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From YouTube: Keynote: Vision for Software Defined Vehicle Franz Meyer (Red Hat) OpenShift Commons Automotive 2022
Description
Keynote: Overview of Red Hat Industry Strategy, Automotive Initiatives, and Vision for Software Defined Vehicle
Franz Meyer (Red Hat)
OpenShift Commons Gathering on Automotive
April 6th 2022
full agenda here: https://commons.openshift.org/gatherings/OpenShift_Commons_Gathering_on_Automotive.html
A
Welcome
to
the
automotive
first
automotive
comments:
we
have
I'm
very
excited
about
that.
My
name
is
harold
and
I'm
the
global
lead
for
automotive
industry
approach,
center
of
expertise
with
the
focus
software
defined
vehicle,
and
I'm
very
happy
to
have
two
colleagues
with
me.
Franz
meyer,
who
is
the
vice
president.
A
Global
industry
vertical
lead
at
red
hat
and
also
nisha
muchacani,
who
is
a
global
lead
for
the
automotive
software
defined
vehicle
ecosystem
approach
and
together
we
want
to
give
you
a
short
keynote
about
what
is
the
rated
approach
to
the
industries
and
within
that
industry
approach?
Of
course,
our
partners
are
very
important
for
us
and
we
are
very
happy
to
have
a
lot
of
our
great
partners
in
the
event
with
us,
showing
their
approaches
and
solutions
in
combination
to
the
redhead
technologies.
A
Here,
when
we
are
deep,
diving
a
little
bit
into
the
automotive
approach
with
a
focus
of
vehicle,
related
topics,
software
defined
vehicle
and
then
nishal
will
take
over
for
ecosystem.
Let's
start
with
a
redhead
overall
industry
strategy,
and
with
that
I'm
very
happy
to
hand
over
to
france,
france,
with
stage's
use.
B
Thank
you,
harold
and
hello.
Everybody
thanks
for
getting
me
here
very
happy
about
that,
and
all
these
initiatives
we
are
developing.
So
just
a
very
quick
reminder:
some
people
know
that
or
but
you
know
what's
right
at
I
am
a
veteran
of
red
hat.
We
say
an
old
timer.
I
started
21
years
ago
with
red
hat,
so
it
was
a
very
small
company
at
the
time
and
we
had
obviously
to
evangelize
the
world
that
open
source
is
going
to
change
the
way
we're
doing
software,
and
today,
red
hat
is
a
clearly.
B
You
know
a
success
story
that
continues
to
develop,
and
so
we
are
today
read
at
20
000,
employee
company.
When
I
started,
I
think
we
were
about
300
350.,
just
to
make
you
relative
to
that.
B
We
are
basically
a
bit
more
than
four
billion
dollar
company
and
if
you
look
at
how
many
software
companies
in
the
world
that
are
over
above
4
billion,
there
are
not
that
many
and
which
means
open
source
has
created
success
or
software
adoption
and-
and
we
all
know
that
open
source
is
a
way
of
developing
software
and
it's
not
a
business
model.
So
the
success
from
red
hat
is
first
of
all
to
respect.
B
What's
you
know
is
about
developing
open
source
software
and
the
benefit
benefit
from
it,
and,
secondly,
we
had
the
the
success
of
creating
a
successful
business
model
where
customers
find
a
lot
of
value
added
and
advantages
for
using
open
source
software.
You
know
packaging
provided
by
red
hat
with
all
the
services,
the
guarantees.
B
C
B
Of
the
fortune
500
companies
in
the
world,
the
biggest
company
using
using
red
hat
open
source-
so
maybe
next
slide
to
go
over
that.
B
So
I
run
business
had
read
out
across
emea
in
multiple
countries,
opening
many
offices
evangelizing
for
big
customers
to
use
open
source
on
right
at
offerings
and
services,
and
I've
been
running
business
development
for
now,
quite
a
while.
In
addition
to
really
sales
which
means
taking
you
know,
customer
purchase
orders
and
delivering
the
services
they
deserve
within
that
industry.
B
You
know
business
development
approach.
I've
been
has
to
develop
a
strategy
with
the
company
that
aligns
with
the
entire
strategy
and
and
with
the
teams
the
different
people.
We
came
with
a
vision
statement
when
it
comes
to
our
go
to
market
into
the
the
industry
world
the
company
worlds.
Now
our
vision
statement
is
to
be
the
voice
of
the
customer
industry
position,
red
hat
as
a
trusted
technology
partner
for
the
digital
revolution.
