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From YouTube: Committee of the Whole 12-11-2017
Description
The Committee of the Whole of the Council of the City of Philadelphia held a Public Hearing on Monday, December 11, 2017, at 1:00 PM, in Room 400, City Hall, to hear testimony on the following item:
170912 Resolution authorizing the Committee of the Whole to hold hearings regarding Philadelphia's Amazon HQ2 proposal.
A
B
D
Accounts
president
I
want
to
thank
my
colleagues
for
being
here,
for
this
important
counts,
committed
a
whole
conversation
on
this
resolution
regarding
Amazon
hq2
proposal.
That
was
really
a
great
opportunity
to
see
the
city
from
a
public-private
perspective
really
come
together
to
focus
on
this
proposal
from
my
observation,
I
think
the
observation
of
many.
This
is
a
real
moonshot
moment
here
for
the
city
of
todavia.
D
And
how
can
we
use
this
same
type
of
energy
and
initiative
and
drive
to
focus
on
some
of
the
other
issues
we
have
in
the
city
at
the
Delphian?
And
that
was
a
purpose
of
this
resolutions.
Conversation
I
look
forward
to
hearing
from
those
who
are
willing
to
testify
this
morning
and
also
thinking
about
how
we
can
take
this
energy
and
drive
to
move
forward
and
other
things
that
play
in
challenge
our
city.
So
thank
you.
Thank.
A
You
counsel,
we
will
have
two
pounds
testified
today.
Our
first
panel
is
Sylvie
Howard,
chief
of
staff,
deputy
Department
of
Commerce
ellen
air,
sharp,
the
executive
director
to
fill
up
his
City
Planning
Commission
and
Vaughn
Ross,
deputy
chief
of
staff
to
the
Kenny
administration.
I
would
ask
you
all
please
come
forward.
E
To
that
end,
when
Amazon
released
their
RFP
in
September,
I
became
one
of
the
core
team
members
dedicated
to
helping
the
city
of
Philadelphia
submit
our
best
response.
The
core
team
was
chaired
by
Harold
Epps
commerce,
director
and
John
Grady,
president
of
PID
C.
They
represented
here
today
by
Sylvia
Howard
and
Anne
Nevins,
the
daily
task
masters
of
our
team.
E
To
recap,
four
members
of
this
committee,
Amazon's
RFP,
was
released
on
September
7th
and
the
deadline
for
all
submissions
was
October
19th,
with
an
RFP
Amazon
provided
details
on
their
HQ
tube
plans,
including
their
intention
to
locate
50,000
workers,
an
eventual
build-out
of
eight
million
square
feet
within
the
next
15
years,
and
their
expectation
to
make
over
five
billion
dollars
in
capital
expenditures.
In
order
to
be
eligible
for
that
bid.
The
file
the
following
requirements
must
be
must
be
met.
E
The
metro-area
must
have
a
population
greater
than
1
million
people,
the
mostly
mass
transit
on
site.
There
must
be
access
to
top
tech,
talent,
close
proximity
to
an
International
Airport
with
direct
flights
to
a
number
of
cities,
including
Seattle,
and
we
must
provide
a
list
of
available
incentives.
We
must
have
a
stable
business,
friendly
environment
and
finally,
have
development
ready
sites.
Immediately
after
the
RFP
was
announced,
we
received
many
offers
of
help
and
support
from
a
variety
of
sectors.
E
We
began
a
strategy
of
engaging
stakeholders
in
the
tech,
community,
chambers
of
commerce,
nonprofit
sector
and
elected
officials.
We
knew
that
advocacy
by
a
wide-ranging
group
would
be
critical
and,
to
that
end,
the
resolution
passed
by
the
City
Council
was
well
received
by
Amazon
staff.
As
the
core
team
began
to
assemble,
we
adopted
one
of
Amazon's
core
principles.
Customer
obsession
we
began
hosting
our
weekly
core
team
meetings
in
true
Amazon
style,
with
silent
reading
time,
an
amazon
tradition
that
allows
those
in
the
meeting
a
period
of
time
to
read
all
the
necessary
materials
relevant.
E
Additionally,
we
test
each
member
of
the
core
team
to
come
prepared
with
the
fact
about
Amazon
or
its
founder
Jeff
Bezos,
on
an
attempt
to
inform
our
response
as
much
as
possible.
Utilizing
this
research,
we
developed
four
key
messages:
location,
affordability,
access
to
talent
and
quality
of
life.
We
believe
that
all
the
city's
bidding
for
Amazon
possess
some
of
these
qualities,
but
that
no
other
city
possessed
all
of
these
qualities
and
as
great
a
quantity
as
Philadelphia.
E
Our
fixed
Amazon
emphasis,
our
location
in
the
Northeast
Corridor,
the
affordability
of
the
ability
to
recruit
from
vast
talent,
pool
from
a
hundred
universities
within
our
region
and
the
ability,
the
affordability
of
our
region
compared
to
New,
York,
Boston,
DC
and
Seattle,
while
providing
a
similar
quality
of
life
as
those
locations.
This
pitch
was
strengthened
by
three
shovel-ready
sites
that
we
featured
those
are
school
yards
and
University
City
Square
in
University
City
and
the
Navy
Yard
in
South
Philadelphia.
E
These
sites
met
much
of
Amazon's
criteria
for
an
initial
500
thousand
square
foot
footprint,
with
an
availability
to
grow
to
eight
million
square
foot
there.
After
using
this
pit,
using
this
pitch,
we
created
a
written
response,
our
interactive
web
site,
five
videos
and
letter
support
from
this
City
Council
County,
Commissioners
of
all
the
counties
of
the
metro
area,
160
corporate
leaders
and
65
college
and
university
presidents.
The
final
products
created
in
those
six
weeks
are
true
testament
to
the
talent
of
our
community
and
the
power
of
collaboration.
E
F
Good
afternoon
council
president
Clark
and
members
of
City
Council,
my
name
is
Sylvia
Howard
and
I
serve
as
chief
of
staff
to
the
Department
of
Commerce.
I
am
also
a
member
of
the
court
team
that
spent
six
weeks
developing
the
Amazon
bid
and
I'm
here
today
to
share
with
you
some
of
the
important
takeaways
regarding
from
the
process
to
provide
an
overview
of
plans
we're
developing
to
leverage
this
opportunity,
regardless
of
Amazon.
The
Amazon
RFP
was
explicit
about
numerous
priorities
and
drivers
that
would
influence
their
decision.
F
Some
of
the
elements
Amazon
highlighted
were
Talent:
a
stable
and
friendly
business
environment,
immediate
access
to
mass
transit,
direct
flights
to
key
locations,
cost
of
doing
business,
size
of
the
market
and
MSA
of
more
than
1
million
livability
and
incentives.
One
of
the
things
we
determined
we
went
through
this
list
was
that
Philadelphia
is
one
of
the
few
cities,
as
Vaughn
said,
with
a
combination
of
all
these
things.
F
Some
cities
have
more
talent,
others
are
rated
as
more
business
friendly,
but
we
had
a
hard
time
finding
another
large
city
with
access
to
such
a
large
talent
pool
in
such
a
prime
location.
With
a
transportation
infrastructure
and
amenities
that
we
have,
and
on
top
of
all
that
exceptionally
affordable,
this
unique
combination
is
the
reason
why
Philadelphia
experienced
such
an
unprecedented
show
of
support
and
confidence
from
the
community.
We
truly
deliver
what
amazon
needs.
F
The
Amazon
process
also
reinforced
some
of
what
we
already
knew
and
validated
some
of
the
activities
upon
which
we
are
already
embarking
while
Philadelphia
has
so
much
promise
and
so
much
to
offer.
There
are
areas
where
we
know
that
we
can
do
better
stable
and
business
friendly
environment.
While
the
city
has
made
steady
progress
in
reducing
wage
and
business
taxes,
we
still
have
a
much
more
costly
tax
environment
than
many
other
cities.
F
Our
affordability
helps
to
keep
our
cost
of
doing
business
lower
than
more
expensive
northeast
piers,
but
there
are
also
many
other
cities
in
the
US
that
are
affordable.
And/Or
have
much
lower
tax
burden,
quality
public
schools,
while
we
do
have
some
top-notch
pub
top-notch
public
schools
are
struggling.
Public
education
system
is
an
impediment
for
fostering
a
qualified
workforce
and
for
attracting
businesses
with
talent
being
one
of
the
primary
drivers
for
business
decisions.
It
is
critical
that
schools
ensure
a
highly
educated
and
prepared
workforce
in
the
future
quality.
F
Schools
are
also
very
important
for
attracting
retaining
employees
with
families,
unified,
messaging
and
branding.
The
Amazon
bid
mobilized
an
effort
to
pitch
the
city
around
one
set
of
talking
points
and
one
brand
Philadelphia
delivers
having
a
shared
value
proposition
and
a
strong
brand
that
every
person,
business
and
organization
can
use
to
market
Philadelphia
is
a
definite
need
and
an
immediate
goal.
The
team
that
worked
on
this
proposal
and
everyone
in
the
community
that
supported
it
once
again,
T
Philadelphia,
wins
regardless
of
the
final
location
of
HQ.
F
Regarding
the
other
challenges
enumerated
above.
The
recent
decision
by
the
School
Reform
Commission
and
the
mayor
to
take
local
control
of
the
schools
as
an
opportunity.
We
must
seize
to
infuse
curricula
and
experiential
learning
opportunities.
They
will
better
prepare
our
young
people
for
the
rapidly
changing
21st
century
economy,
including
tech,
artificial
intelligence,
robotics
and
more
early
next
year.
The
mayor
will
release
a
workforce
strategy
for
the
city,
which
establishes
ambitious
and
far-reaching
goals
that
and
will
require
the
support
of
every
sector
of
our
economy,
public
and
private.
F
To
conclude,
all
these
efforts,
education,
workforce
and
business
development
combined
are
necessary
to
move
the
needle
in
reducing
our
poverty
rate
and
to
further
the
momentum
that
the
city's
experiencing.
If
we
are
successful
in
attracting
Amazon,
it
would
be
a
game-changer
for
Philadelphia
and
while
there
would
be
some
negative
affects,
the
benefits
can
and
should
far
outweigh
the
costs.
G
Afternoon,
council
president
Clark
councilmember
Greene
and
members
of
City
Council
I
am
Eleanor
sharp
executive
director,
the
Philadelphia
City
Planning
Commission.
Thank
you
for
the
opportunity
to
appear
before
you
this
afternoon
to
testify
on
resolution
number
one
709
1
to
hosting
Amazon
second
headquarters
in
Philadelphia
is
an
exciting
prospect.
The
process
of
preparing
the
application
brought
together
the
private
philanthropic
and
public
sectors
to
create
an
understanding
response
to
Amazon's
RFP
on
behalf
of
the
city
and
the
Greater
Philadelphia
region.
G
I
would
like
to
touch
on
what
the
impact
of
Amazon
in
Philadelphia
might
be
for
the
city
and
the
region,
but
before
that
it
is
important
to
note
the
underlying
differences
between
our
city
and
Seattle
and
hence
some
potential
different
impacts.
