►
From YouTube: 180 Degree Consulting - Working Session 2
Description
See https://wiki.opensourceecology.org/wiki/180_Degree_Consulting#Fri_Apr_17.2C_2020
Discussed SEO and getting back to Target Market.
-----------------
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A
Seo
search
engine,
optimization
is
basically
driving
traffic
into
OSC's
website
for
visibility
and
the
main
search
engine
you
would
use
would
be
Google
because,
of
course,
on
90%
of
searches
are
done
on
Google
and
I
looked
into
how
many
people
searched
up
the
open
source
ecology
in
the
past
year
on
Google
Trends
and
some
of
that
around
21.5
searches
are
made
per
week,
but
it
goes
up
and
down.
Of
course,
as
you
can
see
in
the
image.
A
C
A
A
Open
source,
okay,
okay,
so
one
of
the
things
I
noted
here
was
when
we
start
to
open
source
ecology.
All
we
have
the
perfect
ranking
where
it's
open
source
ecology
at
the
top
and
then
all
the
results
are
related
to
open
source
ecology.
But
that's
a
really
niche
type
of
search
and
I.
Don't
think
that
a
lot
of
people
just
go
in
and
search
that,
so
I
take
an
open
source
and
then
it
was
usually
software
related
and
then
on
the
or
Paige
there's
a
an
answer
box.
F
C
B
B
A
A
H3,
so
this
is
a
box
where
Google
will
actually
pull
results
from
different
solutions
that
might
be
further
down,
and
then
you
just
paste
quick
answers
into
the
box.
A
downside
to
this
would
be
that
some
of
the
answers
might
not
have
sources
linked
to
what
the
question
is
asking
so
not
sure.
Well,
like
let's
say
on
the
website
for
open
source
ecology,
you
answer
a
certain
question.
They
might
not
even
put
the
source
into
the
answer.
A
A
Moving
forward
there
also
some
videos
sometimes,
and
then
we
move
into
the
top-ranked
results.
This
is
the
ideal
spot
that
we
want
for
searches
that
are
just
open
source
technology.
We
want
open
source
ecology,
the
papa
when
users
type
in
open-source.
We
can't
really,
as
you
can
see
here,
what,
if
you
type
open.
A
That's
a
really
basic
word,
so
the
results
for
that
are
super
diverse,
so
that
would
be
too
high
competition
and
for
s
NGOs,
that's
not
a
good
place
to
try
to
target.
You
would
want
to
target
open
source
as
the
keywords
instead
of
just
open
and
then
I
also
looked
into
what,
if
you
just
typed
ecology-
and
that
was
more
definition
based
where
a
lot
of
the
results
were
pulling
in
websites
that
would
answer
what
does
he
call
it
B,
of
course,
and
I
feel
like
open
source.
A
A
In
terms
of
the
images,
the
keywords
you
put
on
the
page
and
you
can
even
have
met
made
it
committed
tags
where
it
was
like
hidden
code
into
the
images
that
could
help
the
crawlers
or
spiders
reach
your
page.
There's
a
technical
SEO
in
terms
of
the
back
end,
it's
more
about
the
structural
code.
It's
more
about
readability
and
Google
determines
how
high
quality
your
website
is
through
this
part.
And
then,
if
it's
deemed
high
quality,
don't
usually
put
your
website
higher
up
in
rankings
and
then
there's
off
page
SEO,
which
is
relates
to
backlinks.
A
A
A
C
A
E
C
Of
the
optimization
effect,
because
we
have
not
done
really
any
of
that
in
any
deliberate
way,
so
I
probably
think
just
at
least
awareness
of
like
scoring,
where
we're
at
like.
If
we
could
score
where
we're
at
and
then
kind
of
think
about
what
are
some
easy
pickins
that
we
can
do
throughout
our
web
presence
or
throughout
how
we
approach
this.
There's,
probably
that
that
we'd
want
to
do
yeah
yeah.
E
D
C
B
C
C
E
A
For
OSC
I
think
open
court.
Psychology
does
a
really
good
job
for
the
the
words
that
connect
the
ideas
that
your
organization
represents,
but
it
is
really
a
niche
type
of
understanding
that
a
lot
of
users
may
not
even
get
to
be
exposed
to
because
they
won't
be
searching
this
kind
of
stuff,
maybe
or
if
you
search
in
like
more
channel
words
like
collaboration.
