►
From YouTube: 180 Degree - Session 3 Part 2
Description
https://wiki.opensourceecology.org/wiki/180_Degree_Consulting#Fri_Apr_24.2C_2020
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A
D
B
D
Yeah
they're
under
partnerships-
okay,
so
this
would
be
more
like
in
like
strategic
partnership
with
the
industry
organizations
a
lot
of
these
yeah.
You
know
a
lot
of
these
conventions
are
held
by
you
know
these
industry
organizations
are
maybe
companies
as
well,
but
mostly
you
know,
trade
organizations
or
industries.
B
Yeah
cuz
I
was
looking
at
conferences,
is
something
that
like
I,
would
say,
apply
to
be
a
speaker
for
about
I,
haven't
really
considered
it
as
partnership,
but
I
think
that's
probably
a
better
thing.
You
do
so
think
about
okay,
what's
in
it
for
us,
what's
in
it
for
them
and
partner
on
common
ground
right,
that's.
D
D
Or
just
think,
or
maybe
like
being
a
sponsor
or
something
we
can
see
like
what
this
partnership
would
entail,
but
maybe
as
agents
or
late
being
a
sponsor
and
it
can
advertise
it,
you
are
a
sponsor,
or
you
know
this
for
this
conference
and
maybe
I
sponsor
they'll,
give
you
more
speaking
time
or
something
we
can
see.
You
see
what
this
partnership
would
entail,
yeah.
So
that's
what
we
were
kind
of
thinking
about
excellent.
D
A
So
last
week,
I
went
over
some
terms
that
were
not
really
related
to
steam
camp.
So
this
time
I
made
just
quick
list
of
some
words
that
we
thought
our
target
demographic
with
search
up.
So
there's
3d
printer
courses,
startup
camp
mechanical
engineering
workshop.
We
know
that
OS,
he
doesn't
just
just
have
like
mechanical
engineering,
there's
a
lot
of
different
components
or
like
fields.
E
A
Nets,
so
it's
just
one
particular
search.
We
do
have
screenshots
of
like
the
result
pages
that
we'll
send
over
to
okay.
We
don't
know
how
useful
that
will
be
is
just
maybe
you
could
use
it
for
reference,
but
you
could
always
just
search
these
terms
up
and
something
would
pop
up.
So
our
takeaways
from
this
would
be
just
from
looking
at
the
results.
A
We
can't
really
tell
if
the
word
the
key
words
themselves
are
low
competition
or
not,
because
even
if
there
are
little
known
sites
that
pop
up,
maybe
those
sites
are
actually
using
a
proper
SEO
strategies.
So
that's
actually
competition
that
you'd
have
to
go
against
cuz
they're
honing
out
of
those
keywords.
E
A
Firms,
of
course,
I,
don't
know
how
to
say
the
next
name,
eros
I
think
shows
all
the
links
that
each
competitor
uses.
So
this
helps
track.
Backlinks
and
one
of
the
tips
find
websites
with
less
backlinks,
because
the
words
they
use
in
those
pages
will
be
more
effective
because
they
don't
need
as
many
backlinks
but
they're
still
providing
traffic.
Oh
yeah,
yeah
and
then
a
thing
I
was
really
interested
in
seeing
was
a
Google
search
console
which,
which
is
a
tool
provided
by
Google.
That
allows
you
to
track
rankings
and
keywords.
A
It's
more
in-depth
than
Google
Trends
I
believe,
and
you
can
I
think
what
you
need
to
do
is
get
the
URL
for
open
source,
ecology,
the
website
and
input
it
into
the
console,
and
then
you
would
have
to
verify
it,
and
then
they
can
track
your
page
rankings
for
different
keywords,
and
then
that
would
be
pretty
useful.
I
think
yeah.
B
A
A
Pages
that
show
up
in
our
last
takeaway
from
this
would
be
that
utilizing
any
keyword
with
low
competition
and
high
traffic
doesn't
work
well
anymore,
because
Google
will
just
filter
out
all
the
spam
words
or
you
could
just
put
in
a
bunch
of
unrelated
words
into
your
tags.
