career
unit.
If
I
should
like
create
my
own
content,
or
I
should
work
with
you
guys
or
should
I
work
with
the
strategic
markham
score
unit
like
it's
not
clear
for
me,
so
it
will
be
great.
B
I
totally
agree
and
thank
you
for
the
question
yeah
we
totally
like.
I
said
you
know
it's
your
core
unit,
so
we're
not
going
to
tell
you
not
to
create
content,
but
we
are
more
than
happy
to
make
ourselves
available
to
create
cont.
You
know
create
content
to
promote
your
efforts
or,
if
you
decide
that
that's
something
you
want
to
take
on
you
know
if
we
can
help
with
style
guides
or
templates.
B
We
can
certainly
do
that.
We
have
started
having
some
of
these
conversations.
I
spoke
with
kathleen
last
week.
Just
you
know,
start
figuring
out
how
she's
thinking
about
marketing
strategy
and
how
we
might
work
together,
and
I
know,
there's
a
portal
team.
That's
been
working
on
the
community
portal
that
they're
still
in
the
process
of
figuring
out
how
they
want
to
work
in
the
court,
how
they
want
things
to
work
in
the
core
unit
model
yeah.
B
E
Yeah,
I'm
reading
the
comments,
and
yes,
I
know
it's
because
we
are
a
decentralized
protocol
and
that's
great,
but
but
I'm
talking
more
about
our
partners
or
when
I'm
like
trying
to
show
what
a
maker
has
and
all
the
content
that
we
have.
We
have
been
creating
in
in
these
years.
It's
it's
kind
of
hard
when
we
have
to
like
point
something
to
our
partners
or
to
our
future.
Like
I
don't
know
users,
so
I'm
just.
E
I
was
just
thinking
that
it
would
be
great
if
someone
from
these
new
career
units
could
could
like
develop
a
framework
or
or
some
guidance
or
like
okay.
We
have
different
websites
and
what
kind
of
content
you
should
like
publishing
one-
and
I
don't
know
like
create
a
framework-
will
be
great
for
because
I
know
in
the
future
we
will
have
different
career
units
that
will
create
content.
So
it
will
be
nice
to
see
some
kind
of
framework.
D
D
Even
if
you
don't
know
what
it
looks
like
yet
you'll
be
good
to
know
that
you're
working
on
these
problems
that
the
the
community
has
because
right
now
there
are
a
lot
of
core
units,
especially
in
the
marketing
or
communications
department,
a
lot
of
core
units
popping
up
and
it's
hard
to
visualize
how
they
will
coordinate
and
live
together
or
not.
Maybe
it's
it's
pure
competition
and
that's
also
fine
right,
but
we
need
to
understand
what
we're
voting
and
what
we're
doing
and
something
else.
D
D
B
E
B
A
Just
on
that,
I
think
going
off
of
since
there's
a
lot
of
people
who
might
not
be
familiar
with
who
you
are
I'll,
go
ahead
and
ask
like
more
of
a
cultural
question
here.
You
you
mentioned
in
your
facilitator,
onboarding
proposal
that
your
philosophy
is
around
like
telling
stories.
So
what
are
a
few
examples
of
great
stories
that
you
think
maker
dao
has
has
but
hasn't
like
told
yet.
B
I
think
that's
like
really
new
interesting
territory
for
the
blockchain
space
and
something
that
people
have
sort
of
been
like
people
have
always
had
this
idea,
especially
in
thinking
about
supply
chain
applications.
People
have
had
this
interest
in
connecting
real-world
assets
with
the
blockchain
and
that's.
C
B
B
E
That
will
be
yes
actually,
yes,
that
would
be
great,
because
if
inside
the
growth
growth
career
unit,
we
are,
I
don't
know,
creating
a
blog
post
about
a
new
partner
that
we
have.
I
would
like
to
know
where
is
the
best
place
to
to
post
that,
or
maybe
we
can
like
create
like
microsites?
