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From YouTube: Architectural Advisory Committee | May 15, 2017
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A
A
C
D
C
F
G
F
B
A
H
F
F
F
Sorry
this
is
this
time
has
been
set
aside
for
members
of
the
public
to
address
key
at
architecture,
Advisory
Committee
on
the
consent,
calendar
and
other
agenda
items,
any
items
that
are
not
in
the
agenda.
If
you'd
like
to
care
to
share
any
comments,
this
is
the
time
to
do
so.
Is
anybody
here
not
related
to
any
of
the
cases
today,
if
not
we'll
move
on
to.
E
F
F
I
J
J
J
D
Thank
you,
madam
chair.
This
is
a
planned
development
district
and
a
minor
architectural
application
for
construction
of
a
soundstage
in
an
outdoor
music
venue
at
the
Monroe
Hotel,
which
is
currently
being
rebranded
as
the
infusion
Beach
Hotel,
located
at
1900
North
Palm
Canyon
Drive,
the
site
on
which
this
venue
is
being
proposed
as
an
existing
hotel.
That
was
built
in
my
believe,
the
late
80s.
D
D
Got
to
learn
how
to
talk
and
chew
gum
here
was
a
enjoyable,
so
this
is
the
current
parking
area
for
the
hotel
and
the
hotel
is
comprised
of
this
l-shaped
configuration
of
buildings.
Currently,
the
applicant
has
removed
the
existing
pool
and
has
constructed
a
new
pool,
and
the
outdoor
venue
space
that
is
being
proposed
is
really
this
area
around
the
pool
deck.
So
this
is
a
bit
hard
to
see,
but
you've
got
this
in
your
packets
as
well.
D
Like
technologies
here,
okay,
so
the
way
this
is
configured
in
this
area,
that's
currently
an
open
space
yard.
If
you
will
is
a
ticketing
and
security
building,
then
working
around
this
side
of
the
site,
there
is
a
bar,
then
there
are
series
of
cabanas
and
then
there
is
another
bar
here,
that's
freestanding,
and
then
this
is
a
foodservice
building
here.
Basically,
like
a
kitchen,
foodservice
kind
of
thing,
the
the
applicant
has
constructed
the
pool
that
you
see
here
right
now.
D
The
reason
this
project
is
being
submitted
as
a
PD
is
because
this
is
a
hotel,
that's
in
the
c1,
in
our
three
zone
districts,
and
when
you
have
hotels
in
c1,
they
have
a
development
standard
that
is
a
bit
more
stringent,
requiring
greater
setbacks.
So
the
project
is
going
to
be
seeking
relief
from
the
development
standards
to
allow
building,
in
that
front
yard
setback
along
Palm,
Canyon
Drive.
This
is
the
landscape
plan
and
essentially
the
landscaping
for
the
project
is
remaining
unchanged.
D
The
elevations
are
not
necessarily
the
best
way
to
explain
this
project.
I
want
to
step
up
to
the
board
a
minute
and
walk
you
through
the
three-dimensional
drawing
that's
up
there,
but
in
essence,
what
you're?
Looking
at
our
series
of
one-story
buildings,
both
the
security,
ticketing
building
the
food
service,
the
bar
and
the
cabanas,
are
all
essentially
one-story
building
the
soundstage,
which
is
an
elevated
stage.
D
D
This
is
the
existing
condition.
As
you
see
it
today,
along
Palm,
Indian,
Canyon,
Drive,
I
think
this
is
Indian
Canyon.
No,
that's
Paul,
I'm!
Sorry,
that's
Palm,
and
this
is
what
is
being
proposed.
So
the
wall
that
you
see
there
that's
kind
of
a
baby
pink
colored
wall
is
actually
the
backside
of
these
proposed
new
buildings.
If
you
look
down
in
this
area
is
where
the
sound
stage
will
be,
this
is
the
ticketing
building
here
and
then
the
restaurant
and
other
bar
areas
are
behind.
D
D
In
your
packets,
you'll
find
this,
which
is
the
proposed
color
scheme,
they'll,
be
repainting
the
entire
building.
If
you
notice
on
these
elevations
that
may
step
back
a
minute,
if
I
may,
the
various
accent
colors,
you
see,
are
happening
in
those
small
emblems
along
the
top
of
the
wall,
which
basically
give
it
a
little
bit
of
visual
interest,
as
opposed
to
simply
being
a
planar
wall.
D
This
is
an
artist
rendering
of
the
pool
area
showing
the
cabanas.
If
you
see
in
this
image
where
there
is
a
small
sign
toward
the
back
left,
that's
where
the
sound
stage
is
and
then
immediately
dry.
We
forward
in
your
vision
is
where
one
of
the
bar
buildings
will
be,
and
then
off
to
the
right
is
where
the
security
in
ticketing
building
is
proposed.
The
pool
that
you
see
is
already
been
permitted
under
a
separate
permit
and
they
are
working
to
complete
that
at
this
time.
D
D
I'd
note
in
item
3,
the
walls
that
would
typically
surround
a
swimming
pool,
which
the
code
requires
to
be
5
feet
in
height,
have
been
required
by
the
County
Health
Department
to
be
higher
because
the
adjacent
wall
of
the
Billy
reads.
Restaurant
poses
a
potential
climbing
hazard
that
if
they
were
to
build
a
low
wall,
one
could
simply
climb
up
on
the
pilasters
and
jump
over.
So
the
county
has
required.
Those
walls
be
five
feet
from
the
top
of
the
pilasters
of
the
existing
wall,
which
yields
of
wall
height.
D
As
noted.
What
we're
seeing
here
is
a
is
a
PD.
That's
that's
seeking
some
deviations
in
the
zoning
standards.
The
applicant
has
also
brought
in
today,
which
was
at
your
positions,
this
set
of
diagrams
or
photos
of
the
existing
conditions
along
Palm
Canyon
to
kind
of
help
accentuate
their
feeling
that
there
are
examples
of
buildings
in
this
part
of
town
which
do
come
out
to
the
sidewalk
and
they've.
D
D
Higher
than
yeah
the
issue
where
the
wall
height
becomes
larger
than
what
you
would
normally
see
is
really
happening,
it's
being
driven,
if
you
will,
by
the
existing
law
that
isn't
Billy
Reid's
parking
lot,
so
that
existing
wall
has
a
certain
height
to
it.
The
healthy
carpet
wanted
that
five
foot
minimum
from
that
point
up,
but
the
wall
along
Palm
Canyon
has
a
height
of
about
nine
to
ten
feet,
because
it
is
also
the
back
wall
of
the
ticketing
building
the
bar
building
and
thus
those
portions
that
come.
G
G
D
Can't
give
you
the
dimension
of
the
existing
wall.
I,
don't
know
it,
but
I
do
know
that
the
code
requires
that
hotels
in
this
zone
be
setback
at
least
30
feet,
so
I
suspect
it's
in
that
general
vicinity
and
when
the
new
building
is
built
most
of
it
will
lie
essentially
on
the
property
line
with
some
portions
of
it
that
do
undulate
back
and
forth.