But
then
now
the
algorithm
doesn't
even
input
that
it's
more
about
finding
the
actual
words
that
will
drive
traffic
through
Google
search,
console.
B
A
B
A
That
going
to
be
to
use
these
helpful
tools
on
Google
like
search,
console
and
then
find
the
words
that
would
be
best
for
traffic
and
then
go
into
the
website
code
and
just
change
the
title
name
or
like
the
description
name
and
like
insert
some
of
the
keywords
into
the
content.
So
that's
in
the
next
part,
some
of
the
strategies,
basic
meta
tag,
strategies,
ice,
there's,
four
general
types
that
I
separated
them
into.
There's
a
meta
keywords,
attribute
meta,
title
tag,
meta
description,
attribute
and
meta
robots
attribute.
A
The
first
one
keywords
attribute
is
part
of
that:
spammy
thing
that
Google
removed.
You
can't
just
insert
a
bunch
of
unrelated
keywords
into
your
website
code,
because
so
now,
they'll
kind
of
degrade
your
website
quality
and
your
page
won't
rank
as
well,
and
this
part
doesn't
even
contribute
to
ranking.
The
most
important
part
for
ranking
would
be
the
title
tag,
and
this
is
at
the
header
of
a
website,
the
actual
title
that
pops
up
on
the
results
page
and
then
right
below.
A
That
is
a
description
out
to
attribute
this
doesn't
really
contribute
to
ranking,
but
it'll
help
users
when
they're
reading.
After
the
title
of
the
website,
if
they
want
some
sort
of
answer,
they'll
look
into
the
description
and
if
your
description
answers
their
questions,
you'll
usually
be
more
likely
to
click
your
website
or,
and
then
more
clicks
would
increase,
ranking,
there's
also
the
robots
attribute.
This
is
just
for
the
search
engines,
the
the
spiders
on
Google.
A
B
B
D
So
we
haven't
got
a
methodology
of
the
estimating
guesstimating
like
how
how
many
people
can
you
expect
to
attend
steam
camps,
or
you
become
aware
about
open
source
ecologist,
so
you
see
like
okay,
maybe
maybe
you
know
in
second
second
glance
from
our
ROI
is:
maybe
this
Avenue
won't
be
affected
for
us,
because
you
know
based
on
our
OS,
it's
not
very
high
and
there's
a
lot
of
there's
a
lot
of
difficulty
and
implementation.
Yeah.
E
D
B
A
And
also
we
prior
to
the
prior
prioritization
matrix,
of
course,
we
know
that
you,
Louis
II,
has
looked
into
a
lot
of
these
avenues
already,
but
just
whatever
you
want
to
confirm
whatever
you
want
to
move
forward
with,
you
know,
just
let
us
know
and
we'll
focus
on
that,
but
these
are
the
branches
that
we
think
would
be
best.
What.
A
B
D
Yeah,
like
what's
the
capabilities
open
source
ecology,
why
are
constraints
to
us?
Do
you
have
step
that
way?
We
can
start
narrowing
down
and
figuring
out
like
what,
like
tailoring
up
implementation
plan
towards
the
needs
of
open
source
ecology,
because
every
organization
and
the
n
is
different.
They
all
have
different
needs.
Yeah.
D
A
So
continuing
on
with
some
some
SEO
strategies,
this
part
is
optional
part,
adding
a
sitemap
to
the
website,
I
think
just
from
looking
at
those
these
website,
there's
probably
already
a
sitemap
with
all
the
links
that
are
related
to
the
information
on
the
page
on
the
collegian,
so
I,
don't
think,
there's
too
much
of
a
thing
to
even
consider
it's
just
there
just
in
case
so
I
guess
the
bread-and-butter.
This
would
be
some
of
the
tips
it
would
be
listed
here.
Having
a
keyword
be
the
first
word
in
a
domain
name
would
be
helpful.
A
Some
SEO
experts
have
said
that
increases
traffic
slightly
so
after
the
HTTP
dot,
slash,
slash,
maybe
open
course,
ecology,
just
open
source.
