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From YouTube: Local Motors - 3
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A
What
a
challenge
looks
like
a
challenge
works
with
a
problem
statement.
Problem
statement
is
I,
can't
do
the
following
thing
and
so
I
need
a
solution.
The
vehicular
solution
that
allows
me
to
do
the
following
thing:
that's
what
a
challenge
starts
at
and
he's
got
it
really
really
clear.
Okay,
we
spend
a
lot
of
time
or
community
management
team
spends
a
lot
of
time.
Helping
people
define
what
the
problem
statement
is
in
a
challenge
with
a
challenge
statement
is:
can
we
do
something
like
that?
A
Where
you
we
actually
get
assistance
from
your
community
managers
to
find
it
and
then
normally
that's
what
I
said
with
corporations
we
charge
for
it,
but
we
also
do
them
ourselves,
meaning
we
don't
get
paid
for
it.
We
just
say
here's
a
really
big
problem
that
nobody
else
is
tackling.
We
need
to
tackle
this
problem,
and-
and
so
maybe
it's
not
really
big,
it
depends
on
whatever
the
issue
is.
It
may
not
be
big
for
one
person,
but
it
may
be
big
for
somebody
else,
and
so
we
regularly.
A
If
you
look
at
our
corporate
roadmap,
we
have
a
world.
That's
divided
on
these
challenges
that
we
run
she's
divided
in
two
columns,
one
of
the
ones
that
were
going
to
do
for
ourselves
for
our
community
and
what
are
the
ones
that
we're
going
to
allow
other
people
to
come
in
and
do
and
the
ones
that
we
do
for
ourselves
come
out
of
our
own
pocketbook,
because
they
take
development
hours
and
they
take
prize
money.
And
they
take
advertisement
and
recruitment
and
all
the
things
that
it
takes
to
get
a
challenge
going.
A
We
have
two
stories
told
about
us
every
week:
every
mainstream
media
based
on
every
mainstream
media,
my
heart,
TV
travel,
channel,
Time
magazine
news
me,
Q
native
there
in
our
factory
there
there
with
cameras,
they're
telling
a
story
and
that
we
still
have
the
vast
majority
of
the
world
that
doesn't
know
what
we're
doing,
and
so
the
thing
is
that
you
have
to.
A
You
have
to
pay
to
get
people
interested
in
one
way
or
another,
and
so
that's
a
lot
of
what
we
do
is
you
know,
spending
time,
engaging
people
and
we
try
to
choose.
We
try
to
get
a
twofer
34
on
our
dollar,
which
is
we
try
to
choose
projects
that
are
fundamentally
already
have
a
set
of
people
interested
in
you
know
it's
we're
not
we're
getting
behind
something.
That's
already
going.
A
They
did
not
define
third
world,
they
just
simply
said
magazines
mm-hmm,
and
so
they
had
a
challenge
and
they
said
that
the
world
is
moving
to
become
more
urbanized
right
now
as
a
trend,
they
had
data
to
show
it
and
they
said
that
the
cities
are
actually
mega.
Cities
are
not
necessarily
the
10
to
20
million
person
cities,
but
it's
anything
above
a
million,
and
there
are
a
lot
of
those
that
are
growing.
A
A
This
is
the
most
non
full
vehicle
conceptual
thing:
we've
ever
done,
so
it's
hunter
or
a
function
well
and
I
didn't
know
that
there
would
be
enough
passion
around
it,
but
we
took
the
chance,
so
we
decided
to
say
yes
to
BMW,
and
so
he
said,
okay,
we'll
do
it,
and
it
was
amazing
that
the
there
were
hundreds
of
entries
and
the
winning
entry
was
brilliant.
Winning
entry
was
about.
A
Basically,
you
could
summarize
it
is
doing
well
while
doing
good
and
the
function
was
was
so
fantastic.
The
person
imagined
they
said.
Okay,
BMW
today
is
a
premium
brand,
so
this
is
now
no
longer
the
challenge.
This
is
one
of
the
entries
that
one
so
BMWs
premium
brand
people
aspire
to
drive
a
BMW
who
drive
cars
in
the
world
and
love
cars,
but
in
developing
megacity
today,
oftentimes
people
who
drive
fancy
cars
are
viewed
as
the
one
percent
versus
the
99
percent
and
that's
negative.
A
Clearly,
if
you're
in
the
one-percent,
you
don't
wanna,
be
treated
like
the
one
percent,
you
want
to
feel
like
you're,
doing
something
good
for
people
and
liked
by
everyone,
and
so
this
person
said
how
about
we
turn
around
and
we
make
the
MW
the
icon
of
doing
good
and
therefore
even
more
powerful
as
a
brand
when
they
enter
a
market.
And
how
can
we
do
that?
So
that
was
a
fundamental
commitment
of
that
person's
project
and
then
they
went
further
and
they
said
okay.
A
So
here's
what
we
do
if
the
corporate
value
is
making
vehicles,
which
is
what
a
company
like
Liz,
you
have
control
over
the
systems
that
go
in
the
vehicle,
fair
statement
and
so
in
the
world
of
car
sharing,
which
is
coming
on
more
and
more.
Now.
How
about
we
allow
you
the
opportunity
to
ride
in
different
levels
of
BMWs
associated
with
how
much
good
you
do
so
the
idea
was
I'm
going
to
make
a
pass.
A
So
one
of
those
functions
was
how
easy
is
it
for
you
to
pick
up
a
package
that
somebody
else
needs
to
have
delivered
or
how
easy
is
it
for
you
to
know
that
there
is
a
person
that
eats
a
ride
from
one
place
to
the
next
and
you
give
them
a
ride?
How
easy
is
it
for
you
to
limit
the
power
in
your
engine
in
order
to
do
carbon
recapture?
How
easy
is
it
for
you
to
recharge
the
grid
with
the
power
that's
in
your
vehicle
and
how
many
hours
do
you
allow
that
to
happen?
A
A
This
is
for
the
actual
designers
or
the
reward
goes
to
who
for
now,
which
were
what
are
we
talking
about
so
so
these
passes
these
these
tickets,
the
kind
of
actual
driving
so
interaction
for
the
actual
drivers
is
ticket,
are
effectively
like
you
know
a
zipcar
pass
if
you
will,
which
just
simply
says
that
my
chit
grows
in
value.
My
ticket
grows
in
value
as
I
do
more
things
that
are
good.
When
I
use
the
car
when
you
use
the
car,
okay,
yeah,
uh-huh,
okay,.