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From YouTube: City Council Study Session 15 Aug 2016
Description
Agenda HTML: https://englewoodgov.civicweb.net/filepro/documents/8012
Agenda PDF: https://englewoodgov.civicweb.net/filepro/documents/8010?handle=1CB59C2CC3DB43AF9368354E700BE7A8
I. Financial Report (Informational) 6:00-6:15 p.m.
II. Communications and Marketing Strategic Plan (Informational) 6:15-7:30 p.m.
Agenda HTML: https://englewoodgov.civicweb.net/filepro/documents/8012
Agenda PDF: https://englewoodgov.civicweb.net/filepro/documents/8010?handle=1CB59C2CC3DB43AF9368354E700BE7A8
A
C
C
A
C
F
D
B
I
D
H
E
J
Some
audit
revenue
that'll
come
in
and
also
some
adjustments
where
departments
are
going
to
under
run
a
little
bit
here
and
there
so
net
net.
It
evens
out
pretty
well
so
with
that.
We
are
keeping
a
close
eye
on
this,
because
it's
only
0.3
percent
of
the
budget.
So
that's
not
much
of
a
cushion
and
we'll
be
watching
that
as
we
go
forward
very
closely
now,
that's
the
big
change.
J
I
would
like
to
point
you
to
a
couple
of
other
spots
in
the
report
and
we
did
do
the
full
report
because
we're
looking
at
the
the
budget
forecast
that
had
changed
so
instead
of
providing
just
the
short
report,
we've
provided
the
long
one.
So
on
page
19
of
their
report,
we've
got
the
general
fund
fund
balance,
as
you
can
see,
based
on
the
balance
that
we're
looking
at
we're
at
this
point,
estimating
that
will
be
at
sixteen
point:
nine
percent
against
our
target
balance
of
sixteen
point.
Seven
percent.
J
Don't
close
there
and
then
on
page
page
25,
it's
kind
of
towards
the
back,
but
would
like
to
discuss
area
7
a
little
bit
more.
We're
still
trailing
there,
which
is
why
we
reduce
reduced
our
forecast
for
the
revenue,
but
you
can
see
on
an
average
basis.
Our
revenue
is
probably
pretty
much
on
the
average
at
this
point
looks
like
we
had
a
couple
years.
E
D
E
Questions
comments
seeing
none.
Thank
you,
ma'am.
Let's
move
on
to
agenda
item
2
is
communications
and
marketing
strategic
plan.
Shari
Hines
Kerr
from
cahoots
communication
is
present
to
present
a
communication
and
marketing
strategic
plan
good
evening.
Murphy
Robinson
also
joining
us
assistant
city
manager,
good.
K
Evening,
mayor
and
council,
thank
you
so
much
for
allowing
us
to
come
before
you
and
share
with
you
this
communications
endeavor
in
the
last
couple
months.
Mr.
Keck,
the
city
manager,
asked
me
to
really
dive
deep
into
the
way
we
communicate
with
each
other
internally,
but
also
the
way
that
we
communicate
with
the
public
in
an
in
doing
so.
K
I
talked
to
some
of
our
staff,
but
as
well
as
talking
with
our
staff,
I
found
a
box
and
in
that
infamous
box,
I
found
a
lot
of
our
historical
documents
from
past
communication
staff
on
how
we've
done
things
in
the
past
and
I
came
across.
While
I
was
looking
at
how
we
were
gonna.
Do
this?
How
that
deep
dive
would
look?
I
came
across
this
company
called
cahoots
and
cahoots.
K
You
know
when
I
saw
the
the
items
that
they
did
for
us
in
the
past.
They
actually
helped
rebrand
this
building
and
the
the
Civic
Center
as
a
whole
after
the
first
rebranding
didn't
go
so
well,
and
so
and
I'll.
Let
sherry
kind
of
go
more
into
more
history
there,
but
in
talking
with
cahoots,
they
had
a
product
called
a
3d
in
which
I
was
very
intrigued
by
in
that
they
looked
at
all
of
our
resources.
K
Looked
at
all
of
our
all
the
ways
we
communicate
and
then
provided
us
with
an
explanation
on
how
we
can
do
that
better
and
so
without
further
introduction.
I
would
like
to
present
to
you
miss
sherry
from
cahoots.
She
is
the
president
and
CEO
of
cahoots
and
I
am
very
excited
for
you
all
to
hear
what
she
has
offered
this
today.
So
sherry.
I
I
haven't
tested
this
chef.
Are
we
good
okay,
we're
gonna,
dim
the
lights
just
a
little
bit,
because
I
will
a
couple
slides
in
this
presentation
that
I
will
say
do
as
I
say,
but
not
as
I
do
where
I'm
gonna
have
some
small
point
size
where
I'm
going
to
read
to
you
so
we're
honored
to
be
here.
Mr.
mayor
members
of
the
council,
everyone
else
who
I
see
lots
of
my
friends
and
department.
I
The
privilege
to
work
with
the
last
couple
of
months
as
Murphy
said,
the
process
that
we've
gone
through
is
taken
us
a
couple
of
months.
We've
spent
well
over
300
hours
spending
some
quality
time.
I
know
with
a
lot
of
you
as
well
as
digging
deeply
into
every
aspect
of
not
just
communications
for
the
city
but
also
infrastructure,
and
where
we
find
ourselves
today
in
the
city
of
Englewood
Colorado
quick
background
on
us.
I
We
were
asked
to
give
a
quick
overview,
because
we
know
that
some
of
you
we've
not
had
the
opportunity
to
work
with
before,
and
some
of
you
we
didn't
get
to.
We
did
get
a
present
to
the
mayor,
our
backgrounds
who
he
got
to
see
what
we've
done,
but
over
the
last
almost
40
years,
kahoots
has
been
honored
to
serve
a
lot
of
different
government
and
nonprofit
organizations,
specifically
probably
the
one
that
were
known
the
most
for
was
the
state
of
Colorado.
I
We
were
the
first
agency
agency
of
record
for
the
state
of
Colorado
that
represented
them
from
a
marketing
standpoint,
as
well
as
economic
development.
Marketing
I
share
that
with
you
just
because
during
that
engagement,
which
was
about
four
years,
was
right
after
the
lam
administration,
and
we
had
quite
a
challenge
ahead
of
us
to
start
encouraging
people
to
actually
come
to
Colorado
and
consider
doing
business
here
as
well
as
relocating.
When
we
had
that
opportunity,
we
had
to
go
to
every
single
town
and
city
and
community
and
County
and
tourism
region
all
across
the
state.
D
I
Worked
with
I
lost
count,
I'm
gonna,
say
well
over
50
city
councils,
much
like
yourself
and
city
planners
and
city
managers
all
across
the
state.
So
we've
had
a
huge
amount
of
experience
in
working
with
local
governments
as
well
as
the
state.
We
worked
with
the
economic
development
department
for
the
city
of
Denver.
Under
the
Pena
administration,
we've
been
agency
of
record
for
the
town
of
Parker.
For
any
of
you
who
lived
near
around
there.
I
We
was
the
agency
of
record
and
did
the
economic
development
and
marketing
for
Parker
for
13
years,
east
central
Colorado,
Clear,
Creek,
County,
northeast
Colorado
tourism,
Rio,
Grande,
County,
Douglas,
County,
Libraries,
tons
of
local
tourism
as
well
as
destination
attractions
such
as
cholera,
railroad,
museum
wings
over
the
Rockies
we've
had
a
long
relationship
with
state
tourism
visit
Denver
as
well
as
SC
FD.
We
also
do
event
management
and
sponsorship
management.
I
Our
current
client
that
you
might
be
familiar
with
because
we've
got
a
brand
new
when
coming
in
as
chick-fil-a,
and
we
do
their
events
here
locally.
We
also
have
done
big
national
as
well
as
events
for
local
government.
In
this
case,
the
state
of
Colorado,
we
do
the
international
golf
tournament,
the
Grand
Prix
we
brought
in
the
Pope
years
ago.
So
we've
done
a
little
bit
of
that
as
well.
I
Hotel
management,
retail,
as
well
as
sponsorship
and
I'm
finishing
with
sponsorship,
because
you're
gonna
see
sponsorship
is
going
to
be
a
big
component
of
what
we're
going
to
need
to
be
doing
with
Inglewood.
In
order
to
accomplish
some
of
the
neat
ideas
that
many
of
you
have
shared
a
lot
of
the
goals
and
hopes
that
we've
had
not
just
from
Council
but
as
well
as
from
leadership
within
the
city.
So
that's
a
quick
background
now.
I
I
also
have
to
tell
you
to
strap
in
because
what
we're
about
to
do
in
45
minutes
actually
takes
about
six
to
seven
hours
to
present.
So
this
will
be
meteoric
and
it'll,
be
like
taking
a
sip
for
a
fire
hose
so
I
I
apologize
for
that.
But
I'm
tried
to
do
that.
I've
got
Katie
in
the
back.
Who
is?
Is
my
brains,
24/7
and
she's,
going
to
be
waving
at
me
after
45
minutes,
hoping
that
I've
gone
all
the
way
through
it?
I
K
I
Further
ado,
as
Murphy
said,
we
presented
this
that
just
last
week,
it
seems
like
yeah
to
the
staff
and
leadership
of
the
city
and
we're
pretty
encouraged
by
it.