I
don't
know
or,
like
I
don't
know
like.
E
That
was
like
not
just
writing
a
blog
post
with
about
our
partners,
but
about
our
partners,
but
having
a
a
podcast,
for
example,
like
how
is
dye
being
used
around
the
world,
something
like
that,
and
it
will
be
great
if
you
could
create
that
kind
of
content.
But
then
my
question
is
where
you
should
like
post
that
content
so
yeah,
and
now
that
I'm
talking
my
other
question
is
regarding
regard
languages
like
right.
E
Now
we
have
the
the
blog
translated
into
different
languages,
because
well
we
have
a
lot
of
users
in
in
latin
america
who
speak
spanish
and
portuguese,
and
the
asian
market
is
also
very
important
for
us,
so
we
are
also
translating
the
the
blog
into
into
other
languages.
What
are
your
plans
regarding
that.
B
Yeah,
as
far
as
translation
goes,
I've
spoken
with
kathleen
about
that,
I
believe
that's
gonna
live
like
that's.
Gonna
live
in
her
core
unit.
She's
been
working
with
the
community,
leads
and
said
that
they've
been
doing
a
great
job
of
handling
those
translations.
So
you
know,
I
don't
see
any
reason
to
interrupt
that
and
yeah
as
far
as
that
sort
of
communications
map.
E
Yeah,
well,
I'm
happy
to
to
have
a
conversation
with
you
because,
like
the
way,
I'm
seeing
it
like
the
approach
you
are
taking
for
the
content.
Creation
is
more
focused
on
the
on
the
community,
but
we
at
the
at
the
growth
core
unit.
We
have
like
the
other
side
like
partners,
users
like
people
who
is
like.
Probably
they
are
not
interested
in
in
governance,
but
they
are
very
interested
about
what
they
can
do
with
a
makerbot
or
or
die
or
or
everything
that
we
are
doing
in
more
like
used
cases.
So
maybe
we
can.
B
B
B
B
Be
great,
I
have
a.
I
have
a
feeling
that
we
would
you
know
I
don't.
We
haven't
thought
too
deeply
about
content
strategy.
Yet
so
I'm
not
super
tied
to
this,
but
I
have
a
feeling
that
educational
content
is
going
to
be
pretty
high
priority
for
video
yeah.
The
educational
content
is
what
we're
going
to
want
to
prioritize
for
video.
C
Yeah,
I
really
like
what
you've
laid
out
here.
I
think
it
makes
sense
in
terms
of
starting
small
and
kind
of
seeing
where
you
can
kind
of
best
fit
the
niche.
I
am
curious,
though,
like
if
it
were
100
up
to
you
guys
like
what
would
this
core
unit
look
like?
If
you
could
do
anything?
What
would
what
would
be
the
things
you'd
want
to
focus
on
kind
of
further
down
the
timeline.
You
know
understanding
that
the
first
few
months
are
kind
of
feeling
things
out.
B
B
B
B
Positioning
maker
as
an
authority
on
topics
like
what
I'd
really
like
to
see
is
maker,
like,
like
I
said
I
think,
maker,
has
a
really
strong
reputation
in
the
cryptocurrency
blockchain
space.
I
think
it's
you
know
we're
seeing
is
like
relatively
mature
among
a
lot
of
startups
and
I
sort
of
like
to
double
down
on
that
and
yeah
like
make
maker
dow
an
authority
on
topics
like
decentralized
governance.
B
Token
engineering,
really
just
like
not
just
tell
the
stories
of
what
we're
doing
but
show
that
we're
doing
these
in
really
innovative
ways
that
make
a
lot
of
sense
and
that
people
can
learn
from
you
know
when
I
look
at
or
speak
with,
like
people
in
different
towns
and
I've
spoken
with
the
token
engineering
community.
There's
a
lot
of
excitement
about
how
new
this
is.
B
Yeah,
I
think
that's
another.