H
D
D
F
I
E
Would
like
to
just
address
some
of
the
questions
that
have
come
up
great:
the
the
wall
along
Palm
Canyon,
to
address
what
member
Frederick's
just
asked
starts
it
at
the
Billy
Reed
site
at
the
southern
portion
of
it
there's
60
feet
of
the
wall.
That
would
be
only
9
feet.
High,
there's
a
22
foot
section
on
the
backside
of
the
bar.
That
would
be
10
feet
high
and
then
another
22
foot
section
on
the
backside
of
the
security
building.
That
would
be
11
feet
high,
so
the
wall
would
step.
E
And
if
you
look
at
the
picture
that
Ken
had
up
earlier,
if
you
notice
the
octagon
the
colored
octagons
there,
they
start
out
near
the
top
of
the
wall
in
the
southern
section
and
then
by
the
middle
they
or
download.
They
appear
to
be
down
a
little
bit
and
then
they
get
down
a
little
more
as
the
wall
itself
gets
higher
or
the
building's
themselves
graduate
in
height.
So.
E
This
portion
of
the
wall
from
here
to
here
is
about
60
feet
long
and
it
would
be
nine
feet
high.
This
section
behind
the
bar
is
about
22
feet.
Long
would
be
10
feet
high
and
this
section,
which
is
now
diagonal.
It
doesn't
have
a
step
in
it
like
this.
If
you
look
at
the
package,
that's
part
of
the
staff
report
you'll
see
that
this
is
just
a
diagonal
wall.
This
is
11
feet
high.
E
The
reason
this
is
11-
and
this
is
10-
is
to
hide
the
HVAC
equipment
that
will
be
on
the
roof,
so
there's
actually
the
interior.
The
building
would
only
have
an
8
foot,
6
ceiling
and
then
a
foot
of
joist
space,
but
we've
raised
the
parapet
around
it
to
hide
the
HVAC
HVAC
equipment,
so
that
will
not
be
visible
from
the
street
and
then
this
portion
of
the
wall
here
is
built
in
the
same
location
as
the
previous
wall.
E
That
was
there,
but
the
wall
that
was
on
the
property
did
not
conform
to
the
Health
Department
standards
of
a
non
climb
above
five
foot
high
wall,
as
required
around
a
pool
barrier
which
it's
now
been
replaced
with
a
6
foot
wall
that
is
non
climacus.
Oh
it's
conforming
to
the
Health
Department
standards.
E
If
I
may
go
into
some
other
details,
the
pictures
that
I
that
we
brought
today
that
can
distributed
to
you
shows
Rick's
and
the
days
in
across
the
street,
which
is
built
to
the
property
line
in
some
areas.
Rick's
restaurant
specifically
is
built
right
up
to
the
sidewalk.
The
Days
Inn
only
has
an
8
foot
setback
from
the
site,
sidewalk
along
its
entire
property
along
Palm
Canyon.
E
The
only
two
properties
that
will
not
be
consistent
with
the
current
trend
of
building
to
the
sidewalk
are
Tova,
which
is
currently
closed
and
not
operating,
and
the
IV
palm,
which
is
adjacent
to
our
property
to
the
north,
which
is
up
for
sale.
Currently,
everything
else
from
Vista
Chino
all
the
way
up
to
left
scale
at
la
escuela
ken.
What's
it
yes,.
D
E
Escuela
are
consistent
with
what
we're
proposing
in
our
property
is
that
they
come
within
10
feet
of
the
sidewalk.
The
same
thing
occurs
on
the
western
side
of
Palm
Canyon,
starting
at
the
Days
Inn,
all
the
way
down
past
Tova,
again,
all
the
way
to
Vista
Chino,
the
only
inconsistent
property
is
Tova.
All
the
rest
are
set
at
the
property
line
or
just
short
of
it.
E
Adjacent
to
us
to
the
south
is
Billy
Reid's,
which
also
has
actually
less
of
a
setback
than
what
we're
proposing
there
at
about
8
feet
were
at
about
10
feet
from
the
sidewalk,
but
the
purpose
of
the
whole
project
is:
we
propose
a
possible
capacity
of
800
person,
music
venue
that
would
operate
35
to
40
weekends.
A
year.
E
The
current
hotel
has
62
rooms
at
the
Monroe
and
would
house
approximately
125
people
the
majority
of
the
crowd
that
the
events
would
draw
are
from
out
of
town
and
would
provide
an
additional,
possibly
250,
to
350
hotel
rooms
being
occupied
on
the
weekends
that
we
have
events.
In
addition,
the
restaurants,
the
economic
impact
of
bringing
those
kind
of
people
every
weekend
to
the
vicinity
would
be
significant
to
the
City
and
it
would
be
provide
a
substantial
public
benefit
to
have.
You
know,
35
to
40
events
annually.
E
E
F
H
E
H
E
H
E
Are
fully
open
since
there's
two
distinguished
members
that
are
landscape
architects,
if
you
have
any
suggestions
or
conditions
that
you
would
like
to
for
landscaping,
we're
completely
open
to
that.
But
in
the
discussions
with
staff
we
had
a
mature
landscape
area.
We
would
be
replenishing
what
was
damaged
and
leaving
it
similar
to
where
it
is
now,
but
certainly
if
you
would
like
additional
landscaping,
we're
open
to
that.
J
I'm
still
I
guess
confused
about
the
wall
location.
If
I'm
looking
at
two
exhibits,
we
have
this.
One
here,
which
has
a
low
screen
wall,
looks
like
it
appears
to
be
three
or
four
feet
from
the
back
of
sidewalk
and
similar
image
here
existing
and
then
proposed.
It
appears
that
wall
is
set
back
quite
a
bit
and
it's
kind
of
similar.
What
Gary
was
asking
so
make.
E
E
J
E
E
J
A
J
J
F
E
F
F
J
F
F
J
A
G
E
G
E
E
Then
it
does
step
back
right
here
at
the
back
of
the
bar
right
and
that's
the
section.
You
see
a
little
bit
lower
one
foot
lower
this
way
ten
feet,
and
then
it
jogs
back
out
here
and
then
follows
the
property
line
here
for
the
60
feet.
Okay-
and
this
port
from
here
to
here-
it
was
the
existing
wall.
This
wall
is
built
on
top
of
the
existing
wall.
G
E
Is
a
32
inch
high,
concrete
deck
with
a
handicap
ramp
that
feeds
it
from
the
back
right
here
right
and
then
this
will
all
be.
This
will
be
a
Cabana
area
or
a
bottle
service
area,
and
this
will
be
the
stage
DJ
area.
This
is
all
level
at
32
inches
above
the
other
pool
deck.
Okay,
and
that's
why
we
would
we're
requesting
a
nine-foot
wall
here
for
security
purposes
and
for
sound-deadening
purposes.
Okay,
now
that
wall
in
this
section
nine
feet
it
also
will
match.
E
Unfortunately,
this
wall
here
is
a
full
nine
feet
up
because
the
pilaster
in
this
corner,
which
you
can
see
in
this
last
drawing
these
are
the
pilasters.
