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From YouTube: Standing Committee on Environmental Protection, Water and Waste Management - 25 June 2019
Description
Standing Committee on Environmental Protection, Water and Waste Management meeting - June 25, 2019 - Audio Stream
Agenda and background materials can be found at http://www.ottawa.ca/agendas.
A
B
Good
morning,
everyone
we'll
get
started
in
a
couple
seconds.
Once
everyone
takes
your
seat,
we're
still
waiting
for
a
couple
counselors
to
get
here.
I
was
almost
late.
Getting
here,
I
just
come
down,
curb
I
and
then
the
Pretoria
Bridge
was
up.
I
got
out
of
the
car
and
I'm
like
don't
you
know
who
I
am.
A
B
That's
affirm
no
communications
response
to
inquiries
update
on
the
green
bin
program
and
there
are
three
items
on
the
agenda.
So
we
start
with
like
we're.
Gonna
yeah
I'll
just
go
through
each
one
individually.
So
we'll
start
with
item
number
one
which
is
source
separate,
organics
program,
implementation
updates,
so
we're
not
actually
voting
on
a
next
day,
but
it
is
something
that
council
committee
did
ask
for
to
have
staff
come
and
present
on
the
plan.
The
plan
changes
to
the
green
bin
program.
So
if
I
can
ask
staff
to
come
up
for
that
right
now,.
B
So,
thank
you
very
much.
So
we
do
have
a
number
of
individuals
up
here
in
front
of
us
because
we're
gonna
cover
off
a
number
of
things,
including
the
hill
Noland
report.
Eliot,
said:
go
chase
here
from
from
Hill
Knowlton
to
discuss
that
report.
We
have
Kevin,
Wylie
Maryland
sure
know
here
to
discuss
it
as
well
as
well
as
Nicole
Hoover,
be
Nash
and
Andrew
C
Myrtle
on
th
to
talk
about
the
communications
plan.
So
we
do
have
a
group
of
folks
here.
They're
all
gonna
cover
off
I
know
who
think
so
go
nuts.
C
Thank
You
chair-
we're
excited
to
be
here
today
to
share
the
details
of
the
expanded
green
bin
program
launching
on
July
2nd.
This
expanded
service
allows
residents
to
use
plastic
bags
as
an
option
to
dispose
of
their
household
organic
waste.
It
will
also
allow
residents
to
put
dog
waste
into
their
green
bin
on
a
weekly
basis,
as
you
will
hear
from
my
colleagues
later
in
the
presentation
allowing
residents
to
use
the
plastic
bags
addresses
some
of
the
main
barriers
towards
use
of
the
green
bin
ie
the
yuck
factor
and
inconvenience.
C
We
know
that
the
yuck
factor
is
strongest
during
the
heat
of
the
summer
months,
so
we
have
been
working
towards
a
summer
launch
for
the
best
opportunity
to
increase
participation
in
the
green
bin
program.
Last
year.
When
we
brought
this
to
council,
you
asked
us
to
provide
an
update
on
the
operational
readiness
related
to
the
renewing
facility,
the
green
bin
and
parks
pilot
and
the
details
of
the
communication
and
outreach
plan
for
the
expanded
service.
D
Thank
you
Kevin.
Both
the
city
and
renew
Lee
have
been
busy
preparing
for
the
July
2nd
launch
at
the
expanded
program
to
include
plastic
bags
and
dog
waste
in
the
green
bin.
Before
we
get
into
the
details
of
the
implementation
plan,
I
want
to
talk
to
you
briefly
about
how
we
got
here.
The
green
bin
program
was
first
initiated
by
council
in
2006
in
an
effort
to
increase
the
life
of
the
trail
waste
landfill
site
in
the
early
2000s.
It
was
projected
that
the
landfill
would
reach
capacity
in
2009.
D
There
was
also
concern
about
the
production
of
greenhouse
gas
emissions
like
methane,
that
are
being
produced
from
organics
being
sent
to
landfill.
At
this
time,
Council
recognized
the
financial
and
environmental
benefits
of
diverting
organic
waste
from
landfill,
and
so
efforts
were
focused
on
developing
the
green
bin
program.
A
contract
was
signed
with
Orgaworld
in
2008,
with
the
green
bin
program,
officially
launching
in
2010
and
by
weeklies
garbage
collection,
starting
in
2012.
D
Due
to
issues
early
on
in
the
contract,
such
as
ongoing
litigation
arbitration
and
a
2011
audit,
the
contract
was
renegotiated.
Council
approved
the
renegotiated
contract
in
2018,
ending
years
of
litigation
and
providing
residents
with
service
enhancements
to
the
green
bin
program
as
part
of
the
renegotiated
contract.
D
One
of
the
council
endorsed
service
enhancements
is
a
reduced
fee
to
include
plastic
bags
and
dog
waste
and
the
green
bin
as
a
way
to
increase
increase
participation
over
the
remaining
11
years
of
the
contract,
with
the
inclusion
of
plastic
bags
and
dog
waste
being
the
first
major
change
to
the
program
in
seven
years,
Council
directed
staff
to
prepare
a
targeted,
evidence-based
communications
and
outreach
plan.
The
direction
from
Council
also
addressed
concerns
raised
by
the
audit
of
the
corporate
communications
function
with
found.
D
The
original
green
bin
program
roll
out
in
2010
was
not
successful
in
identifying
target
audiences
are
providing
tailored
messaging.
It
was
very
clear
to
us
that
councils
expectation
was
that
we
come
back
with
a
robust,
evidence-based
communications
plan,
which
you
will
hear
about
later
in
this
presentation
to
help
us
achieve
councils
direction.
We
hired
a
global
public
relations
agency,
Hill
&
Knowlton
strategies
to
conduct
market
research,
to
provide
information
on
ad
barriers
and
behaviors
related
to
waste,
diversion
public
information
and
media
relations.
D
Use
that
data
to
develop
a
communications
and
outreach
plan
with
targeted
audiences
and
strategic
messaging,
Eliot
and
Andrea
will
provide
we'll
be
providing
you
with
these
details
later
in
the
presentation.
In
addition
to
the
communications
and
outreach
plan,
we
have
been
working
closely
with
Renu
II
to
ensure
that
their
facility
is
ready
to
accept
dog
waste
and
plastic
bags.
D
Renu
Lee
invested
four
million
dollars
into
their
facility
to
accept
plastic
bags
and
dog
waste.
These
upgrades
are
for
improved
odor
control
measures
and
the
processing
of
plastic
bags.
Over
the
last
year,
staff
have
regularly
visited
the
facility
to
monitor
the
progress
and
upgrades
for
the
July
2nd
launch.
You
might
be
wondering
how
exactly
the
plastic
bags
are
removed
from
the
organic
material.
The
bagged
organics
are
put
through
a
shredder
which
is
shown
in
picture
one.
D
D
D
From
the
tunnel,
the
compost
is
then
put
through
a
screening
process
which
can
be
seen
in
picture.
The
screener
removes
any
plastic
bags
and
other
contaminants,
and
these
will
be
sent
to
landfill.
The
organics
continue
through
the
screening
line,
to
end
up
as
a
beneficial
use
product
which
can
be
seen
in
picture
number
four,
as
outlined
in
the
March
2018
report.
D
This
picture
shows
one
of
three
new
ammonia
scrubbers
recently
installed
for
air
treatment.
These
will
help
to
ensure
that
no
two
odors
are
released
from
the
plant
with
the
introduction
of
plastic
bags
and
dog
waste.
Finally,
renewing
has
a
public
liaison
group
that
meets
to
discuss
issues
or
updates.
Regarding
the
Hawthorne
Road
facility,
the
Committee
held
a
meeting
on
June
19th
and
another
meeting
will
be
scheduled
for
the
Fall.
D
Internally,
we've
also
been
preparing
our
operations
for
the
expanded
service.
We
have
over
two
thousand
green
bids
ready
for
assembled
and
ready
for
requests.
Ottawa
dot
CA
has
been
updated
to
reflect
the
expanded
program
and
key
messages
have
been
provided
to
3-1-1.
The
solid
waste
bylaw
has
also
been
updated
to
allow
plastic
bags
and
dog
waste
in
the
green
bin.
We
are
also
excited
to
be
piloting,
green
bins
in
ten
of
our
city
parks.
D
Alongside
with
recycling
and
litter
baskets,
it
will
be
a
one-year
pilot
that
will
be
audited
four
times
to
determine
what
residents
are
putting
in
the
bins
and
the
contamination
rate
will
be
bringing
forward
the
results
of
the
pilot
in
2020,
including
recommendations
on
next
steps.
On
June
13th,
we
held
a
technical
briefing
on
the
extensive
market,
research
and
findings
provided
by
Hill
&
Knowlton
Elliot,
goat
CA
from
Hill
&
Knowlton
will
now
provide
the
key
findings
from
the
market.
E
Ok,
thank
you
very
much
Marilyn
and
thank
you
all
for
having
hear
me
here
this
morning.
The
research
that
we
were
commissioned
to
do
was
rooted
squarely
in
the
objectives
set
out
and
the
recommendations
from
the
2011
audit
and
those
are
to
number
one
broadly
measure.
Public
awareness
and
of
city,
communications
and
sort
of
rate
them
then
gathers
citywide
behaviors,
and
we
did
this
through
a
robust,
a
research
design
which
I'll
walk
you
through
in
a
moment
and
ultimately
identify
those
target
audiences,
but
not
just
target
audiences.
E
There
are
target
audiences
that
are
rooted
squarely
in
in
their
actual
waste,
divert
or
behavior
attitudes
and
values,
and
then
ultimately
test
some
tactics
and
messages
and
how
we
could
bring
this
campaign
to
life.
So
the
research
methodology
that
we
employed
was
a
telephone
survey
of
2100
residents.
This
has
a
margin
of
error
of
2.2
percent,
highly
robust
and
and
quite
quite
large,
for
a
population
size
that
we're
looking
at
here
in
Ottawa
and
also
much
larger
than
the
typical
sample
size,
the
City
of
Ottawa
purchases.
E
The
reason
we
did
that
and
we
had
when
we
employed
the
phone
methodology-
is
that
so
that
we
could
actually
infer
the
results
from
the
research
to
the
broader
population
with
a
probability
based
sample.
In
addition
to
that,
that
was
a
phase
one
phase
two
was
a
online
exercise
where
we
brought
some
of
those
same
respondents
back,
and
they
did
some
more
detailed
message,
testing
and
some
behavior
testing
as
well.
E
So
if
we
could
just
move
to
the
next
slide,
what
we're
looking
at
here,
our
behaviors
identified
in
the
research
for
those
who
have
their
waste
collected
at
curbside.
Now
you
have
to
understand
when
you
see
the
broader
research
report,
which
the
city
has
already
we've
already
delivered
in
the
end
ahead.
They've
also
I
think
about
a
week
or
so
ago.
It
was
put
out
online,
there's
a
much
you
know
there,
but
80
or
so
pages
here.
But
what
we
wanted
to
identify
clearly
this
morning
was
the
behaviors
around
green
bin.
E
Now
for
the,
and
always
remember
that
how
the
behaviors
are
looked
at
from
a
city
point
of
view
really
do
change,
whether
you
live
in
a
multi
residential
unit
or
whether
you
have
curbside
waste
collection,
also,
there's
a
great
number
of
values
that
are
associated
with
owners
versus
renters
yield,
which
you'll
see
in
the
broader
report.
But
what
we
wanted
to
call
your
attention
to
today
was
the
behaviors
related
to
green
bin.
E
And,
if
you
look
at
the
column
here,
you're
looking
at
77%
of
the
residents
in
the
research
indicated
that
they
use
the
green
bin,
at
least
some
of
the
time
and
the
intensity
of
use,
meaning
the
second
column
but
7
and
10
of
those
indicate
that
they
try
to
put
everything
they
can
into
that
green
bin.
