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From YouTube: Permissionless Partnerships: off chain NFTs drive innovation in sports, events and loyalty.
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A
B
So
my
name
is
Victor
Zhang
I'm
from
a
smart
token
labs
and
that's
multiple
lives.
We
are
mainly
working
on
localizations,
so
we
have
been
doing
this
for
over
six
years.
On
one
side,
we
have
a
on
one
side
of
the
business.
We
are
one
of
the
key
country
built
to
two
open
source
projects,
our
forward
and
token
script.
Our
football
league
right
now
is
the
most
forked
evm
mobile
world
in
the
world,
so
developers
lovers
and
token
script
is
a
totalization
framework
being
used
by
our
own
business
for
multiple
projects.
B
On
the
other
side
of
the
business,
we
also
serve
as
a
totalization
studio,
so
we've
been
doing
totalization
projects
since
2018.
and
mainly
on
nft
based
localization,
for
example.
The
first
first
localization
project
we
did
is
with
the
FIFA
official
exclusive
takea
agent
in
2010
during
the
FIFA
World
Cup.
We
use
ethereum
blockchain
tokenized,
the
50
FIFA
World
Cup
tickets,
and
at
that
year
there
are
28,
non-production
consumers,
use
nft,
based
tickets,
pass
the
game
in
Russia
and
watch
the
FIFA
World
Cup
game.
B
So
because
of
because
of
our
experience
in
the
past
six
years,
we've
been
working
with
multiple
different
brands,
different
partners,
different
Enterprise,
to
do
nft
based
the
tokenization
folder.
So
we
see
this
space
is
growing
to
three
stage.
At
the
beginning,
like
the
project
we
take
with
FIFA
with
Karma
with
UEFA,
they
are
more
like
a
type
of
proof
of
concept
without
go
to
market.
B
So
it's
basically
for
those
brands
for
those
Enterprise
to
test
the
technology
to
see
what
is
the
future
looks
like
and
then
they
will
put
it
in
the
safe
and
wait
for
the
future
call
and
then
is
the
second
stage.
The
second
stage
is
happened
around
the
two
and
a
half
year
ago,
that
is
during
the
nft
booming,
so
I
think
at
that
stage.
Until
now,
many
of
brand
Enterprise
treat
life
tea
very
much
like
a
new
Isa
category,
basically
either
treated
as
a
digital
product.
B
To
be
morality,
but
in
the
last
few
weeks,
around
three
weeks
time,
we've
been
speaking
with
this
10
top
brand
in
the
traditional
space
and
also
four
big
agency,
who
is
serving
many
of
this
similar
brand
in
the
space
to
to
see
whether
they
are
still
interested
in
the
this
way
to
do
totalization
interested
in
Nifty
and
also
what
is
the
main
challenge?
What
what
is
their
goal
to
use
nft
or
in
general
Webster
Technologies?
B
So
the
feedback
we
get
is
quite
interesting.
Basically,
the
is
here
is
that
this
is
three
points.
The
first
thing
is
all
of
them.
Believe
next
wave
is
not
about
treat
lft
as
an
asset;
basically,
they
want
more.
Basically,
they
want
utility
and
another
thing
they
want
to
do.
Is
they
want
Mass
adoption?
It's
not
only
issuing
some
left
key
and
targeting
some
crypto
user
and
found
those
crypto
funnels
across
area
for
the
crypto
user
with
their
brand
audience.
That
is
not
enough.
They
want
to
engage
their
whole
audience
like
millions
of
their
existing
users.
B
B
B
B
For
example,
we
are
able
to
using
exist,
existing
channel
to
deliver
the
token
and
there's
no
wallet
required
and
also
we
can
provide
better
privacy,
because
many
of
brands
have
the
concern.
If
they
publish
the
information
on
public
blockchain,
then
what
if
any
other
people
want
to
is
able
to
read
all
those
information?
What
if
they
cannot
get
the
user's
consent
to
do
that?
What
if
it
is
related
to
pii
personal
identifiable
information,
then
there
will
be
big
restrictions.
