►
From YouTube: Building the Infrastructure to Onboard 1 Billion Users - Panel - Near Day at ETHDenver 2023
Description
Join NEAR's community:
Website: https://near.org/
Reddit: https://www.reddit.com/r/nearprotocol/
Discord: https://near.chat/
Medium: https://medium.com/nearprotocol
Blog: https://near.org/blog/
Twitter: https://twitter.com/NEARProtocol
GitHub: https://github.com/near https://github.com/nearprotocol
Dev Docs: https://docs.near.org/
Create a wallet: https://wallet.near.org/create
Apps on NEAR: https://awesomenear.com/
Learn to Build On NEAR: https://www.near.university/
Grants & Funding: https://near.org/grants/
#Blockchain #FutureisNEAR #NEAR #nearprotocol
#nft #dao
A
Hi,
everyone
super
excited
to
be
here
to
talk
about
what
we
all
get
to
do,
which
is
really
bringing
about
the
next
billion
users
into
crypto,
so
without
further
Ado.
It's
an
awesome
privilege
to
have
everyone
here
on
this
panel
today,
my
name
is
chia
from
Patera
Capital
helped
to
cover
all
the
kind
of
consumer
infra
Investments
at
Pantera.
We've
got
an
amazing
selection
of
folks
here
today
to
talk
about
what
they're
building,
maybe
starting
from
this
order.
B
Sure
my
name
is
Oleg
fomenko
I'm,
co-founder
of
sweat
coin
and
now
sweat,
economy
I
presented
earlier.
We
basically
started
in
2014
thinking
that
we
will
be
on
blockchain,
but
could
only
move
in
2022
and
we
are
making
the
world
more
physically
active.
We
allow
you
to
earn
sweat
simply
by
walking,
so
the
problem
we
solve
is
making
World
physically
active
and
bringing
tens
of
millions
of
users
into
web3,
because
we
already
have
15
million
token
holders
and
5
million
sweat
wallet
downloads
on
near.
C
Hi
everyone,
my
name,
is
Chris
Gayle
I'm,
the
co-founder
of
an
nft
Marketplace
called
fion,
far
we've
been
building
on
there
over
the
past
12
months
and
what
we
really
see
with
our
background,
we
work
a
lot
with
Fortune
500
companies
in
previous
businesses
and
making
nfts
making
web3
more
accessible
for
the
mass
markets
is
a
key
problem
that
we're
solving
and
thanks
to
a
lot
of
nears
great
technology
and
onboarding
solutions.
D
E
And
I'm
Daryl
Fannin
CEO
of
Keno.
We
are
a
company
that
is
decentralizing
film
and
television
and
giving
you
access
to
behind
the
scenes
and
that
you
can
be
a
part
of
movies
that
you'll
love
I've
created.
Some
TV
shows
with
Matt
Damon
his
arch
nemesis,
Jimmy,
Kimmel
and
I'm
very
fortunate
to
have
access
to
some
really
incredible
creators
and
we're
going
to
be
launching
movies
this
year.
A
Awesome
so
I
think
I'm
super
excited,
because
the
speakers
here
today
have
a
lot
of
experience,
bringing
Just
users
into
web
2
space,
reaching
the
mainstream
audience
and
so
really
excited
to
see
what
we
can
learn
today.
So
maybe
we'll
start
off
with
Chris.
You
know
what
are
some
of
the
problems
that
you
see
in
the
nft
ecosystem
at
the
moment
and
and
how
do
you
think
about
how
growth
is
gonna
emerge
over
the
next
few
months
and
years
and
decades.
C
Sure
yeah
great
question:
we've
heard
this
a
lot
today
on
a
number
of
talks
and
panels
that
are
just
web3
is
very,
very
hard
for
for
new
users
and
the
masses
to
get
on
board.
You've
got
the
whole
figuring
out
third-party
wallet
extension
like
a
metamask.
How
to
then
fund
that
metamask,
how
to
send
crypto
to
bridge
to
change,
Chains,
It's
very,
very
complex,
and
we
often
use
an
interesting
analogy
of
then.
You
know
if
your
mom
can
do
it.
C
If
your
parents
can't
do
it,
then
you're
not
going
to
get
the
masses
on,
and
so
we
really
believe
that
solving
that
and
making
a
seamless,
onboarding
and
user
experience
to
come
on
board
and
then
start
trading.