It
is
important
to
note
that
Philadelphia,
Seattle
and
their
respective
regions
are
different
in
significant
ways
and
impacts
here
will
likely
not
be
the
same
as
those
that
have
or
are
perceived
to
have
taken
place
in
Seattle.
G
One
major
difference
is
the
size
of
our
respective
regions.
Philadelphia's,
labor
and
transportation
market
is
a
twelve
County
region
with
approximately
6.4
million
people.
The
Seattle
metro
area
has
about
3.8
million
people.
We
believe
this
means
that
the
effects
of
a
single,
large
and
steadily
growing
employer
can
be
more
readily
absorbed
in
Philadelphia's,
larger
market
place.
G
Another
difference
is
that
the
entire
Seattle
metropolitan
statistic
area
or
MSA
grew
at
a
rate
of
about
21%
between
2006
and
2016,
adding
approximately
450,000
jobs.
By
contrast,
in
those
same
10
years,
our
region
grew
about
8%,
adding
about
290,000
jobs.
To
us.
This
suggests
that
Greater
Philadelphia
has
capacity
to
handle
Amazon's
production,
build
out
without
shocking
the
area's
markets
and
infrastructure.
A
positive
impact
we
expect
should
Amazon
locate
its
second
headquarters
here
would
be
jobs
created
at
many
levels
of
the
economic
spectrum.
G
Much
of
the
discussion
about
Amazon
has
focused
on
technological
and
professional
positions
that
will
pay
salaries
well
above
the
average
jobs
in
Philadelphia.
However,
it's
important
to
remember
that
HQ
2's
arrival
would
also
create
jobs
in
a
range
of
other
job
classifications,
construction,
administration,
maintenance
and
other
occupant
occupations
at
varying
skill
levels.
G
The
new
headquarters
is
proposed
to
grow
in
phases
to
50,000
direct
jobs,
beginning
in
2019
and
into
the
2030s.
We
estimate
that
over
time
this
would
also
generate
a
total
of
more
than
60,000
new
indirect
supporting
jobs.
This
would
bring
a
total
to
about
a
hundred
and
ten
thousand
jobs
or
over
the
time
period,
perhaps
7,000
additional
jobs
per
year.
G
While
the
direct
jobs
are
likely
to
locate
within
the
city,
a
number
of
the
indirect
jobs
could
be
based
outside
the
city.
Accordingly,
this
might
need
to
accommodate
perhaps
eighty
thousand
of
the
total
110,000
direct
and
indirect
jobs.
This
could
translate
into
about
five
thousand
jobs
of
years,
which
would
be
significant,
but
not
an
overwhelming
increase
for
our
city.
In
each
of
the
past
two
years,
Philadelphia
has
already
welcomed
more
than
10,000
additional
jobs.
G
Some
of
the
additional
employment
would
attract
new
households
and
population
to
the
city,
but
also
to
the
region.
We
estimate
that
hq2
in
Philadelphia
could
translate
into
30
to
40,000
additional
households
throughout
the
city
and
perhaps
ninety
to
a
hundred
thousand
additional
City
residents
over
time.
A
similar
number
of
households
and
population
would
probably
be
attracted
to
homes
and
communities
in
the
neighboring
counties
based
on
the
Seattle
experience.
Many
of
the
new
households
that
would
locate
in
a
city
would
want
to
live
within
a
convenient,
walk,
transit
trip
or
bike
ride
to
their
Amazon
facilities.
G
That
would
undoubtedly
put
housing
pressures
on
the
neighborhood's
closest
to
the
new
headquarters.
However,
there
are
implementable
strategies
to
reduce
those
pressures
and
to
reduce
the
impacts
of
those
pressures.
One
strategy
is
to
increase
the
number
of
locations
that
offer
an
easy
transit
right
to
headquarters.
G
We
can
also
take
steps
to
protect
the
current
residents
of
neighborhoods
around
the
city,
and
many
of
these
strategies
are
already
in
place.
Tax
relief
programs
such
as
the
homestead
exemption
and
the
loop
help
minimize
property
tax
increases
for
longtime
homeowners
in
a
rapidly
appreciating
markets,
home
repair
programs.
G
G
Our
challenge
here
is
not
coming
up
with
new
and
inventive
programs,
but
rather
ensuring
that
everyone
eligible
for
these
programs
that
already
exists
are
enrolled.
We
also
agree
with
City
Council
that
we
can
leverage
market
rate,
housing
and
housing
development
in
support
of
more
affordable
housing
options.
G
We
believe
that
Amazon
looking
in
its
headquarters
in
Philadelphia,
would
be
good
for
the
city.
Let
me
repeat
that
Amazon
located
in
its
headquarters
in
Philadelphia
would
be
good
for
the
city.
It
would
mean
jobs
for
both
existing
and
new
residents.
Those
residents
will
shop
in
our
commercial
corridors,
eat
in
our
restaurants,
coaching
or
youth
leagues
and
strengthen
our
neighborhoods.
They
will
pay
property
taxes
that
will
support
our
schools
and
so
will
their
employers.
G
It
will
also
help
change
in
the
narrative
of
Philadelphia
we're
growing
jobs
and
people
we're
the
best
city
in
America
for
Millennials,
we're
in
Ed's
and
meds
powerhouse,
and
we
have
growing
even
booming
entrepreneurial
and
tech
sectors.
Amazon
here
will
help
us
share
that
story
with
the
rest
of
the
world.
Amazon
located
its
headquarters
in
Philadelphia
will
also
bring
challenges.
We
are,
however,
well
equipped
to
face
them.
Thank
you
for
your
interest
in
this
important
issue
and
I
would
be
happy
to
answer
any
questions.
Thank.
D
You,
council
president,
thank
you
you
all
for
your
testimony.
You
kind
of
gave
a
lot
of
information
regarding
some
of
the
strategies
and
outcomes.
This
proposal,
but
I'm
curious,
Reventon
details
of
how
this
collector
did
its
work
like
how
to
do
when
you've
one
of
the
administration
decided
to
apply
for
HQ.
What
was
the
process.
F
So,
basically,
as
soon
as
the
RFP
came
out,
we
grouped
together
the
next
day,
and
you
know
we
decided
that
day
that
we
were
going
to
go
for
it
and
we
assembled
a
core
team,
and
so
we
so
so
sorry
so
so.
Harold
Epps
John
Grady.
We
pulled
in
pH
LCB
visit,
Philly
campus
Philly
and
you
know
a
number
of
different
departments
from
the
city
select
we're
all
represented
in
that.
So
a
lot
of
the
groups
that
already
do
attraction
for
the
city.
F
We
pulled
them
all
together
and
we
basically
assembled
weekly
meetings
and
we
got
a
what
we
call
a
war
room.
And
so
there
was
a
group
of
folks
that
was
working
on
the
proposal
everyday,
basically
going
to
war
war,
room
working
on
the
proposal
doing
research,
we
had
a
team
of
consultants
that
was
helping
us
with
scrum
gathering
data,
scrubbing
the
data,
and
then
we
engaged
the
creative
team
to
work
on
the
website.
The
videos,
the
mapping
tools,
so
that
was
that
was
the
process
and.
D
F
Absolutely
so
we
work,
we
work
together
a
lot,
but
this
was
the
first
time
that
we
were
all,
or
at
least
the
first
time
in
a
long
time,
and
in
this
way
that
we
were
working
with
one
kind
of
large
common
goal
and
a
very,
very
short
timeframe
and
deadlines.
So
it
definitely
helped
to
galvanize
us.
It
helped
for
us
to
each
kind
of
figure
out
our
core
niche
in
terms
of
the
process,
and
it
was
definitely
a
partnership
building
opportunity
and
it
created
a
lot
of
collaboration.
D
Considering
so
many
issues
that
we
have
in
the
city,
I
know
what
the
Amazon
folds
you
had
a
in
a
timeline
to
complete
the
work.
Can
you
see
this
type
of
work
in
this
collaborative
way
be
used
for
other
type
of
issues?
If
you
said
we're,
gonna
have
a
goal
or
timeline
of
coming
up
with
a
proposal,
strategy
or
concept
for
this
issue,
and
we've
set
a
bit.
A
hard
deadline
is
their
ability
to
kind
of
replicate
this
type
of
work
again.
F
D
It
makes
sense
is
going
forward
if
there
was
maybe
someone
designated
or
with
an
administration
other
that
would
focus
on
like
public-private
partnerships,
because
all
of
you
have
specific
roles
in
administration,
but
having
some
person
that
could
keep
the
trains
running
on
a
is
the
public-private
partnership,
where
others
have
initiatives.
Would
that
be
something
that's
beneficial,
I
think.
F
D
There's
been
some
conversation
about
some
of
the
financial
incentives
that
the
city
and/or
state
were
possibly
providing
and
for
any
a
non-disclosure
agreement
was
signed
by
both
the
city
and
state.
Regarding
and
information,
there
have
been
some
concerns
about
with
various
incentive
programs
or
initiatives
that
are
done
at
the
local
or
state
level.
If
entity
receiving
those
financial
incentives
don't
meet
certain
goals,
should
we
have
steps
going
forward
like
either
clawbacks
other
type
of
concepts
going
forward
so.
D
In
your
testimony,
you're
also
talking
about,
for
example,
philly
deliveries
having
one
brand,
and
I
think
one
of
the
challenges
I've
seen
both
to
being
a
member
of
this
body
is
also
as
co-chair
of
Special
Committee
on
regulatory
form
and
review,
and
just
for
my
own
experiences
as
either
a
small
business
lender
or
attorney
representing
businesses
that
we
have
a
number
of
different
programs
in
the
city
and
the
challenge
is
that
people
don't
necessarily
know
about
this
program.
So
we
don't
have
a
consistent
brand
and
then
often
sometimes
from
a
legislative
body
perspective.
D
We
come
up
with
a
new
either
tax
credit
or
a
new
initiative,
but
we
have
a
whole
slew
of
other
initiatives,
some
they're
not
being
as
utilized.
What
can
we,
as
a
city,
do
to
do
a
better
job
of
packaging
that
information?
So
people
know
about
some
of
the
programs.
We
have
and
a
whole
host
areas,
not
just
economic
development,
but
also
for
people
that
have
issues
represent
housing
or
other
aspects.
F
Well,
with
regards
to
attraction
and
information
for
bringing
new
residents
new
job,
new,
more
talent,
more
businesses,
we
are
looking
to
continue
having
so
the
Philadelphia
delivers
site
right
now
is
really
tailored
towards
Amazon,
but
it's
the
kind
of
the
only
site
that
exists.
It's
not
a
particular
organization
site,
that's
sort
of
a
site
for
Philadelphia
that
different
organizations
share.
F
D
Reason
I
raise
that
is
I,
think
one
of
the
challenges
that
we
have
a
number
of
different
programs
and
city,
but
too
often
people
don't
know
about
them
and
I
think
a
challenge
that
I
know.
We
are
a
city
with
limited
resources,
and
this
goes
back
to
my
days
in
a
law
department
representing
office
of
housing,
community
development.