A
lot
of
other
results
will
pop
up.
So
we
don't
really
know
the
SEO
performer.
E
A
C
We
have
a
sysadmin,
but
we
we
only
have
anybody
like
doing
well.
I
mean
we
have
a
sysadmin
that
that
is
doing
that,
but
nothing
like
a
marketing
related,
ok,
yeah
yeah,
just
by
the
way,
Google
Trends.
Actually
that's
useful.
Let
me
share
my
screen.
Actually
real,
quick
present.
Now
your
entire
screen
check
this
out
glory
day
of
the
TED
talk
so
knows.
B
C
Like
2011
January
2012
yeah
like
this,
was
like
the
TED
talk
around
oh
yeah,
yeah
yeah,
that's
the
TED
talk
right
there
uh-huh
and
then
we
kind
of
like
going
down
since
then,
but
yeah,
that's
interesting.
But
if
we're,
if
we're
like
way
in
a
dust
they're
like
like
25,
we're
saying
like
25
per
week,
that's
that's
what
we're
saying
like
this
is
like
50
or
like
60,
but
it's
like
it
drops
down
like
every
other
week.
So
it's
like
you
guys
said
like
around
25
or
so
20.
C
C
A
D
A
D
Of
fairway
to
ultimate
ice
with
Google
Google
AdWords,
so
that
we
can
see
who
enters
our
web
page
and
then
use
that
data
to
automatically
change
the
keywords
or,
for
example,
in
facebook.
You
have
this
pixel,
which
can
collect
demographics,
and
you
can
use
look
like
audiences
in
the
Facebook
apps.
If
they're
something
similar,
then
we
can
use
for
google.
E
D
Is
there
a
way
to
see
to
collect
theta4
from
Google
and
analytics
so
that
we
don't
need
to
which
then
can
be
fitted
back
to
Google
AdWords,
for
example,
so
that
instead
of
writing
down
which
keywords?
We
want
our
google
adwords
to
we
reach
out
to
that?
It
uses
the
data
from
whoever
enters
our
web
page,
and
then
it
is
that
data
to
broadcast
its
its
advertisements
to
similar
people.
How
I
see.
C
D
C
B
E
C
E
E
C
E
Okay,
so
we're
just
you
know:
okay,
so
moving
forward.
Okay,
so
yeah
I'll
cover
the
community
organisations
yeah.
So
first
the
first
step
to
establishing
the
partnership
with
three
organizations.
We
need
to
understand
OSC's,
objective
mission,
its
objective
in
terms
of
like
the
objective
of
the
partnership.
So
what
did
they
want
to
get
out?
What
does
ose
want
to
get
out
of
the
partnership?
What
is
OSC's
mission?
The
demographic
ose
serves
constraints
of
monetary
or
organizational
and
what's
OSC's
vision.
E
Demographic
would
most
likely
be
makers,
college
students,
any
upcoming
social
entrepreneurs
constraints.
You
said
that
a
$500.00
goes
towards,
like
the
per
person
goes
towards
the
instructor
and
the
other
half
the
other
500
goes
towards
open
source
ecology.
So
that's
what
open
social
ecology
has
to
work
with
and
also
in
terms
of
marketing
wise,
open
source?
E
Ecology
doesn't
have
a
full
department
or
a
lot
of
staff
in
that
aspect,
so
when
you
take
that
into
account
and
then
the
vision
is
of
open
source,
ecology
is
to
promote
an
establish
this
open
source,
collaborative
innovation
community
to
inspire
and
create
social
change
or
social
innovation.
So,
knowing
about
OSC,
we
determined
that
we
establish
a
criteria
in
which
OSC
can
evaluate
organizations
in
question
so
versus
a
mission
of
the
organization.
What
demographic
do
they
serve?
What
resources
do
they
have
the
true
geographic
location,
the
geographic
reach?
E
So
this
means
do
we
have
multiple
branches
and
where
are
those
branches
located
transparency
of
the
organization?
So
we
want
to
partner
with
an
organization
organization.
We
can
trust
so
if
they
post
annual
reports
and
they're
transparent
about
their
financials,
those
organizations
are
usually
more
trustworthy
and
then
finally,
current
programs
that
they
have
and
how
can
oh
Sh
deem
camps
fit
into
that
into
their
current
programs.