Digital
Collectibles
minting
nfts
is
a
really
great
way
to
onboard
the
masses
and
that's
the
one
big
area
on
the
UI
ux.
C
The
second
is
an
interesting
and
very
new
trend
at
the
moment
that
we
have
a
problem
with
in
the
nft
market
and
that's
royalties,
and
it
was
a
problem
that
started
back
in
September
time
which,
where
we
identified
and
started
trying
to
solve,
which
was
the
ability
for
nft
marketplaces
to
control
the
business
logic
of
these
nft
contracts.
So
if
we
look
at
open
C,
we
look
at
Magic
Eden
when
they
design
the
marketplace
mechanism.
C
C
Now,
what
we're
doing
at
few
and
far
is
looking
to
redesign
so
the
business
logic
goes
where
it
belongs,
which
is
in
the
smart
contracts
of
the
Creator,
where
they
have
full
control
and
ownership
of
that
contract
without
them
having
to
worry
about
a
third
party,
Marketplace
or
or
company,
coming
in
and
not
honoring
the
royalties
which
they
were
expecting
and
the
revenues
that
they
were
generating.
A
C
Yeah,
so
what
we've
seen
in
the
generation,
one
of
nft
has
been
a
lot
of
pfp
projects
very
much
Native
within
the
the
crypto
Trader
environment
and
world
and
they've
been
trading.
C
Jpegs
of
monkeys
and
everything's
been
great
to
demonstrate
the
technology,
but
it
then
doesn't
scale
to
the
millions
and
millions
of
users
that
we
want
to
get
on
board
and
that's
where
we're
seeing
Fortune
500,
Brands
and
companies
that
are
looking
to
in
build
and
market
and
engage
with
with
huge
communities
plus
also
generate
from
secondary
revenues
that
they
can
sell
through
trading
digital
Collectibles
and
it
becomes
a
revenue
stream,
and
that
is
the
business
logic.
C
That's
going
to
determine
Fortune
500
Brands,
like
Disney,
like
Starbucks,
to
then
want
to
enter
the
web
3
space
and
the
two
questions
they're
going
to
ask
is:
is
it
easy
for
my
millions
of
customers
and
users
to
adopt,
or
is
it
going
to
be
a
nightmare
to
try
and
onboard
these
users
and
promote
this
campaign
and,
second
of
all?
What's
in
it
for
us
as
a
publicly
traded
company
and
how
much
revenues
are
we
going
to
make
from
this
and
so
redesigning
the
the
problem?
A
Gotcha,
it's
super
interesting,
so
maybe
talking
a
little
bit
about
media
powerhouses,
I
think
Daryl.
You've
had
a
lot
of
experiences.
I'm
sure
some
in
the
audience
have
even
seen
a
lot
of
the
work
that
you've
helped
to
produce
and
create,
and
so
can
you
tell
us
a
little
bit
about
how
you
see
you
know
culture
and
money
coming
together
to
bring
about
the
next
billion
users?
How
is
what
you're,
building
speaking
to
the
average
person
on
the
street.
E
That's
a
great
question,
so
the
biggest
thing
to
me
is
right.
Now,
there's
a
lot
of
Gatekeepers
and
barriers
to
the
people
who
are
making
the
greatest
entertainment
of
Our
Generation
like
for
30
000
years,
we've
used
stories
to
convey
the
most
important
elements
of
humanity
and
the
way
that
we
tell
stories
today.
One
of
the
most
visual
mediums
is
in
film
and
television,
and
so
for
me
the
idea
that
we
can
create
communities
who
can
connect
directly
with
those
creators
and
participate
in
the
creative
process.
E
That's
a
really
exciting
thing,
and
so
you
know
I
think
a
lot
of
the
problems
that
we
have
Chris
spoke
to.
This
is
the
usability
of
blockchain.
There's
such
a
fall
off
right
now,
and
but
if
we
bring
people
in
and
we
explain
to
them
the
value
that
they
get
from
the
blockchain,
if
they
can
understand
that
they
can
participate
in
something
that
they
already
care
about,
then
we're
going
to
help
onboard
millions
of
people
in
a
much
more
efficient
and
natural
way.