D
Should
we
spend
the
limited
resources
on
the
marketing,
so
people
know
about
it
or
spend
the
money
on
the
program
itself,
and
normally
we
do
the
latter
and
we
spend
the
money
on
the
program
to
deliver
the
services.
But
then
people
don't
know
about
the
program
since
its
catch-22,
if
you
may
not
know
about
basis
and
repair
programs,
or
they
may
not
know
about
the
storefront
program
or
in-store
program,
and
so
the
limited
group
of
people
that
know
about
these
programs
tend
to
take
advantage
of
the
other
services
or
whatever.
D
Someone
is
an
expediter
or
someone.
That's
kind
of
within
the
system
that
gets
in
that
information.
But
we
have
a
number
of
small
businesses
or
homeowners
or
others
who
never
hear
about
this
programs,
because
we
focus
on
delivering
their
programs
and
save
our
resource.
For
that,
when
there
seems
to
be
a
need
to
do
a
better
job
of
marketing
and
get
information
out.
Has
there
been
any
conversation,
maybe
coming
out
of
the
Amazon
conversation
of
how
we
can
partner
with
either
for-profit
entities
or
others
that
can
help
us?
D
You
know:
do
some
of
the
marketing
of
these
initiatives
that
we
have
in
the
city
to
kind
of
get
the
word
out,
because
I
think
that's
one
of
the
challenges
that
we
have
all
these
different
initiatives
and
we
keep
coming
up
with
new
ideas
and
concepts.
But
people
are
not
using
some,
the
older
versions
and
the
older
things
we
have
I.
F
Think
there's
been
some
of
that
conversation,
mostly
around
attraction
efforts
and
retention
efforts,
so
I
do
want
to
say
that
we
have
on
a
Philadelphia,
gov
website,
business
silica,
and
all
of
you
should
use
that
as
a
resource.
We
have
a
link
on
there
to
all
of
our
handouts
that
have
allowed
more
newly
designed
we
do
partner
with
our
CDC's
and
business
associations,
and
we
let
we
inform
them,
evolve
the
materials
that
we
have
but
I
think
you're
right.
F
G
Aware
that,
as
part
of
an
application,
there
is
an
effort
to
sort
of
unify
and
have
a
one
form
Philadelphia
that
has
a
lot
of
this
information
and
at
the
Department
of
Planning
and
Development.
We
are
also
looking
at.
How
do
we
get
the
word
out
about
the
host
of
multiple
programs
that
we
do
have?
So
it
is
a
continuing
conversation,
but
there's
nothing.
That's
been
sort
of
decided
at
this
point
in
time,
but
it
is
valid
and
it's
a
balance
to
like.
Do.
D
D
What's
happened
to
Seattle
over
the
years
free
Amazon
now
yeah,
that's
not
a
major
impact
on
just
the
the
city
as
a
whole
and
the
people
that
work
in
the
city,
those
who
work
for
Amazon
and
those
who
work
for
small
businesses
who
have
to
commute
no
hours
to
get
and
work
in
the
city.
So
how
will
we
even
prepare
considering
some
of
those
issues?
I
just.
G
Want
to
say
that,
as
actually
after
our
trip,
we
all
went
to
Seattle
to
get
a
better
sense
of
how
hq1
is
embedded
in
the
city
and
they
have
a
large
I
think
they
have
one
of
the
largest
commuter
times
on
record,
which
I
think
it's
about.
90
minutes,
maybe,
and
it's
just
based
on
their
simple
geography
and
they
don't
have
as
much
mass
transit
as
we
do.
So
we
don't
anticipate
a
simmer.
We
don't.
G
We
anticipate
that
there
were
some
impacts
and
some
of
them
perhaps
may
be
negative,
but
we
don't
anticipate
how
Seattle
has
sort
of
weathered
the
storm
to
be
the
same
issues
that
we
will
be
dealing
with.
We
have
one
of
the
second
to
Boston
I,
believe
we
have
the
second
shortest
commuter
rates
of
major
cities.
So
we
don't
have
that
issue.
G
We
don't
anticipate
that
50,000
households
would
descend
on
the
city
within
in
the
next
year
and
that
the
growth
rate
of
accommodating
5,000
workers
and
in
the
direct
jobs,
perhaps
per
year
and
the
other
ones,
it's
something
that
we
can
manage
and
we
have
the
heads
up.
We
have
Seattle's
as
an
example
of
what
not
to
do
so.
G
Those
are
issues
that
were
well
aware
of.
We
have
programs
to
maintain
our
existing
and
I
brought
a
handout.
If
you
want
of
all
the
programs
that
the
Department
of
Planning
and
Development
does
have
on
the
books
to
ensure
that
our
residents
are
protected,
as
our
system
continues
to
growth,
because
all
we're
going
to
do
is
manage
the
growth
and
make
sure
that
the
existing
residents
are
not
displaced
or
negatively
impacted
and.
E
One
thing
I'd
like
to
I'd
like
to
add
to
that
is:
is
that
a
lot
of
the
feedback
we've
heard
in
the
time
after
we
submitted
is
that
we
must
ensure
that
community
involvement
is
a
big
piece
of
anything
if
Amazon
were
to
come
here
and
I
think
the
administration
would
be
committed
to
that
not
just
after
decision
is
made,
but
leading
up
to
that,
because
I
don't
think
we
I
think
Amazon
wants
to
come
to
a
place.
That's
a
neighborhood
there!
Well,
that's
a
real
community
and
we
wouldn't
want
this.
A
H
Good
afternoon,
thank
you
for
the
work,
effort
and
work
product
that
went
into
the
final
submission.
Often
we
hear
the
general
criticism
that
fall-off
is
not
business
friendly,
break
that
down
into
manageable
parts?
What
does
that
mean?
How
do
you
believe
we
stack
up
with
other
cities
that
you
would
deem
to
be
more
business
friendly
than
Philadelphia.
F
So
it
breaks
down
into
our
tax
environment,
so
our
business
taxes,
our
wage
tax,
are
certainly
they
work
against
us
in
our
situation
in
terms
of
looking
at
the
entire
country,
Philadelphia
Falls,
more
or
less
in
the
middle,
in
terms
of
you
know
we're
kind
of
right
in
the
middle
in
terms
of
our
business
friendliness.
This
is
according
to
indices,
that
you
know,
experts
look
at
our
business.
Our
cost
of
doing
this
is
our
business
friendliness
pause.
F
F
Then
we
can
get
that
to
you.
Absolutely
the
the
and
part
of
what
those
experts
take
into
consideration
is
the
work
that
you
all
do
as
well,
so
legislation
our
business
tax
environment
in
the
general
cost
of
doing
business
so
real
estate,
and
so
we
do
well
in
terms
of
that,
you
know
our
real
estate,
the
cost
of
leasing
and
purchasing
real
estate
is
lower
here
than
at
least
with
our
Northeast
peers,
and
also
a
lot
of
our
West
Coast
years.
F
E
I
think
I
think
one
of
the
things
we
found
out
during
during
this
process
is
that
compared
to
our
northeast
peers,
we
were
actually
had
a
fairly
good
rep.
We
had
fairly
good
business
environment
compared
to
like
in
New,
York
or
Boston
States
that
also
had
similar
taxes
that
we
did.
It
was
when
you,
when
you
looked
at
cities
in
Texas
or
cities
in
the
Sun
Belt
that
maybe
didn't
have
state
income
taxes
that
made
big
differences
in
the
business
environments.
H
F
We
certainly
highlighted
Philadelphia
as
a
majority
minority
city
as
part
of
our
proposal,
and
we
talked
about
the
fact
that
that
was
something
that
we
could
offer
in
terms
of
there
being
a
large
number
of
minority
businesses
and
also
talent
for
Amazon
to
be
able
to
hire
here
in
the
city.
There
wasn't
really
litter
tasks
or
beer
in
for
that.
No
they
they
did
talk
about
diversity
being
one
of
their
priorities,
but
there
wasn't
there
wasn't
any
ask
so.
F
H
I
G
G
G
G
G
So
we
don't
anticipate
that
all
of
the
amazon
workers
are
gonna,
come
and
just
plop
down
in
our
city
and
transform
it
Lakes
yeah.
But
that
has
happened
in
Seattle
that
the
region
in
itself
can
absorb
and
housing
prices
are
lesser
than
in
other
cities
and
we'll
share
them
come
in
here.
It
will
affect
some
of
the
the
rates
of
housing
and
that's
why
the
Planning
and
Development
Department
is
focused
on
making
sure
we
maintain
affordable
housing
for
existing
residents.
G
H
H
G
We
identified
a
number
of
sites
in
the
proposal
specifically,
but
if
Amazon
were
to
choose
us
we're
presenting
the
city
as
a
whole
and
they
can
also
look
to
locate,
negotiate
with
them
not
to
locate,
but
the
three
sites
that
we
highlighted
in
of
itself.
I
think
each
can
provide
the
initial
500,000
square
feet
that
they
would
want
in
their
first
year
with
a
potential
development
up
to
the
eight
million
square
feet
of
their
build-out
over
the
next
15
years.
So
yes,
do.
F
And
I
think
it's
important
to
say
that
what
we
did
was
we
responded
to
an
RF
piece
of
what
we
did
was
we
entered
into
the
competition.
At
this
point
we
haven't,
given
anything,
we've
really
just
responded:
okay,
in
addition
to
the
other
237
cities
or
MSA
that
responded,
and
so
we're
in
the
mix.
Okay,.
F
F
B
You
council
president
good
afternoon,
first
I
want
to
thank
Congress
Department
P
IDC,
for
what
I'm
from
where
I
stood,
though
you
guys
did
a
great
job
in
this
proposal.
I
understand,
there's
238
applications
a
way
you
could
call
this
beauty
contest
and
I
hope
we
win
it,
but
in
case
we
don't
always
goes
back
to
an
old
rule
of
business
that
it
cost
you
five
to
ten
times
to
attract
a
new
customer
as
to
keep
an
existing
customer,
and
so
all
this
great
work
that
we've
done
together.
I'm
joining
my
colleagues
comments
on.
B
How
do
we
take
that
work
and
address
the
current
business
environment
we're
in
and
make
it
more
friendly?
We
already
know
that
people
complain
about
the
burnt
taxes,
business
income,
receipt
taxes.
There
are
other
issues,
but
how
do
we
do
it
in
a
revenue,
neutral
format
and
my
question
is:
can
this
consortium
of
people
have
gotten
together
come
back
to
this
body
with
five
to
ten
recommendations,
revenue
neutral
that
will
make
us
in
the
more
top
tier
of
being
business
friendly
without
losing
revenue
and
we'd
like
to
hear
what
those
ideas
might
be
sure.
F
So
so
you
know
the
Commerce
Department,
we
do
visits
attraction
and
retention,
and
when
we
hear
that
leases
are
coming
up,
we
go
and
we
visit
those
companies
and
we
sort
of
do
this
work
of
retaining
and
when
we
hear
there
are
RFPs
that
are
never
this
public
that
come
to
us
and
we
respond
to
them.
So
we
we
certainly
will
continue
to
do
that.
Work.
As
you
all
probably
know,
mayor
Kenney
is
now
going
out.