It
really
reads
and
we
were
required
to
go
5
feet
above
them,
so
the
wall
right
here
in
this
corner
is
the
tallest
on
the
south
side.
Ok,
so
when
we
do
the
9
feet
here,
they
it'll
actually
match
this.
E
G
E
Right
this
is
corrected.
This
is
your
handicap
ramp
right
here.
This
is
the
wall
and
the
stage
then
the
wall
jogs
in
behind
the
bar
and
then
the
only
part
that's
in
it,
and
then
this
is
here
is
diagonal
as
it
should
be.
This
is
all
completely
correct.
Ok,
I
understand!
Now,
if
you
look
at
the
site
plan,
Thanks.
F
E
E
E
E
E
A
J
E
F
A
E
E
J
E
If
you
had
a
couple
basketball
players
on
the
stage
you
might
be
able
to
see
their
heads
from
Palm
Canyon
some
activity
there,
we
could
make
the
wall
higher
I
believe
as
a
one-story.
We're
allowed
to
go
12
feet.
I
was
trying
to
keep
the
or
we
were
trying
to
keep
the
impact
minimal
and
only
asking
for
nine.
But
if
it
was
okay
with
staff
and
if
it
went
through
on
the
PDD,
we
could
do
it
11,
but
I
figured
the
opposite
was
what
would
be
looked
for?
Is
that
less
impact
rather
than
more?
E
F
Donald,
did
you
have
a
chance
to
look
at
maybe
having
the
entry
for
those
guests
that
are
not
hotel
patrons
that
entry
that
comes
into
the
pool
area
to
be
more
in
composition
to
the
street
and
what
I
mean
by
that
is,
instead
of
God
guiding
them
to
another
50
feet
down
the
road
before
a
gate?
If
you
could
create
more
of
a
entry
from
the
street
to
the
pool
area
and
take
advantage
of
that
and
make
the
composition
a
little
more
relatable.
E
We
could,
but
from
a
safety
standpoint
and
a
queueing
standpoint
along
a
major
highway,
I
think
it
would
be
unsafe
to
have
the
people
queuing
up
in
that
crowded
of
an
area
on
111
itself
by
moving
the
ticket
office
further
in
and
the
gate
further
in.
You
allow
more
people
to
be
queued
up
in
a
safer
manner
without
being
along
a
state
highway.
Yeah.
F
E
Sure
they
do
it's
a
thought
we
could.
We
could
move
it
over
it's
just
again.
I
was
truck.
We
were
trying
to
keep
the
impact
visually
from
111
to
a
minimum,
but
it
seems
I'm
getting
the
sense
that
maybe
a
higher
wall
and
moving
the
ticket
office
more
towards
Palm
Canyon,
rather
than
away
from
Palm
Canyon,
is
something
that
certainly
we
would
be
open
to
doing
again.
We
all
thought
that
the
opposite,
that
you
would
like
the
least
amount
of
impact,
not
more
impact,
but.
E
E
E
J
A
J
A
E
F
F
E
F
J
E
You
are
you
talking
aside,
that's
facing
Billy,
Reid's
or
the
south.
It
was
in
discussions
with
Billy
Reed
what
they
wanted.
Initially,
we
had
spoken
to
them
about
using
the
existing
wall
and
building
on
top
of
it,
and
they
did
not
want
to
do
that.
So
we
came
to
a
compromise
and
they
asked
for
just
a
plain,
simple
wall,
and
that
was
what
was
done.
However,
in
the
future,
something
could
be
done
with
it,
but
currently
in
conjunction
with
keeping
Billy
Reed
happy
and
allowing
us
to
do
it.
E
E
F
H
To
be
useful,
soundstage,
all
these
things
relates
to
what's
there
in
a
way
that
makes
it
very
hard
to
switch
around
anyplace
else.
I
think
we're
left
with
dealing
with
the
current
setback,
as
is
the
only
thing
I
would
suggest,
as
it
did
before
is
possibly
something
could
be
done
with
the
landscape
to
soften
that
area.
So
it's
not
so
in
your
face,
the
landscape
is
Sarah.
Now
is
needed.
H
Revitalization
and
updating
anyway.
So
I
would
like
to
see
a
new
landscape
plan
with
pretty
much
all
new
plantings,
with
an
emphasis
on
taller
plant
material,
even
some
small
trees.
We
don't
have
to
be
tall
enough
to
block
out
the
mountain
views,
but
they
should
be
tall
enough
to
diminish
the
impact
of
those
soils.
J
Think
Gary
made
some
good
points
at
similar
thoughts
that
I
had
I
think
the
landscape
could
sure
help
the
project
which
seems
like
some
of
our
concerns.
Nyx.
You
know
the
I
think
the
exposure
of
the
activity
to
Palm
Canyon
I
am
the
limited
detail
of
the
architecture.
I
guess
I
have
a
little
concern
with
that.
Even
on
the
kitchen
side,
I'm,
not
sure
we
don't
have
a
clear
idea.
What
how
visible
that
South
elevation
is
to
Billy,
Reid's
and
I.
J
Think
architectural
II,
it's
just
some
slabs,
just
some
vertical
slabs.
It
just
doesn't
seem
like
there
is
much
thought
to
put
in
the
architectural
style
and
maybe
I'm
missing
something
but
I'd
say
between
landscape
and
maybe
a
little
more
architectural
detail,
maybe
to
define
that
as
more
as
architecture,
not
walls
and
I.
J
Think
Maria
made
a
good
point
about.
Maybe
the
a/c
units
get
down
on
the
ground
and
they're
screened
and
then
architectural
II
that
helps
that
ticket
area
and
I
guess
I'm
struggling
with
a
little
bit
of
accuracy
on
the
site
plan,
so
would
mind
seeing
that
you
know
revised
his
way.
There's
no
sidewalk
Sean.
Here's
really
I
think
it's
hard
for
me.
Maybe
maybe
not
the
landscape
plans
more
accurate
than
the
site
plan,
but
those
are
my
thoughts
now
mm-hmm.
G
G
I'm
struggling
a
little
with
the
over
over
simplistic
over
simplistic
architecture,
whether
it's
the
wall
or
the
buildings,
I
think
it's
and
I've
seen
the
block
wall
going
up
along
Palm
Canyon,
and
it's
imposing
and
we're
not
even
at
the
full
height
yet
I,
agree.
I
think
landscaping
will
help
tremendously.
G
F
I
am
in
I'm,
not
I'm,
not
against
having
the
Wold
on
the
property
line,
because
it's
the
north
side
at
the
beginning
of
the
downtown,
the
density
part
I,
think,
could
create
some
real
interesting
competition.
I
think
what
I
am
NOT
supporting
is
a
vertical
wall
that
goes
up
9
feet
and
has
only
a
a
wing
code
of
decorative
treatment,
and
that's
the
only
address
to
the
people,
the
pedestrian,
the
cars.