We've
been
having
some
great
conversations
since
then,
so
we're
hoping
you'll
find
the
same.
The
3d
process
that
Murphy
talked
about
we've
actually
been
perfecting
it
for
about
30
years
and
each
time
we
do
it.
We
get
better
and
better.
I
We've
conducted
this
process,
like
I,
said
on
on
the
clients
that
I've
just
mentioned
to
you,
as
well
as
actually
hundreds
more
and
what
it
consists
of
is
three
distinct
parts:
discovery,
DNA
and
dialogue.
The
discovery
which
I
think
is
probably
the
most
important
part,
is
really
a
very
in-depth,
comprehensive
audit,
not
just
of
the
communication
activities
and
channels
that
we're
using
at
the
city,
but
literally
every
other
aspect
of
infrastructure,
so
that
we
can
understand
exactly
what
do
we
have
to
use?
What
resources
do
we
need
in
the
future?
I
We
also
the
DNA
is
a
creative
session
that
we
did
with
leadership,
where
we
asked
questions
that
we
feel
pretty
confident
had
never
been
asked
of
those
of
you
with
the
city
to
understand
really
the
character
of
the
city
where
you
are
right
now,
as
Murphy
said
it
was
years
ago
when
we
were
when
we
first
worked
with
Englewood.
It
was
when
light
rail
was
coming
in.
I'm
actually
was
the
agency.
I
Barnhart
is
the
one
that
created
the
city
center
logo
and
then
we
were
asked
to
come
alongside
and
actually
help
launch
city
center
start
with
the
activities
and,
most
importantly,
introduce
Light
Rail
into
the
area,
and
then,
lastly,
we
did
dialogue
conversations
some
of
these.
We
did
in
person
most
of
them.
We
did
by
telephone
and
others.
I
What
would
you
just
love
to
see
happen
if
anything
could
happen
and
I
have
to
tell
you
the
dialogue.
Conversations
are
my
favorite
part,
because
that's
where
we
really
get
to
hear
the
passion
and
why
all
of
you
are
here
and
why
you're
all
involved,
fortunately
to
most
of
the
the
goals
and
aspirations
and
I
can't
we
call
them
the
great
big
holy
cow
ideas
that
you
all
had.
Most
of
them
are
really
not
unrealistic.
I
was,
after
we
did
all
the
discovery
in
the
DNA.
We
realized
that
there's
a
huge
amount
of
potential.
I
The
discovery
went
over
every
aspect
of
Inglewood.
We
looked
at
your
infrastructure,
we
looked
at
your
development
when
I
say
infrastructure
I
mean
I
T
HR
every
single
thing
that
you're
using
right
now
development.
How
do
we
make
money?
Do
we
use
sponsorship?
Do
we
have
enterprise?
We
looked
at
your
market
analysis.
I
What
you're
going
to
get
to
see
I
think
you're,
going
to
find
that
there
are
some
I
could
call
them
urban
myths
they're,
not
really
that
big
yet,
but
there's
a
lot
that
a
lot
of
people
believe
about
the
audiences
and
the
citizens
and
businesses
of
this
community
that
aren't
totally
accurate
and
so
we're
gonna
have
some
kind
of
fun
tonight
and
show
you
some
very,
very
interesting
things
about
the
people
who
live
here.
We
also
looked
at
your
brand
and
identity.
I
Obviously
the
city
went
through
rebranding
last
year
and
we
looked
at
all
of
that,
but
we
also
looked
at
how
we've
been
representing
ourselves
in
locally
statewide
as
well
as
nationally.
We
looked
at
any
paid
advertising,
which
is
the
mass
marketing
Direct
Marketing.
Those
are
things
like
Direct
Mail
collateral,
those
opportunities
where
we
do
one-on-one
direct
contact
and
then.
K
I
Our
formal
public
relations
activities
again
spent
hundreds
of
hours
looking
at
everything
that
we've
done,
the
staff
and
leadership
of
all
the
departments
were
amazing.
We
have
boxes
and
boxes
and
thumb
drives
and
hard
drives
full
of
every
piece
of
collateral
that
the
city
of
Englewood
Colorado
has
and
read
them
and
looked
at
them
carefully
to
see
our
voice
and
how
we're
presenting
ourselves
and
what
kind
of
continuity
we
have
how
far
along
we
are
in
the
rebranding
and
where,
where
there's
work,
to
be
done
so
the
discovery.
So
what
did
we
discover?
I
I
Iced
guy
from
the
neighborhood
and
he
came
in-
and
he
said
you
know
if
I
could
just
interject,
he
says
if
you're
coasting
he
goes,
the
truth
of
the
matter
is
you're,
actually
going
downhill
and
I
thought
that
was
probably
one
of
the
most
profound
things
I'd
ever
heard
from
such
a
simple
guy
we
found
out
later,
however,
he
was
state
senator.
He
had
run
for
governor
a
couple
times
and
he
was
part
of
the
Hershey
family
very.
I
Unpronounce
to
be
the
case
in
a
lot
of
situations
too,
or
we're
really
comfortable,
where
you
like
things,
really
right
where
they
are,
but
the
truth
is,
is
if
we're
staying,
standard
or
just
coasting,
you're,
actually
going
downhill,
and
so
I
would
have
to
tell
you
that's
one
of
the
things
that
we
did
termen.
We
worked
with
you
all
years
ago.
Tragically,
a
lot
of
a
lot
has
not
changed.
However.
In
the
last
year,
there's
been
a
lot
of
changes
in
staff
and
some
exciting
ones.
I
I
Silos
and
area
panics,
the
truth
is
the
silos
are
pretty
common.
When
you
have
nothing
else
to
look
at,
as
as
assistant
city
manager,
Murphy
said,
they
were
trying
to
figure
out
a
new
way
to
do
this
candidly,
it's
not
a
new
way,
but
for
local
governments
it
seems
to
be
more
elusive
than
you'd
like
to
believe,
and
that
is
to
have
a
centralized
communications
department.
I
As
we
said,
that's
a
creative
session
where
we
asked
questions
that
we
know
some
of
you
have
never
heard
asked
before
the
comments
I'm
going
to
read
to
you
and
I
I
beg
your
forgiveness
like
I,
said:
never
do
this
in
a
PowerPoint,
but
I'm
gonna
take
liberties
with
you
all,
that's
one
of
them!
You
go!
Oh
tell
me,
they
don't
have
that
in
12-point
type,
but
these
are
important
because
these
are
from
from
you
all.
We
didn't
just
surmise
this
or
go
hey.
I
think
this
is
what
we're
looking
at.
This
is
from
you.
I
So
when
you
see
these
just
know
that
this
is
this
is
encapsulated.
This
is
in
our
word,
so
it
isn't
quoted
directly,
but
here's
some
things
that
we
discovered.
Historically,
we
were
built
on
industry.
The
next
best
opportunity,
our
greatest
historic
setting
points,
gold
orchards,
carnation
greenhouses,
Eagle,
Rock
ironworks
in
Cinderella
City.
We
are
no
longer
distinctive
or
just
a
reactive
service
city
and
maintaining
that
good
or
bad
has
made
us
fiercely
independent
having
a
water
park.
Golf
course.
I
Hospitals
parks,
train
farm
recreation,
centers
and
cultural
spaces
does
make
us
a
destination,
but
folks
don't
know
they're
in
Englewood,
which
is
I'll,
show
you
some
information
on
that,
even
just
recently,
where
Littleton
got
credit
for
all
of
our
assets.
A
couple
weeks
ago
in
a
major
article
city
staff
work
here
to
serve
the
people
of
Englewood
candidly.
I
I
I
Events
are
important
to
the
community,
but
we
can't
fulfill
them
well,
our
biggest
problem
is
poor
communication
and
if
Inglewood
were
a
color,
we
would
be
green,
some
of
that's
hard
to
hear,
but
to
us
we
see
that
as
opportunities
and
we
go.
Why
are
these
true?
What
can
we
learn
from
this?
And
what
can
we
do
about
this?
To
improve
it
and
make
it
productive,
the
dialogue
conversations
again
had
many
of
these
by
telephone
also
had
very
lengthy
ones.
I
I
Here's
what
we
know
to
be
true
that
we
and
I'm
going
to
talk
inclusive
now,
if
that's
okay,
that
we
love
serving
the
people
of
Inglewood,
we
have
silos
with
older
staff
and
new
staff
can't
work
around
them.
We
lack
civility
on
council
that
doesn't
really
represent
Inglewood.
We
want
to
be
attractive
again
and
enjoy
the
moments
of
life.
We
don't
want
unbridled
growth.
We
need
to
begin
talking
to
each
other
and
communicating
well.
We
need
better
stewardship
practices
and
budgets
to
care
for
what
we
have.
We
desire
a
centralized
downtown
area
that
commands
attention.
I
We
can
repurpose
and
redevelop
our
city
and
still
maintain
who
we
are.
We
love
our
public
art
and
believe
it's
a
key
to
making
us
distinctive.
We
don't
have
commissions
or
volunteer
programs
that
work
well.
We
need
a
real
hotel,
a
new
police
building
and
a
city
center
makeover.
We
have
a
great
Police
Department.