E
So,
by
creating
an
opportunity
for
you
to
engage
with
the
creator
of
your
favorite
TV
show
or
of
a
movie,
you
can
literally
buy
a
behind
the
scenes
pass
where
you
can
do
q
and
A's
with
the
cast
and
crew
you
can.
You
can
get
updates
from
set.
You
can
participate
in
the
creative
process
of
these
things
that
allows
you
to
engage
in
a
completely
new
way.
That
is
very
much.
E
You
know
centered
around
the
web3
ethos,
and
we
see
so
many
of
these
creators
who
don't
necessarily
participate
in
the
royalties
even
of
the
shows
that
are
created.
Sometimes
you
can
create
a
billion
dollar
franchise
and
make
a
few
hundred
thousand
dollars.
But
if
we
bring
in
the
fans,
we
can
say
hey,
you
know
what
you
can
connect
directly
with
this
Creator
and
then
you
can
share
in
that
value
system
back
and
forth.
E
So
to
me,
the
average
person,
if
we
can
figure
out
a
way
to
bring
them
into
something
that
they
already
want
to
do
in
something
that
they
want
to
engage
with,
whether
that's
film
and
television,
whether
that's
you
know
a
physical
collectible,
with
an
on-chain
proof
of
authenticity
or
through
ticketing,
there's
a
lot
of
values
that
we
can
bring
in
and
we
can
bring
them
in
in
a
way.
That's
very
natural,
as
opposed
to
you
know
the
friction
process
of
like
creating
a
metamask
wallet
and
figuring
out
how
to
put
money
into
it.
A
E
Yeah,
so
we're
going
to
do
an
official
announcement
of
our
our
movies
in
a
couple
of
months,
so
we
haven't
actually
launched
any
of
our
films
yet,
but
we
have
spent
the
last
year
really
building
in
Partnerships,
with
some
of
the
most
amazing
creators
and
I've
been
very
fortunate,
with
my
community
in
film
and
television
to
be
mentored
by
some
fantastic
individuals,
and
so
what
we
did
is
I
went
and
found
creators
who
had
created
hundreds
of
millions
and
billions
of
dollars
collectively
for
these
other
Industries,
and
they
they
go
to
one
of
the
big
six
and
I
said:
hey
I'd
love
to
help.
E
You
Market
your
film
from
the
very
beginning,
I'd
love
to
bring
you
like
fans
in
from
the
beginning,
and
so
we
have
a
lineup
of
10
films
that
we're
going
to
launch
starting
in
a
couple
of
months,
actually
gotcha.
A
Super
excited
for
that.
Looking
forward
to
that
cool,
so
one
of
the
favorite
things
I
like
to
talk
about
video
games,
I'm
addicted
to
it,
spend
way
too
much
money
on
it.
So
Hugo.
You
are
the
reason
why
my
girlfriend
has
problems
with
me.
Can
you
help
me
understand?
You
know
some
of
the
problems
that
you're
helping
to
solve
for
players
and
a
huge
Mobile
gaming
ecosystem
at
the
moment
sure.
D
Sure
so,
I
think
at
the
at
the
moment.
There
are
two
big
problems
with
the
mobile
gaming
ecosystem:
one
is
for
the
mobile
game
studios
and
then
one
is
for
the
players
for
the
mobile
game:
Studios,
it's
actually
a
web
2
problem
and
a
web
3
problem.
It's
super
super
hard
at
the
moment
to
build
a
profitable
mobile
game
and
I.
Think
that's
due
to
the
market.
Advertisers
don't
want
to
advertise
as
much
but
actually
I.
Think
that's
a
huge
opportunity,
just
in
general
for
web
3
and
web3
product
and
I.
D
Think
that's
that's
where
we
will
really
onboard
a
lot
of
people
when
we
can
create
a
web
3
product
which
is
better
than
the
web
2
incumbent,
because
I
think
what
we're
doing
we're
we're
not
competing
with
other
web
3
products,
we're
competing
with
the
web,
2
ones
with
great
ux,
great
UI,
so
I
think
that's
a
a
basically
a
great
opportunity
at
the
moment
to
to
kind
of
seamlessly
onboard
people
and
onboard
mobile
game
studios.
D
So
with
our
Unity
SDK,
we
can
kind
of
onboard
these
mobile
game
studios
really
really
quickly
within
a
few
minutes
and
give
these
mobile
game
studios
another
line
of
monetization
and
then
on
the
other
side.