Now,
by
way
of
comparison,
when
you
look
at
blue
and
black
streams
at
curbside
you're,
looking
at
near-universal
use
and
an
intensity
rate,
that's
over
10
points
higher
than
that.
E
So
there
are
different
behaviors
and
the
O
for
green
versus
blue
and
black
at
the
curbside.
And
then,
when
we
looked
at
some
of
the
barriers
not
only
to
increased
use,
which
is
that
other
column,
but
also
to
use
in
the
first
place,
we
see
that
this
smelly,
messy
grow
is
kind
of
barriers
are
top
of
the
list.
So
31
percent
would
indicate
that
this
smelly,
messy
grows.
E
Kind
of
features
are
one
of
the
primary
barriers
to
theirs
to
their
increased
use,
and
then
you
know
forget
what
to
put
in
there
about
one
in
five
sort
of
the
same
number
attracts
bugs
vermin
other
animals.
So
when
you
take
those
numbers
together,
you're
looking
at
you
know
close
to
half
of
residents
with
curbside
who
don't
put
everything
they
can
into
the
bin,
indicating
that
there's
sort
of
yucky
factors
that
are
preventing
them
from
increasing
their
behavior.
E
Meanwhile,
we
see
the
same
sort
of
numbers,
just
lesly,
less
intense
for
those
who
aren't
adopting
green
bin
at
all
at
the
curbside,
so
23
percent,
smelly,
messy
gross,
is
the
primary
barrier
to
to
doing
using
the
green
bin.
If
we
look
at
the
next
slide,
you'll
see
that
behaviors
for
those
who
live
in
multi
residential
units
is
is
much
much
different
here.
E
It's
a
matter
of
access,
where
only
you
know
less
than
a
third
of
residents
who
live
in
multi
residential
units
feel
as
though
they
have
access
to
an
organics
diversion
stream
in
their
buildings,
and
then
those
who
do
their
intensity
of
use
is
much
lower
than
at
the
curbside.
So
we're
looking
here
about
45%
putting
everything
they
can
into
into
the
bin,
which
is
a
dramatically
different
behavior
than
what
we
see
at
curbside.
When
it
comes
to
barriers
to
increased
use.
We
see,
you
know
inconvenience,
you
know
forgetting
what
goes
in.
E
There
are
some
of
the
key
features:
smelly
messy
gross
is
much
lower,
and
likewise,
when
we
look
at
Barry
not
using
it
at
all
outside
of
access,
we
see
smelly,
messy
gross,
isn't
really
even
there
right.
So
the
the
some
of
the
conclusions
that
we
come
out
when
we
look
at
the
the
research
is
that
those
who
are
socialized,
who
are
more
socialized
to
using
the
green
bin
ie
at
curbside,
are
far
more
likely
to
indicate
that
the
barriers
revolve
around
those
those
yucky
factors
more
so
than
those
who
have
no
real
experience
with
it.
E
The
more
experience
you
have
with
with
the
organics
green
bin
program,
the
more
likely
those
barriers
are
to
to
service.
So
if
we
look
at
the
next
slide,
one
of
the
ways
and
what
we
looked
at
in
terms
of
testing
was
the
plastic
bags.
Change,
recall
or
I
should
probably
mention
this
research
was
done
in
December
and
January
of
December
18
in
January
nineteen,
so
in
at
that
time
we
tested,
you
know.
How
aware
are
you
are?
E
You
know,
have
you
heard
about
anything
related
to
any
changes
to
the
green
bin
program,
and
we
learned
that
just
about
four
and
ten
residents
were
aware
of
the
announced
service
changes,
which
is
a
fairly
low,
recall
rate
when
we
educated
the
respondents
on
the
changes
and
then
asked
them
to
indicate
it?
Will
this
have
any
impact
on
your
behavior?
E
We
found
quite
incredibly
that
63
percent
of
residents
indicated
that
they're
more
likely
to
use
the
organics
stream
green
bin
once
they're
able
to
bag
it,
and
likewise
we
see
a
whole
new
stream
of
possible
used
by
pulling
those
the
dog
waste
out
of
the
landfill
and
having
it
end
up
in
the
green
green
bin
program,
where
6
and
10
indicate
that
they
would
be
more
likely
to
use
their
green
van
once
they
could
bag
it,
and
these
are
for
individuals
who
indicated
that
this
question
applied
to
them.
Ie
they
managed
dog
waste.
E
So
what
we
see
are
some
mitigating
factors
around
being
able
to
bag
the
waste
and
cleanly
or
neatly
or
tidally.
In
any
way
you
want
to
sort
of
use
those
words
be
able
to
manage
the
waste
in
that
way
and
mitigate
some
of
the
key
factors
and
even
explicitly
when
we
tested
in
some
in
some
messages.
We
learned
that
when
we
tested
a
message
that
says
you
know,
green
bins
aren't
gross
because
you
can
bag
it.
E
You
know
a
six
in
ten
indicated
that
was
a
moderate
to
high
sort
of
motivator
for
them
to
use
the
Greenman
program
as
well.
So
we
see
a
lot
of
evidence
that
starts
to
build
on
itself.
If
you
look
at
the
next
slide
here
we
talked
about
those
waste
diverter
audiences.
We
built
these
audiences
based
on
values,
attitudes
and
behaviors,
related
explicitly
to
to
waste
and
their
treatment
oven.
We
ended
up
four
very
intuitive
target
audiences,
which
will
come
to
life
in
the
campaign
which
Andrea
will
talk
about.
E
We
have
our
superstars
that
are
about
twenty
nine
percent
of
the
population.
Again
this
is
modeled
on
that
inferential
sample.
So
you
can
plus
or
minus
two
point
two
percent
nineteen
times
out
of
twenty
we're.
Looking
at
that's
that's
the
distribution
in
consistence.
We
call
them
twenty
eight
percent
aspirational
about
one
in
five
nineteen
percent
in
about
a
quarter.
The
population
cluster
into
this
disconnected
audience
so
we'll
go
quickly
through
these
and
they
little
align
more
quickly
with
or
more
neatly
with
Andrea's
presentation.
E
So
if
we
go
to
the
next
slide,
we'll
look
at
these
superstars.
The
behaviors
that
are
exhibited
by
superstars
today
are
exactly
what
you
want
everyone
in
the
city
to
be
doing.
They
have
a
highly
progressive
view
relative
to
waste.
They
aspirationally
the
the
strive
for
a
zero
waste
city.
They
are
mostly
curbside
residents.
They
are
mostly
owners
of
properties,
they
are
higher
educated,
they
are
higher
income
and
they
have
an
exceptional
level
of
knowledge
when
it
comes
to
waste,
diversion
and
and
and
the
practices
that
they
employ
so
they're
called
superstars.
E
For
a
reason,
they're
doing
everything
right
and
I
mean
a
mere
three
percent
of
this
audience.
Don't
use
their
green
pin,
so
they
are,
you
know
dramatically
different
than
the
than
the
average.
So
if
we
look
at
the
next
audience
the
inconsistence
it's
interesting,
if
we
had
built
these
models
strictly
on
demographics,
they
would
cluster
and
look
pretty
close
to
those
superstars,
but
their
attitudes
and
their
behaviors
are
quite
different.
Their
prevailing
they're,
they're,
very
pragmatic
or
practical
audience.
Their
view
is
that
they
believe
in
recycling.
E
But
you
know
banning
items
or
these
other
sorts
of
notions
seem
impractical
and
probably
costly,
mostly
they're,
mostly
curbside,
again
most
of
the
owners
just
like
our
superstars,
but
they
have
a
slightly
lower
level
of
higher
education
and
one
are
there.
You
know
big
issues
that
change
that
makes
them
look
different
than
everyone
else
is
their
lack
of
use
of
green
bin,
we're
one
in
five,
don't
use
their
green
bin
and
they
are
far
more
likely
to
cite
those
a
key
factors
than
any
other
audience.
E
There's
a
lot
of
opportunity
with
the
with
this
particular
audience.
If
we
look
at
the
next
audience,
we
have
these
aspirational
group.
They
have
they're
mostly
characterized
by
deeds
action
gap.
You
know
you
throw
any
message
at
them
about
the
value
of
doing
this.
You
know
recycling
or
composting
or
anything
that
they
absolutely
agree
with
the
mission.
But
meanwhile
their
behaviors
are
not
necessarily
aligned
with
their
with
their
with
their
values.
Here
we
see
a
split
here.
E
We
see
the
multi
residential
residents
popping
up,
so
here's
about
50/50,
curbside
versus
residential,
also
but
the
same
split
owner
versus
renter.
So
there's
quite
a
bit
of
dispersion
in
this
audience,
but
they
are
characterized
by
a
lower
level
of
education,
a
lower
level
of
information
relative
to
the
waste
streams.
There
are
also
very
infrequent
users
of
that
green
bin
program,
so,
given
their
values
set
a
lot
of
opportunity,
but
meanwhile
their
behaviors
aren't
really
translating
and
then
last
audience
is,
are
the
disconnected
and
again
very
aptly
named.
E
They
have
very
little
information.
They
have
very
little
care
for
information
about
the
about
waste
diversion
in
the
city.
They
tend
not
to
recycle
or
certainly
at
a
much
lower
level
than
the
rest
than
the
average
six
and
ten
live
in
multi
residential
units,
a
very
young
audience
and
multicultural
audience.
So
this
is
a
group
that
is
sort
of
the
curbside.
This
is
the
potential
superstar
or
inconsistence
of
the
future,
but
currently
today,
living
in
multi
residential
units
and
not
really
plugged
into
the
whole
system.
E
So
with
that,
I
believe
that's
the
last
slide
that
we
wanted
to
highlight,
for
you,
of
course,
there's
a
great
deal
of
detail
that
is
available
from
the
from
the
detail
from
the
overall
report
that
the
city
here
has
been
using
to
build
the
campaign
pass
it
to
Andrea
at
this
point,
to
walk
you
through
how
this
some
of
this
data
can
come
to
life.
Great.
F
Thank
You
Elliot
now
that
you've
got
the
update
on
the
program
changes
as
well
as
quite
thorough.
Research
on
the
attitudes
and
behaviors
I
will
be
presenting
the
strategy
on
how
we're
going
to
communicate
this
to
you.
We
will
be
looking
at
both
the
program
changes
as
in
the
change
to
accepting
dog
waste
as
well
as
plastic
bags,
but
we
will
also
be
looking
at
how
we're
going
to
tackle
the
barriers.
F
So
what
the
research
has
said
is
the
the
limiting
factors
to
people
using
the
green
bin
and
what
we're
going
to
do
about
that
now.
What
we're
going
to
be
looking
at
in
this
presentation
is
who
are
we
talking
to
as
as
described
by
Elliot
and
who
are
going
to
be
focusing
on
we're
going
to
be
looking
at?
How
we're
going
to
be
communicating
it?
F
Where
we're
going
to
be
communicating
it
now,
first
I'm
going
to
bring
you
through
the
background
as
to
how
we
got
here,
then
I'm
going
to
be
giving
you
the
the
campaign,
information
and
then
timeline
moving
forward.
So
to
move
to
the
background.
So
as
you'll
recall
and
as
you've
heard
in
2011,
the
Auditor
General
did
audit
the
city's
2009
and
2010
Greenman
program.
The
audit
made
several
recommendations
for
future
communications
that
are
best
on
based
on
best
practices
in
the
communications
industry.
F
Some
of
these
include
the
fact
that,
for
effective
communications,
you
really
you
need
to
know
who
you're
talking
to,
and
you
need
to
be
able
to
tailor
your
message
to
those
individuals,
so
that
would
be
the
target
audiences.
You
need
to
be
able
to
measure
your
success,
and
this
includes
benchmarking
and
performance
measurement,
because
you
need
to
know
if
what
you're
saying
is
working
and
making
an
impact,
and
you
need
to
be
able
to
adjust
accordingly.
If
not.
F
So
the
last
the
last
communication
strategy
that
the
city
did
pertaining
to
green
Bend
was
for
the
switch
to
bi-weekly
garbage,
so
this
would
have
been
in
2012.