I
We
focus
too
much
on
the
metro
area
rather
than
our
own
place
in
Colorado
again,
these
were
private
conversations,
but
when
I
have
heard
things
from
at
least
fifty,
seventy
percent
of
the
people
that
I
had
conversations
with
I
know
that
we're
seeing
a
pattern
and
can
feel
confident
about
it
and
again.
These
are
these
are
your
words
so,
with
that
we
put
all
those
three
dimensions
together,
we
go
okay.
I
I
I'll,
probably
say
that
a
couple
times:
yes,
there's
an
X
over
the
cow's,
mouth,
here's
the
most
difficult
thing
and
I'm
going
to
tell
you.
This
is
not
new
for
us.
We've
done
this
for
decades
and
it's
always
the
most
difficult
part
of
presenting
a
strategic
communications
plan
and
knowing
that
we
still
need
to
be
transparent
publicly,
because
we're
we're
a
local
government
I'm
going
to
tell
you
that
some
of
the
things
that
are
contained
within
this
presentation,
if
we
were
a
regular,
traditional
business.
I
If
we
spoke
about
them
outside
of
this
room,
we
could
be
fired
because
they're
strategic
I
know
that
we
need
to
be
transparent,
but
I'm
going
to
share
with
you
that
what
we're
doing
tonight,
what
I'm
about
to
present
to
you
are
strategic
things
that
other
communities
could
take
advantage
of.
But
we
need
to
see
where
we're
gonna
go
and
we
need
to
have
a
plan,
and
so
with
that,
I
would
just
encourage
all
of
you
to
keep
things
closely
held
until
they're,
launched
I'm.
I
Sure
a
lot
of
you
probably
remember
a
number
of
years
ago
we
have
literally
seen
local
leadership
dismissed
over
sharing
information
about
campaigns
and
branding
inappropriately
well,
it's
Castlerock
I.
Don't
even
need
to
be
quiet
about
that.
That
was
a
huge
thing.
We
just
watched
the
entire
local
government
go
away
because
of
that.
So
again,
closely-held
would
be
great,
but
we
understand
that
we
need
to
talk
about
it.
I
So
this
is
an
integrated
plan
if
you
start
at
the
top
with
our
brand-
and
you
work
your
way
around
we're
making
sure
that
we're
going
to
hit
all
the
bases
and
there's
a
lot
of
bases
we
haven't
had,
and
so
we've
got
some
neat
opportunity
and
that's
what
you're
going
to
see.
All
of
this
plan
is
categorized
by
each
of
these
different
integrated
communication
channels.
I
First
of
all,
our
mission
and
I
will
tell
you
that,
from
the
standpoint
of
the
council
as
well
and
most
importantly
from
those
of
us
within
the
city,
you
know
in
the
in
the
trenches.
If
you
will,
we
use
the
mission
of
the
city
as
our
creative
filter
and
that
may
sound
kind
of
fundamental
but
I'll
be
honest
with
you.
Chur
keeps
you
out
of
the
weeds
and
for
us
to
know
how
do
you
communicate
Englewood
Colorado
we're
going
to
stick
with.
I
So
as
we
go
through
this
again,
all
of
the
plan
and
strategy
that
you're
about
to
see,
we
have
used
the
mission
of
the
city
of
Englewood
Colorado
as
our
foundation,
and
everything
rides
off
of
that
brand
name.
A
couple
of
recommendations,
first
of
all,
I
think
you
all
are
familiar
with
what
the
new
logo
mark
looks
like
and
they
the
folks
who
designed
that,
for
you
put
city
of
at
the
very
top.
Our
recommendation
is
even
though
that
makes
a
lot
of
sense.
I
It
does
not
make
a
lot
of
sense
from
a
competitive
standpoint
now
when
I
say
competitive,
I'm,
not
talking
about
bringing
in
a
whole
bunch
of
new
businesses,
I'm.
Just
talking
about
people
understanding
it
we're
talking
about
Englewood
Colorado,
distinctively
speaking
so
in
the
metro
area,
we
don't
need
to
educate
the
community
that
we
are
a
city.
They
know
that
ready
nationally.
However,
we
need
to
be
known
as
a
city
in
Colorado,
and
that
is
not
solidly
established
at
this
point
in
time.
I
I'm
gonna
call
this
competition
and
by
competition
I
mean
competition
for
people's
understanding
and
making
sure
that
they
found
the
right
angle
would
because
Englewood
Colorado
is
very
distinctive,
so
we're
gonna
suggest
that
we
redesign
the
corporate
mark.
Just
that's
really
a
tweaking
and
I
hate
to
use
that
term.
But
really
that's
all
we're
talking
about
is
making
sure
that
Colorado
is
dominant
and
predominant
in
the
in
the
Newmark.
There's
your
competition
across
the
across
the
country.
I
It's
all
over
the
place,
smartest
people,
of
course,
or
Inglewood
in
California,
with
an
eye
they've,
even
got
it
with
their
SEO,
their
search
engine,
optimization,
so
that
when
you
put
in
Inglewood
with
an
e,
they
come
up
first.
So
we
just
want
to
make
sure
that
if
somebody's
looking
they've
moved
to
our
community
or
they're,
just
trying
to
find
our
local
government
that
they
can
find
us
first
and
that
we're
clearly
distinctive
program
names,
that's
the
other
thing.
We've
got
some
things
that
cities
typically
don't
have
like
a
water
park
and
golf
golf
course.
I
That
was
in
the
paper
a
couple
of
weeks
ago,
which
was
terribly
distressing.
Essentially,
let
everyone
know
that
all
of
our
wonderful
attractions
we're
in
Littleton,
and
so,
if
you
don't
believe
that,
there's
a
misunderstanding,
there
is
and
it's
getting
inked
and
it's
getting
press,
and
so
we
want
to
make
sure
when
someone
goes
to
one
of
our
attractions
or
one
of
our
parks.
They
know
where
they
are.
I
We
need
to
have
photo
and
video
standards.
That
means,
whenever
we're
creating
any
kind
of
video
at
all,
we
need
people
need
to
know
that
they
that
it
was
created
for,
and
it's
branded
well
with
Englewood
Colorado
I'm
saying
this
too,
for
example,
if
we're
doing
things
that,
let's
just
say,
if
we
are
going
to
include
the
mayor
in
any
videos
and
things
like
that-
that
how
we
present
any
aspect
about
the
city
is
clearly
and
graphically
presented.
Well,
because
we're
going
to
be
doing
a
bunch
of
videos.
I
Actually,
those
were
already
set
in
place
a
couple
months
ago
and
we're
gonna
make
sure
that
we've
got
those
well
branded.
Okay,
unique
selling
points
historically,
I'm
gonna
dispel
some
myths
that
we
heard
a
lot
and
when
we
started
researching
them
we
found
out
some
of
them
weren't
exactly
the
truth.
I
think
you
can
see
all
of
this
in
the
sense
of,
for
example,
the
Eagle
Rock,
the
ironworks
Cinderella
City
trolley.
I
We've
got
the
light
rail,
which
was
very
very
important,
but
we
heard
numerous
times
that
FTD
started
in
the
Englewood
I,
don't
know
if
any
of
you
have
heard
that,
but
we
heard
it
over
and
over
again,
that's
not
true
I,
just
I
tell
you
that
it
actually
wasn't.
It
was
started
back
in
Rochester
what
we
think.
I
The
reason
why
people
believe
that
was
true
is
because,
when
the
eisenhower's
were
in
office,
carnations
were
sent
from
Englewood
to
me
because
she
loved
him,
and
this
is
where
she
had
grown
up
and
I
think
that's
where
it
started.
So
if
any
of
you
are
thinking
that
FTD
started
here,
it
didn't
all
right
planning
first
thing
that
we
know
that
really
the
only
way
to
have
a
really
organized
communications
department
is
to
use
formal
systems
that
help
you
organize
projects
and,
at
this
point
in
time,
I
think
most
of
you
are
aware.
I
D
I
Databases
by
audiences
I
mean
the
people
that
were
serving
right
here
in
Englewood,
so
that
we
can
communicate
faster
more
effectively
and
more
strategically
to
what
their
needs
are.
I'm,
giving
you
an
example
of
one,
for
example,
that
we
just
did
a
railroad
museum,
and
you
know,
tragically,
when
we're
just
using
traditional
news
release
kind
of
systems
most
of
the
people
when
they
see
that
are
just
tuning
it
out.
It's
just
not
attractive
enough.
I
I
They
can
see
upcoming
events
and,
most
importantly,
I'm,
going
to
make
a
little
bit
of
a
special
note
on
this
too,
that
we
can
start
representing
sponsors
for
our
events,
because
sponsorship
is
going
to
be
one
of
the
only
ways
that
we're
going
to
be
able
to
do
the
major
events
that
I
know.
A
lot
of
you
are
very
much
interested
in
here's
where
we
get
into
some
fun
stuff
because
we're
actually
a
professional
advertising
agency.
We've
got
access
to
some
pretty
amazing
tools
that
really
help
us
know
who
are
the
audiences
for
this
client.
I
Well
for
the
city
of
Englewood,
we
got
the
utilities
list
and
we
got
to
find
out.
Who
are
these
people
really
who
are
living
in
Englewood?
Now
I
will
tell
you
that
some
of
this
seems
a
little
big
brother
and
I.
Don't
want
it
to
and
I
apologize,
but
the
truth
is
we
get.
This
is
how
advertising
agencies
know
how
to
know
where
to
advertise.