So
the
players
and
I
think
this
is
a
problem
that
players
aren't
overly
aware
of
or
aware
that
it
can
be
different,
currently
they're
being
monetized
super
super
aggressively
and
it's
kind
of
a
Walled
Garden
at
the
moment.
D
D
Actually,
if
you
do
give
something
back-
or
you
can
say
right,
continue
to
play
our
game
for
a
bit
longer
and
you'll
get
an
nft
or
they're
actually
using
the
word,
nft
kind
of
meant
the
conversions
went
down
massively,
so
you
call
it
Collectibles
and
avatars
that
actually
made
people
stick
around
for
way
longer
and
actually
consume
more
ads.
Have
a
higher
long-term
value
LTV
and
the
retention
stats
for
kind
of
day
seven
went
up
100.
D
So
these
are
all
really
great
kind
of
in-game
stats
that
went
up
because
the
player
was
more
rewarded
and
more
happy
and
just
things
like
ratings
go
up.
So
yeah
I
think
we
need
to
speak
in
the
in
the
language
of
the
mass
market
and
make
product
that
is
better
than
the
web
to
incumbents.
A
Gotcha
so
I
I
really
like
that
framing
that
you
said
right
like
we're
not
trying
to
create
the
best
web
tree
experience
we're
not
competing
with
other
web
free
players,
we're
just
creating
a
better
experience,
full
stop
and
that
experience
is
going
to
bring
everyone
on
board.
If
it's
objectively,
you
know
the
thing
that
users
want
and
maybe
I'd
love
to
dig
into
that
a
little
bit
more.
You
talked
about
you
know
framing
as
Collectibles
as
rewards.
A
Can
you
talk
me
through
how
some
of
those
rewards
and
kind
of
collectible
Dynamics
have
emerged
in
some
of
the
games
that
you've
been
helping
develop?
How
users
have
been
particularly
receptive
to
certain
things.
D
Yep
yeah,
so
one
thing
that's
worked
really
well
is
fractionalized
prizes
or
fractionalized,
nfts,
so
say
you're
in
one
of
our
games,
rough
life
and
you
get
the
bottom
half
of
it's
the
example.
Everyone
uses
a
sword,
so
the
bottom
half
of
a
sword,
and
then
we
say:
okay,
you
need
to
play
our
other
game
and
search
around
for
the
top
half
of
the
sword.
D
When
you
get
both,
then
you
can
merge
them
together
and
that's
your
your
new
nft,
your
new
collectible
and
you
can
use
that
and
hopefully,
in
time
we
want
that
to
be
a
real
social
element.
So
I've
got
the
bottom:
half
you've
got
the
top
half
I'll,
give
you
300
coins
for
it,
and
we
kind
of
swap
like
that.
A
Gotcha
I
think
we're
joking
backstage
that
that
sounded
a
little
bit
like
the
McDonald's
Monopoly
game
that
I
never
won
I.
A
Or
maybe
I
just
didn't
have
enough
friends.
So,
okay,
great!
So,
oh,
oh
look,
you
know,
I
think
what
you've
done
with
set
quiet
has
been.
You
know,
truly
remarkable
hundreds
of
millions
of
of
users
really
on
board
and
using
the
product,
especially
given
the
background.
You
know
you
guys
were
building
in
the
web
2
space
and
transition
over
the
web
tree.
So
as
you
as
you
made
that
transition
I
think
you
have
a
really
unique
perspective
about
what
works
to
onboard
people
from
web
to
the
web
tree.
A
B
Sure
it
would
be
pleasure
very
good
question
because
we've,
as
I
mentioned
in
my
presentation,
we've
been
looking
at
blockchain
from
2014,
but
actually
when
we
started
the
migration
and
we
started
putting
specifics
into
the
launch,
we
realized
how
sort
of
complicated
and
how
diverse
the
opinions
were,
what
was
the
role
of
web3
and
how
we
should
be
playing
on
it,
so
the
framework
that
we
ultimately
developed
was
you
really
need
to
think
about
your
use
case,
not
from
technology
perspective,
but
from
the
user
perspective
and
very
frequently
we
don't
talk
about
it
because
we
as
a
business,
you
normally
have
a
use
case,
but
if
you
kind
of
lift
yourself
off
and
just
hearing
this
gentleman
speak,
you
know,
can
you
need
to
think
about
Mass,
Market
need
and
the
problem
that
you
are
solving
and
once
you
have
definition
of
that
problem
and
there
is
an
ownership
element
in
it,
then
you
actually
have
a
very,
very
good
and
interesting
use
case
that
you
can
take
into
web3.