F
We
have
a
Philadelphia
delivers
campaign,
he's
visiting
different
businesses
or
groups
of
businesses
to
talk
about
how
much
we
value
them
being
here
in
the
employ
employment
that
they
create,
and
this
group
will
definitely
continue
to
work
together.
I
think
we
fostered
a
really
strong.
Any
relationship
will
certainly
come
together.
We'd
be
happy
to
brainstorm,
10
ideas
or
more.
B
F
And
that
yeah,
but
so
we
absolutely
are
gonna
continue.
We
had
actually
started
this
process
of
kind
of
having
a
branding
a
branding
process
and
we
will
continue,
as
I
said
before,
we'll
continue
to
use
the
Philadelphia
delivers
for
a
while,
because
we
actually
have
entered
into.
We
just
responded
to
an
RFP
for
a
global
branding
process
and
if
we
get
into
that,
we'll
go
through
a
ten
month
process
of
hearing
from
some
experts,
that'll
pull
data
on
how
we're
perceived
internationally
and
we
think
that'll
help
us
in
terms
of
creating
a
brand.
B
So
the
question
I
have
is
kind
of
given
that
short
about
the
business
friendly.
That
shows
the
top
20
cities
and
where
we
actually
sit
I
think
it'll
be
helpful
for
this
committee
or
those
council
to
see
that
chart.
The
other
is
I
saw
the
video
that
you
put
together
on
Amazon
I
thought
it
was
phenomenal
and
I
did
ask
if
it's
possible
to
make
that
video
available,
but
rebranded
take
out
all
the
Amazon
piece
and
just
making
a
video
on
selling
Philadelphia,
because
it's
one
of
the
best
videos
I've
seen
on
selling
or
city.
F
Yeah
we're
we're
actually
that's
part
of
our
interim
processes
that
we're
gonna
D,
a
Masonic
I
that
video
and
also
that
site
and
then
in
the
future
we
hope
to
have.
We
have
a
ton
of
footage
from
the
32
33
interviews
that
we
did
you'll
be
hearing
later
from
our
creative
director,
Ricky
Reynolds,
and
so
we
plan
to
use
that
you
know
potentially
for
something
more
long-term,
maybe
with
some
more
images
of
the
city,
but
absolutely
we'll
we'll
use
that
okay.
D
You,
council
president
I
wanted
to
just
pop
on
some
of
the
things
that
councilman
Don
was
talking
down.
You
know,
and
this
have
we've
had
this
conversation
about
business
marketing.
I
know
we're
now
moving
forward
on
that
regard
and
having
a
more
uniform
on
branding
aspect
but
I
think
part
of
the
issue
of
this,
and
this
goes
all
such
as
some
of
the
things
that
counsel
and
blend
over
and
it's
brand
also
talked
about,
and
we
don't
do
a
good
enough
job
of
promoting
the
good
aspects
that
we
have
as
a
city.
D
I've
shared
this
anecdote
quite
a
bit,
I
get
up
on
a
very
ungodly
hour
to
work
out,
and
so
for
a
number
of
years,
I
was
seeing
the
New
York
state
of
business
opportunity
state
of
opportunity,
commercials
during
ESPN
and
basically
New
York
is
focusing
and
marketing
all
the
great
dynamics
they
have
in
their
state
and
showing
Millennials
opening
of
business
and
hips
in
New,
York
or
XYZ,
and
always
marketing
and
promoting
New
York
State
as
a
place
to
start
your
business
and
I.
Think
we
don't
do
that
enough.
D
When
you
look
at
the
colleges
and
universities
we
have
in
the
Greater
Philadelphia
region,
you
look
at
the
cost
of
living
in
the
city
of
Philadelphia
compared
to
other
cities
between
Boston
and
DC.
You
look
at
our
real
estate.
Values
both
to
live
here
are
the
cultural
amenities
we
have
in
a
city,
and
we
don't
really
take
that
information
and
market
and
pack
either
explores
interesting
opening
a
business
or
businesses
that
are
looking
to
expand
or
even
on
an
international
level.
D
If
you
look
at
companies
who
may
be
in
Europe
and
Asia
that
are
now
growing
and
it
no,
they
are
now
in
a
very
mature
place
in
their
business
and
looking
to
be
in
North
America.
We
don't
really
promote
Philadelphia
as
a
business
entity.
Yes,
we
do
have
challenges
from
a
tax
perspective
that
we've
had
for
a
number
of
years,
but
we
have
a
number
of
other
assets
in
our
city,
then
make
it
a
great
place
to
live
and
work
and
I
think
that's
something
that
we
have
not
done
historically.
F
F
Why
sort
of
an
around
May
of
this
year
the
city
convened
a
bunch
of
organizations,
and
we
said
we've
been
hearing
that
you
want
someone
to
be
kind
of
in
the
you
know,
in
a
coordinating
seat,
to
make
sure
we're
all
using
the
same
messaging
and
that's
why
we
started
to
come
up
with
consistent
value
proposition.
We
did
focus
groups
throughout
the
summer
and
what
we
heard
from
people
was
how
great
Philadelphia
is
our
food
scene,
our
restaurant
scene,
Fairmont
Park.
We
kept
hearing
we're
a
hidden
gem
and
I.
F
What
I
would
say
is
that
the
video
and
the
Philadelphia
delivers
brand
I
think
we
should
see
that
as
the
beginning
of
a
new
way
of
promoting
Philadelphia
I
think
we
have
a
lot
of
people
who
want
to
be
cheerleaders,
but
we
need
the
tools.
We
need
to
have
the
same
message
and
we're
gonna
start
doing
what
we
did
with
Phil,
that
he
delivers
more
I.
Think
a
lot
of
people
probably
didn't
think
Philadelphia
really
had
the
the
chops
to
host
Amazon
and
I.
F
D
I
guess
the
question
concern
I
have
is
that
this
look
at
what's
happened
in
the
hospitality
space
and
let's
transit
to
the
business
space,
because
we
have
a
number
of
entities
that
do
different
types
of
business
marketing
and
you
said
coming
out
of
this
work.
The
common
brain
of
the
Lava
delivers
so
enough
from
branding.
You
know,
you're
having
a
consistent
messaging
over
and
over
again
make
sense
and
helps
with
people
to
identify
certain
values
and
thoughts
with
that
brand.
That's
why
you
know
Amazon
has
the
smile.
You
can
just
see
the
smile.
D
Now
you
don't
see
the
word
Amazon
Nike,
you
say
Nike
and
the
swoosh.
Now
you
just
see
the
swoosh.
So
my
concern
is
that
when
you
have
all
these
different
entities
in
the
city
that
do
marketing
on
business
promotion
attracted
to
the
city
of
Philadelphia,
that
has
created
no
institutional,
different
silos,
and
so
how
do
you
get
some
type
of
coordination
to
have
one
consistent
theme
when
you'll
have
you
may
have
one
organization?
That's
been
doing
this
type
of
marketing?
D
Another
organization
does
that
type
of
marketing
and
people
tend
to
get
protective
of
their
work
and
their
work,
history
and
work
product,
and
so
how
do
you
get
these
bearish
silos
to
work
together
to
have
a
consistent
theme
in
reference
to
branding
the
city
that
offer
from
a
business
friendly
perspective?
I
mean.
F
F
And
everybody
said
yes,
we're
glad
that
we're
all
here
at
the
table,
and
we
have
you
know
all
the
tourism
folks
there
and
hospitality
folks
we
have
Airport
the
port
I
mean
we
also
talked
to
a
bunch
of
businesses,
universities,
so
major
anchor
institutions
and
everybody
is
an
agreement
that
they
want
to
be
using
a
similar.
You
know
a
same
brand
and
talking
points
the
Philadelphia
delivers.
That's
not
gonna,
be
that's
gonna,
be
an
interim
thing,
but
I
think
that's
actually
a
really
good.
It's
gonna
give
us
good
practice
because
we
came
to.
F
We
came
up
with
a
set
of
talking
points
in
terms
of
Amazon
how
to
pitch
the
city
to
Amazon
and
we
came
up
with
a
brand,
and
so
we
kind
of
got
a
template
now
for
how
to
do
this,
and
the
group's
agree
that
that
it's
useful
they
will
use
their
own
logos
and
everything
for
their
own
organizations.
But
they
agree
that
we
have
to
use.
You
know
one
identity
for
the
city,
I.
D
Guess
justifiable
one,
you
know
various
organizations,
you
know
they
do
strategic
planning,
there's
been
time
and
resources
to
come
up
with
their
marketing
piece
of
their
brand
for
their
and
then
we're
talking
about
trying
to
come
up
with
a
citywide
brand.
You're
gonna
have
individuals
and
organizations
who
have
invested
those
resources
in
that
type
of
branding
for
themselves
and
their
perspective
and
how
they
should
brand
Philadelphia.
So
how
will
be
able
to
bring
all
these
organization
together
collectively
I
mean?
D
E
So
I'll,
let
Sylvie
that
answered
that
part
of
the
question,
but
I
would
I
will
say
that
what
we
produced
for
the
Amazon
RFP
really
helps
galvanize
that
that
buy-in
from
all
those
organizations,
cuz
I,
think
when
we
did
those
focus
groups
over
the
summer
we
had.
You
know
we
had
some.
You
know
we
had
groups
saying
yes,
I
want
to
be
a
part
of
this.
Let's
have
a
common
message
when
we
did
this
Amazon
process,
we
went
through
this.
E
We
showed
people
what
it
what
it
looked
like
when
we
actually
came
together
and
folks
sacrificed,
you
know
egos,
they
sacrificed
staff.
It's
like
rifice
time.
Some
folks
sacrifice
money
to
say
this
is
what
we're
going
to
do
for
one
common
mission
and
we
made
I
believe
a
product
good
enough
to
convince
others
that
they
should
buy
into
this
as
well.
So
that's
the
I
mean.
D
I
mean
my
guess,
my
guess
under
that
sounds
great
and
I
know.
People
gave
no
words
and
we
had
a
new
initiative.
So
it's
easy
for
people
to
come
together
for
this
new
initiative
that
was
time
sensitive
to
get
behind.
But
when
we're
saying
we're,
gonna
going
forward
have
some
consistent
blaming
that
this
is
what
we're
gonna
use
with.
City
adelphia
and
different
organizations
have
invest
in
time
in
their
own
thoughts
of
how
the
cities
should
be
marketed
from
a
business
perspective.
D
Getting
people
to
give
up
that
type
of
energy
and
investment
is
not
always
easy
and
I
know.
People
can
say
we're
going
to
do
this
for
something
new
and
we're
talking
about
going
forward.
We're
gonna
use
this
consistently
through
our
marketing.
While
we
brain
the
city,
that's
when
it
gets
a
little
more
challenging
so
I'm
I'm
glad
you
have
the
optimism.
I
guess:
I'm
somewhat
cynical,
because
I've
been
around
here.
I
know
how
people
get
very
anis
human
nation,
some
degree.
D
You
get
protective
of
something
you
vest
your
time
and
and
when
you're
talking
with
nonprofit
organizations
and
in
the
public
sector.