Where
do
people
respond
where
they
shop?
What
do
they
watch,
and
so
we
ran
the
city
through
the
the
process,
is
called
axiom.
It's
a
purse
Onex
system
and
here's.
I
What
we
found
out
now.
I
will
tell
you
that
if
you
dig
deep
into
this,
we
could
spend
literally
five
straight
days,
probably
looking
at
each
of
our
audiences.
So
I'm
gonna
give
you
one
our
first
largest
audience.
So
here's
the
life
stage
groups
what's
really
fun
about
Perce
onyx
is
they're
all
divided
down
into
these
kind
of
clever
categories,
and
if
you
look
at
them,
you
can
see
that
they
kind
of
make
sense
as
to
who
they
are
like
social
connectors
are
taking
hold
or
starting
out.
I
If
you'd
look
clockwise,
it's
a
pretty
good
breakdown,
if
you
will
chronologically
in
the
sense
of
how
old
people
are
or
where
they
are
in
their
lives,
but
our
first
one
right
out
of
the
gate,
which
is
a
surprise
I,
think
to
a
lot
of
people.
Is
it's
career,
oriented
and
there's
an
interesting
aspect
of
this
again
it
they
constitute
ten
percent
of
our
market
of
our
our
citizens.
Here,
members
of
the
career
at
a
group
are
more
likely
to
be
single.
None
have
children
and
all
have
an
estimated
income
of
at
least
50,000.
I
They
rely
on
the
internet
at
home
at
work
and
on
the
go
popular
online
activities,
including
banking
shopping
and
connecting
with
friends.
For
this
group,
smartphones
are
a
handy
way
to
download
apps,
which
means
we
need
to
make
sure
everything's
on
and
usable,
on,
mobile
social
networking
in
sports
and
access
to
access,
the
internet
for
financial
resources
and
driving
directions.
They
listens
to
alternative
and
pop
top
40
music
and
take
an
occasional
rock
concert
and
bathe
film
basketball
game
I
did
that
very
fast?
This
is
the
overview
slide.
I
There
are
over
30,
more
slides
with
details
about
who
these
people
are
and
what
they
do.
Here's
their
aged
ages,
30
to
45.
You
have
a
huge
amount
of
people
under
the
age
of
45.
In
this
community,
much
greater
than
we
had
been
told.
We
heard
that
their
most
of
the
people
were
more
established
and
a
little
bit
older
than
that,
and
it's
simply
not
true,
but
these
are
an
interesting
group
of
people.
They're
single,
some
of
most
of
them
are
single:
they
own
their
homes.
I
I
Know
if
you
can
see
all
of
those
you
bet:
okay,
I'm
gonna
go
clockwise.
The
big
blue
is
professional,
technical,
administrative
management,
sales
service,
bottom,
clerical,
white-collar,
next,
up,
craftsman,
blue
color,
housewife,
retired,
other
self-employed.
So
most
of
the
people
in
the
community
are
working
people.
Here's
their
education,
blue
is
completed,
high
school
red
is
completed,
college
29%
and
the
green
is
graduate
school,
so
we've
got
a
fairly
educated
community
responsiveness
to
mail.
You
know
why
would
that
be
important?
I
Well,
we
like
to
know
whether
or
not
somebody's
gonna
respond
when
we
send
things
out
and
for
for
our
community
here
they
actually
are
fairly
good
mail
responders.
They
are
standard
pretty
much
of
what
is
across
the
board.
Contrary
to
popular
belief,
mail
is
not
dead.
Mail
actually
is
still
thriving.
This
coming
back
buying
channels.
How
would
they
like
to
buy
things
internet
mail
phone
again
pretty
much
along
standard
national
levels?
They
are
responsive,
pretty
standard
to
Internet
mail
and
phone
across
the
board.
Our
audiences
sponsors.
I
We
looked
at
all
the
different
sponsors
who
we
have
right
now
to
date
and
there's
a
number
of
them
tragically
and
I,
say,
tragically
everyone's
working
too
hard
on
every
single
major
event,
we're
going
out
and
trying
to
get
new
sponsors
for
each
one
and
we're
gonna
make
a
recommendation.
You'll
see
here
a
little
bit
later,
that
we
look
for
annual
sponsors
who
are
really
really
engaged
and
come
alongside
us
in
a
bigger
way.
It's
for
our
city
staff.
I
Our
departmental
priorities
need
to
focus
on
those
we
serve
in
the
citizens
of
being
order
at
the
top
and
again
I'm.
Focusing
on
that,
because,
again
everything
that
we've
got
here
and
all
of
our
recommendations
totally
focus
on
existing
citizens
and
existing
businesses.
We
looked
at
all
the
different
departments
and
I'm
going
to
show
you
these
quickly.
I
want
you
to
just
look
at
them
from
a
branding
standpoint
and
see
what
we
look
like
to
our
community
city
manager's
office.
There's
not
a
lot
of
communications.
I
That
comes
out
of
that,
but
obviously
we've
got
the
definite
need
for
communications
to
be
having
a
little
bit
more
provenance
and
obviously
have
some
staffing
that
are
more
dedicated
to
serving
the
city,
our
public
spaces.
You
can
see
all
of
those
on
here
light
rail
city
center,
the
amphitheater,
Hampton,
Hall,
Museum
of
outdoor
art,
I,
can
say
with
confidence
as
well
that
we've
got
more
art
than
just
about
any
other
community
around
and
that's
not
just
from
the
hip.
We
actually
do.
That
is
a
huge
selling
point
community
development.
I
This
is
what
we've
got
in
the
standpoint
of
economic
development
marketing,
as
well
as
general
community
development.
We've
got
some
older
materials,
some
that
are
being
updated,
keep
Inglewood
beautiful.
Do
you
know
that
we're
one
of
the
last
cities
that
are
part
of
Keep
America
Beautiful?
We
are
in
the
sad
part
about
it.
This
committee
can
hardly
even
get
a
quorum
when
they
meet
we're.
Gonna
talk
about
that
to
our
courts.
I
Somebody
has
to
let
him
out
of
that
room
because
they're
not
very
attractive
right
now,
I
think
I've
met
him,
and
these
are
really
nice.
People
I
know
why
this
courts
always
gets
like
left
behind.
Finance
has
slowly
started
incorporating
some
of
the
new
branding
materials
HR
information
technology.
I
was
too
kid
Margaret
about
this,
but
they
gave
me
a
lot
of
information.
It's
all
a
copy,
it's
okay,
we
love
to
read,
it
was
incredibly
comprehensive.
I
will
tell
you
that
parks,
rec
and
libraries.
This
is
our
biggest
public
image.
I
I
I
I
D
I
Thought
we
might
want
to
encourage
them
to
look
at
some
I
want
to
encourage
them
to
look
at
some
other
options,
but
you
got
to
give
I
think
it's
a
bunch
of
Engineers
drove
drew
that
our
boards
and
commissions-
here's
all
of
them-
here's
air
all
of
the
different
things
that
we
have
going
on
I've
highlighted
in
red
those
that
we
think
have
got
the
greatest
potential
right
out
of
the
gate.
We
were
disappointed.
I.
I
Think
most
of
you
know
that
a
lot
of
our
commissions,
we
can't
even
get
enough
people
to
have
a
quorum
or
if
they
do
a
community
activity.
Two
or
three
people
show
up.
I
can
tell
you
that
we
grew
I
grew
up
here.
That's
not
Inglewood
and
I
think.
The
reason
why
people
aren't
involved
is
because
people
aren't
being
asked-
and
we
have
found
over
the
years
of
that
typically
is
the
case
so
that
moves
us
on
to
volunteers.
I
Here's
all
the
different
aspects
of
how
we
are
engaged
with
volunteerism
and
again
pretty
disappointing
in
the
sense
of
how
we
do
things
and
again,
I,
don't
think
it's,
because
we
aren't
good
volunteers
and
we
aren't
engaged
in
our
community.
We
aren't
just
asking
and
have
it
organized
well
or
communicate
it
well,
our
arts
and
cultural
assets.
Look
at
that!
I
That's
amazing!
That's
a
that's
some
great
fodder
to
do
a
lot
with
so
campaign.
It's
our
recommendation
that
Inglewood
create
a
new
campaign
that
has
the
capacity
engage
all
of
our
existing
audiences
and
appeal
to
those
that
are
looking
for
our
quality
of
life,
economic
vitality
and
unique
identity.
You
see
that
that's
our
mission
statement,
that's
incorporated
into
that.
Our
campaign
needs
to
be
unique
enough
to
be
trademarked.
I
We
don't
have
a
unique
selling
point
that
distinguishes
us
from
other
Metro
communities-
I'm,
sorry,
but
it's
true
at
least
not
yet
perhaps
the
answers
right
under
our
feet
or
right
next
door.
So
let's
be
bold
or
go
home.
So
here
we
go
we'd
like
for
you
for
a
moment
to
think
of
Inglewood
as
a
canvas
just
waiting
for
us
to
make
it
as
exciting
as
it
is.
I
This
is
pretend
where
he
goes.
Are
we
do
what
we're
recommending
I
don't
know
if
anybody
noticed
that
we've
got
like
the
Museum
of
outdoor
art
like
right
here
and
they're,
a
major
partner
of
ours
that
we've
invested
in
well
and
they
and
we've
had
great
conversations
over
the
last
two
months
are
extremely
excited
about
making
Inglewood
the
place
of
art
and
culture
that
it
can
be
and
is,
and
so
we're
talking
about.