B
In
our
case
it
was.
We
are
ready
for
seven
years
we're
paying
people
for
their
movement
with
sweat,
coins
that
were
centralized.
They
existed
in
our
blockchain
called
postgres
SQL
database.
They
could
only
be
used
inside
our
app
so
with
a
terribly
sub-optimal
and
we
wanted
to
pay
users
with
real
blockchain.
You
know
can
based
currency
and
users
really
gagged
for
it.
They
wanted
it,
they
demanded
it,
and
we
now
know
that
it
is
a
humongous
benefit
for
us
and
for
them
when
we
were
able
to
start
delivering
it
so
first
use
case.
B
Second
thing
is,
and
gentlemen
here
have
already
referred
to
it:
all
of
them
is
UI
ux
it.
It
is
not
good
enough
to
put
a
24
word
seed
phrase,
massive
red
banner,
on
top
of
it.
If
you
lose
this,
you
screwed
and
then
not
even
add
a
copy
button
underneath
it
because
for
the
next
hundreds
of
millions
of
users,
this
is
not
the
experience
that
they
will
cope
with,
and
a
lot
of
them
are
burned.
B
Like
a
lot
of
our
users,
they
already
had
experience,
we
had
interviews
experience
of
starting
wallets
and
just
simply
couldn't
go
through
the
onboarding
process.
They
just
bulked,
and
they
said
this
is
too
complicated.
This
is
too
scary.
The
words
were
not
understandable.
So
I
just
can't
engage
with
this,
so
you
need
to
think
about
it
from
first
principles.
How
would
I
build
this
for
my
mom
for
my
grandma
and
once
they
understand
then
you're
on
to
something
and
the
third
thing
and
I
think
that
this
is
probably
the
most
controversial
is.
B
If
we
are
thinking
about
bringing
the
next
billion
people,
we
need
to
make
make
sure
that
the
entry
is
either
free
or
extremely
extremely
extremely
low
value
required
from
them,
because
there
are
no
whales
left
who
are
not
engaged.
The
average
person
in
all
around
the
world
is
not
going
to
have
more
than
10
to
20
bucks
to
their
soul.
At
any
moment
of
time,
Eight
dollar
transaction
on
ethereum
is
probably
gonna
wipe.
You
know
kind
of
the
the
balance
of
any
person
that
is
out
there
waiting
to
jump
into
web3.
A
Thank
you
so
much
for
that
I
think
we
got
pretty
good
reception
to
to
that
view.
I
actually
love
to
dig
a
little
bit
deep
into
what
you
just
said.
I
know
you
mentioned
a
couple
of
very
specific
examples,
but
have
there
been
other
examples,
maybe
on
the
kind
of
ux
or
feature
set
where
once
you
launched
it
for
you,
it
immediately
became
clear
that
this
made
a
ton
of
sense,
or
it
became
clear
that
this
did
not
make
a
ton
of
sense,
and
you
know
you,
you
move
it
away
from
that.
B
B
It
is
insane
user
experience.
I
mean
honestly.
This
is
like
going
to
7-Eleven
and
declaring
at
the
entrance
I've
got
56
bucks
and
97
cents.
What
can
I
get
for
it?
Nobody
shops
like
this
I
mean
humans
really
do
not
spend
money
in
this
way,
ever
with
exception
of
the
swap
functionality.
How
the
hell
did
we
end
up
in
this
situation
right
when
you
walk
into
7-Eleven,
you
think
two
milks
one,
you
know
bread
and
I,
don't
know
whatever
crate
of
beer,
so
the
swap
exchange
and
the
trading
should
be
exactly
like
that.
B
You
need
to
choose
what
you
want.
You
need
to
choose
the
amount
that
you
want,
and
then
you
choose
how
you're
going
to
pay
for
it
and
not
in
any
other
way,
and
this
is
something
that
is
actually
a
massive
barrier
to
a
lot
of
people,
because
they
just
don't
understand
why
they
need
to
be
thinking
in
a
completely
different
way
from
their
everyday
experience.