F
F
Maybe
the
stage
could
be
a
little
bit
narrower
or
and
then
you
can
create
some
relief
on
Palm
Canyon
so
that
the
built
the
wall
doesn't
have
to
be
60
feet,
long
or
one
height,
and
then
the
remaining
wall
be
higher
and
higher,
so
I'm
in
favor
of
the
project.
I
think
it's
the
beginning
of,
but
I
think
it
needs
some
work.
As
far
as
how
we
compose
this.
To
the
street,
and
that's
really
what
I
think
we're
all
saying
the
ideas
are
so
so
if
there
has
required
health
building
requires
six
feet.
F
F
F
C
Good
afternoon
as
introduced,
this
is
a
sign
program.
Admin
application
for
the
racket
club
center
at
2500.
North
excuse
me
knows:
Palm,
Canyon,
Drive
and
the
project
site
is
located
at
the
northeast
corner
of
Palm
Canyon
Drive
in
the
West
like
a
crab
road,
and
this
is
a
retail
shopping
complex,
which
was
originally
developed
in
1982
as
a
planned
development
district.
The
project
site
has
an
existing
sign
program
which
was
adopted
in
2008
and
under
the
current
sign
program,
the
main
signs
and
accessory
signs
are
permitted.
C
This
amendment
introduces
a
tenant
classification
system
that
categorizes
those
tenant
spaces
into
major
and
minor
spaces.
Depending
on
the
area
for
major
tenant
spaces,
individual
channel,
either
sign
or
plac
sign
will
be
permitted
and
for
minor
tenants
flex
time
will
be
permitted
for
the
individual
channel
letter
signs
it's
going
to
be
eliminated
and
not
eliminated.
However,
oplog
signs
will
be
known
eliminated.
C
According
to
the
city's
general
plan,
community
design
guidelines
up
all
signs
are
prohibited
for
commercial
properties,
and
the
staff
finds
that
the
proposed
monument
sign
incorporates
design
elements
that
resembles
a
pole.
Signs
and
also
the
proposed
height
of
10
feet
exceeds
the
maximum
allowable
height
of
8
feet.
And,
finally,
the
proposed
semi
square
foot
of
sign
area
will
exceed
the
maximum
allowable
sign
area
of
50
square
feet.
C
The
amended
sign
program
also
proposes
a
plaque
sign
which
is
going
to
include
aluminum
backing
panel,
which
is
going
to
project
2
inches
from
the
wall
and
the
cutout
letters
which
is
going
to
be
attached
to
the
aluminum
backing
panel.
The
vertical
height
of
the
aluminum
backing
panels
can
be
22
inches
and
there
is
no
with
specified
in
the
menu
sign
program.
However,
the
maximum
allowable
bids
going
to
be
16
feet.
C
C
Considering
all
these
findings,
the
staff
recommend
a
CT
provide
comments,
an
applicant
or,
if
the
AC
decides
to
approve
the
project
that
submitted
staff
recommends
the
committee
to
consider
recommendations
that
are
included
in
a
report
for
monument
science
staff
recommends
the
elimination
of
design
elements
that
resemble
poor
signs
and
also
the
incorporation
of
a
site.
Scalloped.
The
defining
elements
in
overall
design
and
also
the
height
and
the
size
reduction
is
proposed
to
sorry
is
recommended
to
meet
the
zoning
code
requirements
and
for
the
splack
signs.
C
The
staff
recommends
the
establishment
of
the
maximum
allowable
letter
height,
as
well
as
inclusion
of
a
10-foot
sign
separation
requirement
to
ensure
proportionate,
balanced
placement
of
sign,
and
this
concludes
the
staffs,
recompense,
presentation
and
staff
and
applicants
are
here
to
answer
any
questions
you
have.
Thank
you.
G
And
your
Co,
thank
you.
It
looks
like
from
the
site
plan
or
the
tenant
plan
of
mnsure.
What's
actually
called
the
a
building
seems
to
have
the
smaller
tenant
spaces
and
I'm
just
curious.
If
you
know
what
the
sort
of
average
width
of
each
of
those
tenant
spaces
is,
then
the
question
is
leading
up
to
the
10-foot
gap
that
you're
asking
for
between
the
signs
for
different
tenants.
C
A
C
H
C
H
H
H
K
Hi,
my
name
is
MJ
mcclain,
representing
rock
Club
Center
and
my
family,
that
are
the
owners
of
the
center
I.
Guess
I
want
to
start
with
the
the
tenant
signs.
First,
so
in
terms
of
the
the
question
was
on
the
width
of
the
storefronts
I
believe
that
10
foot
is
possible.
The
width,
the
sign
program,
language,
requires
the
it
meets
the
code
of
one
square
footage
per
linear
foot
and
that's
never
been
the
problem
in
terms
of
meeting
the
10
foot
standard.
K
But
if,
if
it's
required,
we
can
certainly
put
that
still
in
the
language
but
has
never
been
an
issue,
and
second
is
to
the
letter
height.
The
max
sign
right
now
is
22
inches
and
that's
our
wall
height
for
the
for
each
sign
is
24
inches,
so
the
plaque
fits
within
that
height
and
then
each
tenant
sign
each
tenants
name
should
fit
within
that
sign.
So
it
was
reasonable
to
expect
it
was
between
16
to
18
inches,
but
we
certainly
can
mandate
it
that
it
could
be
that
height.
K
The
only
reason
we
didn't
specify
it
has
to
be
a
certain
height
is
that
some
tenants
want
sub
copy
and
in
the
sign
program
language
we
allow
sub
copy.
That's
a
vinyl
lettering
attached,
so
some
could
have
smaller
letters
with
vinyl
sub
copy
underneath
but
never
it'll
be.
It
could
never
be
more
than
twenty
inches
height
without
going
over
the
plaque
itself.
K
K
The
first
thing
was
the
poles.
So
the
way
we
designed
it
or
the
way
we
got
our
inspiration
for
the
design
was
looking
at
the
333
South
Palm
Canyon
building
feel
the
JW
Robinson
building
and
the
way
they
did
their
structure
with
the
poles
kind
of
on
the
outside
and
pole
is
really
attaching
to
the
tenant
name
plaques.
K
Because
that's
what
we're
trying
to
do
is
be
a
part
of
the
neighbor
group
and
that's
why
we're
doing
the
rebranding
with
the
name.
It
was
formally
north
gate
111,
and
so
what
the
name
are
trying
to
be
more
inclusive
with
everyone,
and
so
what
we're
trying
to
do
is
our
neighborhood
is
very
mid-century
modern
and
our
building
is
not
that.
Unfortunately,
our
building
is
older,
it's
got
more
Spanish
to
it,
but
we
still
wanted
to
respect
where
we
are
in
the
neighborhood
so
we're
trying
to.
K
We
were
trying
to
do
very
clean,
simple,
minimal
lines
that
gets
your
attention
without
being
overbearing
like
oh,
that's,
a
mid-century
modern
that
doesn't
fit
because
that's
that's
not
what
our
building
is
and
then
to
this
to
the
size.
The
actual
tenant
name.