It
was
quite
a
robust
strategy
and
it
it
also
promoted
the
use
of
the
green
bin.
It
followed
the
Auditor
General's
2011
recommendations,
as
well
as
the
best
practices
in
the
communications
industry,
and
it
was
successful
based
on
the
following
measures.
F
There
were
high,
aided
and
unaided
ad
recollect
recollection
rate,
and
what
this
means
is
people
remembered
seeing
or
hearing
about
the
campaign
without
being
prompted,
and
even
more
so
once
they
were
reminded
of
what
the
campaign
was.
This
shows
that
the
campaign
did
permeate
the
very
crowded
information
market
that
we
have
out
there,
but,
more
importantly
than
than
permeation
there
was
awareness.
F
So
more
than
90
percent
of
people
said
they
were
aware
of
the
changes
and
they
were
aware
of
the
information
that
the
city
was
providing
and
finally,
the
ultimate
goal
is
behavior
change,
and
we
saw
this
with
36%
of
people
saying
that
they
increased
their
use
of
green
bin
based
on
the
campaign.
So
some
of
what
we're
doing
in
this
new
campaign
is
based
on
these
success
factors
in
our
previous
now,
in
terms
of
the
current
context.
F
Last
year,
the
Environment
Committee
did
request
that
the
communication
strategy
come
to
committee
and
be
presented
here
to
you
today,
and
that
is
why
we're
here
as
a
result
as
well.
We
and
as
a
result
of
the
Auditor
General's
report.
We
did
procure
Helen
Knowlton
to
undertake
the
market
research
to
assist
us
in
our
communications
for
identifying
these
target
markets
for
looking
at
how
we
will,
but
most
effectively
achieve
the
the
program
results
that
we
want
to
achieve.
F
So
this
provided
us
with
the
information
necessary
to
develop
an
evidence-based
communications
and
outreach
strategy
that
aligns
with
the
best
practices
in
the
industry
and
the
AG's
report.
So,
as
you
know,
the
the
program
goals
for
the
next
slide
is
really
we
want
to
increase
our
diversion
rates
and
the
communications
will
support
this.
But
in
addition
to
this,
the
communications
strategy
aims
to
increase
awareness
in
the
public
of
the
program
changes
and
we
will
be
focusing
on
the
hierarchy
of
of
bags.
F
So
the
the
fact
that,
if
you're
using
paper
bags,
you
can
continue
to
use
paper
bags,
the
reusing
plastic
bags
is
simply
another
option
that
is
available.
We
will
be
speaking
to
the
target
audiences
that
the
are
identified,
we've
identified
them
and
we
will
be
measuring
the
effectiveness
of
our
communications
over
the
next
year.
F
So
what
did
we
do
with
this
research?
Well,
we've
developed
with
Public
Works
and
Environmental
Services,
a
one-year
evidence-based
communication
and
engagements
engagement
strategy.
Now
Elliott
spoke
about
the
target
audiences
and
we
will
be
targeting
in
our
communications,
the
aspirational,
x'
and
the
inconsistence.
Now
these
two
audiences
are
truly
the
best
to
focus
on
in
terms
of
behavior
change.
Their
potential
for
change
is
greatest
based
on
the
data
that
we
have,
so
this
is
where
we
will
be
investing
our
resources.
F
So
as
a
reminder,
the
aspirational
generally
have
positive
attitudes
on
recycling
and
green
bin,
but
they
don't
necessarily
follow
through
on
their
behaviors
and
inconvenience
is
the
greatest
barrier
for
them
in
consistence.
On
the
other
hand,
our
near-universal
users
of
the
blue
and
back
black
bin,
but
about
one
in
five,
don't
use
the
green
bin
and
gross
it
Quebec
tourism
main
barrier.
F
So,
as
I
mentioned,
this
will
be
a
two-phase
campaign
and
I
don't
want
to
get
too
complicated,
but
I
will
break
it
down
for
you
two
to
demonstrate
how
each
campaign
is
actually
going
to
have
several
sub
campaigns
with
them
so
so
bear
with
me.
The
first
major
phase
of
this
campaign
is
really
the
fact
that
the
green
bin
program
has
changed.
So
we
need
to
tell
residents
that
there
are
changes.
The
goal
will
be
to
raise
awareness,
and
this
campaign
will
be
approximately
eighty-five
thousand
dollars
in
advertising
spending.
F
So
all
residents
need
to
know
of
these
changes
and
our
major
tactic
pushing
out
is
going
to
be
a
mail
out
in
July,
so
this
will
be
a
mail
out
to
all
curbside
residents
and
the
reason
why
we're
doing
this
is
both
because
of
the
data
shows
us
that
the
collection
calendar
which
is
mailed
to
residents
is
the
most
effective
tool
for
communications
for
waste.
So
we
will
be
following
that.
In
addition,
it
was
very
as
successful
in
the
2012
campaign,
as
well.these
you'll
see
the
data
that
we
are
looking
at.
F
F
Now,
after
we've
communicated
to
the
city
as
a
whole,
we
will
be
addressing
these
specific
target
audiences.
So
the
aspirational
--zz
were
the
ones
who
have
positive
attitudes
on
the
green
bin,
but
don't
necessarily
fall
through
in
action.
Inconvenience
is
their
main
ban
being
barrier.
So
our
communications
will
focus
on
that
factor
also
which
impacts
our
communications
is
really
who
they
are.
So,
who
are
these
people
50/50,
curbside
and
multi-residential?
So
we
will
be
reaching
out
to
through
both
curbside
and
multi
residential
residents.
F
F
So
you
will
find
aspirational
and
in
consistence,
in
every
ward
in
the
city,
so
whether
you're
rural,
suburban
urban,
they
live
in
those
wards,
but
they
do
index
higher
in
these
words,
so
why
this
is
important
in
terms
of
communications
is
we
will
be
able
to
target
specifically
these
areas
so
whether
it
is
bus
shelters,
for
example,
in
these
areas,
with
messaging
specifically
for
aspiration
else
similar
in
our
outreach
when
there's
door-to-door?
This
is
where,
though
they
will
be
knocking
on
doors.
F
So,
moving
on
to
the
third
phase
of
the
general
awareness
campaign,
we
will
be
focusing
on
the
inconsistent
again.
This
is
these
are
the
near
universals
of
blue
bins
and
black
bins,
but
the
gross
factor
is
what
they
they
don't
like.
So,
what's
important
here
is:
they
are
the
ones
most
likely
to
increase
their
green
bin
use
if
plastic
bags
are
allowed.
So
that
will
be
an
important
message,
but
again
we
will
still
be
focusing
on
the
variety
of
options
as
well
again.
F
You'll
see
where
the
largest
concentrations
of
these
these
residents
are
so
now
that
we've
completed
the
general
awareness
and
we've
told
residents
that
the
program
has
changed
and
we've
given
them
their
options
for
for
disposing
of
green
bin.
We
are
going
to
be
tackling
the
the
specific
barriers
that
were
identified,
so
the
research
really
does
tell
us
who,
and
what
are
the
the
barriers
are
in
terms
of
what
people
put
in
the
green
bin.
F
So
we
will
be
developing
ten
individual
campaigns,
tackling
not
only
what
the
barriers
are,
but
looking
where
the
individuals
live
and
what
target
audience
they
are.
So
it's
actually
kind
of
a
tiered
targeting
system,
which
is
arguably
the
most
targeted
campaign.
We've
done
in
the
city
for
at
least
ten
years,
so
we'll
be
looking
at
both
aspirational
and
consistent,
curbside
multi-residential
and
this
campaign
will
run
for
about
a
year
and
it'll
the
budget.
For
that
in
terms
of
advertising,
placement
is
about
a
hundred
and
fifty
thousand
dollars.
F
The
next
page
shows
you
some
of
the
the
campaigns
that
we'll
be
focusing
on
and
some
of
the
barriers
we'll
be
focusing
on
you'll,
see,
there's
several
on
multi
residential,
which
including
a
male
out
in
2020.
So
we
will
be
mailing
out
specifically
to
multi
residential
buildings
in
2020
to
help
promote
the
use
of
the
green
bin
and
just
to
help
illustrate
I'm
going
to
give
you
two
examples
of
campaigns
and
how
we
would
fit
this
targeting
within
the
campaign.
F
So
the
example
of
the
Inconvenient,
specifically
for
the
multi
residential
aspirational
zs--,
are
more
representative
and
in
that
group.
So
again,
they've
generally
have
positive
attitudes
on
recycling,
but
they
don't
necessarily
follow
through
on
their
their
beliefs.
So
we
are
going
to
make
tell
them
how
these
changes
to
the
program
are
going
to
make
it
more.
Can
since
inconvenience.
Is
that
major
concern
for
them?
We
will
also
be
including
some
environmental
messaging,
so
the
data
shows
that
environmental
messaging
is
the
one
that
actually
motivated
them
the
most
in
terms
of
actions.
F
So
we
will
be
including
that,
in
that
campaign,
similarily,
the
more
than
food
scraps
go
in
the
green
bin
is
a
campaign
that
tells
people
things
like
pizza
boxes,
for
example,
can
go
in
the
green
bin
and
in
that
area
we're
going
to
be
focusing
on
the
inconsistencies
who
use
it,
but
don't
necessarily
always
use
it
or
sometimes
forget
what
to
put
in
there.
So
we
will
be
addressing
the
gap
between
their
intention
and
their
action
as
well
and
we'll
be
giving
them
information
on
what
goes
into
the
green
bin,
promoting
waste,
Explorer,
etc.
F
To
help
them
know
that
what
they
need
to
do
to
increase
their
usage
and
encourage
them
to
do
so.
So,
as
you
can
see,
these
campaigns
are
very
targeted.
We
are
looking
at
a
variety
of
options
to
reach
them
and
again
the
channels
that
we
are
going
to
be
doing
and
using
are
ones
that
identify
with
those
target
audiences
and
that
they
use
so
we'll
be
using
some
traditional
communications,
but
also
some
some
non
non-traditional.
F
Beyond
the
communications.
We
will
be
doing
engagement
and
outreach,
so
we
will
be
using
some
channels,
as
I
mentioned,
that
we
don't
normally
use
like
snapchat
and
reddit.
We
will
also
be
using
engaged
Ottawa,
which
is
currently
in
its
pilot
phase.
Engage
Ottawa
is
an
engagement
tool
where
people
can
go
on
to
have
dialogues,
get
information,
it's
specifically
to
Ottawa
issues.
Ottawa
programs
will
be
ensuring
that
we
use
the
green
bin
there
to
answer
questions.
F
Public,
Works
and
environmental
services
will
also
be
reaching
out
face
to
face,
as
face
to
face
is
often
the
most
effective
way
of
engaging
and
and
providing
information
to
people.
So
they
will
have
a
green
bin
brigade
that
will
be
going
door-to-door
to
help
answer
questions
and
provide
green
bins
if
necessary,
as
you
will
call
in
some
of
the
marked
target
markets,
not
having
a
green
bin
was
an
issue,
so
this
will
address
them.
They'll
focus
again
on
wards
that
over-index
in
the
in
the
target,
markets
and
they'll
be
doing
face-to-face
and
creative
creative
outreach.
F
In
addition
to
that,
we'll
be
using
technology,
including
existing
technology
like
the
website
and
the
REC
lock
tab.
But
we
are
also
looking
at
home
assistance.
How
do
we
incorporate
this
information
into
Syria
Google
home
alexxa
to
allow
that
information
to
be
easily
accessible
within
individuals,
homes,
artificial
intelligence
through
a
web
chat
bot
as
well
we'll
be
looking
at?
How
can
we
create
a
chat
bot
for
the
web
that
can
answer
questions
both
of
those
two
technology
elements
we're
looking
at
for
2020?
F
In
addition,
we'll
be
reaching
out
to
stakeholders,
so
pet
stores,
veterinary
clinics
for
dog
waste,
as
well
as
again
multi
residential
buildings,
so
before
I,
wrap
up
I
just
wanted
to
address
a
couple
of
the
concerns
and
questions
that
had
been
asked
in
previous
committees
too.
