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From YouTube: 180 DC - Friday May 8, 2020
Description
https://wiki.opensourceecology.org/wiki/180_Degree_Consulting
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B
D
B
E
B
When
listen
so
when
we
go
down
to
expanded
research
in
LinkedIn
for
advertising
wise
Linkens
advertising
options
are
quite
basic
and
compared
to
Facebook's,
but
where
LinkedIn
excels
and
is
like
the
rich
data
that
you
can
that
they
collect
and
analyze.
So
what
that's?
What
you're
really
paying
for
when
you
do
LinkedIn
advertising
and
they
have
an
I,
have
a
a
functionality.
That's
called
objective,
based
marketing.
B
E
A
E
A
B
So
then
those
are
the
different
types
of
advertising
campaigns
you
can
do
and
LinkedIn
in
terms
of
ad
formats.
They
have
LinkedIn
sponsored
content.
So
this
is
like
your
typical.
You
know
typical,
promote
paid
promotion.
Advertising
in
any
social
media
has
your
your
the
page
name,
and
then
it's
a
sponsored
next
to
it
and
then
there's
you
can
have
like,
like
text
a
little
bit
of
text
and
a
headline
and
maybe
like
a
video
or
a
little
link.
They,
the
people,
can
click
on
in
a
picture.
B
Next
is
text
ads,
so
these
usually
contain
a
headline
in
a
company's
logo
and
appears
in
the
sidebar
sponsored
in
mail.
That's
sends
direct
messages
to
a
specific
person
or
audience,
so
this
would
be
more
for
our
conversions
or
generating
leads.
So
for
people
who
have
shown
interest
or
in
the
open
source
ecology,
then
you
know
in
males
might
be
the
right
way
to
go
because
they
already
know
open
source
ecology.
That
might
be
the
next
step
where
you
can
make
it
personalized
and
have
them
click
on
a
link
to
check
out.
B
Next
is
display
ads,
and
these
are
typical
little
on
display
banners,
you
see
on
Google
and
they
usually
appear
in
the
top
or
bottom
of
news
feeds
and
then
finally
dynamic
ads,
and
these
are
more
personalized.
They
appear
in
the
newsfeed
and
usually
it
mentions
the
name
of
the
user
and
gives
a
call
to
action.
So
it
might
eh-eh
Bob
Europe
project
Li
check
out
this
website
or.
B
Things
like
that,
so
it's
a
more
personalized
and
can
be
used
more
for
generating
conversions
and
then
elevate.
It's
not
really
an
ad
format,
but
it's
worth
noting
that
with
its
it
comes
extra,
so
you
have
to
pay
more
for
this
option,
but
it
allows
a
company
to
recommend
ads
for
their
employees
to
share
so,
in
effect,
the
employees
become
more
like
brand
ambassadors.
So
this
is
more
of
not
ad
format,
but
it's
more
like
a
it's
something
similar.
It's
like
a
pseudo
at
format.
B
A
lot
of
people
call
it
so
next
after
you
know,
looking
at
the
ad
formats
there's
targeting
options
and
LinkedIn
and
what
LinkedIn
does
is,
you
can
select
a
large
variety
of
targeting
up
of
targeting
options
to
narrow
down
to
your
target
demographic
and
like
and
using
their
you
know,
data
analytics.
They
would
show
like
what
they
can
estimate.
What
is
that
size,
the
market
size
of
that
target
demographic
and
how
many
used
LinkedIn
users
can
you
reach
with
this
target
demographic?
B
So
the
different
options
for
targeting
is
first
geographic
location,
and
this
is
a
required
targeting
option,
but
all
the
other
ones
after
that
is
optional,
Nexus
company,
so
you
can
narrow
down
by
company
connections.
So
you
might.
If
you
have
one
of
targeted
specific
companies,
employees,
you
can
it'll
target.
You
know
users
with
that
company
in
their
work,
history,
company,
industry,
so
users
within
the
industry.
So
if
you
want
to
target
like
education
field,
they
all
target
people
in
the
education
industry
company
size.
B
So
if
you
want
I
get
you
know
b2b,
then
you
say:
I
would
like
to
target
companies
who
are
at
least
500
employees
big.
So
then
it'll
market,
your
ad
towards
those
companies,
a
company
named.
If
you
have
a
specific
company
in
mind,
you
want
to
you-
know
advertise
to
it'll,
do
that
company
followers-
and
this
is
like
this-
is
more
like
your
own
followers
company
growth
rate.
So
you
know
company
users
that
work
for
companies
that
are
seeing,
let's
say
like
a
5%
growth
rate
or
something
you
can
do
that
and
then
company
categories.
B
This
would
include
like
people
who
work
for
companies
that
are
and
like,
for
example,
the
S&P
500,
so
that
a
different
sort
of
options
in
terms
of
targeting
for
companies
and
next
is
the
demographics
side
of
things.
So
you
can
target
users
based
on
their
age
and
gender
next
is
education.
So
this
targets
people
within
field
of
study,
so
I
you
can
specify
a
major
or
emphasis.
You
can
target
specific
member
schools,
so
universities
that
you're
targeting
or
trade
schools
and
then
degrees.
B
So
people,
you
can
say,
target
people
who
are
working
on
their
undergrad
or
people
have
had
their
undergrad
or
graduate
degrees,
job
experience,
so
job
function.
What
do
people
do
in
their
job
and
how
they
describe
their
job
in
their
LinkedIn
profile?
Job
seniority
is
so
what
tiles
do
you
want?
If
you
want
to
market
towards
EPS,
you
can
eat
peas
and
jobs
in
you
already
and
it'll
target
your
ads
towards
those
people.
B
B
Skills
and
experience
part
of
their
profile
and
people
with
that
matches
the
member
skills.
You
specify
that
that's
part
of
the
target
that
part
of
the
demographic
at
the
ad
with
target
and
then
years
experience
Nexus
interests
and
traits,
so
that
includes
member
groups,
so
not
employed
an
exclusive
matter.
B
So
if
you
say
I
want
to
target
people
in
this
LinkedIn
group,
it
would
not
LinkedIn
wouldn't
target,
like
specifically
those
people,
but
with
target
people
within
groups
like
those
or
so
that's
sort
of
saying,
like
similar
to
the
member
interests
one,
but
it
target
members
are
liking.
Groups
like,
for
example,
like
makers,
groups,
or
things
like
that.
B
And
then
member
interest
sort
of
bastes
that
off
of
the
content
that
the
that
the
users
like
or
share,
comment
in
and
those
members
that
have
a
interests
seem
to
have
an
interest
in,
for
example,
engineering.
Then
it
would
target
ads
towards
those
type
of
users
and
there's
match
audiences,
which
is
pretty
unique.
It's
it
allows
you
to
target
users
are
that
are
like
in
your
primary
data.
B
So
if
you
have
an
emailing
list,
for
example,
you
can
upload
that
into
LinkedIn
and
it'll
recommend
a
demographic
that
is
that
would
fit
within
your
email
lists,
and
so
you
can
target
your
ads
towards
that.