E
So
again,
like
just
like
the
colleges
we
plan
on
issuing
weights
on
each
of
these
criteria
and
calculate
a
weighted
average
for
each
of
them
each
organization
of
interests
and
then
based
on
that
criteria.
Perhaps
when
we
do
more
implementation
based
research,
we
can
reach
out
to
these
organizations
and
start
researching
and
how
OSC
can
establish
as
partnership
with
them.
E
Okay,
so
these
are
just
some
organizations
of
interest
you
have
here,
so
this
one
village,
enterprise
or
the
location
is
East
Africa
and
they
promote
sustainable
and
affordable
agricultural
development,
so
perhaps
need
like
the
open-source
community
can
conserve
our
participate
in
this,
and
you
know
they
can
pitch
this
idea.
As
you
know,
this
open-source
community,
it's
a
lot
of
the
things
that
we
make
through
here
is
can
be
used,
for
you
know
our
cultural
development
as
well.
So
this
is
something
that
can
be
of
interest.
E
E
Then
all
these
and
most
of
these
other
organizations
in
there
and
their
clients,
who
are
6
to
12th
graders-
and
they
do
this
through
teaching
youth
initiative,
adaptability
and
the
ones
underlined-
is
what
we
think
open
source
ecology
sting
cams
can
help
with
so
communication
collaboration,
creativity
and
innovation,
critical
thinking
and
problem-solving,
Fisher
orientation
opportunity,
recognition,
risk
tolerance,
so
what
they
have
is
oh
and
one
in
four
of
their
alumni.
Gonna
start
businesses,
so
their
main
program
is
the
Entrepreneurship
pathways.
E
B
E
And
someone
mentioned
the
UNDP
goals,
so
this
organization
actually
challenges
these
students
during
this
phase
to
create
and
develop
innovative,
innovative
solutions
to
the
UN,
sustainable
development
goals
and
then
an
exposure
students
learn
entrepreneurship,
technical
skills
to
create,
develop
and
test
products
and
business
plans.
So
perhaps
OSC
steam
campus
coming
to
this
in
terms
of
teaching
students,
technical
skills
and
the
collaboration
skills,
they
would
need,
and
then
next
is
expertise.
E
So
students
learn
how
to
create
in
pitch
business
plans
and
NFTE
helps
these
students
prepare
for
national
pitch
competitions
to
obtain
C
capital
if
they
would
like
to
assess
expertise,
side
and
finally,
applications
as
it
teaches
more
advanced
business,
modeling
validation,
development
marking
to
students
and
these
students
will
take.
This
will
prepare
students
to
take
a
exam
called
the
assertive
or
entrepreneurship
and
small
business
exam,
so
they
become
certified
for
entrepreneurship
and
small
businesses.
E
So
we
think
that
this
organization
is
more
of
a
takes
more
of
a
mentorship
role
to
their
clients
and
a
lot
of
the
skills
that
they're
trying
to
teach
their
clients
is
what
OSC
steam
cams
would
teach
them.
So
you
know
in
collaboration,
creativity,
critical
thinking,
opportunity,
recognition,
that's
something
that
we
think
would
fit
well
with
OSE
steam
camps
and
then,
finally,
their
widespread
with
ten
branches
from
New
York
to
st.
Louis,
T's,
Los,
Angeles,
yeah.
C
D
E
B
E
Could
be
you
know
on
that
could
be
something
like
an
avenue
to
take
a
3d,
printing
class
or
I.
Think
the
steam
camps
teach
that
too
so
and
and
I
think
the
steam
camps
would
fit
really
well
with
this
organization,
because
you
know
they're
a
lot
of
the
things
that
they
teach
in
the
steam
camps
or
what
they
want
to
teach
these
their
clients
or
like
collaboration
and
critical
thinking,
skills
and
things
like
that.
So
that
could
be
something
some
agony
to
take.
B
E
Definitely
definitely
like
there
can
also
be
like
if,
if
open
source
ecology
would
like
they
can,
you
know
offer
like
instead
of
the
Holstein
camp,
they
can
offer
like,
maybe
like
specialized
classes
throughout
the
throughout
their
program,
which
we
equate
to
a
steam
camp
I.
Could
that
could
be
something
to
look
into
yeah.
C
That
could
be
I
like
the
nature
of
the
group
yeah.
Exposing
people
to
the
entrepreneurial
mindset
is
good.