Just
to
provide
you
some
information
on
that.
So
one
of
the
the
concerns
was:
has
the
city
been
effective
in
communicating
waste
diversion?
The
data
shows
that
about
90
percent
of
residents
have
either
a
high
or
medium
satisfaction
with
the
data.
F
What
the
information
that
the
city
has
provided
to
date,
whereas
80%
of
multi-residential
have
a
higher
medium
satisfaction.
So
there
is
always
room
for
improvement
and
I.
Think
this
targeted
campaign
will
be
that
improvement
that
that
we
need.
But
there
is
some
satisfaction,
high
levels
of
satisfaction
there.
Will
this
campaign
encourage
their
purchase
of
single-use
plastics?
We
will
not
be
encouraging
people
to
purchase
plastics.
We
will
be
encouraging
people
who
are
using
paper
bags
to
continue
to
use
paper
bags.
Those
who
do
choose
to
use
plastic.
We
will
be
encouraging
reusing
plastic.
F
F
So,
finally,
in
terms
of
next
steps,
if
you
look
at
the
rollouts,
we
are
currently
at
June
25th.
With
the
special
meeting,
we
will
be
launching
the
phase
1
of
the
general
awareness
campaign
tomorrow,
starting
it
with
some
initial
and
that
will
extend
into
into
the
next
month,
but
more
will
be
coming
out
as
a
phase,
so
you
will
be
seeing
more
coming
out
next
week
to
July,
2nd
and
the
week
after
that,
as
well
throughout
July
to
December
this
year.
F
We
will
be
monitoring,
evaluating
and
readjusting
as
necessary,
and
that
will
continue
into
the
new
year.
We
will
be
doing
some
early
market
research
at
the
end
of
this
year,
beginning
of
next
year,
and
that's
specifically
on
ad
recall
to
ensure
that
we
are
making
it
into
the
market,
and
people
are
seeing
and
hearing
it.
D
Thank
You
Andrea,
so
we're
very
excited
about
the
rollout
of
the
enhanced
green
bin
program,
starting
on
July,
2nd
based
on
the
data
from
Hill
&
Knowlton.
We
know
that
more
people
will
participate
in
the
green
bin
program
and
that
this
will
divert
waste
from
the
landfill.
So,
just
to
summarize
what
you've
heard
today,
the
communications
and
outreach
plan
will
provide
targeted
messaging
to
targeted
audiences,
we'll
continue
to
encourage
residents
to
use
paper-based
products
for
packaging
their
organics,
such
as
wrapping
your
organics
in
newspaper
tissue
boxes
and
cereal
boxes.
D
D
Counsel,
you've
been
clear
and
consistent
with
your
messaging
about
diverting
organics
from
landfill.
We
now
have
data
on
who
we
need
to
target
our
communications
and
outreach
programs
to
to
raise
our
race
diversion
rate
in
our
next
presentation,
you'll
hear
about
the
30-year
waste
management
master
plan.
The
information
that
we
have
gathered
from
the
the
H&K
report
will
be
used
moving
forward
in
all
of
our
waste
management
strategies,
including
our
multi
residential
diversion
strategy.
I
open
the
floor
to
questions.
B
B
noh
mentioned,
using
it
going
forward,
throw
us
all
waste
master
plan,
because
I
think
there's
a
lot
of
good
information
in
there
as
to
how
we
can
address
some
needs
going
forward,
but
also
how
we
speak
to
certain
people
in
the
in
the
community,
and
that,
like
you,
said
it's
not
a
one-size-fits-all
approach,
we
can't
do
that.
There
are
a
number
of
barriers
that
people
have
that
are
different
than
maybe
other
residents.
It's
not
just
the
I.
Don't
want
to
use
it.
There's
some
other
challenges.
B
I
know
just
with
following
a
an
interview:
I
did
a
CBC.
Recently,
I
did
just
in
the
threat
alone
on
Twitter.
There
are
people
that
said
well,
I
wish
I
could
but
I
can't
haul
the
80
litre
bin.
So
what
we
have
smaller
bits,
but
they
had
no
idea.
So
it's
even
something
as
simple
as
that.
Now
we
get
them
a
smaller
bin.
Now,
they're
using
the
program
that
was
I,
think
even
if
it
was
just
two
people
on
that
thread,
I
think
my
office
is
coordinated,
I'm
getting
that
smaller
bin.
B
Now
it
brings
people
in
that
maybe
weren't
there
before
so
there's
a
lot
of
stuff
we
can
keep
doing
here,
but
I
know
this
is
a
great,
a
great
start
to
go
in
that
direction.
So
we
don't
have
any
delegation
so
we'll
go
straight
to
questions
from
members
of
the
committee.
We'll
start
with
councillor
brockington.
G
Thank
You
mr.
chair
and
good
morning
to
everyone.
Thank
you
for
the
presentation.
It's
appreciated
certainly
appreciate
the
the
plan
coming
back
to
committee
I.
Think
I
was
very
keen
to
see
the
plan
in
detail
before
we
rolled
it
out.
So
I
appreciate
that
just
a
few
questions
about
first
methodology
of
the
survey
I
do
appreciate
the
information
provided
was
the
sample
broken
down
into
subgroups
by
age
and
gender
as
well.
E
G
G
First,
maybe
back
to
the
gentleman
just
answering
on
page
8,
there's
some
overall
market
research
highlights
you
have
one
metric
63%
of
residents
are
more
likely
to
use
the
green
bin
ones.
Plastic
bags
are
permitted,
I'm,
not
sure
whether
this
means,
if
it's
a
combination
of
non
users
and
users,
if
it's
exclusively
users
of
the
program,
I,
don't
see
a
metric
I
think
the
most
important
metric
is
you're,
currently
not
engaged
in
the
green
bin
program.
How
likely
are
you
to
be
using
it
once
you
know
July
2nd
rolls
around.
So
can
you
just
talk?
G
E
G
E
G
D
G
This,
in
my
mind,
will
be
the
first
real
opportunity
to
get
whether
our
communication
strategy
is
effective
because
I
think
going
to
weekly
organic
collection
is
significant
and
it
would
be
hard
to
skew
from
from
that
experience
whether
the
campaign
was
effective
or
not.
I
I'm,
not
don't,
read
me
wrong.
I
think
what
you've
outlined
for
your
campaign
is
pretty
solid.
I
just
want
to
make
sure
that
we
know
these
campaigns
will
be
effective.
G
F
Unfortunately,
the
timing
with
the
collection
calendar
didn't
quite
aligned.
We
did
need
to
get
it
out
in
advance
to
ensure
that
people
had
it
had
we
what
the
concern
was
if
we
included
too
much
information
before
there's
a
confusion
of
messaging
and
we
might
have
people
starting
to
use
plastic
bags
before
the
facility
was
ready.
G
Okay,
one
other
issue
with
the
yuck
factor
is
actually
maintaining
your
banned
cleaning.
It
you've
been
silent
on
this.
Is
there
gonna,
be
any
information
shared
with
folks
about
effective
ways
to
not
get
to
the
point
of
insect
infestation?
What
the
most
effective
cleaning
tools
are
I
think
there
is
a
private
company
that
specializes
in
green
bin
cleaning
is
this
information
that
is
going
to
be
part
of
the
campaign.
I
think
I
think
this
is
just
as
important
as
convincing
people
the
importance
of
using
their
green
bin,
but
also
how
to
maintain
your
bin.
G
G
That's
just
an
assumption,
but
if
we
can
maximise
opportunities
that
our
city
facilities
for
people
to
as
part
of
your
campaign,
you
know
acquire
these
bags.
I
don't
want
to
put
private
companies
out
of
business,
but
I
think
we
need
for
a
short
period
of
time
to
make
these
available.
So
I've
suggested
this
before
and
I
think
you
know
at
the
front
counter
that
could
be
an
option.
G
Mr.
Wiley
I
just
want
to
ask
you
a
question
and
I
don't
want
mean
to
put
you
on
the
spot.
But
how
are
you
yourself,
as
the
general
manager
going
to
measure
success?
We
have
a
44%
participation
rate.
How
are
we
going
to
be
able
to
hold
you
accountable
that
this
was
successful
art?
Do
you
have
targets
set
that
you
expect
this
to
be
60
percent?
Are
you
going
to
be
satisfied
if
we
hit
65
percent?
We
all
agree
that
44
percent
is
not
acceptable.
You
are
the
head
honcho
leading
this
campaign.
C
Chair
very
good
points,
I
I
think
there's
two
questions
there.
One
is:
how
do
we
measure
participation
and
we
do
regular,
set
out
surveys
etc,
along
with
our
waste
audits?
And
that's
that's
how
we
monitor
participation.
The
second
part
of
the
question,
and
certainly
as
the
general
manager
and
I,
can
speak
for
Soloway
staff.
We're
not
happy
with
what
the
results
I've
said
that
before
in
the
past,
we're
certainly
not
happy,
but
that's
the
purpose
of
the
solid
waste
master
plan.
C
G
B
Thank
you
and
just
to
be
clear:
we've
actually
tied
Kevin
Wiley
salary
directly
to
waste
diversion.
So
we
we
monitor,
we
monitor
it
bi-weekly
and
if,
by
Wednesday
night,
our
numbers
aren't
where
we
think
they
are
Thursday
morning.
He
doesn't
get
bit
it's
a
very
effective
strategy
that
will
be
using
going
forward
with
all
staff
and
counselors
as
well
so
councilor
Menard
you're.
Next.
D
H
If
you
wanted
to
2020
I
will
see
an
update
on
how
the
green
bin
usage
has
been
affected
by
the
campaign
and
by
the
classifies.
Okay,
that's
helpful
in
terms
of
the
the
quality
of
the
organic
material
produced.
Do
we
take
a
sample
before
this
programs
being
implemented
several
samples
and
then
are
we
sampling?
Are
we
going
to
be
sampling
after
say
six
months
down
the
road
to
look
at
how
the
quality
has
been
affected,
of
material
being
sold.
D
Our
contractor
Renu
is
responsible
for
meeting
all
ministry
standards
and
regulations
with
regards
to
their
compost,
so
they
have
a
mandated
sampling
program
and
they
have
to
provide
the
results
to
the
ministry.
So
we
actually
don't
take
samples
at
their
facility,
but
we
have
access
to
all
of
their
data.
Should
we
want
it
or
need
it?
Okay,.
H
B
H
I
know
certainly
and
I
mean
I've
talked
to
some
farmers
in
in
rural
areas
that
do
purchase
this,
the
organic
material
there
and
so
I
know
they.
They
have
that
concern
as
well.
I
know,
that's
a
good
thing:
I'm
hoping
the
material
actually
improves
the
budget
for
this
campaign
is
a
hundred
and
fifty
thousand
you've
mentioned.
H
F
Of
them
is
85,
and
one
of
them
is
155,
but
that's
solely
the
the
paid
advertising,
so
there
will,
in
addition,
did
that
be
a
lot
of
the
city
has
access
to.
We
call
it
free
assets,
but
it's
things
like
digital
billboards,
bus
boards
and
such
so.
This
is
solely
the
paid
advertising
and
does
not
include
the
outreach
okay.
H
Just
I've
seen
statistics
about
the
City
of
Ottawa
versus
other
major
cities
in
in
Canada
and
how
much
we
spend
on
education
of
our
residents
of
what
can
go
where
blue
bin
black
and
green,
green
bin,
and
so
are
we
are
we
increasing
the
amount
that
we're
educating
residents?
Well,
I!
Guess
it's
hard
to
it's
hard
to
know,
but
I
guess
through
dollar
amount
wise.
What
are
we
looking
at
in
terms
of
what
we
used
to
spend
on
this
versus
what
we're?
F
Yes,
this
is,
this
is
a
higher
spend
for
sure
than
in
past
years.