I
I
What
do
you
do?
How
do
you
pay
for
that
sponsorship
yet
again
branded
sponsorship?
That
means
we
determine
who
can
and
who
can't
and
it
needs
to
be
those
that
compliment
our
community
but
big
opportunities.
There.
There's
a
few
people
go
up
and
down
a
couple
of
major
intersections
here
that
if
we've
got
good
signage
out
there,
we
can
have
them
stop
Fingal.
What
is
our
canvas?
That
means
we
literally
use
it
as
a
canvas.
I
These
are
just
some
simple
samples
of
some
of
the
things
that
we
have
that
if
we
turn
them
into
the
art
that
they
can
and
are,
we
will
be
able
to
get
destination.
Travelers
people
who
want
to
come
and
see
it
is
unique.
We
did
research
not
just
locally
bit
across
the
country.
It
can
put
us
on
the
map.
Most
importantly,
it
can
put
us
on
the
map
here.
I
Even
we
worked
with
you
guys
years
ago,
the
tree-
you
don't
know
you're
in
Englewood,
and
it's
really
pretty
easy
with
all
the
new
technology
that
we've
got
as
well
as
outdoor
paints
to
let
people
know
when
they're
entering
Englewood
and
when
they're
here,
as
well
as
creating
some
outdoor
art,
we
have
a
stockpile
of
picnic
benches
that
are
just
dying
for
some
paint.
So
we've
got
some
great
opportunities.
We
also
have
some
police
cars
that
are
just
black
and
white
that
aren't
very
pretty
that
we
could
probably
engage
in
a
greater
capacity
as
well.
I
Well,
you
know
what
chief
told
me
that
he
has
encouraged
all
of
his
officers
to
start
talking
to
people
and
nothing
breaks
the
ice
more
than
when
somebody's
got
something
on
their
police
car
and
they
go
well.
What's
that
and
they
can
break
the
ice
and
start
talking,
so
art
can
do
that.
Art
can
do
that.
So
campaign
theme
will
target
our
very
own
citizens
and
businesses.
We
are
not
talking
about
going
out
and
looking
for
and
encouraging
others
we're
just
talking
about
encouraging
ourselves
right
now,
because
I
think
we
could
use
it.
I
I
Our
current
residents
are
dynamic
people
who
are
successful
and
culturally
affluent,
and
we
know
that
there's
again
much
like
volunteerism
people
don't
donate
if
they're
not
asked-
and
we
know
that
we've
got
a
lot
of
entities
and
opportunities
where
we
can
encourage
that
our
website
needs
a
facelift,
pretty
bad
I.
Think
most
of
you
know.
I
Been
engaged
at
least
starting
in
that,
and
we
intend
to
continue.
We
are
in
the
process
of
registering
for
new
URL
adoptive,
which
is
really
important.
You
can't
get
those
unless
you
are
a
gov
and
so
making
that
distinctive,
so
Englewood
Colorado
with
CEO
and
possibly
even
Englewood
Colorado
spelled
out
to
make
us
unique
and
then
we
can
really
get
some
good
analytics
going
and
seeing
who's
visiting
us
website
reads
line.
I
There's
I
could
go
on
for
hours
just
talking
about
that,
how
we're
going
to
be
able
to
improve
the
site,
but
the
best
way
for
me
to
suggest
that
it
is
the
best
way
for
a
city
to
communicate
is
to
look
like
a
destination
where
people
can
see
the
activities
the
department's
easily
and
grasped
them
quickly.
Our
analytics
I
will
go
into
that
too
much,
but
it
is
more
than
obvious
that
people
are
coming
only
when
they
have
to
not
because
they
want
to,
and
it
doesn't
take
a
lot
to
turn
that
around
our
most.
D
I
Page
as
with
every
any
government,
I
will
tell
you
when
we
redesign
the
stuff
for
Parker.
They
said:
oh,
no,
they
want
events.
They
want
this
and
we
said
nah
go
back
and
look
at
your
analytics
job
openings.
It's
it's
you're,
not
special!
That
way,
that's
pretty
standard,
but
the
rest
of
our
activities
up
to
that
point
or
our
destinations
are
the
event
centers
and
rec
centers
collateral.
We
need
to
tweak
this
a
little
bit
but
start
using
it
as
well
as
PowerPoint
publications,
big
opportunities.
I
Here
we
do
a
lot
of
publications,
I,
think
everybody's,
doing
a
lot
of
publications,
because
everybody's
trying
to
communicate
because
we
haven't
centralized
we're
doing
a
whole
lot
of
things
and,
unfortunately,
I
don't
think
a
lot
of
things
are
being
read
which
is
tragic
because
that's
not
good
stewardship.
So
we're
gonna
suggest
that
we
now
pull
everything
together.
All
of
our
publications
and
design,
a
quarterly
magazine
that
covers
every
department
using
storytelling
as
well
as
thoughtful
and
engaging
design
that
includes
our
rec
catalog
sponsorship.
Advertising.
Yes,
that's
how
we
pay
for
it.
I
It
is
underwritten
in
that
regard,
event
promotion.
This
will
save
us
money,
it
will
save
us
money
and
when
people
see
the
inglewood
magazine,
they'll
know
that
it's
a
little
bit
different.
It's
not
going
to
be
just
a
nice
little
thing
that
I
get
in
the
mail
from
the
city,
but
rather
something
that's
compelling
that
talks
about
our
citizens
and
the
businesses
that
we
have
here
and
informs
our
current
citizens
and
businesses
as
to
what's
going
on,
we'll
have
a
feature
from
the
mayor
from
the
city
manager,
as
well
as
the
different
departments.
I
I
It
will
be
something
that
people
will
want
to
read
cover
to
cover
and
keep
a
hold
of
until
they
get
the
next
quarterly
issue.
Broadcast
email
needs
a
kick
up
as
well
the
one
on
the
left.
You
can
see
there,
that's
typically
what
our
email
looks
like
when
it
goes
out
to
people.
I
love,
you
guys
enough
to
tell
you
nobody's
reading
it.
Even
though
it's
compelling
what
you
go
through
here,
nobody
is
reading
it,
so
we
want
to.
I
We
want
them
to
know,
what's
going
on
account,
so
we
wanted
to
know
what's
going
on
in
the
community,
and
so
that
needs
to
have
a
face
list,
but
also
neat
thing.
We
need
to
encourage
people
to
sign
up
when
we
saw
the
numbers
of
people
who
are
signed
up
for
our
email,
I'm
going
to
tell
you.
It
was
shocking
shocking.
I
Only
3%
of
our
folks
are
getting
our
emails,
so
that
takes
work.
You
know
again
just
like
donation,
just
like
volunteering,
you
got
to
ask
people
and
give
them
a
good
reason
to
sign
up
social
media.
We
think
it
can
be
managed
more
broadly
if
we
use
some
of
the
neat
tools
that
are
out
there
right
now
right
now.
This
is
what
our
social
media
looks
like.
So
we've
got
opportunities
to
probably
off
my
mic
on
here,
I'm,
so
sorry,
so,
social
media.
I
We
want
to
make
sure
that
all
of
our
different
pages
work
well
with
each
other.
Our
branded.
Well,
advertising!
You
don't
do
a
lot
of
paid
advertising.
I,
don't
know!
If
anybody's
noticed
that
or
not
you
know,
there's
a
funny
thing:
advertising
really
does
work
the
difficulty
that
the
only
way
that
we're
going
to
be
able
to
do
that
is
if
we
do
annual
sponsorship
and
that'll
help
support
it.
I
Direct
Mail,
so
we've
got
a
magazine.
We
get
new
people
who
are
moving
to
the
community
and
there
are
because
utilities
can
tell
you
every
single
month
who
they
are
when
they
showed
up
and
the
fact
that
they
were
now
getting
utility
bill.
We
are
proposing
in
this
that
this
now
we
take
our
magazine.
We
do
overrun
this
meaning.
We
have
extras
someone
moves
into
the
community
in
between
issues
we
polybag
it.
We
put
a
cover
letter
from
the
mayor
and
the
city
manager
saying
welcome
we're
really
glad
that
you're
here.
I
This
is
also
an
opportunity
for
our
wonderful
sponsors
to
coupon,
encourage
people
to
use
our
local
retail
as
well
as
our
local
businesses
and
introduce
them
to
the
community.
Sponsorship
is
going
to
be
a
huge
deal.
We
know
that
we've
heard.
Oh,
we
want
to
do
this
event.
We
want
to
do
that
event.
I,
don't
know
if
you
know
that
we
don't
have
the
money
for
that.
We
have
to
be
very,
very
conservative
about
how
we
do
it,
but
because
we
do
so
much
professional
event
management.
I
I
Let's
talk
before
through
July
huge
opportunity
there
I
took
some
pictures,
did
a
lot
of
Secret
shopping.
I'll.
Just
tell
you
guys
that
snooping
around
just
looking
like
a
citizen,
it's
amazing
what
you
can
find
out
when
you're,
just
looking
around
south
suburban,
was
far
branded
better
than
we
are
least
this
year.
Not
next
year,
we'll
figure
that
out,
but
big
opportunities
with
the
fourth
of
July,
seeing
the
people
who
attended
was
absolutely
so
encouraging.