We
can
definitely
offer
some
things
like
the
3d
printer
builds
as
a
part
of
the
entire
steam
camp,
or
it
depends
what
kind
of
depends
on
some
details
like
what
you?
How
would
that?
How
would
that
exactly
work?
Something.
E
C
E
E
C
C
So
yeah
there
have
to
be
be
some
kind
of
a
sponsorship
involved,
because
I
mean
we
don't
really
have
an
an
operating
budget
like
we
don't
have
program
funding
to
do
that.
We
we
get
paid
for
doing
that,
so
you
would
have
to
come
out
of
that
and
then
bigger
question
is
so
we
talked
about
so
just
kind
of
to
bigger
overview
here.
So
we
talked
about
there's
the
SEO,
there's
the
partnerships.
Now
what
about
what
we
mentioned
before
about.
C
So
the
partnerships
are
a
particular
approach,
particular
way
to
market
our
stuff
to
to
different
people.
What
about
just
a
more
more
focused
like
plain
here's,
the
list
of
venues
and
all
of
that
I
know
it
seems
that
keeps
coming
back
to
me
as
probably
that's
something
we
might
want
to
pivot
more
to
as
far
as
getting
kind
of
like.
Ok,
this
is
our
master
list
like
when
we're
executing
marketing
an
extensive
list
of
places
and
procedures
that
we
follow,
like
I,
think
seems
to
me
that
that's
emerging
as
something
that
that's
definitely
a
gap.
C
A
C
C
D
If
you
have
to
see
like
how
much
time
different
things
take,
but
it
would
be
good
to
have,
for
example,
some
kind
of
direction.
How
do
we
put
everything
together?
We
have
s
SEO.
We
also
need
to
build,
create
some
kind
of
template
for
press
releases.
How
do
we
best
write
content
marketing
landing
page
and
how
do
we,
how
much
money
do
we
put
in
Facebook
versus
Google
like
social
media?
The
entire
like
big
big
pictures,
so
is
the
that
maybe
also-
and
you
can
update
on,
like
so
out
from
this
partnership,
will
there
be?
D
E
A
C
A
E
So
we
have
what
we
do
have
is
we
have
the
word
of
mouth
so,
like
referral
program,
we
have
the
accessor
media,
so
that
includes
viral
marketing
and
paid
advertisements
on
social
media
and
I.
Think
we
touched
upon
that
a
little
bit
today
with
we
Eric
talking
about
YouTube
or
Avery
reviews,
and
then
from
from
my
3d
printer
manufacturers.
E
There's
there's
Adwords,
so
open
marcin
said
that
there's
a
you,
have
you
guys
have
a
grant
for
Adwords,
so
you're,
also
thinking
of
looking
into
how
to
optimize
adwords
your
usage
of
adwords
right
now
and
and
then
finally,
I
can
email
marketing.
So
you
have
a
newsletter
so
how
to
get
more
people
to
sign
up
for
these
newsletters
who
so
they
can
maybe
attend
esteem
campus.
E
C
F
E
C
C
You
know:
how
do
we
get
that
message
out
just
through
standard
channels
like
people
advertise
right,
so
you've
got
venues
that
you
reach
out
to
and
an
audience
is
there
I
think
that
part
of
a
should?
Probably
given
that
you
know
we
can
only
do
so
much
like
it
wasn't
very
many
like
what
what
exactly
we
could
do,
but
I
think
it's
becoming
clear
that
if,
if
we
have
to
prioritize
strongly,
it's
like
I
would
say
would
be
the
SEO
and
just
the
plain
I
mean:
what
do
you
call
it
like?
The
social
media,
/.
C
What
do
you
call
it
like?
What's
the
word
we're
looking
for
that
the
outreach
lists
like
like
marketing
plan,
which
means
it's?
It's
essentially
like
an
itemized
list
of
here's,
the
venue,
here's
audience,
here's
cost
and
procedure
to
do
it
and
just
saying
that
we
we
should
expect
such
and
such
returns
the
conversion
rates
from
them
like
what
we
call.
This
thing
that
what
I'm
describing
is
there
a
name
for
that
on
I.
B
A
C
A
C
Yeah,
because
we're
already
going
down
since
a
very
specific
Brent
like,
for
example,
the
partnerships-
that's
a
very
specific
branch
right
and
I-
think
because
I
think
that
risk
there
is
high
because
of
the
thing
doesn't
work
out,
then
we,
you
know
we're
I,
think
that
takes
more
effort,
whereas
we
can
be
putting
that
effort
into
a
more
blanket
approach.