B
So
this
is
just
one
example,
and
the
reason
why
I
mentioned
is
because
we're
working
through
this
right
now
and
the
experience
of
7-Eleven
is
that
principle
that
we
use
you
know
kind
of.
How
do
you
design
a
experience
to
solve
specific
problem
as
opposed
to
how
do
I
design
an
experience
around
the
query,
which
is
basically
what
what
happens
right
now
with
the
typical
ux
of
the
swap.
A
C
Chris
yeah
one
thing
so
what's
really
interesting
with
what
Oleg
and
sweatcoin
and
Hugo
and
playing
were
doing
is
that
they
are
thinking
about
it
very
differently
than
what
we've
seen
in
this
first
generation
of
play
to
play
to
earn
gaming
and
that's
been
very
much
focused
on
not
an
existing
Community
or
user
base
and
it's
been
building
a
game.
C
A
defy
defied
version
of
a
game
for
crypto
enthusiasts
that
have
been
trading
crypto,
probably
for
for
many
years,
and
then
that
turned
into
the
farming
and
the
yield
farming
and
everything
else,
whereas
Oleg
and
Hugo
are
approaching
it
with
their
users
and
then
millions
and
millions
of
users
in
mind.
And
so
it's
a
very
different
product
thought
process
in
in
building
it
that
way
around
versus
building
it
for
them
the
crypto
natives.
C
So
it's
really
interesting
to
see
a
very
different
breed
of
of
of
approach
to
web3
and
gamification,
which
also
is
important
to
think
about
the
value,
because
if
you've
just
got
a
game
which
is
just
giving
out
tokens
and
there's
no
value
creation,
then
it's
a
short-term
opportunity
right.
It's
not
sustainable
where
it's
great
to
see
what
sweatcoin's
doing
in
the
jet,
but
the
value
creation
of
that
and
with
play
Ember
that
is
put
forward
front
forward
and
Center
in
the
business
model.
A
Yeah,
no,
absolutely
so,
maybe
I
think
on.
On
that
note.
It
would
be
amazing
to
get
everyone's
views
here
on.
You
know
you
guys
have
been
building
for
a
long
while
there
have
been
tons
of
consumer
Founders
in
the
space
who
have
been
trying
to
think
about.
You
know
what
some
of
the
best
practices
for
customer
Discovery
specifically
given
your
backgrounds,
look
to
see
if
anyone
has
any
tips
or
any
Frameworks
or
any
stories
about
how
they've
stumbled
upon
or
kind
of
refined
pain
points
in
the
customer
Discovery
process.
D
Yeah
for
us,
where
it
started
going
really
well
for
play.
Ember
was
actually
when
we
I
suppose
stopped
trying
to
shoehorn
web3
into
everything
and
just
went
back
I.
Think,
oh,
like
said
it
earlier
back
to
what
the
user
wants
and
we're
lucky
enough
to
have
users,
so
we
could
actually
just
test
and
iterate
and
so
effectively
see
what
works
with
data.
B
You
know
we
run
the
whole
raft
of
things
and
starting
from
qualitative
Discovery
where
you
go
and
you
interview
people
and
you
ask
them
questions
like
you
know,
for
example,
when
we
started
development
of
our
web3
product.
The
first
thing:
we've
done,
we've
segmented
our
users
and
we
went
and
we've
spoken
to
every
demographic,
because
we
were
mildly
concerned
that
you
know,
for
example,
one
roughly
one
third
of
ours.
With
coin
users
are
women
at
you
know
45
Plus
and
our
concern
was,
you
know,
kind
of?
Do
they
care
about
crypto?
B
Do
they
want
to
even
kind
of
engage
in
it?
Is
there
maybe
a
hangover
from
the
Silk
Road
days
where
they
think
that
this
is
something
that
is
about
drugs,
and
there
is
some
kind
of
negativity
there.
So
we
eliminated
this
because,
through
interviews,
we
very
quickly
realized
that
everyone
is
very
interested
in
the
space
they
want
to
engage.
But
they
have
these
two
barriers,
as
I've
described,
they
couldn't
deal
with
onboarding
and
they
felt
that
it
would
be
too
expensive
for
them
to
engage,
because
basically,
the
way
they
were
talking
about
it
is
I'm.