That's
a
good
thing!
That's
the
first
word
in
the
domain
name
have
a
keyword
in
the
sub
domain
keyword
in
the
title
tag.
There
is
a
second
title
tag
called
h1
tag
that
could
also
have
a
keyword.
I.
A
Think.
The
good
thing
about
the
website
so
far
is
that
some
of
the
content
isn't
just
sparse.
It
goes
in-depth
about
what
your
mission
is
and
who
else
other
than
prefers
articles
with
a
lot
of
content
explanation
and
it
ranks
that
in
this
higher
quality.
So
of
course,
any
expansion
of
content
would
be
good,
and
this
would
this
would
be
within
a
page.
You
wouldn't
want
a
bunch
of
separate
tabs
with
just
a
little
bit
of
information
that
would
be
more
spammy.
A
Can
see
table
of
contents
high
page
loading
speed,
that's
important
for
how
your
page
actually
ranks.
One
searches
are
made,
avoid
duplicate
content
multimedia
to
increase
the
content,
quality
score
that
Google
ranks
and
there
are
some
more
tips
out
there,
but
we
will
continue
looking
and,
of
course,
will
provide
you.
The
implementation
plan
would
work.
You
have
any
questions.
What.
C
Yeah,
so
when
we're
looking
at
like
the
target
market
and
just
who
we
think
would
be
good
to
show
off
like
these
steam
camps
and
a
OSCE,
we
are
looking
into
podcasts,
especially
like
podcast
marketing.
It's
taking
like
a
real
surge
recently,
just
I
kind
of
put
some
statistics.
All
these
statistics
are
for
United
States
podcast,
so
some
PAGASA
engagement,
like
70%
of
Americans,
have
heard
of
podcasts,
and
just
last
year
there
are
20
million
new
listeners.
C
So
you
can
kind
of
see
all
these
statistics
I'm
not
gonna
like
weed
it
out
like
all
these
numbers,
but
I'll,
just
like
I,
guess
frequency
and
you
see
like
25%
of
Americans,
listen
to
podcast,
weekly
and
then
just
the
age
demographic.
It
really
fits
like
who
we're
looking
forward
for
the
steam
camps
as
well
so
and
I've,
put
like
some
popular
genres
as
well
for
overall
podcast
I,
put
comedy
just
to
show
like
that's
the
top
one,
but
then
kind
of
compares
to
the
other
ones
that
we
saw
related.
C
C
The
second
way
to
engage
with
it
would
be
paid
podcast
sponsorships.
A
lot
of
podcasts
have
a
they
have
like
certain
companies
or
brands,
sponsored
each
episode
and
do
that
they'll.
Do
like
five-minute
like
talking
about
the
brand
for
you
so
like
this
podcast
is
sponsored
by
open
source
ecology.
This
is
what
they
do.
This
is
why
you
guys
would
be
interested
in
it.
So,
under
the
guest
appearances
I
have
some
statistics
on
like
93
percent
of
avid
podcast
listeners
listen
to
most
of
the
episode.
So
that's
a
lot
like
that's.
C
F
C
Then
a
lot
of
the
sponsorships.
It's
like
the
reason
why
podcast
marketing
is
so
like
big
now
is
because
people
really
trust
the
hosts
of
all
these
podcasts.
They
like
that,
since
they
have
the
freedom
to
choose
which
podcasts
they
can
listen
to.
There's
like
that
trust
factor
in
betweens
of
the
host
is
saying
something
in
endorsing
this
company,
then
that
is
gonna
bring
these
people
as
well.
C
Okay
and
then,
since
this
week,
I
looked
into
just
the
United
States
I
was
just
looking
for,
like
ones
that
you
could
target
immediately
and
just
some
statistics
here,
but
I
also
remember
last
week
you
guys
are
talking
about
other
open
source,
ecology,
branches
in
other
countries.
So
I
put
some
of
the
countries
that
have
high
podcast
engagement,
United
States
isn't
even
the
highest.
They
have
something
like
the
highest
of
South
Korea
and
Spain
Sweden
Australia.