Part
is
actually
only
eight
feet
tall.
So
if
you
don't
look
at
the
base
of
it,
just
where
it's
supporting,
but
just
from
the
tenant
bottom
Ted
a
name
to
the
top
of
the
tenant
name,
that's
only
eight
feet
tall,
so
it
it
depends
on
how
you
look
at
it.
K
I
guess
the
the
other
part
is
the
twenty
square.
Foot
extra
that
we
did
is
part
of
the
city
code
to
allow
for
tenant
identification
or
a
center
identification,
so
it
allows
up
420
square
feet
for
if
you
have
over
five
acres,
which
we
do,
and
so
we
wanted
to
just
include
it
all.
In
one
monument
as
opposed
to
having
one
monument,
that's
50
square
feet
and
another
monument,
that's
20
square
feet.
We
wanted
to
put
it
all
together
and
then
make
it
cohesive.
K
F
J
K
The
tenant
names
will
differ
so
right
now,
there's
8
on
each
side
for
a
total
of
32
for
two
monument
signs.
We
currently
have
24
total
spaces
at
the
center,
so
the
basically
everyone
will
have
at
least
one
and
the
way
it's
going
to
go
about
is
obviously
the
owner
will
have
first
day
on
how
it
goes
based
on
negotiation
with
the
tenant.
K
But
essentially
everyone
within
over
5,000
square
footage
will
have
the
opportunity
to
have
two
signs
and
then
for
the
inline
tenants
based
on
where
they
are
and
where
you
can
see
them
for
the
a
building.
It's
going
to
be
more
chillon,
a
racket,
club
monument
side,
then
the
Palm
Canyon
side,
and
it's
it's
about
making
sure
everyone
has
exposure
on
all
four
sides.
So
if
you
can
see
your
name
from
one
side,
we're
going
to
put
you
on
the
monument
on
the
other
side.
J
F
The
let
me
see
so
you
read
through
there
the
staff
recommendation
correct,
okay
and-
and
it
seems
to
me
that
you
that
you
are
in
general,
in
agreement
with
the
staff.
Well.
K
Did
I
not
necessary
in
agreement
and
what
they're
they're
suggesting
to
lower
the
height
of
it,
because
it
doesn't
fit
the
square
footage
requirement
and
what
we
did
was
make
sure
we
we
met.
The
tenant.
Science
is
eight
feet
tall,
which
is
with
the
city
code
and
a
total
of
fifty
square
feet,
which
is
exactly
what
it
is,
and
we
just
bundled
it
into
the
twenty
square
feet
to
make
it
seventy
square
feet
which
was
allowed
for
the
center
identification
signage.
So
if
you
separate
it
out,
it's
actually
50
and
20
square.
K
F
All
right
other
questions
for
the
applicant
okay.
Thank
you.
A
A
I
F
Remember
Robert:
should
we
go
down
the
list?
Oh.
G
G
G
My
opinion
about
the
monument
sign
is
that
it
looks
to
me.
It
looks
like
a
lot
better
sign
just
to
have
the
name
of
the
Center
and
the
address,
rather
than
having
eight
tenants
on
one
side,
eight
tenants
on
another
side,
a
tenant,
some
the
other
it
to
me.
That
is
just
going
to
be
so
confusing
and
I,
don't
think
it's
benefits
of
the
center.
The
center
is
to
me
is
open
enough
from
the
street
that
you
can
see
all
the
tenant
names.
G
That's
my
opinion
on
the
build
of
the
storefronts
number
to
incorporate
the
site
characteristics
into
the
monument
sign
designs
of
the
design
and
scientific
vision
to
the
site.
So
in
terms
of
the
design
of
the
monument
sign,
I
also
would
agree
that
it
would
be
better
for
the
design
to
be
more
reflective
of
the
center
and
not
so
much
mid-century
I
or
do
something.
That's
contemporary.
G
The
McLean
sign
on
the
facade
on
the
fascia
of
their
space
to
me
looks
great.
It's
simple,
clean,
it's
not
alluding
to
mid-century
or
Spanish,
but
it's
clean
and
simple
and
I
would
I
would
prefer
to
have
see
something
that
goes
along
those
lines
and
I
already
addressed
the
reducing
the
height
of
the
monument
signed
as
well
as
the
size.
G
So
this
maximum
and
I
would
agree.
We
should
establish
the
maximum
letter
height
and
also
the
10-foot
spacing
between
distances
between
signs.
My
question
was
with
the
what
the
on
the
a
building
where
the
tenant
spaces
the
storefront
seem
to
be
smaller,
whether
what
how
much
signed
with
you
actually
get.
If
you
do
maintain
the
10-foot,
so
I
should
have
asked
you
that
when
you
were
still
up
there
and
yeah,
can
you
respond
to
that.
K
So
the
and
they
Abe
in
the
a
building
the
average
basically
square
footage
of
each
of
them
was
about
fifteen
hundred
square
feet
with
about
eighty
square
foot
of
frontage
or
eighty
linear
feet
of
frontage.
So
there's
the
way
we
did
it
again
was
to
was
to
mimic
the
code
of
the
city
over
one
square
footage
per
linear
foot
that
you
have,
and
even
with
that,
this
sign
itself
will
still
only
be
centered
within
there
directly
over
the
front
door.
K
So
if
the
width
of
the
sign
is
never
the
only
one
that
could
really
exceed
16
feet,
right
now
is
a
one
to
four,
because
the
tenant
took
over
for
all
four
spaces,
but
even
they
are
not
going
to.
You
know
maximize
16
feet,
because
a
most
tenants
want
the
sign
directly
over
their
front
door.
So
even
if
they
have
you
know,
200
linear
feet,
they're
still
only
going
to
put
their
sign
right
over
the
front
door.
The
only
reason
we
did
16
feet
is
because
that's
the
standard
height
of
the
aluminum
of
aluminum
plaque.
K
If
you
look
right
now,
the
only
existing
old
is
the
five
star
nails
that
are
there
and
from
a
distance
it.
Just
in
our
opinion,
just
doesn't
look
good.
It
looks
it
makes
it
look
like
a
99-cent
discard
kind
of
a
like
office,
Center
versus
a
clean
linear
presentation,
with
your
name
easily
visible,
and
what
we're
also
doing
this,
not
in
the
staff
report,
is,
is
redoing
the
LED
lights
all
around
the
shopping
center.
That
includes
the
parking
lights
and
each
of
the
buildings
also
have
a
awnings
that
come
out
over
the
sign
itself.
K
So
reason
we
wanted
to
get
rid
of
the
illuminated
lettering
is
one
to
reduce
the
price
for
the
tenants,
but
two
to
create
a
cohesive
look
at
night.
So
when,
when
someone's
driving
through
it's,
not
a
hodgepodge
of
yellow
red
green
colors,
it's
going
to
look
uniform
white
LED
light
instead
and
the
secondly
to
the
height.
One
last
thing
say.