B
Today,
I.t
is
not
just
reserved
for
I.t
departments.
We
know
that
the
digital
evolution
digital
transformation
makes
the
customer
line
of
business
the
one
that
really
care
about
the
business
problems
and
opportunity
of
the
of
their
company.
They
need
to
take
ownership
of
all
those
projects
because
their
business
needs
to
digitalize.
B
B
Historically,
we
have
seen
the
airbnb
ubers
on
others,
but
kovid
has
even
accelerated
that
where
everybody
had
to
get
virtual
and
run
a
business
and
and
it
has
to
basically
be
aligned
with
the
development
of
the
business
of
the
customer
and
the
mission
statement
that
we
have
within
that
team
for
industries
is,
we
want
to
bring
within
red
hat,
which
is
a
software
technology,
company,
very
technology,
product
oriented
company
developing
in
an
open
source
collaborative
manner.
B
B
B
B
So
what
kind
of
industry
specific
conversations
we
want
we
want
to
develop
and
in
which
vertical
in
which
industry
so
may
are
all.
If
you
can
go
next
slide,
which
would
be
my
last,
is
red
hat
doesn't
have
everywhere.
You
know
industry
express
that
have
the
industry
specific
knowledge.
So,
over
the
time
we
have
started
to
hire
and
I've
been
one
of
the
first.
You
know
within
the
company
to
hire
people
that
are
not
the
traditional
software.
B
You
know
technologists,
but
that
are
coming
from
the
industries,
and
so
we
started
with
obviously
telco.
Even
if
telco
is
technology,
it's
a
very
specific
technology
for
operators
and
the
partners.
You
know
within
this
world
we
had
a
very
another
one,
which
is
a
high
consuming
vertical.
This
is
the
financial
service
industry.
Financial
service
industry
runs
their
business
with
I.t
and
but
the
discussions
we
have
there
is
not
about
infrastructure.
B
We
have
plenty
of
people
already
that
can
do
that
with
the
it
and
the
architect,
but
we
try
to
have
business
conversation
so,
for
example,
in
telco
we
talked
today
about
open,
you
know,
run
radio
access
network.
When
we
go
into
finance,
we
can
talk
about
real-time
payments
or
we
can
talk
about
anti-money
laundering
risk
pricing
analytics
you
know
or
aiml,
for
fraud
management.
B
So
this
is
the
kind
of
discussions
we
want
to
have
and
then
comes
obviously
the
automotive
and
the
vehicle
aspect
where
we
know
that
within
the
automotive
world
and
many
you
know,
you
have
all
the
manufacturing
aspects
of
factory
and
supply
chain
and
commercial
systems,
but
you
have
a
lot
of
technology
within
the
vehicle,
the
cars-
and
I
say
I
don't
want
to
say
cars
too
much
because
vehicle
can
be
obviously
track
buses.
B
You
know
motorcycles,
but
it
can
be
rockets,
it
can
be
caterpillars
of
kind
of
things
and-
and
we
want
to
have
discussions
around
infotainment,
autonomous
driving,
virtual
testing
of
system
connected
vehicles
and
stuff
like
that
so
and
we're
also
addressing
other
verticals
like
healthcare
and
healthcare.
You
have
a
lot
of
things
around.
You
know,
claim
payments,
detection
of
disease
and
pathology.
B
You
know
in
a
much
better
manner
for
people
which
are
not
in
big
cities
and
can
have
access
to
the
technology
and
many
other
things
for
improving
health
care,
which
is
obviously
a
very,
very
important
topic.
So
basically
we
want
to
approach
the
customer
discussion
through
these
industry,
specific
discussions
and
obviously
those
business.
B
B
So
if
you
you
go
in
the
banking
industry,
you
have
you
know
a
partners
ecosystem
like
terminals
for
co-banking,
modernization
or
avaloq.
Those
people
are
are
really
engaged
on
their
solutions,
but
they
seat
after
that
on
on
red
hat
technologies
and
products
and
services.
So
you
can
have
a
hybrid
cloud
terminals,
core
banking
solutions
for
modernizing
the
the
core,
banking,
retail
or
commercial
banking
of
a
of
a
customer
so
same
thing
for
cars.
We
want
to
come,
you
know
for
a
vehicle.
B
We
want
to
come
with
an
innovative
platform
of
the
future
that
allows
the
the
vehicle
builders
and
the
ecosystem
of
the
vehicle
builders
to
be
able
to
afford
an
innovative
platform
that
will
bring
standardization
but
more
rapid
engineering,
more
rapid
development
and
allow
you
know
more
rapid
development
for
autonomous
driving
less.