B
B
I
will
dive
in
a
little
bit
of
the
type
detail
in
the
next
slide,
so
basically
on
the
high
level
of
this
solution
for
brand
to
do
partnership.
Integration
needs
moving
the
integration
points
from
Brand
to
the
user
side.
So
previously
one
brand
integrated
with
another
brand
doing
database
integration-
you
can
think
less
crypto
token
is
passed
in
between
Brands
database
or
input
between
Brands
database
with
a
platform
and
then
another
brand
also
connect
to
the
same
platform
to
achieve
integration
and
on
the
high
level
Yahoo
solution.
B
It
looks
like
a
brand
is
passing
the
similar
crypto
token
to
user,
and
then
user
use
those
token
with
consent
on
another
brand
to
achieve
the
same
integration
with
much
lower
cost,
with
much
less
much
less
friction
and
much
easier
to
do
so.
Basically,
all
the
problem
we
spoke
with
their
marketing
team
growth,
team,
Cosmic
engagement,
team,
CRM
team
love
this
solution
because
they
don't
need
to
speak
to
their
backend
database
integration
team.
Then
they
can
do
the
different
kind
of
campaign
to
do
user
to
user
engagement
or
user
growth.
B
At
the
back
of
the
technology
itself,
it
is
used
in
crypto
authorization
and
a
little
bit
more
detail.
It
is
the
machine
readable
statement
with
the
user's
identifier
and
then
it's
signed
by
the
brand
as
the
usual.
With
this
authorization
token
in
user's
hand,
users
can
use
it
not
only
on
Brands
product
services,
not
only
on
brand
Partners
product
Services
can
also
openly
use
it
every
anywhere
who
want
to
Target
Windows
users
and
to
deliver
this
attestation
token
or
option
token.
B
We
encoded
the
authorization
into
a
URL
and
we
call
it
magic
link
and
that
URL
can
be
deep,
linked
to
trigger
Partners
application
or
open
up
Partners
Service
website
to
further
engage
with
the
user
and
on
the
partners
website.
We
provide
this
token
negotiator
module
for
their
website
and
application
to
be
compatible
with
this
option,
tokens
to
be
able
to
verify
and
provide
services
foreign.
B
So,
let's
move
to
some
real
world
use
cases.
So
the
first
one
is
in
event
industry.
So
last
year
we
have
the
opportunity
to
work
together
with
ethereum
Foundation
staffcom
team.
So
if
you
don't
know
Defcon,
that
is
the
largest
developer.
Events
for
ethereum
Community
every
year
there's
a
round
over
there
every
year
there
are
over
6
000
people's
participants,
so
the
in
the
last
year's
Defcon.
We
worked
with
the
student,
Foundation
staff,
home
team,
developed
ticket
attestation
for
Defcon
and
also
the
corresponding
promotionless
per
platform
for
partners.
B
So
what
happened
is
all
the
people
who
have
a
Defcon
tickets?
They
receive
a
ticket
attestation
in
their
email
and
that
attestation,
as
I
mentioned,
is
encoded
into
a
URL
format
and
when
people
open
up
that
URL
it
goes
to
a
permissionless
perks
website
and
there
are
many
third-party
Partners
service
providers
promotionlessly,
offering
different
perks
to
those
of
verifiable
take
case
holder
and
the
user
experience
is
super
smooth
people,
click
open
up
the
promotionless
perks
website.
B
On
the
same
time,
the
authorization
token
is
injected
into
the
store,
browser's
local
storage
and
then
by
user,
open
up
the
partners
website
to
claim
the
perks.
That
token
will
be
read
with
users
consent
by
the
partner's
website
and
then,
after
verify,
the
partner
website
provide
the
corresponding
perks
to
the
user.
B
B
Promotionless
Partners
participate
in
this
campaign
and
also
on
the
same
time
as
I
mentioned,
a
super
easy,
it's
flexible.