In
addition,
though,
more
than
just
the
value,
the
targeted
approach
so
rather
than
I
hate
to
call
it
a
shotgun
approach,
but
it
is
going
to
be
very
so
not
only
are
we
increasing
the
spending
but
we're
targeting
the
money
that
we're
using
through
the
market
research
in
the
most
effective
way
that,
with
that,
we
see,
okay,.
H
Thanks
thanks
for
that,
the
survey
itself
is
interesting,
but
of
course
a
lot
of
people
say
they'll
do
something,
and
then
they
don't,
after
just
it's
human
being,
it's
that's
human
behavior,
and
so
because
they
want
they
say
well.
If
this
is
done
yeah,
you
know
I'll
probably
end
up
doing
this.
If
this
is
done,
but
oftentimes
the
proofs
in
the
pudding,
they
don't
end
up
doing
it.
H
So
I
am
interested
in
in
success
associated
with
the
you
know,
the
the
plastic
bag
going
in
the
green
bin
and
what
how
it
compares
to
the
initial
survey.
One
of
the
ways
to
implement
I
mean,
usually
you
shouldn't
implement
policy
based
on
a
survey.
There's
a
lot
more
information.
You
need,
of
course,
I
know.
H
You
folks
have
taken
some
of
that
into
consideration,
but
in
terms
of
the
survey
itself
in
implementing
a
citywide
policy,
did
we
consider
a
pilot
project
of
any
sort
and
say
one
of
the
wards
that
you
had
identified
as
being
a
you
know,
potential
major
uptake
of
this
program,
I
think
Somerset
was
on
there
and
a
few
others
AltaVista
is
it
is.
Did
we
consider
a
pilot
in
this
before
implementing
this
citywide
policy.
D
It
would
be
difficult
to
process
the
material
in
that
we
needed
or
renewing
to
upgrade
their
plant.
In
addition,
you
know
we
don't
do
waste
collection
based
on
Wars.
We
do
it
based
on
zones
and
it
would
be
really
hard
to
implement
in
one
zone
and
not
in
other
zones,
and
it
just
seemed
more
reasonable
to
roll
out
the
program
across
the
city.
Okay,.
H
And
then
just
my
my
last
question
so
alright,
because
I
had
seen
this
before,
but
our
current
use
of
the
green
bin
versus
versus
what
we
think
it's
going
to
be.
Can
you
just
be
as
clear
as
possible
on
what
what
our
current
use
is,
both
bye-bye
number
of
households
and
by
tonnage
and
then
what
we
anticipate
that
will
be
after
this
rollout
of
communication
and
green
bit,
injustice
if
you
can
based.
D
On
our
set
out
surveys,
approximately
50%
of
the
the
residents
are
using
or
the
homeowners
are
using
their
green
bin
on
a
regular
basis.
We
anticipate
that
this
will
jump
by
10
percent
after
the
implementation
of
the
enhanced
services
and
we're
expecting
by
2020
that
that
would
mean
an
additional
20,000
tons
of
organics
diverted
from
the
landfill
okay.
D
H
I
Thank
You
mr.
chair,
this
is
a
we
thank
you
for
this
presentation.
We're
also
excited
to
have
a
new
green
bin
program
rolled
out
whether
a
new
we
I
know,
I've,
been
I've,
been
I
set
on
a
PLC's
and
I've
been
taking
a
lot
of
information
because
also
it's
reside
in
my
ward,
but
I'm
really
happy
to
see
the
new
ventilation
system
and
then
two
new
been
that
they
they
build
and
how
the
new
process
is
going
to
be
proceeding
and
I
know
base
on
the
presentation
you
gave
us.
I
You
gave
a
lot
of
context
on
what
why
we're
here
today,
which
is
I
personally,
think
the
green
bin
program
was
failure
from
lunch
from
back
then
and
I.
Don't
think
we
really
implemented
properly,
which
is
this
is
in
the
past,
but
I'm
happy
to
see
Andrea's
plan
on
how
we're
going
to
reach
out
to
our
community
and
how
we're
going
to
implement
the
relaunch
of
the
program.
I
I
have
a
little.
I
If
we
have
an
input
on
how
those
messages
gonna
be
going
out,
because
very
messaging
is
important
and
to
me
is
specifically
in
rural
area.
I
remember
when
the
green
bin
was
lunch,
it
was
shoved
down
their
throat
and
I.
Remember
people
taking
them
out
to
the
curb
and
throwing
them
out
at
the
end
of
their
land,
because
they
don't
want
to
be
participate
and
for
us
it
is
if
we
really
need
the
anticipation,
we're
anticipating
that
more
engagement
and
I
know
that
were
lots
of
people
in
my
community
that
will
be
using
green
beans.
I
Specifically
now
we
make
it
convenient
and
it
also
what
it's
going
to
eliminate
for
us:
stop
talking
about
bi-weekly
garbage
collection
and
weekly
garbage
collection,
because
if
people
right
now
does
what
they're
supposed
to
do
in
their
kitchen
and
separate
their
organic
from
and
do
the
recycling
really
release
shouldn't,
have
any
yuck
factor
and
any
more
maggot
am
I
correct.
On
that
assumption,
it's
just
like
is
that
something
am
I
going
as
the
messaging
is
right?
What
we're
trying
to
put
out
to
the
consumer
and.
C
I
To
me
is
I
I
agree
with
you,
I
know
we're
not
bringing
weekly
garbage
collection,
but
the
people
that
they're
the
percentage
of
the
people
that
they're
also
I'll,
keep
saying.
Well,
we
need
to
bring
weekly
garbage
collection
back.
Well,
no,
you
don't
right
now
you
have
the
mechanism,
and
you
really
have
the
tools
and
the
flexibility
to
use
your
green,
a
green
bin
program
more
and
be
able
to
actually
add
more
stuff
into
your
into
your
bin
program,
with
what
kind
of
very
flexible
and
what's
going
to
outside
your
house
every
week.
I
So
can
we
probably
as
it
can
we
find
some
language
or
a
messaging
also
towards
each
individual
world
about
those
messaging
specifically
I
would
say
like
balancing
your
bi-weekly
garbage
collection,
the
weekly
golf
collection,
getting
getting
rid
of
the
yack
factor.
All
these
messaging
are
important,
are
they're
like
they're
at
they
attract
people
to
start
reading
your
material
when
you're
really
promoting
and
relaunching
this
program.
This
is
just
from
probably
marketing
perspective
and
how
we
need
to
really
attract
those
people,
specifically
you're,
going
to
spend
so
much
money
on
sending
material
through
the
mail.
I
People
is
going
to
look
at
the
they're
going
to
see
green
bin
they're
not
going
to
probably
look
into
the
detail
and
some
take
a
toss
it
right
in
the
garbage,
so
those
messaging
I
think
it's
very
important
and
I
think
we
should
focus
on
the
messaging,
because
we
really
need
to
see
this
program
successful
and
really
help
our
community
from
get
rid
of
the
yuck
factor.
People
keep
talking
about
it,
but
that's.
We
have
an
opportunity
right
now
to
really
launch
it
properly.
I.
F
Chair,
yes,
we'd
be
happy
to
meet
with
the
various
offices
to
receive
some
input
on
specific
regional
local
issues.
The
general
information
that
we'll
be
focusing
on
all
will
be
the
aspirational
Xin
the
inconsistent
because
they
are
everywhere,
but
I
do
understand
that
there
may
be
some
differences
also
in
the
information
that
will
be
provided
to
members
of
council.
There'll
be
all
as
well
things
that
are
adaptable.
That
can
be
changed
based
on
local
local
issues.
Local
concerns,
local
preferences.
I
Because
we
do
have
I'm
sure
most
councillor
here
have
a
newsletter.
We
have
our
own
communication,
let's
be,
let's
be
able
to
use
those
and
let's
actually
make
our
get
our
messages
customized
to
our
community,
so
I
think
that
will
be
very
successful
if
we
can
work
with
you
on
those
messaging
that
be
very
helpful
for
specifically
from
rural
perspective.
So.
A
A
It
seems
to
me
and
I'm
not
saying
you
should
have
done
it
differently,
but
it
seems
to
me
that
all
the
questions
were
carrot
questions
we
allowed
you
to
do
this.
Would
you
do
that
and
if
we
allowed
you
to
do
this,
would
you
do
that
there
was
they
don't
seem
to
be
any
stick
questions?
If
if
we
checked
your
garbage
weekly,
would
you
do
it?
If,
if
we
made
you
pay
for
a
tag,
would
you
do
it
again?
C
Interesting
suggestion
that
wasn't
part
of
the
scope
of
Hill
and
Nolan's
assignment,
but
that
piece
will
come
when
we
start
consulting
on
the
master
plan.
All
those
options
that
you
just
listed
there
will
be
part
of
the
public
consultation,
robust
public
consultations,
so
that
we
can
come
back
to
Council
with
some
some
good
information
for
them
to
make
a
decision
on.
Okay,.
A
Again,
I'm
not
necessarily
didn't
go
down
that
road,
and-
and
so
that's
that's
a
good
answer,
and
and
because
I
think,
with
with
the
numbers
that
we
have
honestly,
we
have
to
look
at
all
the
options
going
forward
to
you're
not
happy
with
the
numbers,
we're
not
happy
with
the
numbers,
and
so
we
need
to
find
a
way
way
forward.
The
other
suggestion
I
was
I
was
going
to
make
her
question.
A
I
was
going
to
ask
was
around
the
messaging
that's
going
out
in
my
office
in
dealing
with
people
who
are
experiencing
the
yuck
factor
and
the
reluctance
one
of
the
things
that
we've
found
is
it's
far
easier
to
explain
what
can't
go
in
the
green
bin
as
opposed
to
what
can
go
in
the
green
bin
and
I've
raised
this
with
staff
before
I.
Think
it's
a
much
shorter
list.
A
Is
it's
actually
a
much
a
much
shorter
list
and
would
be
less
work
for
people,
so
I
just
put
that
suggestion
out
there
as
part
of
the
messaging
rather
than
telling
people
what
they
can
put
in,
it
might
be
easier
or
an
alternative
way
to
tell
people
what
they
can't
put
in
there
and
again
I.
Think
that's
that's
a
much
shorter
read
for
people.
It's
a
much
shorter
list.
Just
just
my
suggestion.
A
G
You
so
much
mr.
chair
and
I'd
like
to
echo
some
of
the
comments
that
councillor
Eagle
Eagle
I
just
made
about
communication
and
making
it
easier
so
I
know
that
we're
looking
at
introducing
these
these,
these
different
approaches
towards
what
goes
into
the
bin
I'm
just
curious
about
the
continuous
communication,
because
I
think
that
that's
a
major
factor
as
well
I.
G
Think
of
my
experience
with
the
the
bins
and
the
fact
that,
if
I
get
it
wrong,
which
I
have
done
in
terms
of
the
the
operations,
sometimes
I'll
get
a
little
tag,
saying
to
remind
me
what
should
be
placed
into
the
bin.
So
I'm,
just
curious
from
that
perspective
is.
Has
there
been
any
thought
about
the
ongoing
communication,
because
we
know
that
communication
is
always
an
ongoing
process.
F
Yes
chair,
so
this
initial
campaign
was
created
for
one
year,
knowing
that
it
will
grow
beyond
it
beyond
that
and
at
the
end
of
the
year,
when
we
do
the
market
research
I
think
it
will
show
us
where
we
have
to
go
and
what
we
have
to
do
moving
forward,
whether
it's
on
the
engagement
and
outreach
side
or
on
the
the
communication
side,
so
they
the
july/august
2020
date
next
year,
is
not
a
finite
end
date.
Communications
will
continue
beyond
that.
B
D
B
B
Seeing
none
I
just
want
to
thank
you
again
for
taking
the
time
to
come
and
present
this
today.
Best
of
luck
in
the
rollouts
and
we'll
stay
on
top
that
I
think
to
the
monitoring,
be
I.