I
I
thought
it
was
a
great
demonstration
and
honestly
after
we
got
the
audience
profiles,
it
was
a
really
good
demonstration
of
the
diversity
that
we've
got
in
our
community
so
and
here's
one
that
you'll
either
love
it
or
hate
it.
Here's
the
big
opportunity
we've
got
on
the
far
right.
That
was
us
years
ago.
We
used
to
have
those
great
holiday,
decorations,
I
almost
said
Christmas
I
think
they
still
call
them
Christmas
decorations.
When
they
were
there,
3400
block
of
a
South
Broadway
can
be
a
destination
during
the
holidays.
I
It
would
not
take
an
awful
lot
and
again
sponsorship
driven
to
be
able
to
turn
our
our
block
into
the
block
that
nobody
wants
to
miss
during
the
holidays
and
I
will
tell
you
that
we
know
a
little
bit
about
lights.
We
were
the
ones
years
ago
when
we
almost
lost
the
lights.
At
the
Civic,
Center
downtown
channel
4,
contacted
us
and
said
they're
going
to
take
the
lights
down.
There's
no
money.
I
We
need
you
guys
to
work
yourself
out
of
a
job
to
come
up
with
a
way
to
raise
money
every
year
to
keep
the
lights
on,
and
we
came
up
with
the
keep
the
lights
greeting
cards
sales
and
for
10
years
by
the
time
they
were
done,
they
had
enough
to
replace
everything
with
LEDs,
so
we
know
a
little
bit
how
to
get
the
lights,
how
to
keep
them
up
and
how
to
fund
it
so
learned
a
lot
about
lights.
Let's
just
put
it
that
way.
So
I
only
have
a
few
more
minutes.
Public
relations.
I
We
want
to
start
sending
out
information
not
just
being
on
the
receiving
end
and
public
relations
takes
a
lot
of
work,
but
you
have
to
have
a
lot
of
interesting
things
to
be
able
to
promote,
so
we
are
suggesting
that
we
formalize
our
PR
to
a
much
greater
extent,
rather
than
just
repeating
what
we
know
is
going
out,
but
really
placing
in
Co
it
on
the
map.
We
know
we
need
to
reduce
signage
I
put
on
there.
Where
do
we
begin?
We
do.
I
Got
budget
we're
gonna,
do
it
slowly
but
surely,
but
be
very,
very
creative
about
it,
with
an
understanding
that
if
Inglewood
is
our
canvas,
we've
got
a
great
opportunity
to
do
that.
Well,
and
so
a
full
audit
obviously
actually
was
conducted.
We're
still
trying
to
get
our
hands
on
the
lists
and
things
like
that
to
really
see
where
we
need
to
go
vehicles.
We've
got
there.
I
They're
a
driving,
billboard
great
opportunity
there,
Sydney
City,
Limits
signage
I,
told
you
about
the
the
desire
to
be
able
to
put
Inglewood,
at
least
on
our
street
corners
and
on
our
streets
as
well
as
our
entry
points
and
then
fulfillment
literally
really.
Now
all
we
have
to
do
is
do
a
lot
of
these
things
and
just
be
kind
of
dogged
about
it.
Everything
that
you've
seen
here
is
within
existing
budgets.
I
E
K
L
I
L
L
Why
are
we
doing
this
I
think
it's
the
right
thing
to
be
doing,
but
for
what
purpose
I
think
we
need
to
be
really
clear,
but
why
we're
doing
this
one
is
to
consolidate
and
get
some
kind
of
efficiency
through
that,
but
there's
there
are
others.
Why
are
we
trying
to
market
ourselves?
It's
I
think
that's
where
we
need
to
articulate
some
things
that
perhaps
we
need
to
help
develop
that
a
bit
but
I
love
where
you're
going
with
this.
Thank
you
and.
I
I
I'd
love
to
make
a
comment
on
that
too.
I
think
you
saw
in
there
and
I
was
really
lost
the
time
when
we're
engaged
we're
supposed
to
market
and
get
new
growth.
Bringing
new
businesses
get
new
citizens.
That
was
not
the
goal
here.
The
goal
here
is
the
first
and
foremost
start
by
communicating
to
our
existing
citizens
and
businesses
and
I'll,
be
honest
with
you
when
you
do
that
anything
else
past.
I
That
point
is
organic
and
that's
the
best
kind
people
love
a
winner
and
things
that
are
beautiful,
but
it's
really
just
to
bring
Englewood
back
to
where
it
was,
and
so
just
the
basics
of
communications.
We've
got
a
lot
of
potential
to
really
get
that
formalized.
I
think
it
will
be
astounding
to
everyone
within
a
year
how
much
can
be
accomplished
and
how
much
we
can
almost
sound,
like
a
political
campaign,
bring
the
legacy
back
again.
You
know:
I
grew
up
here
and
I.
Remember,
I,
remember,
Engle!
I
Almost
every
community,
like
I
said
been
around,
have
looked
at
all
of
the
communities
we
worked
with
Pueblo
and
Colorado
Springs
and
Grand,
Junction
and
Durango,
all
of
which,
who
didn't
want
to
change
but
knew
that
they
had
to
be
good
stewards
and
really
that's
what
it
comes
down
to
as
well
is
just
making
sure
that
you're
doing
the
best
job
that
you
can
and
taking
care
of
your
existing
citizens
and
businesses
and
everything
else
past
that
point
honestly
kind
of
takes
it
on.
If
you
do
it
well,
people
are
attracted
to
it.
I
would.
I
They
want
to
know
that
people
are
stopping
when
they're
driving
and
so
we're
gonna
give
them
good
reasons
to
do
that.
Good
reasons
to
do
that
and
you
have
to
invite
you
know
you
have
to
invite,
but
there's
still
plenty
of
people
right
within
our
own
community
who
we
need
to
communicate
well
with
first
I.
Think
after
that,
the
rest
is
pretty
quick.
It's
pretty
quick
other.
F
D
D
F
Know
a
lot
of
our
citizens
really
want
to
know.
What's
going
on
and
I
think
I
love
the
idea
of
consolidating
all
of
that
into
one
quarterly
update,
I,
think
that
would
be
a
real
kind
of
easy
way
to
get
more
people
informed
about
everything.
That's
going
on
and
I
do,
of
course,
also
love
the
art
piece
there.
So
we
have
so
many
opportunities
with
that
to
make
us
like
a
real
destination
and
I
love
the
place,
making
peace
and
just
a
symbol.
Think
about
putting
our
logo
on
the
sidewalks.
D
I
And
you
know:
it'll
it'll
help
us
to
in
the
sense
of
the
local
art.
What
we've
talked
with
them
away
about
is,
is
literally
juried,
meaning
careful
art
placed
throughout
by
citizens.
People
who
want
to
submit
their
ideas
for
art,
and
it
could
be
kids
like
I,
said
I've
said
this
to
Dorothy
a
number
of
times
and
I.
Look
at
that
calendar.
We
all
looked
at.
D
I
Other
thing,
too,
I
want
to
elaborate
a
little
bit
on
the
email,
the
magazine,
here's
the
beautiful
thing
about
magazines
when
they're
produced
well,
they
will
be
able
to
lead
everyone
right
back
to
our
website.
We
will
be
able
to
see
that
they've
come
will
see
what
they've
engaged
with
that's,
how
we're
going
to
grow
our
email
list,
because
that's
going
to
go
into
every
home
and
household
and
that's
how
we're
going
to
be
able
to
do
it.
But
there's
it
takes
a
lot
of
work
again
as
an
agency.
I
I
Like
I
said
we
work
with
chick-fil-a,
and
so
I
can
tell
you
that
they
are
huge
contributors
in
their
communities
and,
if
you
sign
up
for
certain
emails,
I'm
sure
there's
some
great
opportunities
that
we
can
do
with
couponing.
If
you
know
what
I
mean,
there
are
ways
that
you
can
get
people
engaged
and
they
get
to
can
be
engaged
with
our
local
businesses,
as
well
as
with
the
community.
So
but
that
magazine
is
going
to
be
a
huge
tool
and
I
think
we're
gonna
be
able
to
grow
that
email
list
pretty
quickly
pretty
quickly.
I
I
That
were
really
nice
people
that
they're
gonna
really
love
being
here,
and
that
is
not
done
very
much
anymore.
Welcome
Wagon
is
almost
dead.
It's
because
it's
most
cities
and
communities
dropped
it
because
it
cost
money.
But
you
know
what
keeps
people
around
is
that
very
good-natured
nesa
just
being
gracious,
you
know,
but
thank
you.
We
think
so
too,
and
if
we're
using
an
existing
tool
to
polybag
it
introduce
them.
How
many
people
I
can
tell
you
this
as
well.
I
Having
worked
with
so
many
local
governments
could
not
even
tell
you
what
their
mayor's
name
is.
That's
not
a
good
thing.
That's
not
a
good
thing,
let
alone
what
kind
of
city
government
do
we
have?
Oh,
we
have
a
city
manager.
What
does
that
person
do?
Another
concept?
Is
we
I
know
what
he
does,
because
we
just
did
this
Reedy
put
it
in
the
magazine
actually
Center
spread
of
the
magazine.
We
would
love
to
diagram
good
old
infographics,
because
people
love
to
be
educated,
to
show
them
how
our
city
government
works.