So
we
can
look
more
into
international
podcasts
and
then
I
think
for
this
project.
C
You'd
be
good
to
have
a
primary
focus
on
United,
States,
Pro
podcasts,
and
then
the
other
countries
can
just
kind
of
take
the
structure
that
they
have
on
like
the
strategy
we
come
up
with
towards
like
their
area
as
well,
and
then
at
the
ball.
I
attach
like
two
different
types
of
podcasts:
that
I
found
that
there's
the
Trailblazer
podcast,
which
is
actually
really
new.
C
It
started
just
in
2020
and
it's
actually
features
guest
speakers,
so
that'd
be
great
for
podcasts
like
you
to
hop
onto
a
podcast
and
talk
about
like
spark
like
change
and
your
outside
voice.
So
that's
kind
of
what
they
look
for
and
that'd
be
a
pretty
small
like
viewer
base,
but
that's
just
kind
of
a
good
way
that
you
can.
Even
if
you
hopped
on
a
podcast,
you
can
use
that
as
a
marketing
tool
and
show.
C
B
C
Then
another
comparable,
podcast
I
thought
would
be
startup
podcast,
which
is
actually
really
big.
It's
started
in
2014
they're,
like
hundreds
of
episodes
in
a
really
large
listening
base,
so
I
attached
the
links
to
their
Spotify.
Is
there
that's
kind
of
where
I
listen
to
my
podcast
and
I
personally,
I,
listen
to
the
spot,
startup
podcast
as
well
sounds
like
it's
pretty
cool.
They
just
hosts
a
little
a
lot
of
entrepreneurs
to
talk
about
what
they've
started
and
like
what
they've
contributed.
C
E
C
E
C
B
Were
saying:
okay?
Well,
let's
take
all,
let's
study,
all
the
existing
pieces
and
then
to
view
those
pieces,
those
people
and
those
efforts
so
that
we
build
upon
it
because
our
one
of
our
principles
is
to
build
on
industry
standards
build
on
what
exists
to
create
the
new,
so
that
would
be
cool
yeah.
C
F
C
D
E
F
E
Them
on
these
platforms
are
in
order
to
raise
awareness
of
the
brand,
so
the
three
different
types
of
surfaces
up
all
of
these
online
classes
is
an
audit
course,
which
is
where
basically,
people
are
just
curious,
and
so
it's
kind
of
like
a
trial
course
is
just
something
to
see
if
they're
gonna
be
interested
in
it.
Certified
courses
were
mostly
present
the
attention,
because
people
want
to
feel
that
sense
that
they're
working
for
something
that
certificate
like
a
valuable
incentive
for
them
to
play
for
yeah.
D
B
E
We
want
to
target
more
refer
to
the
younger
side,
because
we
know
that
they
would
complete
the
course
more
often
and
that
some
open
hosting
sites-
and
these
are
sites
where
you
create
your
own
course,
and
then
you
handle
them
working
in
and
all
that
yourself.
Ours
is
also
sites
where
you
upload
your
own
course
and
they
market
it
for
you
and
they
give
you
a
commission
such
as
you
Denise
Sharon
for
sauce
and
then
their
sites,
where
you
just
do
everything
yourself,
such
as
teachable
and
B,
and
do.
E
Would
have
to
market
yourself,
compile
these
videos
yourself
and
then,
if
they
see
more
of
like
a
independent
approach
compared
to
other
sites,
just
such
as
Skillshare
uni
will
use
it.
And
then
the
last
part
is
just
ads
on
these
platforms
and
just
try
to
try
to
throw
your
audiences
that
are
looking
at
courses
such
as
CAD
or
SolidWorks,
or
engineering
related
courses
such
as
any
physics
such
as
thermal
calculation
and
structural
or
Kobe,
and
so
forth.
B
Yeah
one
comment:
I
must
make
on
the
limited
engagement
during
online
MOOCs.
We
can
also
ship
kits
as
part
of
that,
like
part
kits
for
the
actual
builds.