Think
I
will
probably
talk
about
this
a
bit
in
the
solid
waste
master
plan,
but
having
that
monitoring,
even
if
it's
a
memo
to
Council
an
annual
report
to
Council
just
to
talk
about
where
we're
at
and
how
we're
doing,
I
think
it's
beneficial
all
right.
B
So
on
I,
remember
one
at
Standing,
Committee
on
Environment,
fresh
and
water
and
waste
management
receive
this
report
for
information
item
number
two:
is
the
solid
waste
master
plan
roadmap
I'd
like
to
welcome
man,
as
you
know,
and
Kevin,
Wiley
and
Nicole,
who
were
being
asked
to
say
thanks
for
moving
over
it
makes
it
changes
it
up.
A
little
bit
keeps
us
guessing.
B
All
right
so
I'll,
let
Kevin
go
with
this
presentation.
This
is
a
this
is
the
start
of
what
will
be
a
approximately
two
year
process
to
review
our
weights
master
plan,
and
we
talked
about
in
the
last
issue.
Looking
at
options
cancel
a
guy
mentioned
options.
The
idea
here
is
we're
gonna,
look
at
all
options.
There's
not
at
this
point
phase,
one
into
Phase
two
there's
no
options
that
aren't
on
the
table.
We
want
to
know
everything
that's
going
on
what's
available
to
the
city.
What
can
we
do
this
study?
B
C
Thank
you
again,
chair
and
members
of
committee
for
having
us
here
to
talk
about
the
recommended
roadmap
for
developing
what
will
be
the
city's
second
solid
waste
master
plan.
Marilyn
and
I
are
aware,
as
you
all
are,
that
waste
collection
and
diversion
is
a
service
that
Ottawa
residents
care
deeply
about.
Marilyn
and
I
both
started
our
careers
in
solid
waste
back
in
the
80s
and
I.
Believe
I
speak
for
both
of
us
when
I
say
that
we're
both
very
confident
that
the
city
you.
C
There
was
no
formal
or
consistent
waste
strategy
or
plan
across
the
12.
Miss
apologies
and
the
province
had
no
formal
waste.
Diversion
target
blue
bins
were
in
their
infancy
across
the
province
and
there
was
no
food
waste
programs,
as
you
will
hear
more
in
detail.
Regional
Council
and
the
post
amalgamated
Council
was
facing
pressing
issues
related
to
the
fact
that
the
city's
primary
landfill
was
expected
to
reach
capacity
in
the
early
2000s,
as
Marilyn
will
outline
later.
C
The
work
done
as
a
result
of
the
first
master
plan
means
that
Ottawa
now
has
a
harmonized
and
comprehensive
service
delivery
model
which
collects
and
processes
organics,
recyclables
residual
waste
and
other
special
waste
items.
There
are
advanced
systems
and
processes
in
place
to
mitigate
environmental
hazards
associated
with
landfill
operations
such
as
leachate
management.
We
have
one
of
the
cleanest
and
most
marketable
recyclable
streams
in
the
province
and
we
have
managed
to
extend
the
life
of
the
landfill
until
2042
through
site
expansion
and
gas
from
the
landfill
is
being
collected
and
converted
to
energy.
C
I
would
like
to
state
that,
although
today's
conversation
won't
be
about
all
of
the
different
options
and
technologies
for
how
to
deal
with
the
waste
in
our
city,
the
process
we
are
recommending
to
you
today
is
designed
to
be
an
open
to
an
inclusive
of
all
options
and
best
practices
in
use
and
at
the
leading
edge.
Today,
today
is
the
start
of
a
two-year
conversation
with
committee
and
Council
setting
the
stage
for
options
will
be
identified
and
consulted
on
evaluated
and
recommended
as
part
of
the
city's
new
solid
waste
master
plan.
D
Thank
you,
Kevin
a
cities.
Waste
management
master
plan
is
used
to
establish
the
strategic
direction
for
waste
management
activities
for
a
30
to
50
year
period.
These
master
plans
clearly
outlines
a
city's
vision,
guiding
principles
and
objectives
projected
long-term
waste
management
needs,
gaps,
challenges
and
opportunities,
targets
and
goals
and
recommended
options
and
initiatives
to
achieve
the
plans
goals.
These
strategies
are
ultimately
designed
to
ensure
a
municipal
municipalities.
Waste
is
strategically
managed
in
the
most
sustainable
manner.
D
D
Ottawa's
first
waste
plan
was
approved
in
2003.
This
plan
was
designed
for
20-year
planning
horizon
and
was
in
keeping
with
the
thinking
and
legislative
framework
of
the
day,
with
a
focus
on
the
three
Dart
3
R's
reuse,
reduce
and
recycle.
As
Kevin
said,
it
is
important
to
clarify
and
highlight
upfront
that
the
first
master
plan
was
created
during
a
different
period
in
the
city's
history
and
under
different
circumstances.
From
today.
D
At
the
time
of
approval,
the
province
had
an
informal
and
non
legislated
residential
waste
diversion
target
of
50%
and
in
2004
the
province
set
a
residential
rice
waste
diversion
target
of
60%
by
2008
in
2002
thousand
and
3.
The
city's
waste
diversion
rate
was
estimated
to
be
at
31
percent,
and
the
trail
waste
facility
was
expected
to
reach
capacity
in
2009.
D
Extending
the
life
of
the
landfill
and
improving.
How
we
manage
leachate
was
a
priority
during
this
time,
as
the
Council
of
the
day
was
well
aware
of
the
fact
that
siting
a
new
landfill
can
take
almost
ten
years
and
cost
several
hundred
millions
of
dollars,
although
lower
than
the
provincial
target,
the
city's
diversion
rate
of
31%
exceeded
the
provincial
average.
At
the
time,
actions
taken
under
the
first
master
plan
have
contributed
to
a
12%
increase
in
residential
waste,
our
version
for
both
curbside
and
multi
residential
from
31%
to
the
current
43
percent.
D
This
is
largely
attributed
to
the
launch
of
the
green
bin
program
in
2010
with
weekly
pickup,
the
change
to
bi-weekly
garbage
pickup
in
2012
and
the
multi
residential
waste
diversion
program.
As
many
on
this
council
may
recall,
staff
initiated
an
update
to
the
solid
waste
master
plan.
Several
years
ago,
however,
staff
recommended
the
deferral
of
the
update
into
in
February
2016
until
the
municipal
role
under
the
new
provincial
legislation
was
better
understood.
With
that
context
in
hand,
I
would
like
to
now
provide
an
overview
of
Ottawa's
waste
management
system.
D
Solid
Waste
Services
is
currently
responsible
for
providing
the
collection,
processing
and
disposal
of
household
waste
for
all
residential
and
multi
residential
properties.
In
the
city,
waste
collection
is
provided
by
a
mix
of
contracted
services
and
in-house
city
collection
services.
These
individuals
work
year-round
performing
physically
demanding
work
in
the
most
trying
of
temperatures
and
harshest
weather
conditions
and
provide
excellent,
high-quality
service
to
the
residents
we
serve.
These
everyday
services
are
provided
for
the
following
four
waste
streams:
the
green
bin,
the
blue
bin
black
box
and
always
which
ends
up
at
landfill.
Currently.
D
Materials
from
the
blue
and
black
box
are
sent
to
cascais
recovery,
which
is
processes
and
markets
blue
and
black,
the
black
box
materials.
These
materials
are
collected
and
processed
separately,
which
results
in
a
high
quality
marketable
product
due
to
the
clean
recycling
stream.
This
approach
has
also
allowed
the
city
to
have
the
third
lowest
net
cost
per
tonne
in
Ontario
for
the
collection
and
processing
of
recyclable
materials
in
2018,
the
city
diverted
over
19,000
tons
of
blue
box
material
and
over
37,000
tons
of
black
box
materials
and
generated
revenues
of
8.3
million
dollars.
D
Any
materials
from
the
city's
curbside
and
multi-residential
collection,
which
are
not
diverted
through
our
diversion
programs,
are
sent
to
the
trail
waste
facility
for
disposal.
The
trail
waste
facility
is
the
city's
primary
landfill,
which
was
open
and
started
receiving
waste
in
1980.
The
trail
waste
facility
has
an
approved
capacity
of
sixteen
point:
nine
million
cubic
meters
and
a
projected
life
expense
expectancy
of
2042,
with
extremely
limited
ability
to
expand
this
landfill
any
further.
As
indicated
earlier.
D
This
means
that
the
city
expects
to
begin
planning
for
a
new
landfill
or
alternative
technology
in
the
early
2030s
at
the
latest,
with
the
costs
expected
to
be
several
hundred
million
dollars
in
2018,
the
trail
waste
facility
received
approximately
a
hundred
and
thirty
six
thousand
tons
of
curbside
waste
and
approximately
50
thousand
tons
of
multi
residential
waste.
The
city
also
owns
the
Spring
Hill
landfill,
which
is
operated
under
a
management
agreement
with
Tomlinson
waste
met
with
Tomlinson
waste
management.
D
This
landfill
is
temporarily
closed
to
help
manage
environmental
impacts
at
the
site
until
a
permanent
solution
is
approved
by
the
ministry.
There
are
also
four
privately
owned
landfills
within
or
near
the
city
city,
boundaries
that
collect
industrial,
commercial
and
institutional
waste
and
residential
waste
from
outside
the
city
limits.
Concurrently,
the
city
has
no
contractual
relationships
or
obligations
with
any
of
these
facilities.
D
In
order
to
understand
the
current
waste
management
context
and
landscape,
it
is
important
to
understand
the
current
waste
management
context
and
landscape
in
Canada.
All
three
levels
of
government
have
a
role
to
play
in
waste
management.
The
federal
and
provincial
governments
are
primarily
responsible
for
establishing
waste
reduction
and
diversion
policy
regulations
and
programs.
Municipal
governments,
on
the
other
hand,
are
typically
responsible
for
managing
the
collection,
recycling
and
composting
and
disposal
of
household
waste
in
accordance
with
the
policies
at
the
higher
levels
of
government.
D
As
such,
topics
of
discussion
at
the
upper
two
levels
of
government
play
an
important
role
in
the
discussions
that
we
have
a
ministry
as
a
municipality
have
to
say
about
waste
managed
locally.
Presently,
these
conversations
at
the
upper
levels
have
been
largely
focused
on
single-use
plastics
producer
responsibility
and
the
move
to
a
circular
economy.
A
little
over
two
weeks
ago,
on
June
7th,
the
province
appointed
a
special
advisor
on
recycling
and
plastic
waste.
D
As
part
of
this
appointment,
the
special
advisor
will
provide
the
minister
with
a
report
this
summer
on
how
to
tackle
plastic
waste
and
litter,
including
policies
which
enable
diversion
in
the
Iceni
sector
improved
recycling,
increased
products
that
can
go
into
the
blue
box
and
the
green
bin
and
ensure
producers
are
responsible
for
managing
plastic
and
other
packaging
at
end-of-life.
These
items
are
expected
to
be
a
critical
component
in
helping
the
province
increase
its
overall
dry
version
rate
of
30
percent,
which
has
been
stalled
for
almost
15
years.
D
Shortly
after
the
provinces
announcement
on
June
10th,
the
federal
government
announced
its
intent
to
ban
many
single-use
plastics.
It
is
important
to
note
that,
at
the
time
of
this
report,
this
announcement
should
be
considered
a
statement
of
intent
rather
than
a
statutory
direction
on
single-use
plastics
in
Canada.
If
approved,
this
ban
could
include
items
such
as
plastic,
straws,
cotton,
swabs,
drink,
stirs,
plates
cutlery,
etc.
D
D
In
preparing
for
the
city's
second
solid
waste
master
plan,
stuff
staff
conducted
a
municipal
best
practices,
review
for
all
waste
management,
master
plan
development.
Staffs
review
found
that
all
municipalities
followed
a
phased
approach
that
evaluated
the
current
state,
desired
future
state
and
options
to
reach
the
future
state
and
was
usually
spread
out
over
three
or
four
more
phases.