I
Now
that
may
sound
boring
to
you
guys,
because
you
do
it
all
the
time
which
I
doubt
is
boring,
but
it
isn't
to
our
citizens
and
it
isn't
to
our
businesses
to
even
know
what
our
departments
are.
I
can
tell
you
what
our
departments
are,
because
we
just
did
an
audit.
If
you
asked
general
citizens,
they
won't
need
a
department
till
they
need
a
department
but
to
know
where
they
are
who
they
are
who's
running
them.
What
kind
of
services
they
are
provided
through
those
different
departments?
I
A
Want
to
thank
you
very
much
for
doing
this.
This
was
amazing.
You
know
it's
kind
of
feel
like
we
have
a
base
point
to
move
up
from
you
know.
I
I
see
at
least
my
area
of
the
city
kind
of
two
areas.
I
have
more
of
our
seasoned
citizens
who
are
looking
for
the
services
of
the
city,
but
yet
we're
having
a
lot
of
younger
folks
moving
and
who
are
looking
for
the
features
of
the
city.
A
I
K
I
would
I
would
answer
that
with
the
first
step
was
seeing,
if
you
all
were
on
board
and
seeing
if
you
all,
were
okay
with
this
direction,
because
if
without
the
policymakers
direction
and
buy
into
this
concept,
it's
not
going
to
work.
And
so
we
wanted
to
make
sure
that
you
were
on
board,
get
your
okay
and
then
we
would
move
forward
with
implementing
some
of
the
things
that
you've
heard
tonight
and.
I
I
think
the
good
news,
too,
is,
and
the
reason
why,
over
the
years
we
developed
this
process
is
that
we
can
hit
the
ground
I
feel
comfortable
in
saying
we
know
more
about
most
of
the
departments
in
the
sense
of
communication
than
I
think
most
the
people
who
work
here.
We
crossed
the
aisle
on
every
up
to
every
department
to
see
what
everybody's
doing
and
what
their
needs
are,
and
we've
got
an
audit.
That's
it's
really
comprehensive,
so
we're
just
ready
to
ready
to
go.
I
We're
really
ready
to
go
appreciate
to
all
the
input
and
everything
that
all
of
you
gave
us,
because
I
think
you
can
see
yourselves
in
much
of
this.
I
was
just
thinking
Amy
when
we
were
talking
stuff
to
you
about
the
capacity
here
and
a
lot
of
the
Commission's
and
things
that
that
you're
on
it's
just
got
great
potential.
Just
huge
potential.
I
E
I
Appreciate
that
to
the
audience's,
you
know,
we've
actually
got
more
than
two
I,
don't
know.
If
you
stop
there
there's
about
15.
Those
are
the
ones
that
wake
me
up
and
Nikon.
Okay,
have
we
you
know,
then
that's
the
advantage
of
a
magazine,
every
single
one
of
those
audiences,
what's
important
to
them.
What
they're
looking
for
we
get
to
address
it
so
we'll
be
able
to
do
that,
but
but
I'm
agreed
there's
two
pretty
big,
two
three!
Actually
that
one
audience
is
this
big
and
the
others
about
like
that.
I
E
M
Kind
of
hate
to
put
a
damper
on
this
lovefest
a
little
bit,
but
there
are
a
couple
of
questions.
I
have
about
some
things
that
you
brought
up.
I
talked
to
you
for
about
an
hour
and
a
half
and
I'm
a
little
confused
in
that
in
your
inventory.
That
I
didn't
see
any
positives
and
if
you're
not
kind
of
weighing
what
the
positives
were
and
I
believe,
I
brought
up
quite
a
few
of
them,
but
I
didn't
see
any
of
them
that
when
you're
doing
an
inventory,
you're
not
being
as
accurate.
M
I
I
mentioned
Barnhart:
advertising
created
the
city
center
logo
when
you
guys
created
a
city
center
candidly.
The
city
ran
out
of
money
and
had
to
find
an
alternative
and
another
agency
to
pick
up
and
carry
the
torch
so
that
you
could
introduce
light
rail
and
city
center
because
there
was
there
weren't
enough
funds
to
afford
a
to
afford
that
agency
and
we
fit
the
bill
and
came
highly
recommended
by
the
state,
and
so
we
were
able
to
come
alongside.
I
M
M
I
We're
very
happy
with
it:
you're
gonna
see
it
everywhere.
As
a
matter
of
fact,
you
might
get
tired
of
it.
We're
just
suggesting
that
how
they
positioned
the
city
of,
for
example,
we
just
had
baseball
caps,
I
think
we're
produced
by
someone
here,
and
you
can't
even
see
the
city
of
and
literally
the
embroiderer
had
to
change
it.
It
was
just
that
there
are
some
things
that
need
to
be
tweaks,
that
we
can
use
it
better.
The
folks
that
designed
it
didn't
consider
all
those
options.
I
M
I
M
D
D
I
M
So
it's
the
same
one
that
were
using
for
the
Englewood
citizen.
That,
yes,
me
already
goes
to
every
household
right,
then
I
was
a
little.
You
seem
to
have
some
more
updated
information,
I'm,
not
sure
where
you're
getting
it
from
for
the
one
of
the
statistics
that
she
pulled
out.
I
mean
you
only
went
over
one
of
the
sections
with
the
career-oriented
deal
and
I
know
you
were
time
limited,
but
you
said
that
there
were
40%
college
graduates
in
the
city
29,
but
then
11
percent
of
them
have
graduate
degrees
right.
I
I
M
I
Information
comes
straight
from
census.
It
is
probably
the
most
comprehensive
that
you
can
possibly
get
it's
not
just
census.
It's
bank
information.
It's
credit,
bureaus
information.
It
is
state
information,
it's
actually
more
accurate
than
just
about
any
other
source
that
you
can
get.
We
literally
can
tell
you
the
age
income,
education,
background,
communication
channels
of
every
single
household
in
the
city
from.
I
I
That
is
public
information,
but
it
is
bank
information,
credit
information,
utilities,
information,
state
information
and
I
can
just
tell
you
the
information
that
we
had
in
general
that
the
city
had
was
a
look
quite
a
bit
more
limited
and
it
was
naturally
dated
so,
but
you
all
have
that
now,
so
we
can
give
you,
obviously
you
own
that
that
process
was
done
for
you
also.
We
literally
know
everything
about
everybody
from
block
to
block
from
house
to
house,
and
now
we
know.
I
I
D
C
C
You
know
that's
something:
I
refer
to
it
as
guerrilla
marketing,
it's
something
that
a
lot
of
folks
have
used
very
successfully,
except
they
just
use
chalk
instead
of
paint,
but
so
very
good.
Thank
you
and
the
billboard
using
this
building
I
think
about
three
months
ago,
I
was
talking
to
MOA,
saying
hey.
You
really
need
to
move
that
sign
to
the
other
side,
where
people
can
see
it
great
great
suggestions
and
thank
you,
yeah,
perfect.
Yes,
I
would
like
to
see
it
go
forward.
C
E
You
I
got
a
few
comments
before
we
go
back
to
Linda
and
you
know,
and
then
I'll
go
to
read
it
first,
since
Linda's
already
made
a
comment,
Thank
You
cahoots
for
being
here
this
evening
and
you
know
I
thought
everything
was
really
fabulous.
You
know
obviously
we're
I
think
trying
to
communicate
better
as
a
community.
E
You
know
we
have
not
done
a
great
job,
I,
think
of
telling
people
what
we
do
and
why
and
creating
sort
of
sources
of
pride
within
the
community
and
hope
for
the
future,
and
it's
I
think
just
because
we
haven't
dedicated
a
ton
of
resources
to
it.
I
think
Leanne.
How
finds
does
a
wonderful
job
with
the
resources
provided,
but
you
know
again,
as
pointed
out
I
think
by
cahoots
the
folks
who
were
running
circles
around
us
out.
E
They
said
they
had
eight
members
in
their
communication
staff
and
they
knew
what
the
message
was
this
year
this
month
this
week
this
day,
and
that
was
a
little
bit
of
an
eye-opener
for
me-
I
appreciate
that
you've
also
kind
of
touched
on
many
of
the
themes
that
I
think
goal
that
the
council
has
sort
of
touched
on
in
goal
setting
sessions,
including
economic
development
customer
service
place,
making
persuasively
with
the
South
Broadway
idea
as
well
as
event,
so
I
really
thought
it
was
really
very
comprehensive
and
awesome
really
excited
about
it.
Love.
E
The
idea
of
the
direct
mail
for
welcome
to
residents
also
want
to
assure
that
that's
going
to
be
for
businesses
as
well.
We
want
to
make
sure
that
we're
connecting
with
them.
You
know
and
I
think
what
you're
describing
as
a
package
is
much
better
than
when
I
was
describing
as
a
letter
from
the
mayor,
but.
D
E
You
for
the
step
up
there
and
you
know,
I,
think
what
people
really
value
here
about
Englewood
and
we've
heard
this
over
and
over
again
is
our
hometown
feel
and
I
think
that
what
you've
described
can
really
drive
home
that
and
make
people
feel
that
I
have
a
question
about
Broadway.
Could
you
speak
just
a
little
bit
more
about
what
what
you
were
thinking
as
far
as
the
400
block?
You
know
you
describe
lighting.