Another
good
goal
to
point
out
for
the
long
term
is:
it
would
be
it'd,
be
ideal
to
get
to
a
point
where
we
have
enough
of
a
sense
of
what's
going
on
with
marketing
activities
that
when
people
come
in
with
new
stuff,
we
can
like
organize
these
campaigns
in
a
cohesive
way.
If
that
makes
sense.
So
if
we
have,
you
know
things
that
are
already
going
on
about
real-world
assets
and
then
real-world
assets,
that's
something
that
they
something
new
that
to
come
in.
They
want
to
promote
that.
C
Yeah,
I
think
one
one
really
really
great
untold
story,
which
I
think
the
maker
foundations
marcom's
team,
makes
a
lot
of
effort
in
telling
is
the
story
around
like
different
use
cases
for
dye
like
different
verticals
that
are
being
explored
like
one
of
the
big
ones
that
came
out
in
2020,
for
example,
was
gaming
right
and
and
really
telling?
Those
stories,
too,
is
pretty
cool.
I'm
curious
how
if
you
are
going
to
be
taking
on
anybody
from
the
foundations,
marketing
team,
as
a
writer
potentially
or
anything
like
that,.
E
E
No,
I
was
was
saying
that
what
they
be
said
is
is
like.
We
have
a
weekly
call
with
the
the
markham's
team
and
we
the
the
bd
team.
If
we
have
a
partner
or
we
are
seeing
like
a
a
lot
of
partners
in
one
vertical,
we
work
very
close
with
the
markham's
team
to
er
to
create
a
use
case
from
that
partners
that
we
have,
or
that
use
that
we
are
seeing
a
of
that
within
our
partners.
E
So
that's
why
I
was
just
telling
you
that
it
would
be
great
for
us
to
have
someone
who
can
create
that
that
type
of
content,
because,
as
I
I
said,
it's
like
we,
we
find
like
the
information
we
we
find
the
data,
but
we
need
someone
to
create
a
a
story
about
that
and,
to
put
it,
I
don't
know
in
a
blog
post
or
in
a
video
or
in
a
podcast
or
whatever.
So
that's
the
part.
We
are
missing
like
we,
we
can
like
we,
we.
E
B
B
D
Said
I
have
a
question
regarding
the
the
people
that
you
say
that
you
want
to
hire.
Do
you
have
someone
in
mind
or
have
you
started
any
type
of
conversations
or
is
it
more
like?
We
know
that
we
need
a
person
with
this
profile,
so
we're
going
to
start
looking
for
it
whenever
we
get
the
approval
for
the
budget.
D
B
Do
have
a
we
do.
Have
a
few
people
in
mind,
we
haven't
reached
out
and
started
any
of
those
conversations.
Yet
you
know,
lisa
did
I'll
go
ahead
and
say:
lisa
did
some
great
work
while
she
was
here
and
if
we
could
there's
a
way
we
could
get
her
back.
I
would
love
to
have
her
but
yeah,
like
I
said,
we
haven't,
started
those
yet.
C
A
B
Getting
the
right
information
to
the
right
place,
I
think
it's
sort
of
the
overarching
thing
and
so
the
more
transparent
we
can
be
about
that
on
the
front
end.
I
think
the
easier
that
makes
it
for
other
core
units
to
to
make
that
decision
about
whether
that's
something
that
they
want
to
take
on
or
whether
it
makes
more
sense
for
them
to
outsource
to
us
so
yeah.
We
just
want
to
make
sure
that
this,
like
everybody,
all
of
our
stakeholders,
understand
the
strategy
that
we're
taking
and.
C
B
Yeah
so
part
of
how
I
think
about
marketing
in
general.
Is
that
there's
there's
strategy,
there's
content
and
then
there's
analytics,
and
you
know,
strategies
how
you
figure
out
what
makes
con
what
makes
sense
in
the
context
of
whatever
you're
doing
I
mean
content
can
be
anything
from
articles
videos
podcasts
we're
describing,
but
it
could
also
be
billboards
and
emails,
and
I
mean
it
can
spill
over
somewhat
even
into
events,
and
if
you
really
want
to
take
it
that
far
so.