There
was
type
of
people
or
website
retargeting.
So
with
the
LinkedIn
tracker
on
your
website,
LinkedIn
will
collect
data
on
the
type
of
people
who
visit
your
website
and
then
it
will
target
those
type
of
people
when
in
your
ad
campaign.
B
B
B
So
that's
us
one
key
thing
about
LinkedIn
advertising.
Pricing
wise
LinkedIn
is
little
pricier
than
other
options
such
as
Facebook
or
Google
AdWords.
So,
however,
it's
it's
because
of
that
large
pool
of
data,
that's
what
you're
really
paying
for
so
didn't
suggest.
Spending
when
you're
starting
off
for
new
campaigns,
$100
a
day
or
$5,000
a
month
or
new
campaigns
and
how
it
works
is
LinkedIn
uses
past
data
to
calculate
a
relevance
score.
So
that's
the
reason
for
this
high
ad
spend
is
because
LinkedIn
wants
to
market
ads
that
are
relevant
to
its
users.
B
So
if
you're
a
new
advertiser,
you
don't
have
any
pass
data
on.
You
know
like
click-through
rates
on
ads.
Anything
has
never
had
an
ad
campaign,
so
the
ad
relevance
score
be
really
low,
and
so
what
happens
is
that
osc
would
make
a
bid,
they
would
say,
is
the
max
bid
and
LinkedIn
multiplies
your
max
bid
with
your
conversion
score
or
irrelevant
score
and
the
highest
total
score
of
all
hitters
win,
because
this
is
a
knock.
B
This
is
like
an
auction
and
LinkedIn
then
takes
a
score
of
the
runner-up
and
divides
it
by
a
relevant
score,
and
the
result
is
the
price
that
you
pay
per
click
or
per
mil.
So,
for
example,
let's
say
you
bid
somebody
bids,
$8
per
click
and
their
relevance
score
is
a
9
and
their
total
score
would
be
72
where
an
who's
bidding.
A
B
F
B
Bit
highest
bidder
wins,
okay,
how
they
calculate.
How
do
they
choose
a
highest
bidder
is
not
by
the
amount
that
they
bid
but
by
the
bed
times
the
relevant
score.
So
if
you
have
an
$8
max
bid,
but
your
relevance
score
is
9
and
they
multiply
it
in
72,
and
it
else
has
a
max
bit
of
$12
per
click.
But
their
relevance
score
is
a
4.
Then
it's
48,
then
you
know
the
person
with
eight
dot
bidding
$8
is
less
than
the
$12,
and
there
have
more
relative
better
bit
of
an
score.
A
B
A
B
B
A
B
Another
and
and
what
how
LinkedIn
bidding
works
as
well
is
you
can
bid
as
much
as
you
want,
but
how
they
charge?
You
is
what
they,
what
the
amount
that
they
charge.
You
is
not
your
max
bid,
but
the
of
the
runner-up
plus
one
cent.
So
if
that
person's
bid,
let's
say
like
their
so
the
relevance
score
with
the
total
school,
which
is
your
bid
max
bid
times
your
luvin
score,
when,
if
you
win
they'll,
take
the
total
score
of
the
runner-up,
so
let's
say
the
runner-up
is
going
from
our
last
example.
B
B
B
B
B
C
B
A
B
A
D
A
B
So
it
we
will.
We
talked
about
that
our
implementation
below,
but
one
thing
is
they're
both
good
options,
but
it
really
matters
what
sort
of
campaign
you're
looking
for
so
you're.
Looking
for
a
brand
awareness
campaign,
CPM
wouldn't
be
the
way
to
go,
because
you
want
to
show
your
ad
to
as
many
viewers
as
you
want
many
users
as
you
need,
but
if
you're
trying
to
get
conversions
or
people
to
check
out
your
website,
it
would
be
better
to
see
see.
So
it
depends
on
the
advertising
campaign
that
you're
doing
okay,
so
the
dieter.
B
So
some
determinants
for
for
the
cost
structure
so
target
audience.
So
the
more
desirable
your
target
audience
the
more
pricey.
So
in
the
in
our
implementation
plan,
we
recommend
at
first
since
you
want
to
create,
you
know,
get
the
data
for
your
relevance
score,
maybe
start
off
small.
So
you
can
experiment
and
try
to
get
to
the
perfect
ad
campaign
you
can
get
to
because
a
lot
of
people
say
is
very
rare
to
the
first
to
get
it
right.
The
first
try
it
takes.
E
B
Small,
so
you
don't
have
to
pay
too
much
or
being
a
market
where
you're
going
to
be.
You
know,
like
ease
a
lot
of
competition
and
you'll
have
to
pay
a
lot.
So
maybe
you
start
off
with
like
your
local,
your
state
or
you
know
they
surround
around
you
or
the
county,
something
small,
but
not
too
small.
You
don't
a
narrow
it
too
much
where
your
ads
aren't
really
being
shown.
B
B
So
controlling
ad
spend
there's
different
ways
to
control
your
ad
spend
first
is
automated
bidding
and
Linkedin
recommends
us
for
new
users,
we're
basically
LinkedIn
bids
for
you,
based
on
your
based
on,
like
the
data
they
have
on
the
your
target,
demographic
and
therefore
you
have
less
control
over
pricing,
but
LinkedIn
would
show
your
ads
more
in
your
ad
campaign
will
be
most
likely
to
more
effective
because
you're
winning
more
bids
or
you
can
do
maximum
cost
bid,
which
is
you
bid
yourself,
which
gives
you
the
most
control
over?
How
much
you're
spending
and.
E
B
You
set
a
budget,
so
LinkedIn
will
not
go
past
and
LinkedIn
will
not
go
up
past
their
budget,
so
you
can
set
either
a
daily
budget
or
a
maximum
but
bit,
but
most
people
recommend
a
maximum
budget
because
you
want
to
get
as
much
as
you
want.
You
want
your
campaign
to
be
really
effective.
If
you're
saying
a
daily
budget,
you're
constraining
the
ad
campaign
to
the
budget
of
that
day
or
is
maximum
wise.
B
You
can
do
you
say
like
five
thousand
dollars,
for
example-
and
you
know
Nathan
can
optimize
per
day
as
much
as
possible
until
they
reach
that
$5,000
maximum.
So,
instead
of
a
hundred
dollars
a
daily
budget,
where
Lincoln's
only
limited
by
a
hundred
dollars
per
day
and
maximum
budget,
they
can
say:
okay,
maybe
it's
this
day.
I
can
do
$125
this
day
and
then
next
day
I
can
do
$80
to
stay
or
whatever.
So
it's
back.
A
B
You
can
set
a
you
can
so
there's
you
can
either
set
a
time
setting.
So
you
can
say
you
know,
I
want
this
ad
campaign
to
go
on
for
a
month,
mm-hm
and
like
well,
we'll
only
stick
with
that
month
or
you
can
just
say
until
we
reach
the
maximum,
but
until
we
exhaust
a
budget
and
they
kept
doing
it
into
the
exhaustive
budget.