G
K
G
F
F
J
Keep
it
simple
all
right,
I'm,
very
much
in
line
with
with
member
Roberts
comments
and
I
I
do
agree
with
everything
made
a
yeah
Alan
see
the
poll
I.
Guess
the
polls
don't
bother
me
much,
but
the
fact
that
it's
more
kind
of
mid-century,
modern
versus
in
line
with
the
architecture
I
agree
with
with
you,
know,
Robert
so
I
guess
the
polls
don't
bother
me.
F
J
I
agree
with
that:
I
am
sensitive
to
the
tenants
there
so
I,
you
know
as
we
drive
by
locations
looking
for
things
or
maybe
not
looking
for
things
we're
driving
by
and
we're
aware
of
a
business,
and
we
would
return
so
I
think
that
opportunity
is
lost.
If,
if
the
individual
tenants
weren't,
you
know,
presented
I'm
not
fond
of
the
busyness
of
each
tenant
on
both
sides,
so
I
guess
have
some
mixed
feelings
on
that.
F
H
F
F
You
know
we
will
need
to
have
this
combination,
but
I
do
agree
that
it
should
be
two
feet
lower
by
the
time
you
put
landscape,
boulders
or
those
kinds
of
things
truthfully
as
an
architect.
Good
luck!
Getting
that
pole
to
work
with
your
footings,
so
maybe
having
a
CMU
base
will
get
you
a
more
cheaper
solution,
but
best
signs
are
great.
J
Would
like
to
work
more
comment.
It
were
kind
of
all
agreeing
that
it's
not
bid
sentry,
but
I
just
want
to
be
careful
that
you
guys
and
it
doesn't
sound
like
you-
would
that
it
doesn't
go.
Spanish
and
kind
of
you
know.
Out
of
I,
don't
know
it's
dated
in
a
sense.
I!
Don't
sense
that
from
you
guys,
but
so
contemporary
is
probably
a
better
word.
Yeah
simple,
maybe
doesn't
have
to
be
mid-century
modern,
but
surely
doesn't
go
Spanish
tile
hanging
off
the
top.
So.
A
B
G
G
J
C
F
B
F
B
F
F
G
H
A
F
Okay,
so
it's
429
and
we're
going
to
reassume
with
new
business
item
number
three
best
sign
Inc
on
behalf
of
T
DT
PS
B,
two
LLC
to
establish
a
sign
program
that
defines
signage
criteria
for
tenants
within
the
two-story
building
located
in
Block
B
of
the
downtown
Palm
Springs
specific
plan
staff
report.
Please
Thank.
I
I
Since
then,
there
has
been
one
sign
program
within
this
specific
plan
that
was
approved,
and
that
is
the
sign
program
for
the
block,
a
building
which
was
approved
back
in
April
13th
on
April
13th
of
2016,
so
sign
programs
generally
throughout
the
city
are
required
for
multi
tenant
buildings.
As
you
know,
programs
are
required
to
complement
the
building
architecture
and
design.
So
that's
just
some
background
on
sign
programs
and
sign
programs
that
can
act
as
it
can
request.
I
Variances
from
the
ordinance
those
deviations
have
to
be
approved
by
Planning
Commission,
and
it
requires
that
the
Planning
Commission
make
three
findings.
So
the
sign
program
that
you
have
before
you
here
includes
two
components.
It
includes
a
sign
manual,
which
is
the
text
booklet
you
have,
as
well
as
the
master
sign
flow
plan,
which
is
11
by
17
booklet.
You
have
that
shows
examples
of
the
elevations
with
the
proposed
signage
around
the
buildings
around
the
building.
I
The
signage
that
is
being
requested
is
only
for
the
ground
floor
tenants.
The
second
floor
does
not
have
signage
proposed
under
the
sign
program,
and
there
are
two
types
of
main
signs
that
are
being
requested:
there's
the
primary
signage
and
the
secondary
signage,
the
secondary
signage,
includes
entry
window
door
signs
and
blade
signs,
and
also
the
sign
program
does
provide
criterion
or
criteria
for
temporary
signs
and
prohibited
signs,
so
to
focus
on
the
main
signs
for
the
building.
I
The
primary
signs
that
are
proposed
include
individual
letters,
cabinet
type,
as
well
as
with
push
through
letters
and
other
types
as
approved
by
the
city,
and
so
those
are
primarily
going
to
be
located
above
the
storefront
overhangs,
and
then
there
is
also
the
secondary
signage
that
is
being
requested
for
main
signs
and
that's
going
to
be
the
blade
signs
and
the
window
signage.
So
this
this
slide
here
kind
of
just
shows
you
where
the
the
main
signs
are
going
to
be
located
on
the
West.
The
excuse
me
the
East
elevation
facing
Palm
Canyon.
I
I
This
is
probably
difficult
to
read,
but
it's
also
a
table.
That
was
from
your
that's
from
your
staff
memo.
It
is
just
essentially
a
summary
of
what
is
being
requested,
how
what
is
allowed
under
the
signed
ordinance
for
the
downtown
and
then
where
it
does
not
conform
to
the
sign
ordinance
so
essentially
they're
requesting
up
to
two
main
signs
per
elevation.
Whereas
the
city
only
allows
one
main
sign
for
front
street
front
elevation,
they
are
requesting
an
area,
a
sign
area
of
one
and
a
half
square
feet
for
lineal
business
frontage.
I
The
city
limits
sign
an
area
to
one
square
foot
per
lineal
frontage.
The
overall
length
is
not
to
exceed
3/4
of
the
tenant
storefront,
whereas
the
city
sign
ordinance
limits
the
length
to
two-thirds
of
the
storefront
for
downtown
and,
finally,
the
letter
height
isn't
defined
in
the
sign
program,
whereas
in
our
sign
ordinance
downtown
letter
heights
are
limited
to
14
inches
with
the
first
letter
capital
allowed
as
high
as
16
inches.
I
So
generally,
there
are
requesting
deviations
for
the
primary
sign
above
the
storefront,
moving
on
to
the
secondary
main
signs
for
the
prop
for
the
sign
program.
In
this
slide,
you
see
some
of
the
blade
signs
that
are
being
proposed
on
the
East
elevation
fronting
Palm
Canyon.
This
is,
of
course,
below
the
overhangs,
but
it
appears
as
though
somewhere
hanging
underneath
the
overhang
as
well
as
appended
to
the
side
of
the
building.
So
this
just
kind
of
gives
you
an
idea
of
those
signs
there.
I
The
other
secondary
main
sign
that
they
are
proposing
is
the
window
signage.
We
don't
have
an
exhibit
of
that,
but
it
is
fairly
minimal
in
terms
of
its
size,
they're
requesting
one
square
foot
of
sign
area
every
alternating
window,
but
that
I
can
go
over
that
here.
Just
how
that
conforms
to
the
ordinance
here
in
the
next
slide,
so
this
type
of
signage
again,
the
secondary
main
sign.
There
are
two
types
being
requested:
the
blade
sign
and
the
window
sign
in
our
sign
ordinance
downtown.
I
We
limit
this
accessory
main
sign
to
either
a
blade
sign
or
a
window
sign.