Staff
also
observed
that
municipalities
usually
adopted
a
thirty
to
fifty
year,
planning
horizon
with
options,
segmented
into
short
term,
medium
term
and
long
term.
These
plans
often
included
commitments
for
a
review
of
approximately
every
five
years.
D
Another
crucial
component
of
solid
waste
master
plan
development
and
other
municipalities
was
the
concept
of
public
engagement,
as
indicated
in
the
following
excerpt.
This
engagement
component
is
critical
to
the
success
of
any
waste
plan.
To
ensure
the
plan
is
robust
and
well
supported,
as
well
as
to
ensure
that
innovative
ideas
come
to
the
forefront
for
consideration
and
evaluation
staff
intend
to
actively
engage
with
the
public
throughout
the
master
plans
development
through
the
use
of
a
consultations
and
engagement
plan,
which
will
incorporate
best
practices,
learn
from
the
central
library
and
stage
to
LRT
projects.
D
Staff
also
planned
to
solicit
input
and
feedback
from
the
city's
environmental
stewardship,
Advisory
Committee,
as
well
as
interested
stakeholder
groups
at
the
various
stages
of
the
plans
development.
Where
possible.
We
also
plan
to
use
the
Hill
and
Knowlton
data
to
determine
how
best
to
reach
people.
In
addition
to
looking
at
the
successful
practices
from
other
municipalities
such
as
Edmonton
and
Toronto,.
D
The
plan
will
be
developed
using
research
data,
best
practices,
an
understanding
of
the
legislative
framework
and
extensive
feedback
from
the
public
and
stakeholders
throughout
the
entire
development
process.
As
cornerstones
of
the
development
plan,
the
project
will
be
funded
through
approved,
dedicated
solid
waste
capital
accounts,
which
currently
have
1.3
million
available
for
the
development
of
this
plan.
This
is
in
line
with
what
other
municipalities
required
for
developing
their
plan.
D
The
first
phase
will
begin
immediately
upon
Council's
approval
of
this
report,
and
it
is
scheduled
to
be
complete
by
the
end
of
q4
this
year.
The
objective
of
this
phase
is
to
establish
a
common
baseline
for
the
conversations
to
take
place
in
later
phases
of
the
plans
development.
This
would
be
achieved
by
providing
council
with
a
detailed
overview
of
current
waste,
diversion
or
waste
reduction,
reduce
collection,
processing
and
disposal
programs,
an
overview
of
existing
waste
facilities
and
contracts,
waste
composition,
overviews
for
curbside
multi,
residential
parks
and
public
spaces
and
city
facilities.
D
An
overview
of
the
legislative
toolkit.
The
city
has
available
to
influence
waste
management
in
the
city,
including
the
industrial,
commercial
and
institutional
sector,
and
a
comprehensive
consultation
and
stakeholder
engagement
strategy
for
phases.
2,
&
3.
This
information
will
be
provided
to
Council
through
a
staff
report
with
a
with
an
accompanying
current
state
tech
memo.
D
D
Leading
up
to
the
final
draft
plan
in
the
final
phase
of
the
solid
waste
master
plan
will
begin
immediately
following
Council's
approval
of
the
phase
2
report,
which
staff
expects
to
take
place
in
q2
2021.
The
objective
of
this
phase
will
be
to
engage
council
members
of
the
public
and
other
stakeholders
to
provide
their
feedback
on
the
recommended
options
and
the
proposed
approach
to
implementation.
D
This
will
begin
with
bringing
forward
a
report
to
Council
on
the
draft
plan
to
obtain
feedback
on
the
recommended
options,
where
appropriate
input
from
this
final
step
in
the
consultation
process
will
be
incorporated
into
the
final
plan.
The
final
plan
would
then
be
presented
to
Council
for
approval
by
the
end
of
q4
2021.
Any
recommendations
approved
that
impact
solid
waste
collections
contracts
will
be
concurrently,
reported
on
in
q2
2021
for
implementation
in
2023
once
the
contracts
are
REIT
ended.
D
As
with
the
first
master
plan,
there
are
a
number
of
component
projects
and
initiatives
that
will
be
undertaken
in
conjunction
with
the
development
of
the
master
plan
which
are
outlined
on
this
slide.
The
work
on
these
products
will
feed
into
an
aligned
with
the
master
plan
and
will
not
compete
with
it.
D
Staff
will
continue
to
work
to
deliver
the
phase
1
report,
but
by
January
of
2020,
which
will
include
development
of
a
stakeholder
engagement
and
consultation
strategy.
Developing
the
current
state
technical
memorandum
and
developing
the
overview
of
their
legislative
toolkit.
The
city
has
available
to
influence
waste
management
in
the
city.
Furthermore,
to
support
this
project,
staff
are
also
recommending
that
US
councillor
sponsors
boot
group
be
established
to
work
with
staff
over
the
two-year
duration
of
this
project.
D
As
noted
in
this
report,
if
approved
by
council
staff,
will
work
with
the
clerk's
office
to
solicit
in
interest
from
members
of
council
and
will
work
to
recommend
the
final
membership
to
be
approved
at
the
next
council,
meaning
or
committee
meeting
sorry.
This
concludes
our
presentation
on
the
recommended
roadmap
for
developing
the
city's
second
solid
waste
master
plan,
and
we
would
welcome
any
questions
or
comments
that
you
may
have
at
this
time.
B
J
Thank
You
counsel
him
off
boys.
I
should
stop
by
saying
that
I
was
around
in
the
1980s
beginning
of
the
blue
box
and
I'm
guessing
I'm,
even
older
than
Kevin,
so
waste
watch
Ottawa
has
been
calling
for
a
renewal
of
the
waste
management
of
waste
diversion
planning
in
Ottawa
some
while
and
as
many
of
you
know,
we've
been
concerned
about
the
poor
performance
of
the
recycling
programs
and
and
pleased
that
that
is
broadly
acknowledged.
J
One
of
the
reasons
for
the
city's
poor
performance
is
for
lack
of
an
up-to-date
waste
plan
which
can
address
the
waste
management
challenges
of
today
and
tomorrow.
So,
therefore,
we
are
very
pleased
that
the
city
is
finally
embarking
on
a
two-year
waste
planning
process
and
we
certainly
hope
that
the
public
will
be
consulted
regularly
and
meaningfully
in
a
substantive
manner.
J
The
staff
report
indicates
that
the
development
of
a
solid
waste
master
plan
will
include
the
identification
of
the
city's
vision
for
waste
management
and
guiding
principles,
while
the
first
phase
of
the
plan
will
concentrate
on
the
preparation
of
baseline
waste
data,
waste
watch
Ottawa
urges
the
city's
vision
and
plan
principles
be
established
and
set
out.
As
early
as
possible
in
the
process,
we
would
strongly
suggest
the
following
as
key
elements
that
must
guide
the
process
and
the
ultimate
solid
waste
plan.
J
Firstly,
all
options
and
systems
should
be
reviewed
through
a
climate
change
and
climate
emergency
lens.
This
means
that
any
and
all
greenhouse
gas
impacts
associated
with
operations,
new
technologies
and
programs
must
be
quantified
in
the
interest
of
moving
to
an
aspirational
goal
of
a
net
zero
greenhouse
gas
emissions,
waste
management
system
to
the
well-established
and
understand
waste
management
hierarchy
should
be
respected
throughout
the
consultation
process
and
developing
all
of
the
elements
of
the
ultimate
plan.
Incineration
processes,
for
example.
J
J
Financing
of
the
waste
management
of
waste
diversion
system
must
be
central
to
the
planning
process,
and
there
should
be
strong
emphasis
on
incentives
and
on
developing
a
practice.
An
effective
user
pay
system
as
a
major
tool
to
improve
waste
aversion
and
waste
reduction
for
the
fundamental
aim
of
the
waste
plan
at
the
outset
should
be
to
extend
the
life
expectancy
of
a
trail,
Road
landfill
well
beyond
the
count,
long
term
planning
horizon,
and
we
have
indicated
in
work.
J
We
did
back
in
2017
that
improving
the
city's
waste
diversion
performance
by
when
one
percentage
point
per
year
over
20
years
would
extend
the
trail
rule
capacity
by
approximately
20
years
to
20
65
Trail
Road
facility
is
very
likely
an
irreplaceable
asset.
The
city
is
lucky
to
own
us
Ottawa's
in
many
respects,
unique
in
big
cities
in
Canada.
In
this
regard,
its
finite
capacity
should
not
be
squandered
or
mismanaged
5.
The
city
should
set
ambitious
waste
reduction
of
diversion
targets
early
in
the
process
and
specifically
on
highly
problematic
materials
like
single-use
plastics
and
a
minimum.
J
The
city
should
plan
to
reach
65%
diversion
which
would
match
the
current
best
overall
waste
diversion
performance
for
large
municipality
in
the
province.
6
best
practices
should
be
identified
and
followed.
There
is
very
little
in
the
waste
and
recycling
business
that
has
not
already
been
successfully
done
in
Canada,
Europe
or
elsewhere.
Ottawa
does
not
need
to
set
out
on
a
singular
lonely
path,
disconnected
from
adapting
proven
systems,
technologies
and
programs
that
have
been
used
elsewhere.
There
is
no
magic
machine
to
make
garbage
go
away.
7.
J
The
solid
waste
plan
must
focus
particular
attention
on
significantly
including
recycling
organics
diversion
performance
in
multi
residential
buildings,
and
we
are
encouraged
that
work
in
this
area
is
underway.
We
emphasize,
however,
that
proper
resources,
both
staff
and
financial,
need
to
be
made
available
to
successfully
address
multi
residential
challenges,
and
we
believe
that
mandating
participation
in
the
green
bin
program
may
be
necessary.
J
Auto
a
lost
its
way
on
several
key
aspects
of
its
waste
programs
and
policies
in
the
past,
and
we
now
have
an
opportunity
to
get
back
on
track,
we'll
follow
this
process
carefully
and
wish
to
engage
fully
in
the
development
of
a
solid
waste
master
plan
and
look
forward
to
working
collaboratively
with
city
staff
or
residents
on
this
important
initiative.
Thank
you
very
much.
B
Thank
you,
I
appreciate
you
coming
out
today
appreciate
your
work
with
waste
water.
One
I
expect
you
will
be
fully
engaged
in
this
process
going
forward.
I
know,
there's
a
lot
you
you
and
your
group
can
offer
as
well,
which
is
gonna,
be
beneficial
to
all
of
us.
Any
questions
for
mr.
berry,
yeah
councilman.
H
J
We've
had
actually
a
couple
of
meetings
with
staff
and
have
presented
some
of
the
work
we've
done
and
used
to
pay,
for
example,
anticipate
that
we
will
continue
to
work
cooperatively
with
them
in
terms
of
being
a
formal
stakeholder.
I,
don't
know
what
that
means,
but
we're
certainly
a
sense.
We
have.
Is
that
they're
interested
to
hear
what
we
have
to
say
and
we're
interested
to
work
with
the
city
cooperatively,
to
make
this
a
success.
H
B
H
Much
so
the
first
question
is
relates
to
two
stakeholder
that
actually
I
just
want
to
start
off
by
saying
thanks
for
for
bringing
this
report
forward,
it's
it's
been
a
long
time
coming,
but
extremely
useful
and
valuable.
Now,
on
the
on
the
stake,
I
know.
You've
done
a
lot
of
work
on
it
to
this
point.
So
thank
you
very
much
for
all
that,
on
the
the
sort
of
interest
groups
that
are
going
to
be
included
in
the
process
I
saw,
there
was
a
point
made
in
the
presentation
about
that.
D
H
D
H
D
D
Approximately
1/3
of
apartment
buildings
in
the
city
already
have
a
green
bin
program
and
we
are
continuing
to
reach
out
to
the
buildings
that
don't
have
the
bins
in
them,
so
we
will
be
calling
each
of
those
buildings
and
encouraging
them
to
participate.
So
it's
not
something
that
we're
waiting
for.