B
So
maximum
is
more
efficient
because
it
allows
LinkedIn
to
spend
more
per
day
if
they
need
to
versus
daily.
It
would
be
restricted
to
that
budget
and
it'll
last
it
might
last
longer,
but
in
the
long
run
it
might
be
less
effective
because
you're
not
showing
as
much
you
might
not
be
as
showing
us
much
ads
per
day
as
if
you
have
using
the
maximum
setting
a
maximum
budget.
C
B
A
B
B
B
B
B
Conversions
but
we'd
only
folk
right
right
now,
we're
only
focusing
on
the
brand
awareness
side
cuz,
that's
mostly
the
scope
of
this
project,
but
we
can't
we'll
talk
a
little
bit
about
the
other
two
in
this
report
a
little
a
little
bit
here
and
there
so
targeting
wise.
We
recommend
that
oh
s,
si
starts
small
again
you
test
different
strategies
for
increasing
CTR
or
click
through
rate
on
LinkedIn,
but
this
would
be
not
narrowing
your
target
demographic
to
small,
where
you're
not
going
to
be
generating
results.
B
So
we
would
recommend
a
target
demographic
size
of
at
least
a
hundred
thousand
numbers,
and
a
good
rule
to
follow
is
based
on
all
the
targeting
categories
that
we
stated
above
target
two
categories,
plus
the
location
category
with
us,
many
subcategories
as
you
want.
So
this
way
you
don't
narrow
down
your
you're
targeting
demographic
too
much,
but
at
the
same
time
you're
not
making
it
too
broad.
B
A
B
B
If
OSC
has
the
data
like
you're
emailing
list,
you
can
try
using
matched
audiences
and
I
can
help
you
get.
You
know,
target
the
oh,
it's
hard,
your
target
demographic
in
a
more
efficient
way,
because
LinkedIn
can
look
at
your
data
and
recommend.
Okay.
Maybe
you
should
target
this
tracker
demographic,
but.
B
So
the
mesh
audiences,
so
it
takes
in
your
like
your
primary
data,
like
your
like
people
who
visit
your
web
sites
and
if
they're
logged
in
to
LinkedIn,
then
LinkedIn
gets
that
data
and
they
can
say:
ok,
there's
the
type
of
people
tends
to
visit
your
website.
So
we
recommend
this
target
demographic
or
you
can
upload
your
own,
a
CSV
of
like
your
own
data,
so
you're
emailing
lists,
and
if
those
members
have
like
LinkedIn
accounts,
then
they
can
use
that
data
to
recommend
you
a
target
demographic,
oh
yeah,.
B
No
interesting
yeah,
you
can
do
that
and
so
moving
forward
in
terms
of
pricing,
we
recommend
CPM
pricing
for
brand
awareness
and
CPC
pricing
for
website
visits
and
website.
Conversions
campaigns
and
there's
two
strategies
that
OSC
can
employ.
First,
would
be
the
most
going
to
LinkedIn
is
the
most
optimal
or
new
campaigns
is
automate
bids
and
set
the
maximum
budget
to
5000
a
month,
and
you
can
always
lower
that
budget.
If
you
see
that
they're
not
spending
a
lot
per
day,
you
can
lower
the
max
budgets.
B
They'll
have
to
eventually
pay
up
to
$5,000,
and
then
the
next
strategy
is
set,
a
maximum
cost
bid.
That
is
not
conservative,
because
again
they
only
take
the
caught.
Your
bid
with,
if
you
win,
would
only
be
the
cost.
Would
you
have
to
pay?
If
you
win,
the
auction
would
be
the
runner-up,
plus
one
cent
and
a
maximum
budget
of
5000
a
month,
and
you
can
always
slowly
lower
that
maximum
budget
throughout
the
lifespan
of
the
ad
campaign
based
on
data
on
how
much
you're
spending
daily
and
things
like
that,
and
then
content
wise.
B
We
recommend
that,
oh
s,
see
posts
ads
with
videos
like
the
TED
talk,
and
that
would
be
very
popular
or
headlines
with
texts
and
links
to
OSC's
about
Us
page
for
the
brand
awareness
campaign.
You
can
also
H
a
lot
of
people.
A
lot
of
advertising.
Linkedin
are
also
doing
things
like
offering
a
free
white
paper,
a
report
for
entering
some
users,
user
information,
like
name
email,
company,
occupation
and
or
following
a
LinkedIn
page.
B
A
There's
plenty
of
stuff
like
that
we
can
generate
based
on
interesting
data
points.
We've
gotten
like
real
results
like,
for
example,
open
source
photovoltaics.
Never
like
the
systems
we
install
they're
things
we've
built.
It
would
take
some
time
to
write
that
up,
but
yeah
I
think
that's
relatively
low
hanging
fruit,
because
all
that
information
gin,
our
wiki
like
we
got
a
lot
of
information
and
we
can
just
clean
it
up
and
make
little
little
publications,
but
it'll
be
nice
to
find
somebody
to
do
that.
A
B
A
B
That's
some
notice,
that's
exactly
what
what
you
know.
This
is
talking
about
also
like
things
and
like
what
I've
seen
through
LinkedIn.
A
lot
is
like
this
and
analytics
company
might
post
like
an
industry
report
on
the
aerospace
industry
or
something,
and
then,
if
you're
interested
in
you
know,
you
have
aerospace
interests
in
your
in
your
LinkedIn
profile
and
you'll.
B
See
that
add
and
it'll
say
you
know
like
our
page
or
subscribe
to
your
newsletter
too,
and
we'll
give
you
like
a
free
book
or
like
a
free
report
industry
or
pour
on
this
industry
or
whatnot,
and
you
know
that
might
be
interesting
to
some
people
on
LinkedIn
and
then
for
website
visits
campaign.
Just
briefly
again,
we
can
recommend
a
headline
with
text
and
links.
Osc's
blog
or
the
machines
develop
a
wish.
B
You
know
we
looked
at
that
page,
a
girl's
really
in
depth
on
how
OSC
operates,
and
you
know
how
they
what's
their
process
for
developing
different
different
machines
and
different
equipment
and
or
for
dynamic
ads.
You
can
also
link
to
that
OSC
page
as
well
and
then
for
website
conversion,
as
you
recommend
linking
to
OSC
Steenkamp,
page
or
summer
of
extreme
design
page,
because
these
people
would
already
know
what
OSC
is
and
what
they
do,
and
maybe
they
might
be
interested
in
these
steam
camps.
And
that
might
be
you
know
the
step
they
need.
A
B
It
was
the
general
one
just
looking
from
the
looking
at
the
web
page,
there's
the
machines
tab
and
inside
there's
a
sub.
There's
us
there's
a
little
page
sub
page.
It's
like
this
is
like
development,
and
we
looked
at
that
and
shows,
like
you
know,
like
a
lot
of
the
the
process
that
OSC
goes
through
to
develop
different.