You
are
able
to
convert
the
attention
token
into
action
token,
so
there
are
over
1
600
option,
token
being
converted
into
Uncharted
Lefty
across
four
different
network,
including
ethereum,
polygon,
optimized
and
also
arbitrant,
and
when
users
convert
their
time
station.
Basically
they
put
the
translation
as
the
transaction
payload
and
the
smart
contract
is
verifying
by
the
you
are
the
rightly
holding
the
mean
the
corresponding
nft
on
your
testation
will
get
revoked.
B
Let's
move
on
to
the
next
one:
this
one
is
in
the
sports
industry.
Sports
industry
always
have
this
big
problem:
how
to
actually
prove
the
sponsorship
Roi
and
the
current
proof
is
very
blur.
It's
basically
just
based
on
how
much
audience
you
are
able
to
cover
in
this
in
this
case
is
like
how
much
sense
you
have,
because
this
is
a
sports
player.
B
B
If
you
pay
five
dollar,
you
get
the
member
and
you
are
and
then
you
will
be
able
to
enjoy
like
a
10,
different
experiences
online
offline
and,
more
importantly,
you
are
able
to
use
the
same
membership
on
the
Partnerships
platform
on
those
sponsors
products
and
services,
and
by
doing
that,
the
sponsor
is
actually
able
to
accurately
measure
the
ROI.
How
many
people
is
converted?
How
many
people
is
sign
up?
How
many
people
down
the
further
approachment
of
further
engagement
with
the
brand?
B
B
So
the
the
last.
The
last
example
use
case
I'm
going
to
share
is
a
proof
of
concept
working
in
progress
right
now,
so
we
have
a
partnership
you'll
see
in
build
for
of
x3
lority
solution,
not
a
membership
solution.
This
is
the
largest
solution,
which
is
basically
for
the
top
tier
loyalty
Cosmos,
and
this
proof
of
concept
is
carry
on
with
one
of
the
world's
most
famous
consumer.
Brands,
because
we
have
NDA
before
the
product
launch,
we
cannot
disclose
the
Brand's
name
and
enjoy
this
project.
B
We
use
both
on
chain
token
and
also
option
token,
with
they
find
different
users
rights
within
the
Loyalty
solution,
for
example,
for
your
loyalty
status
like
your
diamond
member
or
your
gold
member
or
your
normal
member.
These
status
will
never
be
transferred
and
the
brand
won't
want
you
to
transfer
your
status
and
those
status
can
stay
as
the
option
token,
but
for
all
the
benefits,
all
the
perks
you
are
entitled
with
this
status,
some
of
them
some
of
them,
can
be
transferred.
B
So
if
they
are
transferable,
then
you
can
convert
those
transportable
rights
into
blockchain
token
to
do
further,
transfer
or
resell.
If
it's
not
transportable,
you
can
stay
as
often
talking,
and
we
are
also
leveraging
the
existing
Mobile
wallet
already
in
every
consumer's
pocket.
That
is
the
Apple
wallet
and
also
the
Google
Wallet.
B
This
is
what
we
call
as
the
open
loyalty,
so
we
are
about
to
finish.
Our
solution
is
super
easy
to
be
added
into
any
existing
Matrix
stack.
So
it's
not
to
replace
the
existing
matter
is
very
much
like
an
error.
For
example,
we
have
good
collaboration
with
Salesforce.
Our
solution
can
redirect
the
data
back
to
Salesforce
CRM
and
the
Salesforce
CRM
can
also
integrate
it
with
our
solution
and
our
solution
can
integrate
with
the
existing
other
Market
platforms
as
well,
and
we
believe
by
providing
this
kind
of
solution,
this
kind
of
a
multi-layer.
B
So
this
is
the
end
of
the
presentation,
so
the
core
technology
behind
again
option
left
key
and
the
smart
layer
to
be
able
to
add
it
into
any
existing
martech
or
marketing
platforms.
And
if
you
are
interested
in
our
Technologies,
you
can
either
come
to
our
website.
Smart
overlaps.com
or
you
can
reach
me
on
Twitter.
My
Twitter
account
is
at
victor928.
Thank
you.
Everyone.