This
is
going
alongside
with
the
existing
master
plan
process.
If.
H
H
Okay,
so
many
of
these
other
items,
I
completely,
concur
and
I
think
that
the
taking
the
time
to
get
those
right
makes
a
lot
of
sense.
I
think
there's
been
a
lot
of
research
in
other
cities
already
done
on
the
multi
residential
green
bin
program
in
buildings,
though-
and
this
is
one
that
I
personally
want
to
see
accelerated.
H
C
We,
as
Marilyn
said
we
already
have
set
up
a
focus
group
with
all
the
landowners
etc.
It's
very
it's
been
very
positive,
very
well-received,
where
working
through
some
of
the
barriers
that
they're
seeing
one
of
the
bigger
barriers
is
they
collect
the
way
the
collection
contract
works.
The
green
bins
is
actually
tagged
to
the
curbside
collection
contract,
so
the
property
owners
have
to
bring
the
green
bins
out
from
the
basement
or
behind
the
building.
That's
all
changing
next
year
because
our
new
multi
rez
contract
starts
then,
and
everything
will
be
picked
up
at
source.
C
So
my
advice
would
be
to
let's
work
through
the
focus
group.
Let's
get
that
contract
change
so
again
it
removes
a
big
barrier
to
participation.
Let's
keep
working
as
Marilyn
said
we're
going
to
be
right
out
of
the
gate
working
on
these
units
that
are
participating
to
get
them
participating
and
what
I
would
suggest
is
once
that
contracts
changed
next
year.
We
come
back
with
maybe
an
IBD,
and
that
would
be
a
good
jumping-off
conversation
as
to
go
to
mandatory
at
that
point.
Okay,.
H
Yeah
I,
just
just
as
long
as
I
think
we
need
to
implement
it
if
we're
gonna
be
doing
this
or
have
the
decision
on
it.
This
this
one
should
come
this
term
for
implementation.
This
term
I
think
just
in
my
you
know
canvassing
and
discussions
with
folks.
It
was
very
clear
people.
People
want
this
and
I
know.
There's
some
barriers
to
go
through.
H
I
know:
I've
talked
again
with
the
chair
a
little
bit
about
some
of
the
barriers
here
and
there,
but
I
think
they're
ones
that
can
be
overcome,
and
other
cities
indeed
have
done
that
so
I
guess
if
we
could
get
a
more
finite
timeline
of
what
we
could
do
to
advance
that
particular
portion
within
this
study.
That
would
be.
That
would
be
very
helpful
to
say
bye-bye
2021
or
2020
by
2020
there'll
be
a
decision
to
to
move
forward
on
this
aspect
or
not.
B
I
think
I
mean
I
think
we
have.
We
have
a
process
in
front
of
us,
but
I
think.
At
the
same
time
we've
been
looking
at
multi
res
for
a
number
of
years.
We
know,
there's
barriers,
I
mean
even
things
even
dedicated
groups
that
are
doing
their
best
to
achieve
this,
like
Ottawa
community
housing
at
their
board
actively
looking
at
this,
but
they
have
berries
themselves.
B
They
don't
need
counsel
to
tell
them
what
to
do.
They
are
trying
to
do
it,
but
there
are.
There
are
challenges,
I
think
if
it's
just
essentially
at
its
earliest
opportunity,
but
it
there
are.
There
are
difficulties
in
when
you're
going
forward
and
saying
we
just
want
it
mandatory
mandatory
from
a
counsel
perspective.
It's
incredibly
easy.
We
just
Slough
it
off
on
whoever
else
to
deal
with
it.
We
kind
of
did
our
job
by
saying
it's
mandatory,
but
then
the
ramifications
of
that
are
in
the
buildings
are
with
the
residents.
B
There's
a
lot
more
to
it.
Right
I
mean
I.
Think
when
we
look
at
the
planning
process
and
new
builds,
we
can
certainly
look
at
how
new
builds
are
done
through
the
official
plan
review.
I
know
we'll
be
looking
at
that
and
making
sure
that
our
new
builds
our
new
condo
towers,
our
new
apartment
buildings.
We
can
address
those
things
through
Building
Code,
but
it's
some
of
the
older
buildings
that
make
it
challenging
and
just
coming
in
with
mandatory
framework,
doesn't
necessarily
mean
that
we're
achieving
what
we
want
to
achieve
so
I
do
think.
B
There's
a
lot
of
work
to
be
done
on
that
with
that
with
that
working
group,
and
also
just
through
staff
and
discussing
that,
but
I
you're
right
I
mean
I.
Don't
think
we
have
to
necessarily
wait
until
2023
to
get
something
done,
but
I
think
from
staffs
perspective,
we'll
just
keep
on
working
toward
it
and
opportunity
we'll
get
something
in
place
that
can
help
us
achieve
our
goals
and
Nicole.
You
wanted
to
jump
in
on
that
yeah.
A
Mr.
chair
to
the
councillors
point
with
respect
to
timeline,
what
staff
are
working
towards
is
coming
back
to
committee
and
council
with
a
detailed
multi-residential
divergence
strategy
by
q4
of
2020,
and
what
we
can
do
is
take
direction
to
take
a
look
at
quick
wins
in
addition
to
some
or
those
longer-term.
G
Thank
You
mr.
chair,
just
I
echo.
What
my
colleague
has
just
said
about
I
would
like
to
see
some
mandatory
requirements
that
come
out
of
the
master
plan
roadmap
after
phase
2
I'm
not
gonna,
give
direction
today.
I
think
we've
been
pretty
clear
about
what
our
expectations
are.
I
don't
want
to
have
to
build
another
landfill.
That
should
not
be
the
goal:
the
city
it's
to
prolong
that
life
indefinitely
and
do
everything
we
can
to
go
towards
zero
waste
city.
I
want
to
be
alive.
G
G
I'm,
asking
this
completely
innocently
and
I,
don't
know
whether
we
embed
a
political
strategy
within
the
master
plan
roadmap
itself
or
whether
we
leave
that
to
members
of
council
to
do
on
the
side,
but
we
can
get
many
more
objectives
achieved
with
provincial
and
federal
intervention
as
well
and
I'm,
not
sure
how
much
of
that
we
would
embed
in
a
master
plan
roadmap
or
whether
that,
like
I,
said
it's
something
the
chair
in
the
mayor's
office
works
on
on
the
side.
So
can
you
just
comment
on?
D
Certainly,
that
is
the
feedback
that
we
have
been
giving
to
all.
The
various
consultations
for
the
provincial
government
is
that
municipalities
are
seeking
certainty
on
the
direction
and
and
you're
right
once
we
have
that
certainty,
and
if
that
framework
is
at
a
provincial
level,
it
makes
it
a
lot
easier
for
a
menace
apologies
than
to
fall
under.
Currently,
you
know
there
is
on
the
table
is
8
in
2020
a
ban
of
organics
from
landfill.
So
we
all
acknowledge
that
and
we
are
driving
towards
that.
D
B
The
waste
file
provincially
are
federally,
has
not
been
a
priority
for
them.
Unless
an
election
is
coming
up
and
they
talk
about
it
a
lot,
but
then
they
do
nothing.
I
think
we've
seen
that
multiple
cases
I'm
hoping
that
there's
a
change
courage,
Lee
I,
feel
that
Minister
Phillips
was
heading
in
that
direction
now
at
least
somewhere
else.
B
Where
were
four
years
after
the
fact-
and
we
still-
we
took
an
entire
term
off
almost
because
we
were
waiting
for
another
government
to
do
something
I
think
through
this
plan
we
can
achieve
the
things
that
we
want
to
achieve
in
this
city
and
we
can
be
a
leader
rather
than
waiting
for
other
governments.
There's
no
question
that
the
blue
box
program:
that's
something
that
the
purchase
cover
might
change.
That's
something
that's
kind
of
out
of
our
control.
A
I
think,
mr.
chair,
so
again,
thank
you.
I'd.
Ask
the
question
during
last
presentation:
I'm
glad
to
hear
that
you
know
the
table
is
completely
open,
you're
going
to
be
looking
at
all
options,
all
best
practices
across
across
the
province.
So
that's
great
I
want
to
thank
you
for
doing
that.
Just
one
thing
caught
my
eye,
though,
when
you
were
running
through
the
programs
that
we
currently
have,
you
talked
about
the
green
bean
programs
and
schools
and
how
we
had
a
70%
of
the
schools
I'm,
just
curious,
why
the
other
30%
is?
A
Is
it
a
school
by
school
decision
by
the
principal
or
is
it
by
border?
Just
seems
to
me.
If
we
want
people
to
learn
how
to
manage
waste,
we
want
to
get
them
as
young
as
possible,
and
so
that
seems
to
be
a
low-hanging
fruit.
Almost
so
I'm
just
curious
as
to
what
the
impediment
is
to
having
a
high
percent
compliance
with
all
the
schools.
Typically.
D
Because
the
the
green
bins
are
picked
up
at
curbside,
the
schools
that
can't
participate
are
in
areas
where
the
curbside
is
a
school
bus
loading
zone.
So
there
is
no
safe
way
for
our
garbage
trucks
to
pick
up
from
those
locations.
So
that's
one
of
the
major
barriers,
so
it
there
are
just
some
schools
where
it's
just
not
feasible
at
this
point
in
time,.
B
B
Are
you?
Are
you
done?
Okay,
any
other
questions.
Counsel
Kuchiki
ensues
counselor,
King,
second
round
anyone
all
right
good
stuff.
Well,
thank
you
very
much
for
coming
here.
I,
don't
expect
the
purge
to
be
a
part
of
any
of
our
solutions,
although
maybe
some
to
consider
some
days
I
know
I
just
want
to
thank
you
for
before
your
press
dish
today.
Thank
you
for
your
work
on
this
I.
B
B
B
So
at
Standing,
Committee
on
Environment,
Protection,
water
and
waste
management's
recommend
the
council.
1
approve
the
scope
of
an
framework
for
the
development
of
the
city
of
Ottawa's.
The
30
year
is
always
master
plan
as
Atlantis
report
and
to
approve
the
establishment
of
a
councillor
sponsors
group
to
work
with
staff
on
the
development
of
the
solid
waste
master
plan
through
each
phase,
as
described
in
this
report,
is
that
item
carried?
Thank
you
very
much.
B
I,
remember
3
his
comments
on
the
reducing
litter
and
waste
in
our
communities,
discussion
papers,
so
I
know
this
was
in
response
to
the
provincial
government
and
their
paper.
The
discussion
paper
on
that
did
you
just
want
to
briefly
touch
on
just
exactly
just
give
a
high-level
overview
of
what
our
response
is.
I
mean
I,
think
it
all
feeds
in
well
with
what
we're
talking
about
today.
Anyways
at.
D
B
We
have
an
understanding,
I
know
with
the
change
in
the
Minister
the
fact
that
they're
not
sitting
now
until
October
do
we
have
an
understanding
of
the
timelines
that
they're
going
with
these
sorts
of
things.
I
know
like
I
said
mentioned.
The
blue
box
is
a
big,
is
a
big
one.
When
can
we
expect
more-
or
you
know,
direct
feedback
from
our
comments
and
how
they
feed
into
their
plans
going
forward.
D
B
I
know
Geoff
Urich
is
a
fairly
motivated
individual,
so
I
do
believe
that
they'll
keep
in
that
same
direction,
but
that's
certainly
our
hope.
All
right,
then
do
any
any
questions
from
members
council
on
on
that
nope.
So
do
we
receive
that
there
you
go?
Thank
you
so
notice.
The
motion
there
are
none.
B
It's
amazing
when
you
don't
have
councilor
flurry
on
a
committee,
how
few
notice
the
most
to
have
few
inquiries
and
notice
emotions
there.
I
love.
Matt,
though
wait
to
carry
that
I'm.
Sorry
I
said
received.
Do
we
carry
that
one
disregard
my
joke
there
we'll
go
back
in
time,
good
stuff,
thanks
inquiries,
9:00
adjournment.