You
know
open
source,
you
know
per
source
way
different
machines
and
yep,
so
that
might
be
of
interest
to
people
who
already
know
OSC
and
its
mission
I.
Don't.
A
B
B
B
B
A
B
And
there's
like
a
ROI
Calif
like
online
there's
like
free
ROI
calculator,
so
it
you
would
input
like
the
you
can
like
input,
the
the
amount
of
reach
amount
of
like
to
the
size
of
your
target
demographic,
how
much
you're
paying
for
per
click
or
per
mil,
and
then
you
can,
you
know
calculate
like
how
much
it
would
be.
Would
your
ROI
be
so
that's
something
you
can
also
use.
B
A
H
Yeah,
so
can
you
hear
me
Walmart.
C
A
I
Okay,
perfect
yeah,
so
looking
at
like
just
what
we
talked
about
like
Lincoln's
advertising
campaigns,
there's
also
a
big
opportunity
on
LinkedIn
for
organic
marketing,
which
is
pretty
much
just
like
setting
up
and
fully
running
an
active,
open
source,
ecology
page-
and
this
is
just
there's
a
lot
of
research
behind
organic
marketing
on
LinkedIn
for
being
the
best
social
media
for
this
type
of
marketing.
I.
Think
it's
just
because
like
on
LinkedIn
it
has
this
type
of
like
community,
feel
where
you
can.
I
Pages
that
you
like
and
then
like
people
to
start
talking
about
like
their
interests
in
these
industries
and
stuff
like
that
and
that's
what
kind
of
like
really
pushes
this
organic
marketing
so
I
know.
In
the
past
we
talked
about
open
source
ecology
having
a
LinkedIn
page,
and
you
said
something
along
Weissach.
You
didn't
know
exactly
if
we
did
yeah.
A
I
I
A
A
I
I
Has
a
good
following
to
start
with,
considering
there's
only
two
posts
and
the
two
posts
are
actually
a
really
good.
They
have
one
about
like
recruiting
for
steam
camps
and
another
one
about
recruiting
like
a
videographer
mm-hmm.
So
these
are
good
types
of
posts
to
have,
and
you
have
like
a
button
at
the
top
of
the
page.
That's
like
a
call
to
action
button
that
directs
users
toward
the
OSC
website.
So
that's.
I
That's
it
that's
a
really
good
one,
not
the
like
right,
underneath
the
logo.
Okay,
so
that
will
generate
a
lot
of
clicks
once
you
get
the
the
page
going
so
then
kind
of
moving
on
to
the
implementation
plan,
just
looking
into
like
there's,
it's
pretty
much
a
three-step
process,
just
like
one
setting
up
the
business
profile.
So
then
you
can
start
to
step
to
post
on
the
page
and
put
like
industry
related
topics
up
and
then
step.
I
Three
is
to
just
engage
and
stay
active,
so
kind
of
walking
through
this
some
of
the
key
parts
that
you
need
and
the
setting
out
the
profile.
I
was
a
compelling
summary,
so
this
paid
the
page
already
has
that
in
the
About
tab.
In
the
overview,
it
has
a
really
good
paragraph
about
open
source,
ecology
and
kind
of
like
what
you
guys
are
about.
However,
I
was
reading
on
Forbes
that,
since
that
is
I
could
click
away.
I
You
have
to
click
the
about
button
to
see
that
it's
also
kind
of
a
good
idea
to
put
a
tagline
or
a
like
kind
of
a
mission
statement
in
the
the
header
photo
at
the
top.
So
that
photo
that
you
guys
have
in
the
like
the
long
photo
up
top
if
you
could
put
like
words
on
there,
somehow,
maybe
something
like
about
a
little
bit
about
open
source
ecology.
People
can
see
that
immediately
when
they're
gone
in
page
okay,.
I
I
A
D
A
A
C
I
Then
I'm,
seeing
on
the
About
tab,
you
have
a
good
overview
and
a
good
kind
of
like
summary
of
the
company
mm-hmm,
but
then
maybe
include
the
tagline
like
up
here
or
something
like
that
and
then
on
the
people
term.
You
have
about
14
people
connected
to
the
company
and
then
kind
of
showing
their
roles,
I'm,
not
sure
if
there's
like
more
people
or
within
ose
that
have
LinkedIn's,
but
it's
like.
F
I
Step
one
see
to
add
or
refine
like
this
on
a
specialty
page.
So
you
look
here
on
the
about.
You
have
specialties
and
you
mentioned
something
about
hashtags,
so
I
know
that's
a
big
part
of
setting
up
a
business
page
on
your
profiles
to
have
those
hashtags.
They
kind
of
act
as
a
CEOs
or
like
keywords
for
LinkedIn,
so
I
see
here
you
have
fabrication
building
and
permaculture,
which
seems
very
related.
You
might
want
to
add
some
more
keywords
into
that.
Oh.
I
A
I
J
I'm,
just
something
really
quick:
your
personal
LinkedIn
should
be
associated
with
open
source
ecology
as
like
you
should
be
a
page
admin
for
that,
so
every
post
you
make
should
be
through
your
own
LinkedIn,
but
it
gets
posted
as
open
source,
ecology
way.
J
J
So
when
I
go
on
to
my
LinkedIn
I'm,
actually
like
an
admin
for
another
page
and.
H
J
D
A
A
E
A
I
J
That's
how
the
LinkedIn
platform
works,
based
on
the
previous
two
pages
on
LinkedIn
that
I've
managed.
It's
always
been
like
this
for
me,
so
I
think.
I
J
So
if
he
clicks
start
a
post
right
now
and
he
makes
a
post
he's
posting
it
through
his
own
personal,
like
thing
but
like
his
own
personal
LinkedIn
account,
but
it
gets
posted
as
open
source,
ecology,
okay,.
A
I
J
I
I
I
A
G
A
I
D
I
I
D
I
And
then
step
two
here
is
to
stay
active
on
a
page,
so
you
want
to
consistently
post
industry
related
content,
so.
A
I'll
link
to
hold
on
just
a
sec
so
step
one
D.
What
the
page
hashtags
do
we
just
go
over
that?
Oh
yeah.
I
A
I
D
I
A
I
C
I
Then
see
they're
just
moving
on,
we
kind
of
start
going
into
like
what
you
want
to
do
with
the
post
on
the
company
page
so
step.
Two
a
is
to
set
engagement,
art
it's
for
your
posts,
so
I
kind
of
see
on
your
shared
screen.
You
kind
of
get
like
a
little
data
on
like
the
post
that
you
put
up
and
the
whole
thing
with
organic
marketing.
I
Is
it
won't
give
you
as
much
data
or
like
industry,
specific
results
or
ways
to
target
people,
because
you're
not
paying
money
to
market
you're,
just
kind
of
posting
on
your
own
for
free
but
yeah.
You
can
kind
of
see
the
click-through
rate
there
and
then
just
like
how
many
people
are
seeing
each
posts.
You
kind
of
want
to
address
that
and
then
try
and
set
targets
for
what
you
want
to
watch
in
the
future.