You
showed
us
when
we
used
to
do
134,
hundreds
I
think.
E
B
E
I
Only
a
couple
of
communities
around
the
country
that
do
that,
and
so
this
is
one
of
those
interesting
things
we
want
people
to
actually
be
going
through
and
seeing
Englewood
businesses
who
get
that
kind
of
attention.
That,
of
course,
is
an
incentive
as
well.
What
you
don't
want
them
is
to
drive
through
and
never
come
back,
and
so
you
actually
have
to
build
in
activities
during
that
time
that
make
people
stop
now
I'm
gonna
she's,
never
he's
gonna.
I
Think
she's,
my
my
pet
she's
not,
but
we
just
talked
about
no
it's
true,
but
this,
but
candidly
the
keep
littleton
beautiful
I
mean
you
guys
know
you
have
a
you,
have
a
holiday
lighting
thing:
I've
got
this!
These
big
huge.
Have
you
seen
the
big
ribbon
thingies
they
go
out
to
all
the
people
in
the
neighborhood.
That
is
really
a
people.
Don't
do
that
anymore,
and
so
that's
the
kind
of
stuff
that
actually
makes
people
stop
as
well.
So
a
couple.
I
That
is
a
holiday,
that's
a
holiday
seasonal,
but
you
got
to
start
somewhere
I'd
love
to
tell
you
that
we've
got
the
budget
to
be
able
to
do
a
lot
more,
but
in
the
first
year
to
make
that
dynamic
I.
Absolutely.
We
are
confident
that
we
could
do
quite
an
elaborate
destination
based
activity
for
the
holidays
in
2017,
people
are
dying
for
it
and
they're
looking
for
it
and
not
to
mention
the
fact
that
getting
publicity
for
it
is
pretty
easy.
If
you
watch
any
of
the
local
news
channels,
they
say
here's.
D
I
You
can
go
and
you
can
see
the
lights
well,
it
makes
perfect
sense
for
that
to
be
Inglewood,
because
we
used
to
do
quite
the
dog
and
pony
in
the
holidays,
and
it
doesn't
take
a
lot
to
resurrect
that
the
use
of
lights
and
displays-
and
things
like
that
across
the
country
and
to
keep
it
fresh,
is
really
pretty
easy.
What.
D
I
Heard
tell
that
you
guys
have
got
some
good
plans
going
and
we're
hoping
that
we
get
to
come
alongside
some
of
that
and
we've
been
assured
that
we
have
we've
not
been
engaged
at
this
point
to
actually
go
into
a
lot
of
that
stuff,
but
we
know
that
we're
going
to
get
that
opportunity.
So
these
are
just
really
the
event-based
things.
The
media
communications
things,
but
as
to
whether
or
not
from
you
Nanak
standpoint,
whether
or
not
the
3400
block
of
South
Broadway
can
make
a
difference
for
Englewood
all
day
long.
I
E
I
Obviously,
at
this
point
in
time
to
do
something
that
people
already
will
go
I
remember
when
that's
why
we
said
the
holiday
thing
for
next
year
and
truly
making
that
a
signature
event.
Thank
you
for
using
that
terminology,
because
Englewood
can
create
those.
The
reason
the
4th
of
July
is
really
good
because
it
actually
features
all
of
our
attractions.
I
Know
I'd
fire
me
I'd
fire
me,
but
keep
Englewood
beautiful
the
haunt
the
holiday
lights,
because
you're
already
doing
some
of
these
things.
What
we're
just
talking
about
is
kicking
them
up
and
raising
the
bar
and
truly
making
them
a
metro
attraction,
and
we
have
to
start
a
little.
You
know
we
have
to
be
somewhat
modest
in
what
we're
doing
initially,
because
we
don't
have
I
can
tell
you
other
communities
and
I
know
this
just
because
we
were
the
ones
that
got
to
work
with
them
on
it.
I
N
That's
okay,
I,
just
I
want
to
thank
you
very
much
for
all
the
work.
You've
done
and
I
just
was
really
excited
about
a
lot
of
this,
especially
some
of
those
I
actually
have
lived
in
Inglewood.
Most
of
my
life
and
I
remember
what
it
used
to
be
like
and
I
remember
when
we
bought
our
first
home
in
Inglewood,
somebody
came
by
from
the
Welcome
Wagon
and
it
was
amazing
and
I'll.
N
Never
forget
that,
and,
and
so
I
think
that's
huge
and
I
have
been
really
concerned
about
the
business
district,
and
so
seeing
that
picture
of
what
the
3400
block
of
Broadway
could
look
like
is
very
exciting
to
me.
So
I
I
am
really
excited
about
all
of
this.
I
do
have
a
question,
though,
on
all
of
the
information
in
all
of
this
that
you've
presented
for
the
most
part
is
positive.
N
I
Agree
with
you
completely,
that's
why
we
said
the
number
one
goal
is:
we've
got
to
make
sure
we've
got
good
communication
going
there's
just
some
tools
we
haven't
used.
There
are
some
tools
that
they
haven't
had
access
to
again
in
a
year's
time
with
regular
communication.
After
we've
done
four
issues
of
the
magazine,
I
think
you
all
will
be
astounded
at
how
plugged
in
and
educated
our
community
is
going
to
be
about
what
we're
doing
and
how
we're
doing
it.
I
Communication
is
such
a
key
in
such
a
tool
in
so
many
things
that
and
when
it's
done
well,
because
you
all
have
a
voice
as
well,
I
would
be
I
would
I
would
challenge
you
all
to
know
that
if
we've
got
a
magazine
where
we
can
really
feature
who
you
are
and
who
you're
representing
I,
think
the
local
community
would
like
to
be
introduced
to
you
in
a
better
capacity.
You
know
you
hear
about
city
council,
but
what
does
that
mean
the
only
time
you.
I
You
come
and
see
you
guys
and
and
watch
what's
going
on
or
watch
the
stream
which
I
don't
think
most
people
even
know
that
they
can
watch.
You
I
feel
pretty
confident
about
that.
So
all
of
those
opportunities,
then
we're
going
to
be
able
to
measure
and
I'll
tell
you
the
way
that
we
do
that
is
through
analytics,
because
we'll
be
able
to
lead
people
back
to
the
website
and
be
able
to
see.
When
did
they
come?
What
were
they
interested
in?
What
did
they
read
more
about
and
really
see?
What's
motivating
them?
I
So,
yes,
we
are
very
much
familiar
with
what
the
community
is
and
it's
pretty
cut
off
is
pretty
cut
off,
but
it
won't
take
much.
It
won't
take
much
to
get
everybody
engaged
again
and
again.
It
would
be
terrific
for
them
to
all
know
who
you
are
and
that
you're
representing
them
and
what
you're
passionate
about
and
what
what
Englewood
looks
like
in
your
eyes
as
well,
because
you're
the
leadership
right
and.
N
I
E
L
I
L
I
think
they
are
really
critical
for
this
as
well.
I'm
they're
gonna
get
very
excited
by
this,
of
course,
so
I
just
want
to
make
sure
that
that
is
the
process
and
then
the
next
question
is:
how
long
is
your
contract
with
us
so
far?
How
long
I
mean?
Obviously
we
have
to
do
these
every
year,
but
you're
talking
about
a
two
three
year
plan.
It
sounds
like
so
it's
and
this
is
an
internal
budget
that
we've
already
approved
so.
A
L
L
I
I
The
right
idea,
but
getting
it
centralized
so
that
everybody
knows
most
important,
that
our
community
knows.
You
know
it's
one
of
those
kind
of
things
that
if
you
know
they
don't
know
they
don't
know
they
wouldn't
even
know
to
ask,
and
we
do
have
it.
We've
got
so
much
infrastructure,
so
many
things
that
are
already
in
place.
They
just
aren't,
promoted
and
communicated.
Well,
so
I
think
it's
really
just
you
know.
You've
heard
heard
me
say
this
earlier
oftentimes,
almost
all
the
time.
I
D
E
E
E
M
Really
like
I'm,
probably
am
the
only
one,
but
I
would
really
like
to
see
some
more
information
on
what
the
return
was
from
the
cities
that
have
been
worked
with
and
have
done
this.
It's
one
thing
to
dress
yourself
up:
I
want
to
make
sure
that
it's
going
to
go
ahead
and
pay
off,
and
the
other
thing
is.
We
need
to
have
an
inventory
of
the
infrastructure.
M
They
came
and
told
us.
There
was
a
lot
of
money
that
needed
to
be
put
in
there
just
put
lights
up
down
there.
That
would
be
similar
to
what
Littleton
has
down
there
or
what
was
suggested
on
the
behalf
of
several
businesses,
who
were
more
than
willing
to
pay
for
it
themselves,
but
somehow
were
the
stopgap
for
putting
up
a
string
of
lights.
M
So
if
we
can't
manage
that
piece
of
it
and
have
the
infrastructure
for
a
string
of
lights
downtown,
then
maybe
we
have
some
bigger
problems
we
need
to
address
before
we
start
trying
to
think
about
these
events.
So
if
there's
going
to
be
additional
cost
to
that
or
doing
any
of
these
events,
we
have
to
know
that
before
we
go,
send
somebody
out
to
go
plan
events,
whether
we
can
even
support
him,
which
is
what
we've
been
told
a
couple
of
weeks
ago.
We
can't
thank.