You
do
not
get
both
in
our
downtown
ordinance,
so
they're
requesting
to
allow
both
of
the
sign
types
for
for
each
tenant
and
again
there
are
various
criteria
that
are
regulated
in
terms
of
the
blade
signs
in
terms
of
9
square
feet:
maximum
the
materials,
the
point
of
the
sign
above
the
sidewalk,
a
minimum
being
7
feet.
The
this
criteria
is
not
included
in
the
sign
program,
so
it's
really
left
open
and
undefined.
I
It
just
limits
it
to
no
more
than
12
square
feet
and
as
far
as
the
window
signs
as
I
mentioned,
it
limits
it
to
one
square
foot
for
every
alternating
window.
In
the
sign
program,
our
sign
ordinance
limit
window
signs
six
square
feet
on
either
side
of
the
customer
entry,
so
there's
more
square
footage
allowed
just
by
your
entry.
However,
the
sign
program
is
defining
it
as
one
square
foot
every
alternating
window,
so
there
are
again
some
deviations
being
requested
there.
I
So
to
kind
of
summarize
it
again,
they
are
requesting
duplicate
signs
on
the
same
elevation
they're
requesting
various
types
of
signs
on
in
three
locations
on
the
elevation
for
each
tenant
and
they're,
also
requesting
main
signs
exceed
the
letter
height
area
and
with
maximums
versus,
what's
allowed
in
our
downtown
ordinance.
So
those
are
the
deviations
being
requested
when
staff
reviewed
the
program
against
the
or
evaluated
these
deviations.
I
There
was
some
more
restrictive
requirements
that
the
Planning
Commission
imposed
when
they
approved
the
block
a
sign
program,
and
so,
when
we
evaluated
this
program
against
those
again,
the
architectural
review
guidelines
and
the
block
a
sign
program,
we
came
up
with
the
recommendation
which
you
have
at
the
beginning
of
your
your
staff
report
and
as
well
as
well.
At
the
end.
So
one
of
our
recommendations
was
to
limit
the
main
signs
above
the
canopy
to
one
per
street
front
elevation.
Essentially
what
that
would
do
when
you're.
Looking
at
the
sign
plan
in
your
packet.
I
Now
our
second
recommendation
was
to
restrict
but
restrict
letter
Heights
to
no
more
than
16
inches
or
if
they
exceed
16
inches,
that
the
total
square
footage
can
plot
comply
with
the
downtown
in
terms
of
one
per
square.
One
square
foot
of
sign
area
per
lineal
foot
of
frontage,
but
in
no
instance
we
recommend
no
higher
than
36
inches,
and
that
would
be
consistent
with
what
was
approved
on
block
a
with
the
West
Elm
sign,
so
that
that
would
impact
some
of
the
signage
here,
particularly
probably
the
the
free
people
signage.
I
As
those
letter
Heights
are
currently
36
inches.
However,
the
sign
area
is
56
square
feet
and
then
those
so
the
overall
size
of
that
sign
would
have
to
be
probably
reduced
in
order
to
comply
with
a
1
to
1
square
foot
area
that
would
be
provided
by
the
downtown
ordinance.
So
the
third
recommendation
is
to
provide
a
decorative
blade,
sign
bracket
and
frame
to
establish
a
unified
theme
for
the
building
and
enhance
the
pedestrian
experience.
I
I
So
that
was
another
recommendation
we
felt
strongly
about
and
then
the
last
two
are
really
related
to
separate
review
of
other
items,
just
to
ensure
that
that
those
items
be
addressed
at
a
later
time,
namely
the
block
b1
building,
which
would
be
the
version
hotel
and
in
the
overall
wayfinding
and
directional
signage
for
downtown.
So
that
concludes
my
presentation.
I'm
happy
to
answer
any
questions
you
may
have.
The
Afghan
is
also
here
and
I'm
sure
they'd
like
to
weigh
in
and
make
a
presentation.
Thank.
G
You
David
a
couple
quick
questions
on
the
building.
Elevations.
Can
you
do
you
know
what
the
heights
of
the
canopy
over
the
entry
doors
are,
as
well
as
the
height
of
the
panels
above
the
canopies
and
the
canopies
look
like
there
are
two
different
heights:
there's
no
dimensions
there,
so
I'm
just
curious.
I
The
lower
I
can
tell
you
that
the
top
of
the
lower
higher
with
the
roof,
the
highest
roof
plane
that
it's
at
at
the
top
of
the
building
is.
Is
this
I
believe
36
inch
there
36
feet
and
height
13
feet,
36
to
the
top
of
the
very
top
very
top
of
the
building.
So
I'm
not
entirely
certain.
How
low
that,
how
tall
that
lower
portion
that
lower
eave
is
it
imagine
it's
probably
12
feet,
or
so
maybe
13,
okay
and
then.
G
G
G
I
One
thing
that
would
change
for
each
of
these
tenants
is
the
is
that
area
kind
of
framed
within
each
tenant
can
change
that
or
make
it
tailored
for
their
their
specific
design.
So
we
do
anticipate
that
that
area
behind
the
sign
would
change
per
tenant,
so
that
is,
would
be
come
back
before
you
for
review
at
a
later
time,
but
for
that
specific
tenant,
I
haven't
seen
it
yet
so
I
don't
know
exactly
what
it's
going
to
be.
Okay,
thank
you.
L
So
basically,
what
I
told
my
client
was
see
what
your
people
want,
because
that's
what
we
need
to
be
asking
for
otherwise
I'm
kind
of
going
in
blindly.
So
in
each
of
these
situations,
the
elevation
that
you
have
before
you
is
what
Kiehl's
or
Francesca's
or
when
we
get
into
the
other
blocks.
They
all
said
this
is
this.
L
Is
you
know
this
is
what
we
want,
so
you
know
I
so,
once
again,
I'm
kind
of
doing
the
busy
work
here,
I
like
to
play
designer
whether
I
am
a
designer
or
not
I,
don't
know
but
I
like
to
play
designer
and
I
think
that
the
sizing
that
we
were
asking
for
is
not
out
of
the
question.
What
happened
with
block
a
was:
we
set
a
precedent.
L
We
have
a
size
of
letter
in
west
helm
that
West
Elm
that
didn't
previously
exist,
but
this
this
Commission,
as
well
as
the
the
Planning
Commission
everybody
more
or
less
agreed
that
what
we're
seeing
downtown
is
different
than
what
we've
ever
seen
before
so
for
us
to
apply
old
standards,
the
village
standards.
Don't
really,
you
know
those
kind
of
went
out
the
window
when
we
broke
ground
when
we
tore
down
the
desert
fashion
Plaza,
that
doesn't
mean
we
just
start,
throwing
up
anything
that
we
want
to
start
asking
for.
L
You
know
large
scientists
for
the
sake
of
asking
for
large
signs,
but
what
we've
been
trying
to
do
and
what
I've
been
mindful
to
do
is
not
bring
you
anything
that
I
didn't
think
was
out
of
the
question,
so
everything
that
you
have
before
you
has
been
approved.