A
I
I
When
they
kind
of
have
I
think
when
you
clicked
earlier,
like
start
a
post
on
there,
you
can
kind
of
click
decide
like.
Oh
who
do
you
want
to
target
to
it's
not
as
easy
to
target
a
specific
demographic
like
at
the
top.
There
says
anything
on
I
think
they
only
give
you
like
a
few
options
on
who
you
can
target,
because
obviously
it's
like
a
free
post,
you're
not
like
paying
for
this
advertisement,
mm-hmm.
E
I
There
are
still
like
kind
of
ways
to
narrow
down
into
a
category
kind
of
like
your
employees
or
non
employees
or
people
in
this
industry.
So
those
are
kind
of
the.
What
you
want
to
look
at
in
terms
of
making
your
posts.
I
haven't
actually
had
ever
I'd
access
on
to
a
company
page
though
so
I'm
not
too
sure
what
these
options
are.
I
E
I
Linkedin
recommends
so
step
to
be
is
maintained.
A
steady
posting
frequency,
so
LinkedIn
recommends
one
post
per
day,
so
this
kind
of
is
like
initially
see
he's
kind
of
daunting.
Just
like
one
post
a
day,
that's
a
lot
tool
and
whatnot,
but
then
they
get
into
this
thing
called
the
four
one
one
rule
which
is
a
content
sharing.
Well,
that's
kind
of
well
known
on
LinkedIn
for
companies,
which
is
for
everyone
like
self-serving
posts.
So
a
self-serving
post
would
kind
of
be
like
an
advertisement
or
something
that
you
guys
are
doing.
I
C
I
Most
importantly,
they
say
after
that
share
four
pieces
of
evidence
relevant
to
just
like
your
company
as
a
whole,
so
this
kind
of
like
reduces
the
time
that
you
would
spend
up
in
writing
the
posts
you
could
just
be
like
looking
through
LinkedIn,
and
you
see
something
that's
like.
Oh
this
other
company
is
talking
about
open-source
engineering,
something
else
yeah.
You
can
just
click
the
share
button
and
that
can
act
as
your
one
poster
day
and
our
current.
This
increases
engagement
and
conversation
on
your
page
yeah.
C
I
The
share
button
is
definitely
a
big
can
be
a
very
big,
helpful
fact
in
terms
of
posting
once
a
day,
and
this
is
kind
of
like
the
thing
on
LinkedIn
I
was
talking
there.
It's
it's
not
so
much
about
in
terms
of
organic
marketing.
It's
not
so
much
about
promoting
your
brand,
but
more
just
promoting
a
community
of
just
people
talking
about
things
related
to
your
brand,
and
your
name
is
just
kind
of
like
the
one
facilitating
it.
E
I
Kind
of
what
you
want
to
post,
you
want
to
focus
on
at
least
one
or
just
one,
a
single
idea
or
topic
for
each
post.
You
don't
want
to
you,
don't
want
to
talk
about
everything.
Lse
does
in
one
like
article.
You
want
to
just
talk
about
well,
an
aspect
of
the
steam
counts
or
one
aspect
of
what
you
guys
are
doing
at
the
time,
and
then
your
article
posts
that
you
put
up
or
about
the
steam
camp
was
actually
good.
I
Like
you
had
a
call-to-action,
you
had
a
little
brief
summary
of
what
it
was.
Forbes
talked
about,
LinkedIn
SlideShare,
which
is
a
great
tool
that
companies
use.
They
talk
about
it
having
success,
let
me
because
it
takes
up
more
physical
space
on
the
screen.
It's
like
a
very
tall
feature
that
you
can
share.
Slides
or
like
say
you
have
a
presentation,
or
you
have
an
idea
that
you
want
to
talk
about.
I
I
I
I
I
I
And
then
the
last
or
yeah,
the
last
part
of
what
you
want
to
post
on
your
own
is
video
posts
which
can
be
great
marketing.
Tools
like
the
marketer,
recommends
you
post
short
videos
they're
between
thirty
to
one
minute,
videos
so
kind
of
when
you
start
to
start
up
your
other
online.
I'm
presence
on.
I
I
E
I
In
terms
of
what
else
to
post,
you
could
share
related
posts.
I
talked
about
that
earlier.
Just
like
we
find
stuff
on
LinkedIn
that
is
related
to
the
industry
or
what
LS
he
does.
You
can
just
repost
that
and
then
lastly,
employee
or
participant
stories.
This
is
a
huge
part
of
LinkedIn
people,
love
to
go
on
LinkedIn
and
just
kind
of
share
their
experiences
within
a
company
or
doing
work
within
Oh
se
or
ser
participant
go
through
a
steam
camp
and
they
really
like
it
they're
active
on
LinkedIn.
I
Just
like
company
updates
or
steam
camp
updates,
if
like
OSC,
decides
to
launch
more
steam
camps
down
the
line
which
I
know
is
a
goal.
It
can
be
something
that
posts
a
like
hello
or
coming
into
these
cities,
and
it's
like
updates
in
general
about
the
company
and
then
step
three
is
engage
with
the
followers.
So
once
you
do
the
posts,
you
don't
want
to
just
throw
them
up
and
leave
them
there.
I
You
want
to
try
and
encourage
a
conversation,
so
on
Forbes
they're,
talking
about
a
great
way
to
encourage
follower
engagements
to
ask
related
questions
at
the
end
of
each
post,
so
say
your
dad
asked
like
have
you
ever
had
interests
or
attempted
to
build
a
3d
printer?
Then
if
people
start
leaving
down
their
personal
stories
or
their
interests
in
whatever
you
ask,
it'd
be
a
great
idea
to
respond
to
these.
I
When
you
have
time
and
just
kind
of
like
start
a
conversation
with
your
followers
again,
this
kind
of
just
fosters
more
community
with
on
the
LinkedIn
page
and
then
step
3
be
is
include
a
call
to
action,
link
or
button
similar
to
kind
of
what
you
had
at
the
top
on
your
posts.
It
doesn't
always
have
to
be
on
the
post,
but
it's
kind
of
like
a
good
idea
to
just
include
in
case
like
people
want
to
learn
more.
They
just
click
on
your.
I
I
Step
forward
track
engagement,
you
see
the
analytics
tab
we
I,
couldn't
we
couldn't
find
too
much
data
on
like
like
success,
of
tracking
your
engagement,
but
obviously
it's
good
to
follow
all
that
within
the
weeks
and
the
months
that
you're
running
you're
learning
your
page.
Obviously
it's
like
yeah
on
that
page
right
there,
the
visitor
analytics,
I'm
sure
you'll
start
to
see
those
go
up
and
down
with
the
posts,
and
then
you
can
tell
which
type
of
posts
do
like
if
your
video
post
do
well
or
your
SlideShare
post
do
well.