No,
they
vest
a
time
in
a
work
product
and
a
certain
outcome,
and
so
now
you
have
someone
saying
no
we're
not
going
to
use
that
we're
gonna
go
in
this
direction
and
because
of
this
kind
of
silo
mentality
of
hell.
Unfortunately,
people
have
become
find
ways
to
create
roadblocks
and
why
they
can't
do
what
they
said
they
would
do
for
Amazon.
F
Cautiously
optimistic
because
all
these
folks
have
been
coming
to
the
table
and
we've
we've
kind
of
reiterated
and
reaffirmed
numerous
times
that
we're
gonna,
that
we
are
gonna
come
up
with
a
brand
that
we
all
share
and
we
actually
haven't
been
saying
you
need
to
like
put
your
your
logo
aside,
and
this
there's
a
difference
between
a
brand
and
a
campaign
so
like
a
visit,
feel
they
can
do
the
xoxo
campaign,
but
we
have
one
brand.
So
we're
definitely
not
something.
F
People
like
get
rid
of
your
stuff,
I
mean
you've
got
Matt
KB
from
select
will
be
up
here.
Next
and
and
select
is
one
of
our
partners
that
mark
markets,
the
city
and
and
they're
on
board.
Kid
you
see
is
on
board
phl
cbv
visit
philly
are
on
board
campus
philly,
and
then
all
of
it
I
mean
all
these
agencies
that
we
talked
to
very
very
regularly
so
I
think
we'll
get
there.
C
You,
mr.
president,
and
as
far
as
comparison
to
other
cities
that
are
doing
this,
do
we
see
they
gave
us
a
bunch
of
check,
marks
to
check
off
and
it
seems
like
Philadelphia
meets
those
check
marks,
but
the
other
the
list
and
I
guess
the
the
best
thing
is
and
what
are
the
incentives
and
it
seems
like
there's
other
municipalities
willing
to
give
more
incentives
than
the
city
is.
G
It's
a
mystery
to
us
in
our
work
meetings.
We
always
try
to
figure
out.
Are
they
looking
for
talent?
Are
they
looking
for
the
incentives
like
what
is
their
breaking
like?
What's
the
deal
breaker
here
and
we
just
presented
our
city
the
best
we
could
to
respond
to
that
we
didn't
we
we
sort
of
didn't
say
this
is
what
we
think
so
we're
gonna
run
with
this.
G
We
highlighted
four
categories:
I
believe
the
talent,
incentives,
livability
and
logistics,
so
we
just
harness
what
our
strengths
were
and
present
in
that
and
if,
if
it
meets
what
they're
looking
for,
because
it's
they
didn't
give
us
a
lot
of
feedback
through
the
process,
it's
hard
to
tell
like
precisely
where
their
deal
was
going
to
make
it
or
break
it.
So
we
just
presented
ourselves
as
best.
We
could.
C
That's
sort
of
what
we
got
out
of
it
and
just
looking
at
some
of
the
other
offers
it
again,
I
don't
think
we
gave
away
the
house.
We
was
a
pretty
good
offer,
but
I
think
the
end
decisions
be
up
to
them
is
what
do
they
really
want?
The
livability
walkability
talent,
or
do
they
really
want
the
best
max
Brandt?
They
could
get
and
I
guess
we'll
find
out
at
once.
They
make
a
decision
yeah.
C
A
A
J
You
very
much
good
afternoon,
council
president
and
the
members
of
City
Council.
My
name
is
Anne
Bovard,
Nevins
and
I'm
senior.
Vice
president
for
marketing
and
business
development
at
p,
IDC
Philadelphia's,
public-private
Economic,
Development
Corporation
I
appreciate
the
opportunity
to
offer
testimony
today
on
resolution.
One
seven,
zero,
nine
one.
Two
I
am
delighted
to
be
a
part
of
this
panel
with
Matt
Kaye
Bri
of
select
Greater,
Philadelphia
and
rakia
Reynolds
of
sky-blue
media,
who
both
played
key
roles
during
the
Amazon
HQ
to
bid.
J
As
you
already
know,
PID
C
is
a
private
nonprofit
corporation
created
in
1958.
As
a
partnership
between
the
city
of
Philadelphia
and
the
Greater
Philadelphia
Chamber
of
Commerce.
We
are
blessed
to
have
both
Councilwoman
Blackwell
and
councilman
Johnson.
As
members
of
our
executive
committee
and
board
of
directors.
We
invest
public
and
private
resources
in
small
business
growth,
community-based
development
and
real
estate
developments
that
create
jobs,
revitalize
neighborhoods
and
drive
growth
to
every
corner
of
Philadelphia.
J
We
support
the
efforts
of
the
city
of
Philadelphia
Department
of
Commerce
and
select
Greater
Philadelphia
to
attract
new
businesses
to
our
city
by
deploying
our
financing
and
real
estate
resources
and
market
knowledge.
Pid
C
was
plowed
proud
to
play
a
leading
role
in
the
Amazon
HQ
to
bid
with
our
President
John
Grady,
serving
as
co-chair
of
the
Corps
team
alongside
Commerce
director
Epps.
One
of
the
most
exciting
outcomes
of
the
bid
process
was
the
immediate
and
sustained
outpouring
of
support
from
across
Philadelphia's
business
and
civic
community,
as
well
as
the
broader
community
of
our
citizens.
J
As
soon
as
the
hq2
RFP
was
released
to
the
public
members
of
the
core
team
began
receiving
calls
and
emails
offering
support
for
a
philadelphia
bid.
We
quickly
decided
on
the
Philly,
delivers
hashtag
to
engage
the
public
and
set
up
a
web
portal
through
which
more
than
300
forms
offering
suggestions
and
messages
of
support
were
submitted.
Most
impressively
Philadelphia
was
able
to
deliver
both
a
resolution
of
the
City
Council
of
Philadelphia
and
a
letter
signed
by
more
than
160
regional
CEOs
in
support
of
our
bid
within
one
week
of
the
RFPs
release.
J
As
the
bid
progressed,
the
core
team
worked
with
key
stakeholder
groups
to
provide,
updates
and
generate
ideas.
The
stakeholder
groups
included
the
regional
business
community
at
large,
the
technology
sector,
small
businesses
and
our
ethnic
chambers
of
commerce,
city,
council
members
and
staff
university
students,
the
creative
business
community
and
more,
for
example,
we
sent
a
survey
to
technology
startups,
asking
them
to
share
how
being
located
in
Philadelphia
has
helped
their
company
to
thrive,
and
that
received
more
than
90
responses.
J
We
were
also
able
to
secure
a
letter
to
Amazon
for
more
than
65
university
presidents
from
throughout
our
region
touting
the
strength
of
our
colleges
as
a
key
part
of
Philadelphia's
talent
story.
Finally,
as
we
submitted
Philadelphia's
response
to
Amazon
for
hq2,
we
engage
the
general
public
to
support
the
bid
in
a
strategic
way.
We
created
a
theme
for
each
day
of
the
week,
leading
up
to
the
RFP
deadline,
focusing
on
each
of
our
key
messages:
talent,
logistics
and
livability.
J
We
prepared
and
distributed
sample
tweets
and
social
media
posts
aligned
with
these
messages
timed
with
the
release
of
a
video
for
each
theme
that
was
included
as
part
of
the
Amazon
response
on
October
19th.
We
released
a
significant
portion
of
Philadelphia
submission
to
Amazon
to
the
public
through
the
public.
Philadelphia
delivers
comm
website.
Since
its
launched,
the
website
has
received
more
than
28,000
visits.
J
All
of
the
core
team
members
are
strongly
committed
to
taking
the
momentum
and
energy
that
has
been
generated
by
the
Amazon
HQ
to
bid
process
and
harnessing
that
to
help
retain
and
grow
the
diverse
businesses
which
are
already
located
in
Philadelphia,
as
well
as
to
attract
new
companies.
We
will
utilize
the
significant
assets,
including
multiple
videos,
data
maps
and
research
developed
during
this
process
to
tell
Philadelphia's
story
as
a
place
of
work.
J
I
Afternoon,
council,
president
councilman
and
council
women,
thank
you
for
providing
me
the
opportunity
to
share
the
creative
process
that
we
applied
to
the
Amazon
bid.
My
name
is
rakia
Reynolds,
founder
and
CEO
of
sky,
blue
media,
a
philadelphia-based
communications
agency
and
also
the
entrepreneur
residence
for
visit,
Philadelphia
and
I
served
as
the
creative
director
for
the
Amazon
bid
as
a
creative
I
believe
in
the
power
of
collaborative
storytelling
to
bring
a
community
together
between
the
30-plus
stakeholders
that
we
interviewed
the
story,
maps
that
were
created
and
the
five
videos
we
developed.
I
We
were
able
to
convey
the
essence
of
our
great
city
to
Amazon
and
the
greater
public.
Some
of
the
main
aspects
we
wanted
to
highlight
in
the
Philadelphia
delivers
campaign
where
the
city's
exceptional
diversity,
Arbus,
link,
tech
and
innovation
scene
and
the
urban
Renaissance
we
are
experiencing
experiencing.
My
involvement
and
work
in
this
process
was
centered
around
storytelling
and
storytelling
the
attributes
of
the
Philadelphia
region.
I
Our
goal
was
to
create
a
website
that
gave
the
viewer
an
immersive
media
experience
to
showcase
the
diversity
of
Philadelphia,
not
just
race
and
gender,
but
also
verticals,
such
as
art,
culture,
work,
life,
harmony,
balance
and
the
people
who
are
the
hands
behind
the
brand
of
Philadelphia,
with
high
definition,
quality,
landscape
and
Arial
digital
footage.
The
website
artistically
reflects
that
Philadelphia
is
an
international
gateway
perfectly
suited
for
growing
entrepreneurs,
businesses,
academic
leaders,
innovators
and
changemakers.
I
The
website
colors
were
strategically
chosen
to
mirror
the
philly
love
letters
created
by
philadelphia
native
steve
powder
powers,
with
a
subtle
nod
to
the
amazon
colors.
The
dominant
colors
of
blue
and
the
hues
on
the
website
which
were
blue
were
represents
trust,
honesty
and
sincerity,
and
we
want
it
to
be
sincere
in
our
efforts
and
give
people
a
360-degree
perspective
of
what
philadelphia
has
to
offer
as
creative
director.
The
goal
was
to
represent
the
rich
history
of
Philadelphia.
I
The
current
enhanced
way
of
living
and
all
of
the
vibrant,
convenient
fast,
increasing
opportunities
contained
within
the
boundaries
of
this
urban
city
to
adequately
represent
Philadelphia
to
its
maximum
potential
over
a
three
week.
Time
span
the
video
team
and
I
interviewed
35
people,
CEO
students,
residents,
presidents
of
colleges
and
universities
and
more.
We
wanted
to
talk
to
innovators
that
have
disrupted
healthcare
technology,
telecommunications,
food
and
beverage
industries
and
those
who
had
insight
around
what
Philadelphia
has
to
contribute
to
the
global
community
to
stay
aligned
with
the
vision
of
highlighting
the
diversity
of
Philadelphia.