You
know
carbon
emissions
and
stuff
like
that,
so
that's
more
or
less.
What
we're
trying
in
our
strategy
is
to
basically
have
this
conversation,
engage
the
right
ecosystem
scale
with
the
ecosystem
and
ensure
it
runs
with
the
reddit
technologies
and
services.
B
A
A
Great
interest
industry
overview
and
strategy
approach,
let's
deep
dive
now
into
automotive,
as
france
mentioned,
we
want
to
support
the
automotive
industry
and
the
ecosystem
in
the
digital
transformation
of
the
industry
itself.
And
if
you
are
looking
to
automotive
and
manufacturing,
we
have
three
big
themes.
We
have
a
classical
transformation
of
it
itself
here
on
the
bottom
right:
the
transformation
of
enterprise
I.t
more
to
hybrid
cloud
or
public
cloud
scenarios.
A
We
have
where
the
transformation
to
in
the
enterprise
I
t
so.
Software
defined
networks,
data
centers
software
defined
networks
within
telco,
and
now
we
are
stepping
into
the
digital
transformation
of
the
vehicles
for
connected
products
with
a
term
and
the
theme
software
defined
vehicle.
A
And
if
we
are
deep
diving
into
the
vehicle
related
topics,
we
see
that
we
already
have
there
some
developments
ongoing.
In
the
past,
we
had
a
transitional
vehicle
which
was
more
hardware
driven
and
then
disconnected
from
the
environment,
and
it
was
very
functional.
A
There
were
functional
improvements
of
that
vehicle
with
additional
features,
and
then
today
we
are
already
stepping
into
the
connected
vehicle,
sometimes
referred
as
a
kind
of
smart
car
in
a
vehicle
itself,
which
is
enriched
by
services
which
provide
additional
benefits
to
the
vehicle
itself,
and
if
we
are
looking
more
into
the
future,
we
see
very
big
trend
which
already
started
to
more
mobility,
but
where
vehicle
itself
will
be
part
of
a
of
a
journey
of
a
mobility
concept
where
of
course,
the
vehicle
itself
is
centered,
but
also
other
mobility.
A
Concepts
are
around
and
and
the
vehicle
is
integrated
into
that
yeah.
This
can
be
public
transport
it.
It
can
be
planes
it's
about
integrating.
Then
the
vehicle
concept
into
a
kind
of
journey
concept
so
additional
to
the
enrichment
of
services
of
a
vehicle
itself.
We
have
here
an
integration
to
mobility
services
and
also
what
we
are
seeing
is
that
the
vehicle
platforms
are
changing.
We
we
have
here
on
the
onboard
side,
ecu
consolidations.
A
A
If
we
are
looking
more
into
the
future,
we
see
that
the
vehicle
with
the
mobility
concepts
will
be
integrated
even
more
into
our
connected
life,
and
I
think
this
is
getting
more
and
more
interesting,
because
we
see
more
synergies
also
to
other
industries
like
telecommunication,
financial
services,
offerings
energy
and
also
the
whole
industrial.
A
A
Back
into
the
offer
of
itself,
it
can
be
other
partners,
it
can
be
the
ecosystem,
it
can
be
smart
city
concepts
and
it's
it's
it's
a
kind
of
vehicle
to
cloud
architecture
where
we
see
that
the
backend
system,
so
fleet
management
connectivity
to
her
cars
and
also
the
development
of
functionality
for
the
cars,
are
getting
importance
and
bringing
that
not
only
offline
into
the
car
but
also
through
over
the
air
updates,
and
also
the
integration
to
other
partners
or
other
processes
within
automotive
is
getting
important
and
we
support
from
a
reddit
perspective
coming
from
the
off-board
side.
A
But
we
announced
there
last
year
for
an
own
specific
offering
for
onboard
itself.
The
so-called
red
hat
in
vehicle
operating
system
linux
for
the
car
which
will
be
available,
is
on
development
and
will
aim
for
function,
safety,
certification
and
we
want
to
support
there
with
our
red
head
technologies,
providing
very
seamless
experience.
A
You
have
already
involved
board
area,
lineups
containers,
devops
technologies
and
microservices
technologies
in
the
off
board
in
a
cloud
agnostic
way,
and
that
is
a
true
benefit
from
the
redhead
technologies
and
we
are
extending
that
to
our
onboard,
providing
the
same
experience
and
possibilities
to
bring
software
into
the
car,
but
also
outside
the
car
and
how
we
are
doing
that
will
nishal
share
with
our
ecosystem
approach
and
standardization
approach.