I
That
can
be
something
you
consider
learning
forward
when
we
continue
to
stay
active
on
LinkedIn
and
then
finally,
on
the
dock,
I
included
a
YouTube
video
link,
which
is
a
walkthrough
on
how
to
start
up
your
page
on
LinkedIn,
but
this
entire
account
is
actually
dedicated
to
marketing
solutions
on
LinkedIn.
So.
C
I
C
I
D
A
B
Yeah
and
one
possible
thing
really
overall
LinkedIn
strategy
that
could
work
you.
Of
course,
we
would
look
into
this
more
went
in
the
for
the
fun
report,
but
maybe
since
LinkedIn
advertising
is
pretty
pricey,
maybe
you
try
to
just
use
that
to
get
attract
people
to
follow
your
page
to
LinkedIn
page
and
if
I'm
there,
you
can
do
that
marketing
with
steam
camps
and
things
like
that.
As
the
pages
that
I
follow
and
LinkedIn
a
lot
every
day,
I
see
posts
from
that
page
I.
B
That
could
be
something
instead
of
doing
a
separate
ad
campaign
for
like
website
conversions
or
website
clicks,
or
things
like
that.
Maybe
you
can
focus
primarily
on
just
generating
brand
awareness
and
then
getting
people
to
like
the
page
or
follow
the
page
on
LinkedIn,
so
they
can
get.
You
know
updates
from
the
page
and
that's
where
you
can
do
the
other
two
campaigns.
So
it's
not
as
pricey.
A
B
F
B
Talk
about
that
when
we
look
into
Facebook,
because
we
haven't
done
so
yet
yeah,
but
first
impressions
from
what
we've
seen
on
like
a
lot
of
articles
and
what's
online,
is
that
LinkedIn
would
be
a
better
platform,
because
it's
more
professionally
oriented
and
the
ROI
and
LinkedIn
tends
to
be
higher
than
on
Facebook
or
the
click-through
rates
on
LinkedIn.
Just.
B
E
A
B
Usually,
isn't
the
higher
end
and
price
in
terms
of
price?
Why?
Because
you're
not
really
paying
or
like
the
you
know
the
my
creative
ads,
for
example,
you're,
paying
for
the
data
and
you're
paying
for
the
like
extra
like
targeting
and
functionality
things
that
LinkedIn
use
was
the
day
they
have
that's.
B
J
B
This
is
that's
what
you're
mainly
paying
for
for
LinkedIn
versus
things
like
Google
AdWords
you're,
paying
for
like
marketing
solutions
like
you
know
how
your
your
ad
will
show
on
a
page,
for
example,
or
things
like
that
that
would
attract
people
to
that
page.
This
would
be
more
like
getting
to
the
right
using
data
to
get
to
their
data
driven
approach
to
getting
to
the
right
target
demographic
yeah.
H
That's
Shelley
and
I
Matthew
Shelley.
H
H
We
have
some
assumptions,
and
in
this,
like,
we
estimate
that
it
would
take
approximately
two
to
three
days
and
we're,
assuming
that
OSU
will
only
dedicate
one
person
to
focus
on
this
on
this
project
and
we're
also
soon.
The
OSE
already
has
lesson
notes
or
like
a
general
Brooklyn
blueprint
of
like
courses
because
of
the
Steve
kappes
and
like
how
the
different
days
of
structured
and
so
we're,
assuming
they
have
a
oh.
H
She
already
has
like
a
plan
in
mind
and
a
plan
to
action,
so
we
shouldn't
it's
not
like
creating
a
whole
lesson
plan
from
scratch
that
make
sense
mm-hmm
and
our
platforms
like
Scotia
and
other
similar
platforms.
They
require
teachers
to
create,
like
a
to
create,
like
an
assignment
for
students
to
like
keep
them
engaged.
H
So
this
could
be
like
different
stuff
like
designing
a
part
on
freecad
or
different
stuff
like
that
to
get
your
users
are
engaged,
and
this
would
give
you
a
real-time
results
of
how
many
people
are
filling
out
these
assignments
and
like
how
many
of
these
people
will
potentially
then
come
out
to
these
team
camps
later
on
when
you
host
them
and
then
it
gets
to
filming
and
editing
videos.
So
we
estimate
that
I
would
say
approximately
one
week
for
three
videos
and
these
videos
are
recommended
to
be
thirty
minutes
in
length.
H
But
if
you
absolutely
need
to,
you
can
also
make
them
60
minutes.
But
the
reason
we
recommend,
like
a
like
lower
a
shorter
video,
is
because
engagement
tends
to
be
higher,
like
a
lot
of
people
are
really
impatient.
So
after
it's
a
30
minute
mark,
they
start
getting
antsy
and
they
might
get
up
and
leave
me
lecture.
You
know,
and
for
sites
like
Skillshare,
like
you
want
them
to
watch
as
much
as
as
possible
like
up
to
the
last
minute,
because
that's
how
royalties
are
earned
and
stuff
so
recommended
like
this
is
30
minutes.
H
J
J
We
also
recommend,
but
you
are
consistent
and
posting
things
like
uncle's
videos,
and
earlier
you
mentioned,
that
you
wanted
to
set
up
like
a
little
studio
to
like
film
videos
and
such
I
think
that's
like
a
great
way
to
start
already.
If
you
can
dedicate
like
maybe
an
hour
to
each
week,
just
to
like
record
something
and
upload
I
think
if
this
branch
is
like
really
high,
like
the
likelihood
for
success
yeah,
do
you
have
any
questions?
J
A
Pretty
good
I
think
the
videos
are
just
gonna
get.
We
just
have
to
do
them
because
I
think
that's
just
mostly
looking
at
as
advertising
for
the
for
the
full
full
events
where,
if
you
have
the
content
online
people
want
more
and
that's
that's
the
full
full
camps,
or
it
could
be
that
you
have
the
lessons
online
and
then
oh
now,
you
need
to
get
the
materials
for
that.
Well,
we
have
the
machines
like
the
3d,
printers
or
other
equipment
that
people
can
get
to
so
that
fits
in
with
our
whole
product
strategy.
J
E
E
G
Basically,
if
you
put
more
money,
we'll
get
more
reach,
but
I
think
the
goal
is
just
to
find
the
magazines
that
really
target
those
that
that
would
be
interested
in
OC.
So
the
conversion
rates
would
be
higher
as
opposed
magazines.
That
would
offer
really
good,
add
prices
so
that
you
could
New
Mexicans.
So.
D
G
Charles
statistics
on
print
media,
56%
of
consumers,
fine
print
marking,
ski
more,
the
most
trustworthy
form
of
marking,
and
you
could
look
at
this
in
a
way
where
you
could.
You
would
buy
a
magazine,
and
this
isn't
like
some
tabloid.
This
would
be
like
some
sort
of
trade
magazine.
Okay,
usually
people
are
convinced.
G
You
know
this
is
a
collection
of
a
lot
of
experts
in
the
field
and
that's
why
it
is
more
trustworthy
than
things
that
people
might
see
online
they're,
not
as
tech
savvy,
so
they
might
maybe
think-
or
they
might
not
be
as
I'm
inclined
to
believe
all
sources
online
due
to
like
perhaps
open
source
posting,
but
posting
that
isn't
really
accredited
or
I.