I
We
sought
out
and
interviewed
minority
executives,
women
and
individuals
of
color
with
the
exponential
growth
potential
Philadelphia
has
to
offer
representing
women,
and
people
of
color
in
our
assets
demonstrates
our
city's
inclusivity,
which
will
in
turn
entice
Millennials,
who
want
to
stay,
grow
and
develop
in
cities.
Post-Graduation
Philadelphia
has
a
highly
educated
and
diverse
regional
workforce,
fueled
by
top
ranked
universities
with
a
dynamic
technology
sector,
access
to
technical
talent
and
a
fast
increasing
millennial
population.
We
attempted
to
display
this
through
the
website
and
the
infinite
growth
potential
of
Philadelphia.
I
Philadelphia
is
a
world-class
city
that
has
received
national
recognition
for
its
diversity,
affordability
and
quality
of
life
with
must-see
amenities,
including
the
art
scene,
restaurants,
walkability,
bike,
friendly
streets,
outdoor
recreation
and
public
and
green
spaces.
These
aspects
of
the
city
meet
Amazon's
RFP
requirements
and
fit
within
Amazon's
business.
Community
vision
being
involved
in
this
plan
brought
to
my
remembrance
how
great
the
city
of
Philadelphia
is
and
how
it
has
set
a
foundation
for
the
business
woman
I
am
today.
Thank
you.
K
Thanks
for
Kia
good
afternoon,
everyone,
council
members,
council
president,
thank
you
for
the
opportunity
to
share
insights
and
suggestions
as
it
relates
to
improving
the
business
climate
in
Philadelphia
and
ways.
We
can
enhance
our
marketing
strategies
to
attract
new
businesses
to
the
city
and
the
region.
I'm
Matt,
Carrie
and
I
lead,
select,
Greater
Philadelphia,
a
Council
of
the
chamber
of
commerce
for
Greater
Philadelphia
select,
is
considered
the
business
attraction
organization
for
eleven
County
region
of
northern
Delaware,
southern
New
Jersey
and
southeastern
Pennsylvania.
K
We
are
a
non-profit
entity
focused
on
highlighting
Greater
Philadelphia's,
unique
business
assets
to
a
global
audience
into
a
regional
audience,
with
the
ultimate
goal
of
growing
the
economic
vibrancy
of
our
collective
community
through
attracting
new
businesses
and
new
jobs
to
our
Greater
Philadelphia
neighborhood.
We
at
select
believe
that
when
we
work
think
and
act
as
a
unified
collaborative
community
across
our
11
County
region,
we
are
stronger
and
we
have
a
more
compelling
and
attractive
message
to
communicate
with
decision-makers
from
around
the
world.
K
While
we
tell
the
story
of
the
incredible
business
assets,
we
have
across
our
region,
talent,
transportation,
infrastructure,
quality
of
life
and
more
there's.
No
doubt
that
the
heartbeat
of
our
collective
community
is
the
city
of
Philadelphia.
With
regards
to
the
Amazon
hq2
RFP
response.
We
are
proud
to
have
worked
hand-in-hand
with
the
core
team
and
to
help
guide
an
approach
that
was
more
regional
and
collaborative
inviting
engagement
and
unprecedented
support
from
leaders
in
all
11
counties,
including
each
member
of
this
City
Council.
K
With
regards
to
improving
the
business
climate
of
Philadelphia,
we
working
through
each
of
you
as
our
legislative
leaders,
have
a
tremendous
opportunity
to
transform
the
image
and
reputation
of
the
city
as
a
place
to
establish
and
grow
a
business.
You
have
already
started
this
important
work
through
the
Committee
on
regulatory
reform
and
review,
co-chaired
by
Commerce
director
Epps
chamber,
president
Rob
underling
and
Councilman
Derek
green
I
encourage
each
of
you
to
continue
working
in
this
direction
of
approaching
your
legislative
actions
by
looking
through
the
lens
of
business
group,
business,
growth
and
job
creation.
K
In
brief,
when
a
business
environment
is
perceived
to
be
overly
and
unnecessarily
regulated
and
restricted,
we
give
decision-makers
a
reason
to
select
an
alternative
location.
Let's
work
to
welcome
companies
and
help
them
to
grow
in
Philadelphia.
Instead
of
giving
them
reasons
to
the
city,
specific
examples
include
a
reduction
in
the
business
income
and
receipt
tax
reduction
in
time
required
to
obtain
necessary
business
permits
with
a
money-back
guarantee
for
failure
to
do
so.
K
D
You
councillor
Clark
prison,
we'll
start
with
miss
Reynolds,
and
also
thank
all
of
you
for
your
testimony
this
afternoon,
miss
Reynolds,
I
know
from
your
business
background.
You
have
a
client
perspective.
There
takes
you
to
a
number
different
cities
throughout
the
nation
and
I'm
curious.
From
your
perspective,
your
observations.
What
have
you
seen
from
activities
that
from
the
public
sector
on
cities,
have
done
to
attract
businesses,
especially
more
creative
or
millennial
based
businesses?
Whatever
efforts
have
you
seen
at
maybe
the
local
level
of
municipalities
doing
efforts
to
attract
businesses?
D
I
You
so
what
I've
seen
in
other
cities
is
that
if
the
messaging
and
the
the
assets
are
there,
people
just
need
to
know
about
the
the
assets
and
the
efforts
that
are
being
worked
on
so
in
cities
that
I've
traveled
to
in
other
cities
that
I
work
with
I've
seen
a
lot
of
cities
equip
businesses
with
the
necessary
assets.
They
need
so,
for
example,
how
to
talk
about
the
cities,
the
best
place
for
businesses
to
work
and
play,
and
for
some
of
the
millennial
and
creative
businesses
that
come
to
other
cities,
their
aunts.
I
Their
responses
are.
This
is
why
you
should
live
here.
This
is
why
you
should
work
here,
and
this
is
how
you
can
raise
your
children
here
so
I
think
what
they
do
is
they
offer
things
that
are
just
outside
of
their
their
businesses,
but
because
millennial
and
creative
businesses
and
research
has
shown
this.
They
want
to
live
great
lives
and
they
look.
They
want
to
live
a
life
where
they're
impacting
their
respective
cities
or
towns.
They
show
them
the
ways
to
do
that
and
it's
all
through
their
messaging
and
I'm.
D
We
say
show
them
the
way.
Are
you
saying?
Are
they
providing
information
represent
quiet
life,
amenities
or
is
it
more
of
just
marketing?
Branding
perspective
of
this
is
Austin.
This
is
San
Antonio.
This
is
Miami.
They'll
come
work
here
because
of
ABC,
or
is
it
more
of
ok
come
here,
and
this
is
where
you
can
go
to.
You
know
start
your
business
or
this
we
can
go
to
buy
a
house
or
other
type
of
things.
So.
I
Some
of
these
cities
offer
online
resource
guides
and
the
online
resource
guides
will
tell
you
how,
to
you
know,
start
a
business
all
the
way
up
to
this.
These
are
the
kinds
of
restaurants
you
should
be
going
to,
so
they
sort
of
look
at
the
archetype
of
this
is
your
business
profile
and,
if
you're,
starting
a
creative
business
or
if
you're,
starting
a
technology,
business,
here's
an
online
resource
guide
that
fits
you.
So
we've
started
some
of
those
efforts.
We
worked
on
something
with
visit.
I
Philadelphia
an
online
toolkit
just
say:
here's
what
you'd
be
interested
in
the
art
community
here
is
how
you
could
be
engaging
in
the
business
community
and
then
from
an
education
standpoint.
Here's
how
it
could
appeal
to
you
so
I
think
it's
messaging
on
both
sides
of
what
you
just
said.
It's
here's
what
you
can
do
in
the
business
standpoint
and
then
this
is
what
you
do
from
a
work:
life,
business
standpoint
and.
D
I
Have
to
go
through
multiple
websites
in
order
to
get
there.
I
will
say
that
there's
one
city
in
Oslo
Norway,
that
has
I,
would
say
they've
sort
of
perfected.
The
way
to
attract
businesses
and
they've
done
that
by
creating
a
downloadable
toolkit
and
that
tool
kit
is
your
online
resource
guide
and
what
they've
done
is.
They
also
have
incorporated
artificial
in
artificial
intelligence
and
social
listening,
so
there
you
can
go
in
and
you
can
fill
something
out
and
say
this
is
the
kind
of
business
I
have.
D
I
Not
an
app
you
have
to
go
to
the
website
and
what
they've
created
is
a
micro
site,
so
the
micro
site,
you
will
take
you
to
another
site
and
that
site
is
all
about
work,
life
and
business.
But
I
will
say
that
the
strengths
I
mean
all
of
the
cities
that
have
sort
of
researched.
They
do
have
there
some
cavities
in
what
they're
doing
and
I
think
it's
great
that
we're
able
to
see
those
cavities
so
that
we
know
how
to
fill
the
holes.
D
Mr.
caper,
you
talked
about
dedicated
funding
someone
to
what
we
have
in
the
hospitality
and
tourism.
Could
you
give
me
some
more
perspective
on
what
you're
envisioning
from
a
dedicated
funding
I
know
in
the
years
past,
and
there
we
used
to
have
eg
and
I'm
a
similar
stylist
for
certain
initiatives.
So
what
type
of
dedicated
funding
structure
are
you
talking
about
sure.
K
I'm
really
referring
mostly
councilmen
to
the
marketing
approach,
to
storytelling
the
attractiveness
of
awareness
building
with
different
audiences
at
the
national
and
international
level,
similar
to
what
we
have
structured
within
the
tourism
and
meetings
and
convention
space.
So,
for
example,
we
at
select
Greater
Philadelphia,
we're
a
count
so
of
our
chamber
or
small
shop,
four
and
a
half
full-time
people,
two
and
a
half
part-time
folks
who
have
tentacles
into
the
rest
of
our
chamber.
Family.
All
of
our
funding
for
the
most
part
comes
from
people
who
believe
in
what
we
do.
K
Half
of
our
role
was
fundraising
to
secure
our
budget
to
then
go
out
and
create
marketing
initiatives,
which
is
a
little
bit
different
than
what
we
see
in
some
of
the
other
spaces
when
it
comes
to
tourism
and
marketing.
So
if
we
could
identify
a
resource
that
would
allow
us
to
create
robust
marketing
and
communication
plans,
similar
to
what
we
see
in
the
tourism
meetings
in
convention
space,
we
would
have
a
more
successful
approach.
I
believe
to
telling
the
Greater
Philadelphia
story
and
specifically
the
southeastern
Pennsylvania
story,
which
centers
around
Philadelphia
County
are.
D
K
It's
not
unusual
for
cities,
regions,
municipalities
to
have
dedicated
funding
through
government
sources.
What's
unique
about
select
is
we
are
really
a
nonprofit
organization
that
is
focused
on
engaging
the
business
community.
Business
leaders
will
invest
in
our
work
and
then
we
will
invite
them
to
help
tell
the
story
of
our
success,
but
other
regions
may
be
funded
directly
by
a
city,
a
state,
a
region.
It
may
be
through
a
tax
structure.
K
D
So
we
have
a
major
event
from
a
hotel
room
perspective.
Other
jurisdictions
around
the
city
will
benefit
from
that.