Just
to
get
that
word
out
like
to
me
that.
B
C
Mean
to
me
that
seems
to
be
the
more
impactful
like
if
we
assess
you
know
we
put
in
a
certain
amount
of
resource
like
well.
First
of
all,
you
guys
helping
us
out
to
prove
to
create
this
strategy
and
then
expecting
that
we
might
have
to
go
through
a
certain
cost
of
customer
acquisition
per
forgiven
seed
that
we
fill
well.
The
question
is:
what
do
we
do
to
do
that,
like
in
my
initial
proposal,
I
was.
B
C
Something
like
what
is
the
you
know:
what
is
the
procedure
we
have
to
execute
and
what's
the
return
on
investment
on
it,
but
but
more
like
along
the
line
lines
of
the
numbers
game,
because
it
will
be
somewhat
of
a
numbers
game
in
terms
of
locations
all
over
the
world
and
the
initial
meme
of
saying
12
by
12,
so
12
locations
with
12
participants
at
a
time.
So
it
seems
like
more
like
a
blank
blanketing
the
world
with
these
announcements
that
that
enough
people
get
to
hear
about
it.
You
know
mm-hmm
so.
C
E
C
Yeah
yeah
I
mean
I,
think
I.
Think
for
us.
The
challenge
is
that,
like
you
said,
we're
niche
right,
and
maybe
we
got
to
be
thinking,
okay.
Well,
how
do
we
get
out
of
the
niche
and
say:
okay?
Well,
here's
we're
competing
now
with
okay.
This
is
the
steam
camp
market
and
known
procedures
for
how
to
get
in
there
or
the
3d
printing.
B
A
D
D
D
D
C
C
That
discussion
away
from
the
niche
into
just
blanketing
the
world
with
known
with
a
known
product-
yes
yeah,
okay,
yeah,
because
because
I
mean
the
thing
is
we
believe
that
we
have
a
very
unique
kind
of
a
steam
camp.
And
but-
and
we
know
that,
there's
steam
camps
out
there
and
people
pay
money
for
them
and
a
lot
of
people.
E
E
C
E
There's
a
lot-
and
you
know
this
is
a
lot
more:
the
steam
camp,
just
a
technical,
the
technical
aspect
of
learning
things
right,
there's
a
collaboration,
there's
a
open
source
community
and
so
there's
a
lot
more
to
offer
than
you
know
a
lot
of
these
other
pickle's
camps
and
I
guess
what
you're
trying
to
say
is
get
like
if
this
message
out
about
you're,
not
just
we
we're
not
just
gonna
offer
just
technical
you
to
learn
technical
skills,
but
you'll
come
in
the
steam
camps.
Make
friends
join
this
community.
E
C
Yeah
and
also
like,
beyond
the
like,
you
said,
the
technical
camp
boot
camps
there's
a
very
specific
place
where
these
themed
camps
do
occur
and
that
is
for
students
like
at
the
high
school
level
or
college
like
high
school.
Definitely
where
they're
trying
to
get
into
a
good
college
and
get
additional
skills.
I
mean
that's.
A
well-known
like
steam
camps
are
a
very
big
and
well-known
market.
C
B
F
E
B
E
Can
look
at
that
this
week
versus
last
week
was
more
targeted
so
because,
like
this
partnerships
are
definitely
more
targeted,
SEO
is
a
little
bit
more
targeted
as
well.
So
we
can
do
that
where
it's
more.
This,
like
a
way
just
like
what
you
said
blanket
strategy
and
just
generate
a
lot
of
exposure
for
steam,
can
so
that
that
could
in
a
in
and
of
itself
solve
a
problem
too
I
think.
D
E
C
Is
there
can
we
add
something
like
to
the
original
strategy
which
is
or
kind
of
like
replace
some
of
the
other
things
kind
of
modified
to
say,
I
mean
there's
email
and
other
strategies,
but
the
thing
that
I'm
kind
of
missing
there
is
I
mean
not
not
specifically
like
email,
but
but
what's
still
because
it
could
be
like
email
could
be
one
procedure
but
more
interested
in
like
okay.
What
is
the
list
of
venues
right
like
that
list
of
the
different
places?