Guess
analyzing
that,
like
a
formal
magazine
with
like
history,
it
isn't,
eighty
percent
of
traditional
mail
is
opened,
whereas
80
percent
of
emails
are
just
regarding.
G
G
G
Magazines
can
be
purchased
by
some
people
who
will
buy
them
for
their
workplace
and
put
them
into
public
spaces,
and
this
could
increase
the
effectiveness
of
the
ads
or
the
reach
of
the
ads
magazine.
Advertising
effectiveness
in
2017
and
2018
was
around
fifty
percent
for
noted
and
sixty
percent
for
action
taken
this
that
was
taken
from
statista.
A
G
This
statistic,
however,
can
be
a
little
biased
in
terms
of
you
know,
it
takes
into
account
all
the
magazines
so
for
the
specific
magazines
or
that
osc
would
target
the
numbers
may
be
different,
but
there
is
an
infographic
that
suggests
that,
where
you
place
the
ad
in
the
magazine
doesn't
really
matter
in
terms
of
like
the
quarter,
one
quarter
two
accorded
three
quarter.
Four
of
the
magazine.
The
numbers
are
basically
the
same
across
the
board.
If
you
click
the
link,
you
can
see
the
or
I
should
show
my
screen.
Yep.
G
F
G
F
G
G
Emarketer
also
states
that
magazine
ad
spending
per
reader
has
gone
down
over
the
years.
As
you
can
see
on.
This
infographic
is
probably
due
to
an
increase
in
an
increase
in
digital
advertisements
and
just
in
general
print
media
consumption
is
going
down.
However,
this
might
lead
to
less
competition
in
terms
of
the
ads
in
the
magazines.
Digital
media
dominates
the
ad
spending,
as
you
can
see
in
the
next
infographic
154
billion
dollars
in
2020
so
far,
and
then
print.
A
C
C
F
C
E
C
G
C
G
So
print
media
encompasses
Direct,
Mail
newspapers
magazines,
so
we
decided
which
one
would
be
the
one
that
OSE
should
pursue.
You
did
mention
your
interest
in
magazines
and
we
agreed
on
this
form
of
print
media,
because
the
in
the
engagement
that
is
needed
to
sign
up
for
stream
camps
or
visit
a
website
and
take
action
or
highly
involved
actions
for
OSC
involves
ads
that
are
dynamic
and
that
would
engage
the
readers
and
newspapers.
We
found
that
text.
It
gets
kind
of
plain
magazines,
offer
colors
there's
a
glossy
finish.
G
C
C
A
F
A
A
D
C
C
A
Thinking
kind
of
like
I,
wasn't
very
clear
about
it.
I
was
thinking
actually
like
whenever
there's
a
well
for
some
of
them,
like
the
back
to
the
earth
kind
of
stuff
like
permaculture
or
like
Mother,
Earth
News
I,
know,
there's
a
thing
called
Farm
Show
that
has
like
homebrew
farm
equipment
like
those
are
primarily
like,
like
Farm
Show,
for
example,
I
know
it's
comes
out
a
lot
in
print
form,
because
a
lot
of
the
farmers
may
not
be
on
an
internet
or
something
like
that.
So
it
depends.
A
I
was
thinking
along
the
lines
more
like
researching,
like
all
the
I'm,
assuming
that,
if
you
put
an
ad
into
one
of
these
magazines
like
whether
online
or
print
it
would
get
decent
reach,
because
it's
already
like
targeted
audiences
that
read
a
particular
magazine.
So
it's
like
pretty
much
guaranteed
and
then
the
question
the
nature
of
the
question
is
more:
what
are
those
targeted
magazines
and
simply
how
much
do
they
cost
so.
G
C
G
A
G
C
G
I'm
moving
forward
here
are
some
magazines,
make
magazine,
probably
more
well-known
than
some
of
the
other
ones.
It's
an
open
source
hardware
magazine
70
issues.
To
date.
They
feature
a
lot
of
DIY
and
di
wo.
Do
it
with
other
others,
articles
and
videos,
the
skills
builder
machine
that
features
tutorials,
videos
for
the
digital
magazine
and
just
images
and
articles
called
the
print
magazine.
C
G
Another
magazine
would
be
Popular
Mechanics.
This
is
another
well-known
magazine
that
features
DIY
stories,
videos,
electronics
and
other
tech,
but
in
2019
about
million
print
copies
were
in
circulation.
So
that's
a
pretty
big
number
and
again
you
can
have
ads
that
are
either
like
1-inch
large
till
full-page
contact
information
was
provided,
but
no
direct
costs
were
listed,
but
they
did
say
in
quote:
your
sales
will
grow.
I
guess
this
is
a
testament
to
their
their
specialty
and
reaching
the
people
you
would
want.
G
Again
I
was
just
trying
to
scour
through
the
websites
and
see
pricing
for
ads,
but
it
always
led
to
a
contact
link
and
having
to
you
know,
reach
out
to
them
and
discuss
the
price.
Some
other
magazines
that
are
pretty
well-known,
Elector
act,
space,
which
I
think
is
connected
to
raspberry
pie,
but
I,
don't
think
they
feature
ads,
but
I
think
maybe
in
the
near
future.
They
might
feature
some
ads.
There's
also
electronic
design
and
EE
times.
A
A
No
I
think
so
now
to
advertise
yeah
I
mean
there's
a
huge
list,
a
list
of
things
like
that
that
basically
like
getting
a
whole
spreadsheet
of
of
information
like
this
I
mean
both
for
print
and
the
electronic.
What's
the
process
you
go
through,
did
any
of
these
things?
Give
you
like
the
lead
time
like
how
much
in
advance
you
have
to
submit
stuff,
and
do
they
kind
of
typically
include
that
or.
G
B
From
just
personal
experience,
we
one
time
we,
my
parents,
business,
we
posted
ads
and
a
community
newspaper
through
the
through
the
Chamber
of
Commerce
and
for
it
was
about
like
a
couple
like
a
month
ahead
of
time,
so
it
so
I.
So
maybe
just
some
rough
estimates
for
now.
Six
is
soon
from
like
a
couple
of
weeks
to
mine
a
month
ahead
of
time
before.
B
Posting
the
before
saying
them
to
add,
but
it
really
also
depends
on
like
what
type
of
magazine
they
are
there
like
a
quarterly
magazine,
it'll
be
different
or
if
it's
a
weekly
magazine
it'll,
be
you
know
like
week
ahead
or
so
they're,
just
the
Pens,
yeah
and
plus
another
thing
to
be
aware
of:
is
companies
sometimes
buy
out
as
a
package
weekly
ads,
so
they
might
buy
an
advance
like
maybe
like
a
month
ads
in
a
weekly
magazine
or
newspaper,
and
sometimes
that
limits
the
amount
of
magazine
space,
or
you
know,
availability
of
advertising
to
that
magazine,
so
maybe
like
technically,
it
could
be
a
couple
weeks
ahead
of
time,
but
it
caught
it
could
also
be.