Please
nisha.
C
Thank
you,
harold
welcome
everybody
myself,
nisha
responsible
for
ecosystem
development
as
an
open
source
company
ecosystem
and
community
development
has
been
the
cornerstone
of
red
hat
way
of
working
red
hat
through
its
open
source
approach
have
proven
how
solving
problems
has
continued
to
spread
beyond
the
technical
technological
world
to
help
tackle
some
of
the
society's
challenging
issues
between
various
verticals,
be
it
finance
healthcare
telco.
As
a
result,
we
have
seen
more
and
more
organizations
across
verticals
are
now
contributing
distributing
using
open
source
within
their
enterprise
and
product
portfolio.
C
We
are
now
extending
the
same
philosophy
to
strengthen
the
open
source
community
for
automotive,
for
example,
a
vibrant
linux
ecosystem
automakers
may
be
able
to
go
to
faster
market
and
unlock
new
business
models.
Shortening
the
time
for
revenue.
By
adopting
the
open
source
practices,
we
can
help
spark
innovation,
give
automakers
greater
ability
to
improve
technologies
together.
C
Next
is
the
ecosystem
engagement,
the
couple
of
key
aspects
for
a
successful
ecosystem
engagement
that
so
that
it's
a
win,
freeing
for
everybody
involved
joint
value
creation,
collaboration
with
the
ecosystem
to
expand
the
market,
reach
for
all
the
parties
involved
and
enable
scalability
for
the
partner
ecosystem.
C
The
element
of
joint
value
creation
with
ecosystem
enables
community
to
better
solve
industry
problems,
establish
relevancy
of
products
in
customer
situations,
and
we
work
with
software
vendors
hardware,
vendors
cloud
providers,
startups
system
integrators,
both
regional
and
global.
We
work
with
that
ecosystem
that
provide
industry
solutions
in
a
holistic
way,
stitching
together,
technologies,
expertise,
services
and
sometimes
packaged
together
as
actual
solutions
coming
to
the
reach
of
community
engagement.
C
Every
partner
in
ecosystem
has
its
own
strength
and
unique,
offering
no
one
company
can
claim
it
can
do
it.
All
community
provides
the
reach
to
address
this
kind
of
a
requirement,
and
third,
one
is
simply
the
scale
open
source
is
developed
in
a
decentralized
and
collaborative
way,
relying
on
peer
review
and
community
production.
C
I
open
collaboration
for
open
innovation.
I
think
that's
the
key
term
for
the
community
engagement.
In
summary,
the
objective
of
red
hat
ecosystem
play
is
to
bring
together
industry
leading
partners,
trusted
open
source
communities
to
bring
diverse,
innovative
validated
integration
solutions
for
the
automotive
industry.
C
Over
the
last
18
months,
the
red
hat
has
joined
various
initiatives
and
consortiums
specifically
with
the
focus
with
the
impression
on
the
software
defined
vehicle.
We
have
highlighted
most
of
these
initiatives,
for
example,
centos
stream
automotive,
sick,
as
he
was
mentioning,
is
a
new
product
that
we
are
bringing
into
the
market
we
announced
it.
Last
year
I
intend
to
deliver
a
functional,
safe,
certified
linux
operating
system
for
in-vehicle
applications.
C
C
There's
a
great
initiative
by
eclipse
foundation
for
software
defined
vehicle,
we'll
hear
them
next.
Next,
in
the
forum
we
have
also
joined
the
sophie
scalable
open
architecture
for
embedded
edge
with
arm
is
a
great
initiative
as
we
share
the
similar
vision
of
standardization
of
the
infrastructure
layer
could
accelerate
innovation
and
broadly
benefit
the
automotive
community.
C
C
I
think
there
has
to
be
a
fundamentally
new
way
how
we
look
at
managing
the
certification,
so
we
are
part
of
the
iso
pass
initiative
and
various
initiatives
across
the
industry
beat
agl
linaro
esync.
We
get
to
hear
most
of
the
partners
in
the
coming
talk
next
screen
dan.
C
So
today
we
have
a
great
cross-section
of
our
partners
joining
the
talk.
We
welcome
everybody
to
enjoy
the
talk,
and
we
have
great
speakers
from
bosch
eclipse.
Sophie
esync,
ibm,
ntt
and
we
hand
it
over
to
the
next
participants
from
the
eclipse
foundation.