However,
I
see
somewhat
of
a
different
perspective
when
it
comes
to
business
attraction,
because
you
know
the
city
of
adelphia
is
competing
with
it,
with
King
of
Prussia
competing
with
other
chambers
of
commerce
and
other
entities
outside
of
the
city
itself.
So
how
do
you
balance
that
when
you're
trying
I
mean
because
I
look
at
select,
Greater
Philadelphia,
so
you're,
not
just
you're,
really
attracting
people
to
the
region?
D
That's
right,
whereas
on
the
hospital
tourism
perspective,
they're
attracting
people
to
the
city,
that's
gonna
spillover
benefits
into
the
region,
so
I,
and
that
causes
somewhat
of
a
I,
don't
say
contradicted
by
the
attention,
because
they're
a
fact
that
no,
we
are
focused
here
on
the
city
of
Philadelphia,
although
it
doesn't
benefit
the
region,
but
you
know
you
had
entities
are
trying
to
attract
people
to
their
area
which
is
outside
of
the
city,
and
so
how
do
you
deal
with
that
tension?
Yeah.
K
It's
a
collective
community
is
the
way
I
like
to
look
at
it
and
I
encourage
folks
to
think
of
Greater
Philadelphia
as
one
big
neighborhood
to
your
point.
If
a
business
chooses
to
establish
its
operations
in
New,
Castle,
County
Delaware
or
a
Chester
County
Pennsylvania
or
Philadelphia
County
Pennsylvania,
the
entire
region
benefits
because
folks
will
not
only
be
living
and
working
in
the
area.
Some
will
choose.
K
Even
if
a
company
chooses
to
establish
operations
in
one
county,
they'll
live
in
other
counties,
they'll
shop,
they'll
use,
leisure
activities
and
restaurants
and
and
other
kinds
of
engagement
across
the
entire
region.
So
we'd
like
to
look
at
it
as
a
everybody
will
benefit,
regardless
of
where
business
ultimately
chooses
to
establish
operations
and.
D
What
steps
if
we
are
able
to
bring
in
Amazon
to
city
photographer?
What
steps
are
we
taking
to
provide
opportunities
to
help
train
and
work
within
our
current
education
system
to
provide
those
type
of
opportunities
and
training
for
young
people,
so
they
be
prepared
for
the
jobs
if
Amazon
does
come,
I
think
one
of
the
things
that
so
often
happens
is
that
we
wait
until
after
the
fact
when
we
should
be
preparing
the
pipeline
now
and
that
wing
to
a
situation
in
the
future.
D
J
A
great
question,
because
I
think
that
is
one
of
the
things
that
we
learned
a
lot
about
during
the
Amazon
bid
process
was
where
we
have
strengths
and
weaknesses
in
terms
of
our
workforce
and
our
pipeline
to
be
able
to
fill
those
jobs
in
the
future.
I
think
one
thing
that
we
want
to
keep
in
mind
on
the
positive
side
in
terms
of
how
could
we
start
to
fill
those
jobs
today?
J
If
you
extend
that
to
about
150
mile
radius
surrounding
Philadelphia,
you've
actually
got
10
million
people
within
that
radius
that
have
bachelor's
degrees
or
higher,
and
so
from
an
immediate
perspective
of
being
able
to
meet
the
talent
needs
for
Amazon.
We
thought
that
that's
actually
a
great
strength
of
our
location
on
the
Northeast
Corridor
and
really
being
central
between
New
York
and
DC.
Not
only
are
we
able
to
draw
on
our
regional
population
and
our
city
population
as
that
workforce,
but
also
draw
from
a
broader
radius.
J
So
that's
one
of
the
things
that
we
touted
in
the
proposed
as
a
strength
today,
but
I
think
we
also
use
this
as
an
opportunity
to
uncover
some
of
the
areas
where
we're
not
as
strong
one
of
those
again
kind
of
that
next
level
of
pipeline
would
be.
You
know,
students
that
are
in
college
today
in
the
region
and
Philadelphia
is
still
a
net
exporter
of
technical
talent.
So
we
are
graduating
more
people
today
with
technical
skills
and
degrees,
and
then
we
are
hiring
them
here,
and
so
that
is
something
where.
J
If
we
had
another
major
employer
in
that
technology
sector,
we
could
retain
even
more
of
the
tech
talent
that
we're
currently
educating
here
and
then
sending
to
other
places,
and
then
you
know
taking
it
down
to
the
next
level
in
thinking
about
the
kids,
who
are
maybe
in
middle
school
today.
That
could
be
looking
for
those
jobs
at
Amazon
in
10
to
15
years,
and
what
do
we
need
to
do
to
really
be
prepared
or
to
help
them
be
prepared
for
those
positions?
J
I
think
a
lot
of
it
is
investing
in
STEM
education
and
specifically
in
computer
science,
education
in
K
through
12.
There
was
an
exciting
announcement
last
week
about
MCS
for
filly,
which
is
a
new
initiative
focused
specifically
on
that.
Where
I
think
you
know,
we
have
a
lot
of
opportunities
within
the
city
schools
themselves
and
then
also
from
a
you
know,
bringing
in
partners
from
a
regional
perspective
to
to
really
focus
on
computer
science
and
STEM
education
as
early
as
possible,
and
that's
what
will
help
prepare
that
next
generation
of
workforce
I.
J
Absolutely
and
I
think
we've
got
balance
between.
You
know
what
are
we
selling
to
Amazon
today,
because
they're,
obviously
looking
for
a
place
that
can
accommodate
the
you
know,
technical
and
skill
needs
that
they
have
from
day
one
and
I
think
we
want
to
demonstrate
that
Philadelphia
is
a
place
where
they
can
do
that
now,
but
I
think
what
we
want
to
also
do
is
take
this
opportunity
to
be
strategic.
C
Thank
you
and
I
agree
with
you
and
you
know.
Let's
you
know
we
have
identified
some
of
our
shortcomings
and
have
begun
to
address
them
in
a
collective
manner,
which
I
think
is
incredible.
Incredibly
resourceful
and
I
think
we
do
have
a
bottle
for
success,
but
focusing
in
on
the
positives
is
which
I
think
you
know
when
we
bring
in
or
the
different
agencies
and
select,
Greater
Philadelphia
and
a
great
branding.
C
You
know
that
we're
doing
I
think
the
positive
or
the
attraction
and
on
the
back
in
you
know,
collectively
I
think
we're
in
a
better
position
that
we've
ever
happened.
You
know
as
long
as
we
keep
the
momentum
moving
forward
and
keep
the
opportunities
of
growing
jobs
here
in
the
city,
and
you
know
the
brain
during
retention.
This
is
what
it
used
to
be
called
so
good
job
and
keep
up
the
good
work
chair
recognizes
councilman
Tom
thank.
B
You
it
chairman,
Heenan
good
afternoon,
I,
have
a
couple
questions
or
just
wanted
to
ask
in
my
but
I
agree.
I
know
Bob
mouths
very
much
behind
CS
for
computer
science
for
all
schools
and
it
has
to
be
K
through
12,
but
at
least
we're
doing
some
we're
doing
some
work
already
the
school
systems
and
then
technology.
As
all
of
you
know,
one
out
of
ten
new
jobs
in
Philadelphia
I'm.
Sorry,
one
out
of
four
new
jobs
in
the
Philadelphia
in
the
last
10
years
are
technology-based.
B
So
that's
our
future
couple
questions
on
the
top
20
cities
and
I'm
not
sure
this
is
for
you
and
or
might
be
for
Sylvia
in
the
back.
There
I'd
like
to
know
what
percentage
of
other
top
cities
are:
non-paying
real
estate
tax
entities
compared
to
paying
taxes
in
Philadelphia.
Basically,
when
you
look
at
our
real
estate
tax
base,
30%
does
not
pay
tax
and
that
puts
the
burden
on
other
businesses.
I
like
to
see
how
we
compare
to
20
other
cities
of
our
size.
B
Someone
told
me
recently
we
may
be
the
highest
percentage
of
Ed's
and
meds
of
any
major
city
in
the
country
and
I'm,
not
sure
that's
accurate,
but
I
would
like
to
see
that
chart
against
other
cities,
because
I
do
think,
while
of
Ed's
and
meds,
but
it
is
an
issue
when
we're
looking
in
dollars.
The
second
question
I
had
was
of
the
top
20
cities
going
back
to
the
business
friendly
environment.
Could
we
take
our
5
or
10
growth
industries
in
this
city?
B
If
it's
tech
come
up,
it's
law
firms,
you
know
I,
guess,
law
firms
growing
is
a
good
thing
and
manufacturing
and
other
businesses
and
compare
the
tax
burden
for
those
companies
in
Philadelphia
to
the
other,
10
or
19
of
them
to
take
over
comparing
to
20
cities
or
10
cities.
What
do
we
be
like
to
open
a
tech
firm,
for
example,
in
Austin
and
what's
like
in
New
York?
What's
it
like
in
Seattle?
B
C
H
You
good
afternoon,
good
afternoon,
thank
you
very,
very
much
for
your
testimony
and
the
role
you
played
in
this
important
submission
and
huge
unprecedented
business
opportunity
for
our
city.
Mr.
Matt
capably.
Thank
you
very
much.
Can
you
please
speak
to
you?
You
mentioned
three-quarters
of
the
way
down
in
your
testimony
that
specific
examples
of
how
we
can
better
grow.
Philadelphia
lies
and
examples
such
as,
and
you
include,
procurement
reform.
What
type
of
a
procurement
reform
is
select
philosophy
currently
involved
in
or
dedicated
to.
K
H
K
C
I
H
Information
to
the
president
and
there
was
councilman
bill
bill-
green
I
mean
Derek.
We
just
put
forth
this
resolution
to
miss
rakia
Reynolds,
the
phenomenal
rakia
Reynolds
I'm,
biased
and
I
can
say
that
I
want
to
thank
you
and
express
how
I
appreciate
your
focus
on
diversity
and
inclusion.
It
does
matter
in
this
new
world
order.
How
did
the
court
team
incorporate
diversity
and
inclusion
in
its
design
approach
in
the.
I
Design
approach,
so
we
met
as
a
team,
and
the
web
developer
is
a
his
name,
is
Mark
Coleman
and
he
is
a
certified
minority-owned
business,
LGBTQ
business
as
well
so
I
think
when
we
all
came
to
the
table.
We
looked
at
not
only
the
people
that
we
wanted
to
highlight
in
the
videos
and
on
the
website,
but
we
started
with
the
team
who
was
going
to
be
building
them,
so
I
think
when
you
start
at
you
start
at
that
core
level
of
the
team.
That's
going
to
be
working
on
it.
I
It
makes
more
of
a
world
of
a
difference
when
you
start
to
communicate
some
of
those
messages.
So
at
the
core,
the
core
team
decided
on
the
vendors
and
then
the
vendors
then
work
together
and
in
that
collaborative
environment,
to
sort
of
work
on
the
storytelling
of
the
people
that
were
going
to
be
the
voices
for
the
proposal
very.
J
H
J
Absolutely
so
I
would
say
the
the
common
question
was:
how
can
I
help
and
so
depending
on
you
know?