A
Because
I
mean
like
like,
given
that
we
get
credible
media
attention
on
different
topics,
one
route
could
be
apartment
in
contact
them
found.
When
you
publish
an
article,
would
this
be
article
work,
or
would
this
be
an
advertisement?
I
mean
I
can
also
go
that
route
Chris,
maybe
talk
to
their
sales
managers
about
that
bad.
A
A
Line
on
advertising
would
probably
be
that.
Okay,
you
just
pay
some
money,
it's
a
simple
ad
that
you
can
reproduce
for
many
places,
so
you
can
prepare
one
ad
and
you
can
go
with
a
massive
campaigns.
Basically
how
much
money
you
have
to
spend
right,
whereas
for
articles
will
be
like
I,
guess,
more
custom
and
maybe
like
not
so
replicable.
If
we
want
to
get
the
numbers
like,
if
we
still
keep
in
mind
a
12
by
12
12
events
and
and
twelve
people,
each.
A
G
Definitely
something
to
consider
there's
a
putting
more
content
into
people's
faces.
I
think
the
difficulty
in
that
would
be
the
competition,
because
these
magazines
are
really
visual.
There
are
a
lot
of
stories.
If
OS
he
does
put
in
a
story,
it
might
get
lost
or
yeah
I
guess,
that's
the
only
downside.
E
A
B
B
C
G
E
G
D
J
G
G
There
are
also
pay-per-click
costs
for
digital
magazines.
This
can
range
from
five
cents
to
three
dollars
or
click,
and
again
this
would
have
to
be
this.
Information
would
be
received
from
through
contacting
these
magazines.
The
the
people
working
on
the
magazines,
physical
magazines
have
similar
price
may
have
a
similar
price,
but
yeah.
Of
course,
the
direct
quotes
would
be
needed.
A
Do
we
have
so
there's
like
advertising?
Your
social
media
I
was
thinking
that
the
collaborative
marketing
phobia
could
go
far
like
where
we
feature
our
products
and
other
people's
websites,
because
their
friends
and
already
aligned
in
this
this
kind
of
work
they're
like
a
really
captive
audience
where
we
sell
their
products
and
you
know,
and
they
sell
ours.
Where
does
that?
Where
do
you
guys
see
that
fitting
in
an
overall
strategy.
C
B
A
B
A
A
After
after
we
talked
about
the
partnerships,
the
marketing
partnerships
I
was
like
yeah
that
that
felt
the
best,
because
it's
collaborative
and
and
we're
all
about
collaborative
design
here
for
going
to
two
magazines
and
social
media
in
some
way
like
we
should
think
about.
How
do
we
structure
it?
So
it's
most
collaborative
as
possible
because
because,
like
with
the
magnet
where
you're
just
advertising
I
mean
that's
not
partaking.
A
A
Outreach
yeah
well
outreach
mm-hmm
that
has
some
overlap
with
a
collaborative
marketing
because
there
were
reaching
out
to
a
bunch
of
people
with
the
same
interest
and
it's
and
then
it
seems
like
it's
a
question
of
just
going
through
the
numbers,
because
I
think
there
will
be
a
decent
number
of
companies
like
okay,
say
in
stem
or
whatever
I
mean
I.
Think
there's
gonna
be
a
lot.
A
lot
of
numbers
that
we
can
go
through,
so
outreach
would
be
a
big
part.
Yeah
yeah,
no.
B
A
Yep
that
sounds
good
yeah,
so
like,
for
example,
even
if
we're
going
for
the
you
know
the
social
media
advertising
yeah
like
treated
from
the
perspective
of
collaborative
in
all
that
we
do
like
try
to
insert
that
element,
because
I
think
that
will
that
kind
of
feels
good
like
well.
It
feels
good
in
terms
of
reaching
out
in
a
collaborative
way,
so
the
burden
is
on
us
to
see.
Okay.
How
do
we?
How
do
we
collaborate
like
reaching
out
more
to
what
other
people
need?
I,
think
that's
just
a
good
approach.
A
B
C
B
Think
it's
it's
certainly
something
to
look
into
and
it
could
be
possible
and
social
media
there's.
You
know,
there's
some.
Some
social
media
accounts
share
things
from
other
social
media
accounts
and
you
know
they.
They
share
each
other's
cotton
content.
It's
a
lot
of
bloggers.
Do
that
to
me.
Maybe
that's
something
you're
looking
to
in
terms
of
like
the
collaboration
side
of
social
media,
marketing,
yeah.
B
D
A
Kind
of
like
I
see
a
lot
of
this
marketing
is
really
a
search
mission
like
and
I.
Don't
know
how
we
do
that
like
go
searching
that
takes
people's
time,
making
those
relationships.
So
that's
that's
the
hard
part,
I,
don't
know
how
we
can
buy
that
we
can
or
like
if
we
spend.
How
do
we
buy
that
most
effectively?
Who
are
the
the
super
co-operators,
the
linkers
that
can
connect
us
to
well
working
techniques
like?
Can
we
identify
people
that
share
their
marketing
in
an
open
way
like
like
open?
A
Are
there
any
open
marketing
organizations
of
people
that
like,
for
example,
if
we
like
it
like
I,
you
know
like
we're
going
to
publish
all
this
stuff
pretty
openly
like
once,
we
figure
out
how
to
do
things,
because
we
want
branches
to
set
up
we're,
publishing
this
openly
to
our
other
branches
and
all
so
that
other
people
can
learn.
How
do
you
do
marketing
so
to
actually
find
other
people
that
operate
in
a
way
where
they
really
share
a
lot
of
their
their
marketing
info?
That
would
be
like
a
leverage
point
and
I.
A
B
A
Yeah,
because
when
I
thought
about
I
mean
the
simple
concept
of
collaborative
marketing,
it's
like
yeah,
that's
obvious
right.
We
we
feature
their
products,
they
feature
ours,
obvious
win-win,
so
that's
definitely
motion
forward
and
how
do
we
apply
that
kind
of
same
logic
that
incentives
where
the
incentives
match
for
each
group
like?
How
do
you
find
more
of
that?
That's
good
I
think
that
that
in
itself,
for
me
was
just
like
like
it
was
like
duh,
that's
obvious
right.
We
we
can
feature
each
other's
products.
C
B
All
right,
okay,
so
you
know
moving
forward.
You
know
we
have
our
Knicks
as
usual,
next
called
2:30,
Friday
or
specific
dinnertime,
and
yet
we'll
well
look
into
like
some
of
the
branches,
different
branches.
Maybe
out
onto
some
of
these
that
we've
talked
about
today
and
then
we
just
go
on
from
there.
Yeah.
A
That
sounds
good
and
please
Phil
do
the
like,
if
you
can
lock
the
hours
in
that
time
graph,
so
you
can
keep
track
of
time.
You
guys
spent
they'll
be
great
too,
and.