There
will
be
another
option
to
do
it
so
there's
a
revenue
model
there
yeah
just
the
thing
I
always
question
about,
there's
has
to
be
like,
since
we
published
most
of
our
stuff
online
for
free.
B
How
do
we
integrate
this
here,
and
it
could
be
some
value-added
service
that
we
provide
with
a
course
as
if
we're
charging
for
like
the
certification
or
something
like
that
so
yeah,
while
it
could
be
free,
we
can
also
certify
and
give
you
and
that
could
be
done
for
a
fee.
So
it's
consistent
with
open
source
model
as
well.
Yeah.
E
B
Yeah,
that's
good,
and
my
first
question
is
like
the
energy
to
do
that.
That's
a
serious
effort
like
yeah
I'd,
have
to
think
about
have
to
think
about
how
to
implement
this,
because
this
would
take
a
lot
of
time,
but
maybe
that's
just
part
of
the
stuff.
We
have
to
do
just
go
that
extra
step
as
we
prepare
the
curriculum
for
the
steam
camps,
I
think
on
one
side,
I
think
that's
having
the
quality
of
MOOC
like
a
really
well-done
course.
That's
even
a
prerequisite
for
running
the
the
regular
steam
camps.
E
D
A
B
D
D
D
D
These
recommendations
so
we'll
have
a
sort
of
like
matrix
graph
or
you
can
visually
see
where
each
thing
stands,
and
you
know
we
have
some
numbers
on
the
side,
so
we
can
have
a
sort
of
ranking
on
you
know
what
what
would
be
the
easiest
in
our
opinion
and
what
most
would
acquire
the
most
return
plantation.
But
in
the
end,
it's
up
to
you.
It's
it's
your
decision,
whether
you
want
to
take
out
some
branches
or
you
want
to
do
all
of
them.
It
really
it's
up
to
you.
It
seems
like
at
this.
B
D
Yeah
cuz,
because
because
there's
you
know,
we
maybe
there's
some
things.
We
don't
know
about
open
source
ecology,
maybe
there's
like
some
limitations,
or
maybe
you
expect,
in
the
future,
some
more
hands
on
deck
to
work
on
these
these
initiatives,
so
it
we.
So
you
know
our
our
judgment
on
things
is,
might
not
be
100%
correct,
because
we
all
don't
have
the
full
picture
and-
and
we
don't
expect
to
implement
all
of
these
at
once
in
order.
The
mentation
plan
would
have
a
sort
of
timeline.
D
B
That
makes
sense
yep.
That
sounds
good,
sounds
good
and
then
other
the
only
other
question
is
like.
If
we
don't
have
the
resources
to
do
something,
what
are
strategies
for
gay
those
resources,
because
then
we
maybe
say:
oh
okay.
Well,
let's
get
investment
or,
however,
that
looks
I
mean
I.
Typically,
don't
like
the
just
like
for-profit
investors
like
people
who
are
just
putting
in
money.
We
like
sweat,
equity
and
people
who
are
actually
getting
involved.
E
D
So
like
a
fundraising
strategy,
that
would
be
more
of
like
a
another
project
in
other
beyond
the
project.
Scope,
yep,
but
that's
you
know
we
can
like.
Certainly
if
you
give
us
a
budget,
take
to
account
with
customized
sort
of
our
recommendations
to
take
into
account,
you
know
your
constraints
and
so
and
then,
if
you
we
can,
we
can
also
offer
you
know
like
the
appendix,
maybe
like
some
other
solutions
of
more
costly
and
but
more
effective
in
case
like
in
the
future.
B
D
E
D
D
Okay-
and
you
know,
if
next
call
so
Mexico
is
usually
a
this
call.
Next
calls,
usually
a
very
important
calls
insist
a
prioritization
matrix
if
you
would
like
to
invite
any
of
your
staff
to
come,
and
but
you
know,
get
there
and
put
on
things.
Okay,
some
clients
usually
like
to
do
that.
Okay,.
D
Right
so
talk
to
you
next
week,
I
think
we'll
keep
it
2:30
to
3:30
for
now.
If
this
anything
we
need
to
change,
will
message.
You
an
email,
send
you
an
email
that.