Who
was
who
was
asking?
We
had
a
couple
of
set
talking
points
that
we
would
that
we
would
tell
people.
The
first
thing
was
be
positive,
so
if
you
want
to
try
to
help
Philadelphia's
bid,
the
number
one
thing
that
we
told
people
in
the
business
community
to
do
was
to
find
you
know
stories
about
things
that
were
happening
in
their
in
their
business
in
Philadelphia,
promote
them
on
social
media
use.
J
The
Philly
delivers
hashtag
and
you
know
do
everything
that
they
could
to
keep
a
positive
momentum
about
things
that
are
happening
in
our
city
and
then
the
second
thing
was,
you
know.
We
said,
there's
a
lot
of
folks
that
either
do
business
with
Amazon.
That
might
know
people
that
work
there
and
to
the
extent
that
people
were
able
to
use
their
own
personal
networks
to
reach
into
the
company
and
either
glean
insights
for
us
that
might
be
valuable
about
how
we
should
approach
them.
J
H
J
C
J
K
Okay,
I
will
share
with
you
and
you
have
to
come
back
to
the
morning
of
Thursday
September
7th,
which
is
when
Amazon,
took
a
very
unusual
step
in
publicly
announcing
their
desire
to
establish
a
second
headquarters
somewhere
in
North
America.
They
used
to
depress
release,
which
is
really
unusual
for
a
business
attraction,
economic
development
type
of
process
within
24
hours
to
endpoint.
We
were
receiving
calls
from
the
business
community
asking.
How
can
we
help
within
48
hours?
K
J
So
the
research
was
a
really
important
component
of
how
we
approached
the
big
one
of
the
things
that
we
learned
from
our
research
about
Amazon
was
that
they
are
very
analytical,
they're,
very
focused
on
data,
and
they
want
information
that
is
accurate
and
not
sugar-coated
or
to
gloss
over
anything.
And
so
we
spend
a
lot
of
time
really
drilling
into
what
are
Philadelphia's
strengths,
both
regionally
and
as
a
city.
J
That
would
tell
the
story
that
we
wanted
to
tell
to
Amazon
in
a
way
that
was
really
accurate
and
data-driven
and,
and
you
know,
truthful,
and
then
we
decided
to
put
a
lot
of
that
information
out
on
the
the
website
that
we
created
and
make
that
available
for
the
public,
not
just
for
Amazon,
and
so
a
lot
of
what
you
see
in
the
data
maps
that
are
on
the
website
in
terms
of
statistics
about
our
population,
about
our
colleges
and
university
is
about
businesses
that
are
located
in
the
region
about
our
recreational
amenities.
Cultural
attractions.
J
All
of
these
things
to
try
to
tell
that
story
with
numbers
and
data
and
visualization
we
are
gonna,
be
able
to
use
going
forward
for
an
on
Amazon,
specific
business
attraction
and
retention
opportunities.
We
think
that
the
website
will
have
a
life
beyond
just
this
project,
we're
actually
working
right
now
and
working
closely
with
rukia
and
the
rest
of
the
creative
team
to
develop
a
scope
of
work
as
I.
J
H
Councilman
bill
Greenlee
and
I
were
just
speaking
about
how
important
it
is
for
members
of
the
business
community
to
can
do
what
they
can
do
to
promote
or
fall
off
the
business
community,
because
I
mean
I.
Don't
whenever
the
top
10
cities
are,
they
I'm
sure
have
flaws,
and
so
for
us
to
focus
on
well.
Many
of
us
only
seen
the
glass
as
half-full
I
mean
half
empty,
doesn't
go
a
mighty
long
way.
If
we
could
focus
on
it
being
half
full,
then
we
we
might
be
able
to
begin
to.
H
Silence
the
noise
that
we
are
not
a
business
friendly
City,
because
if
you
stack
that
against
other
amenities
that
we
offer
and
you
you
placed
that
and
the
equation,
where
you
have
a
business
friendly
city,
will
there
to
be
equal
I,
don't
know
if
it's
you
know
something
to
think
about.
Thank
you
all
very,
very
much
for
your
work.
B
I
B
Let's
would
love
to
hear
what
the
alternative
is.
I
agree
with
you
on
the
bird,
the
net
income
and
gross
receipts
are
killers
for
company,
say
on
I
totally
agree,
so
I
would
love
to
hear
the
alternative,
keeping
it
revenue
neutral
and
just
to
mention
I
can't
I
can't
help
myself
but
you're
endorsing
the
collection
of
the
Linkwood
taxes
as
well.
B
Take
a
minute
just
address
that
for
a
moment,
I
don't
know
if
your
organization
is
aware
that
we
have
67,000
delinquent
properties
right
now,
tolling
with
interest
in
penalties,
486
million
dollars
in
delinquent
real
estate,
taxes
of
which
of
the
67,000
properties,
16,000
or
owner-occupied
16,000
or
owner-occupied
51,000
or
not
owner
occupied
there,
commercial
industrial
investors
who
have
chosen
not
to
pay
us
for
real
estate
taxes.
The
16,000
every
owner
in
the
city
of
Philadelphia
is
eligible
for
oopah.
B
You
have
to
qualify
for
it
financially,
but
everyone
can
be
a
part
of
Hoopa
if
they
qualify
financially
so
might
want
to
make
sure
you're
aware
that
Hoopa
payments
owner-occupied
payment
agreement,
if
they
qualify,
can
pay
as
little
as
$25
per
month
for
real
estate
taxes,
which
is
amazing.
Most
the
best
program
in
the
country,
and
if
revenue
determines
they
can't
pay
$25
a
month
for
real
estate
taxes,
they
can
pay
zero
dollars
a
month
for
real
estate
taxes.
B
K
Okay,
yeah
and
I
would
encourage
that
to
continue,
and
you
know
thinking
of
other
municipalities
across
the
region.
I,
don't
think,
there's
other
municipalities
that
would
allow
that
kind
of
environment
to
continue.
Frankly,
there's
a
process
in
place
to
put
liens
in
and
to
refer
to
the
appropriate
authorities
through
a
tax
process
whenever
a
business
or
frankly,
an
individual,
a
homeowner
is
delinquent
in
their
in
a
variety
of
their
obligations
when
it
comes
to
taxes
and
and
other
kinds
of
utility
billing
acting
like
things
like
that.
K
B
K
If,
if
there,
if
you
would
I,
would
love
to
offer
a
couple,
other
perspectives
that
are
specific
to
select
or
select,
but
also
to
Amazon
as
well,
that
might
be
helpful
for
all
of
us,
but
I
won't
take
up
too
much
more
time.
It's
that
appropriate
you
make
it.
Thank
you.
I
did
just
want
to
add
briefly-
and
this
came
up
in
conversation
earlier
with
councilman
Greene's
comments
and
as
a
native
to
the
Overbrook
neighborhood
in
West
Philadelphia
and
a
product
of
our
Philadelphia
public
and
private
schools
and
parochial
schools.
K
I
do
want
to
share
that
and
it
touches
a
little
bit
on
on
Councilwoman
Reynolds
comment
as
well
that
we
need
to
make
a
concerted
effort
to
highlight
and
accentuate
the
positive,
as
opposed
to
the
negative.
It's
often
brought
up
in
conversation
when
we're
talking
about
the
strengths
of
the
region,
the
quality
of
education
specifically
in
the
city,
and
that's
one
of
the
reasons
why
the
region
is
such
a
strong
story.
K
However,
we
have
such
success
in
the
city
of
Philadelphia
when
it
comes
to
education
that
we
often
don't
talk
about
this
oftentimes
is
human
nature.
We
always
go
right
to
the
negative
as
opposed
to
the
accentuating
the
positive,
and
it's
not
unusual
for
us
to
get
that
kind
of
question
from
business
leaders
who
are
thinking
about
operations
somewhere
in
the
city
of
Philadelphia,
and
we
immediately
point
out
at
select
Greater
Philadelphia
that
the
number
one
high
school
and
the
Commonwealth
of
Pennsylvania
is
right
here
in
the
city
of
Philadelphia.
K
Most
people
don't
know
that
they
focus
on
all
of
the
challenges
associated
and
not
necessarily
the
progress
that
has
been
made
in
a
more
general
way
when
it
comes
to
select
and
it
does
tie
in
to
Amazon.
To
a
certain
extent,
it's
important
for
us
to
Auto
appreciate
that
there
are
several
different
audiences
that
we
generally
are
trying
to
communicate
with
when
we're
doing
business
attraction
and
it
centers
on
site.
Selectors.
There's
a
industry
of
folks
whose
whole
job
is
to
help
companies
establish
new
operations
somewhere
around
the
world,
and
why
so?
K
That's
one
important
audience
that
we
look
to
cultivate.
The
second
is
inside
an
organization.
There
is
a
real
estate
or
facilities
lead,
a
leadership
team
member,
whether
it's
a
chief
operating
officer
or
the
CEO
themselves.
That's
the
audience
that
we
typically
are
trying
to
influence
and
raise
awareness
at
the
very
least
to
have
them
come
and
visit
and
think
about
Greater,
Philadelphia
and
the
city
specifically,
and
once
we
can
reach
that
audience,
we're
in
a
much
better
place.
Historically,
what
has
happened
and
what
we've
learned
in
the
business
attraction
and
economic
development
space
is.
K
Lastly,
I
do
want
folks
to
appreciate
when
it
comes
to
the
Amazon
process
itself.
I
think
it's
important
for
folks
to
appreciate
it's
not
always
about
incentives.
That's
not,
generally
speaking,
the
first
topic
on
the
list
of
initiatives
for
organizations.
If
you
look
at
the
RFP
for
Amazon,
incentives
are
in
there,
but
they're,
not
the
number
one:
it's
talent,
its
quality
of
life,
its
cost
of
doing
business
and
at
the
on
page,
seven
of
the
RFP.
Second,
the
last
paragraph
on
paraphrasing.
K
We
look
forward
to
having
conversations
with
you
about
creative
ways
to
develop
incentive
packages
so
they're
not
leading
with
an
incentive
conversation
and
any
good
site.
Selector
will
tell
you
that
incentives,
while
they're
important
they
play
a
part
in
some
of
these
opportunities.
It's
talent,
it's
quality
of
life,
its
transportation
infrastructure
that
companies
take
into
consideration
first,
and
if
we
can
do
a
better
job
as
been
articulated
here
and
telling
some
of
those
stories
we'll
be
in
a
much
better
place
in
the
long
run.
Thanks
well.
C
Thank
you.
Philadelphia
certainly
is
a
place
to
work,
eat
sleep
and
eat,
and
Philadelphia
is
first.
So
thank
you
for
your
testimony.
Is
there
anyone
else
here
that
wishes
to
testify
on
resolution
one
seven:
zero,
nine
one,
two
that
being
done!
I
want
to
thank
the
lead,
sponsor,
councilman,
green
and
all
those
of
council
who
participated
here
today
inside
oh
there's,
resolution
because
I
think
it's
a
an
important
and
welcome
conversation
with
that.
Thank
you
all,
and
we
will
recess
this
committee
of
whole
to
call
it
a
chair.
Thank
you
and
have
a
good
day.