C
So
how
weary
outreach
like
whether
it's
email,
or
whatever
social
media
or
whatever
those
are
like
kind
of
like
more
the
execution
points
but
I
think
it's
more
than
identification
all
the
venues
which
then
gets
into
like
okay?
How
do
we
actually
reach
out
to
them?
What
are
the
mechanisms
by
which
we
reach
them?
What's
the
procedure
we
take
that
will
kind
of
come
out
in
a
wash
right.
E
Okay,
so
are
you
saying
you
want
to
sort
of
like
like
instead,
instead
of
just
like
you
know,
email
marketing
right,
you
just
want
to
want
to
do
more,
like
targeted,
you
know
marketing.
So,
in
a
specific,
like
Geographic
locate,
know
what
know
who
to
market
to
and
what
location,
geographic
location,
I
guess,
target
targeted
marketing
in
terms
of
email
or
social
media
or
Adwords
so
like
so,
instead
of
just
so,
there's
also
like
an
information
set
but
you're
also
thinking
the
strategic
side
of
things
right,
yeah.
C
C
E
E
B
E
So
I
think
what
we
can
do
next
week
is.
We
can
sort
of
do
maybe
a
competitive
analysis,
Christine
camps
and
and
basically
just
determine
like
what
type
of
people
are
going
to
be
interested
in
the
steam
camps
and
will
be,
as
would
be
actively
or
maybe
even
passively.
Looking
for
these
steam
camps,
but
like
are
very
open
to
the
idea
of
it
so
that
we
can
market.
You
know
the
email
or
adverse
or
social
media
campaigns
towards
them,
so
they
can
get
the
exposure
that
they
need.
C
C
D
That
makes
total
sense,
because
I
mean
execution.
We
can
figure
that
but
like
having
knowing
who
to
reach
out
to
do
I,
agree
and
also
like
one
of
the
big
kind
of
big
issues
when,
when
looking
for
instructors
were
that
I
thought
some
of
what's
that
our
strategy
plan
were
a
little
bit
small.
So
if
we
have
something,
if
we
can
go
to
also
as
a
distant,
this
marketing
I
will
not
only
be
used
to
actually
marketing
that
it
will
also
be
used
for
when
I
approach,
future
instructors
and
says
hey.
D
E
D
D
E
B
E
Think
what
we're
gonna
do
this
week
is:
do
this
market
analysis
to
understand
the
audience
and
how
to
reach
out
to
them
and
as
well
as
perhaps
maybe
restructuring
our
framework?
So
we
can
better
get
a
grip
on
sort
of
the
our
overall
strategy
on
how
to
how
to
recruit
people
for
these
team
camps.
Yeah.
E
E
Well,
we
have
an
hour,
so
we
have
on
our
our
brand
our
framework,
we'll
post
it
in
the
wiki
there's
like
open
source
events
or
trade,
show
that
we're
thinking
of
maybe
outreaching
to
an
academic
conferences
to
acquire
instructors.
So
maybe,
like
student
researchers
of
professors,
can
be
instructors.
So
that's
what
we
were
thinking
of,
because
our
strategy
right
now
has
two
avenues.
One
is
the
recruiting
participants
side
of
things
and
then
the
other
is
recruiting
instructors,
because
marsan
said
that
that
you
know
to
get
to
do
more
steam
camps
they
just
they.
E
D
For
finding
instructors,
I
don't
know,
maybe,
as
I
mean
who
are
you
looking
for,
like
I
didn't
have
problem
finding
the
instructors.
Okay
was
getting
them
to
to
stay
long
enough
and
one
of
the
finest
homes
where
they
dropped
off
where
well.
One
of
them
were
commitments
to
something
which
may
or
may
not
generate
an
income,
and
the
other
one
were
lack
of
marketing.
D
E
E
B
C
B
E
E
Right
yeah,
we
can
do
that
and
that
makes
that
makes
our
job
a
lot
easier.
So
yeah
we
can
yeah
so
we'll.
Definitely
next
week,
change
up
the
framework
to
reflect
these
changes,
and
you
know
look
into
sort
of
a
market
analysis
of
who's
our
audience.
And
how
do
you
approach
them?
And
then
we
can
sort
of
provide,
provide
you
with
a
new
framework
which
will
be
our
strategy
and
then
talk
about.
You
know
specific.