B
Gonna
have
to
pay
hundreds
and
hundreds
of
dollars
to
educate
myself
and
the
probability
of
me
losing
this
money
is
incredibly
High,
because
there
is
no
day
passes
without
the
headline.
600
million
got
drained
from
Ronan,
300
million
got
drained
from
Wormhole
and
the
way
people
perceive
it
is
they're,
not
reading,
Wormhole
or
Ronin.
They.
They
think
that
if
they
put
money
into
the
space
it
will
be
them
that
will
lose
it.
So
we
eliminated
that
concern
after
that,
what
we've
done
is
we've
done
a
proper
kind
of
testing.
B
We've
done,
35
000
users,
we've
put
them
to
a
partner's
product
that
you
know
kind
of
was
very
interesting
for
them,
and
we,
you
know
our
only
condition
was
they
share
aggregated
data
on
this
user's
Behavior
so
that
we
could
understand
when
users
engage
into
web
3.
When
they
get
tokens.
What
happens,
then?
How
do
they
behave?
Do
they
pull
the
card
out
or
you
know
kind
of?
Do
they
just
simply
cash
out?
B
And
we
learned
that
actually
our
users,
you
know
they
tread
very
carefully,
but
once
they
familiarize
themselves
they
are
becoming
quite
a
significant
trade.
It's
not
whales,
but
they
trade
in
hundreds
of
dollars,
which
is
you
know,
for
a
lot
of
them,
probably
is
substantial
amount
of
money
not
for
people,
people
probably
sitting
here,
but
for
them
it
is
so
we
do
this
qualitative.
Then
we
do
proper
kind
of
testing
and
then
the
last
thing
that
we
always
do
is
a
b
testing,
because
no
matter
how
hard
you
work.
B
Typically,
you
end
up
having
you
know
kind
of
uncertainties
around
the
nuances
of
that
product
like
how
do
you
call
the
stuff?
Do
you
call
it
nft
or
do
you
call
it
collectible,
and
once
you
have
users
as
Hugo?
Does
you
can
actually
put
a
nft
b
Collectibles
and
you
can
compare
and
then
you
can
go?
Oh,
my
God!
This
is
performing
like
10x,
better,
so
it's
qualitative
Discovery.
Then
it's
sort
of
partnership
and
sort
of
digging
in
a
very,
very
cheap
way,
doing
MVP
with
a
partner
and
the
third
one
is
a
b.
A
Gotcha
amazing,
Daryl
I
think
you
have
a
point
yeah.
E
Yeah
we've
talked
a
lot
about
just
creating
product
and
the
usability
feasibility,
viability
and
value,
and
we've
talked
a
lot
about
the
usability
being
difficult
and
then
the
value
in
that
education,
layer
but
I,
think
you
brought
up
an
interesting
point,
which
is
also
around
trust,
especially
in
this
space.
E
After
the
fact,
when
we've
explained
the
value
and
so
I
think,
if
we're
thinking
about
this
as
human
beings,
just
having
the
user
empathy,
it's
what
made
Apple,
Apple
and
I
think
it's
what
web3
desperately
needs
because
we
come
in
and
for
a
while
I
think
we
had
this
idea
that
the
difficulty
made
it
exclusive
and
it
probably
led
to
a
lot
of
bad
choices
in
our
ux
in
general.
C
And
I'll
just
lead
on
from
that
I
think
web3
have
been
looking
at
the
metrics
wrong
and
looking
at
this
tlv
is
everything.
That's
been
the
the
main
Holy
Grail
of
of
whether
a
Project's,
successful
or
not,
and
it
isn't
applicable
when
you're,
building
a
mass-market
infrastructure
and
tools
and
something
we
really
like
about
near
is
they
have
a
different
perspective
and
a
different
viewpoints
on
what
should
be
the
key
metrics
to
look
for
in
a
successful
infrastructure
and-
and
that
is
more
monthly.
A
Thank
you
so
much
I
think
that's
about
us
for
time,
but
I
really
love
that
we
were
talking
about.
You
know
abstraction
of
onboarding,
abstraction
of
ux
and
really
sweating
the
small
stuff
when
it
comes
to
how
we
talk
about
gaming,
consumer
and
blockchain.
So
thank
you
very
much
for
the
speakers
here
today.
If
you
have
a
round
of
applause
for
them.
Thank
you
again.