B
D
Another
question
or
comment
that
I
wanted
to
make
seth
is
that
you
say
that
you
need
like
one
month
to
set
up,
and
potentially
you
will
have
like
at
least
a
good
two
months
of
of
leeway
to
actually
start
preparing.
So
I
don't
know
if
I
don't
exactly
what
you
mean
with
preparing
and
setting
up,
but
I
think
that
everyone
would
prefer
a
coordinate
that
can
kind
of
like
hit
the
floor
running
and
start
producing
from
day
one
compared
to
okay,
we'll
spend
one
month
doing
administrative
tasks
right.
B
I
hear
you
par,
I
mean
part
of
the
reason
that
we're
in
that
position
is
like.
I
incorporated
a
business
like
part
of
the
reason
we
gave
ourselves.
That
much
time
is,
I
incorporated
a
business
at
the
end
of
last
year
and
there
it
took
a
month
to
get
that
it
took
a
month
to
get
that
together,
just
because
they
were
behind
from
covid
so
going
through
opelus
we're
anticipating
having
to
spend
a
lot
of
time
getting
that
set
up
and
we're
not
comfortable
getting
started
with
that.
B
Until
we
have
clarity
that
there's
you
know,
we
are
accepted
as
a
core
unit
and
there's
money
coming.
But
I
do
hear
your
point,
and
maybe
there
are
I
mean,
as
I
mentioned
before,
like
j,
you
know
make
a
relay.
Is
it's
an
ongoing
thing
that
jerry's
been
working
on
and
there
are
things
that
we
are
already
doing,
that
could
continue.
B
We've
been
having
some
discussions
with
the
messaging
team
in
marcoms
about
how
to
transition
between
the
work
we've
been
doing
on
the
community
blog
and
this
unit.
So
I
think,
as
we
do,
that
it
is
possible
for
us
to
get
to
a
place
where
we
can
say
like
day
one
we
will
be
published.
There
will
be
certain
types
of
content
that
we
will
be
publishing
from
day,
one
in
addition
to
you
know
getting
our
getting
our
feet
on
the
ground,
but
but
yeah.
I
I
totally
hear
your
point.
D
Yeah
I
mean
I
understand
that
it
can
take
some
time,
but
potentially
once
that
the
budget
is
approved
from
the
from
the
dow,
it's
just
a
matter
of
of
the
technicality
of
of
getting
it
and
how
you'll
get
it,
and
it
just
doesn't
look
great
on
the
on
the
application
to
say
that
we'll
spend
one
month
doing
this
compared
to
I
don't
know,
we'll
be
working,
and
then
we
might
get
the
money
late
or
something.
But
you
know
that
the
money
is
on
the
way
right.
A
D
B
We
we
are
planning
on
moving
it
to
formal
submission
in
april,
so
we're
gonna
meet
this
afternoon
to
talk
about
all
the
feedback
we've
gotten
here,
figure
out.
If
we
want
to
make
any
changes
to
the
proposal
and
then
yeah
get
it
moved
to
formal
submission
for
april
and
yeah.
As
I
mentioned,
you
know
we'll
be
continuing
these
conversations
about
how
we're
going
to
be
working
with
other
court
units
and
what
we
can,
what
we
can
do
to
be
as
prepared
as
possible
for
day
one.
B
B
C
B
D
So,
thank
you
seth
and
tim
yeah
next
wednesday,
we'll
have
at
6
00
pm,
utc
coin
its
tools
so
we'll
have
autonomous,
which
is
a
company
similar
to
accountable
or
populist
in
the
us.
So
for
anyone
setting
up
a
coordinated,
it
might
be
interesting
to
to
join
and
see
what
they
do
and
and
to
just
explore
the
competition
so
yeah
again
because
of
the
time
daylight
savings
time
it's
at
4,
00,
pm,
utc
and
yeah.