My
by
my
aesthetic
mind
whether
that
it
meets
yours,
aesthetic,
mind
is
really
going
to
be
today's
question.
L
You
know
the
the
the
square
foot
of
the
issue
of
square
footage.
It's
the
thing
is
that
the
city
of
Palm,
Springs
and
I'm
sure
you're.
All
aware
of
this
is
that
square
footage
is
determined
by
drawing
a
box.
You
get
a
box
simple
four-sided
box,
and
that
is
an
issue
so
many
times,
particularly
when
you
get
into
a
sign
like
Free
People,
where
the
letter
is
very
free.
L
You
have
large
swinging
letters
and
when
you
put
that
inside
of
a
four-sided
box
and
say
you're
allowed
a
text
amount
of
square
feet
all
of
a
sudden,
the
e
and
free
people
is
a
is
a
5
inch
letter
and
so
what
we
had.
What
we
actually
had
prepared
and
I
had
brought
to
David,
then
I
then
I
took
it
back,
was
to
to
propose
and
an
8
sided
box,
which
is
what
most
cities
do.
L
City
of
Palm
Springs
is
very
unique
and
simplifying
the
fact
that
you
determine
square
footage
by
a
four-sided
box,
and
so,
but
we
thought
we'll
wait
a
minute.
We
got
one
and
a
half
to
one
approved
in
block
a
let's
disregard
the
asking
for
an
8
sided
box,
we'll
stick
with
the
four
sided
box.
That
way
were
not.
You
know,
asking
for
too
much
and
just
ask
for
an
inch
and
a
half
equals
a
foot
which
basically
makes
up
for
you
know
being
restricted
by
that
four-sided
box
with
a
lot
of
these.
L
When
we
were
talking
about
block
a,
but
you
guys
told
me
to
sit
down,
so
I
did
so,
if
you,
if
you,
if
you
just
start
asking
away
and
once
again
I,
think
that
you
know
what
you
have
before
you
is,
is
basically
what
I
was
asked
to
submit.
If
somebody
asked
me
to
submit
something
that
I
think
is
that
is
ridiculous,
oversized
or
or
aesthetically
wrong,
then
I
bring
it
to
their
attention.
I
brought
up
to
the
ownership.
L
The
fact
that
there's
no
way
we're
going
to
get
two
signs
on
the
same
elevation
I
know
that
so
the
fact
that
David
brings
it
up.
It
doesn't
surprise
me
you're,
going
to
tell
me
what
can't
have
it?
Okay,
we
can't
have
it
I
already
I.
Already
knew
that,
but
hopefully
you
don't
tell
me
that
we
have
to
stick
to
a
you
know,
one
by
one
or
we
have
to
stay
within
with
the
traditional
village
guidelines,
because
they
don't
have
a
village
anymore.
We
have
a
very
interesting
project
at
the
end
of
the
day.
L
F
I,
don't
John.
Are
you
here
for
this
project
commentary
yeah?
Okay,
so
we'll
proceed
through
the
questions?
Okay,
okay,
so
questions
for
the
applicant
could
I
ask
my
committee
members
on
this.
Could
we
approach
one
subject
at
a
time
so
that
we're
not
you
know
trying
to
discuss
everything
together?
So,
for
example,
could
we
ask
the
main
signage?
Okay,
that's
actually,
for
example,
on
page
five
as
a
good
rendition
and
I
believe
this
is
from
teen
pump.
Canyon
Jim.
Is
that
correct.
F
B
A
A
L
I
could
but
no
I,
don't
I'm,
sorry
to
say
I
all
I
can
say
is
that
when
the
when
the
3d
model
was
given
to
me
originally
it
was
glass
and
then
it
changed
and
what
it's
been
changed
to
honestly.
Don't
know:
I
I,
just
I
just
know
that
I
told
them
that
it
needed
to
be
something
that
was
that
could
structurally
support
the
sign
that
we
could
conceal
the
the
the
electrical
components
and
also
they
needed
to
be
mindful
of
the
fact
that
tenants
come
and
go
so
gave
them.
L
L
A
J
J
L
F
L
F
F
L
F
B
F
L
F
I
L
I
I
think
it's
a
great
recommendation.
It
would
be
my
recommendation
as
well.
It
would
mean
that
the
ownership
would
need
to
purchase
the
blade
in
or
not
necessarily
the
blade,
but
perhaps
just
the
bracket.
I
think
that
it's
makes
perfect
sense.
Tenants
come
and
go
like
I
said
the
bracket
always
stays
and
then
when
a
new
coming
new
tenant
comes
I
think
that
that
should
be
the
norm,
except
for
perhaps
in
a
circumstance
where
there's
not
room
for
a
bracket.
L
That
may
be
that
an
alternative
and
I'd
have
to
look
at
the
elevations
again
myself
to
see.
If
that,
if
that
condition
exists,
perhaps
the
only
place
to
put
a
blade
sign
is
to
hang
it
from
the
from
the
eave
I'm,
not
sure
like
I
said
if
that
condition
exists,
but
if
that,
if
it
does,
then
perhaps
we
could
approach
that
subject.
A
F
L
F
L
F
L
F
I
I
Our
recommendation,
or
as
we
see
it,
it
would
be
Oh
Jason
to
the
glazing
somewhere.
So
then
that's
going
to
be
where
their
entries
are,
unless
you
know
otherwise,
but
a
minor
saying
is
all
the
entries
are
going
to
be,
where
there's
there's
the
glazing
and
their
main
sign
above
so
we
would
recommend
that
it
would
be
by
the
glazing.
I
I
L
To
that
point,
it's
possible
that
on
number
eight,
which
is
tenant
name,
that
space
could
be
divided
into
two
spaces.
And
so,
if
that's
the
case,
then
now
that
that
linear
frontage
is
now
halved
and
their
sign
becomes
much
less
and
there
would
be
a
sixth
blade
sign.
We
don't
because
we
have
apps.
Obviously
we
have
no
control
over.
What's
going
on
down
there
and
who's
going
and
who's
taking
less
space.
L
But
I
do
want
to
say
that
I
do
think
that
the
blade
signs
are
important
from
a
visibility
standpoint
for
pedestrians,
because
the
signs
are
up
high
enough,
and
there
is
that
little
eave
hanging
over
that.
If
I'm
walking
down
the
street,
with
the
exception
of
seeing
their
vinyl
signers
seeing
their
product,
then
visually
walking
down
the
street
I
won't
be
able
to
see
who's
there.
So
I'm
going
to
I'm
going
to
make
sure
that
the
client
understand
that
is
significant.
J
J
L
L
L
H
H
J
G
Robert,
just
a
couple
of
comments
on
the
blade
signs,
I
think
we,
my
my
sort
of
sense
of
as
you
experienced
walking
under
them,
is
that
they
should
be
a
stab.
The
bottom
should
be
established
at
a
consistent
height,
as
opposed
to
being
two
feet
down
from
the
canopy
height,
because
there
is
a
different
height
in
the
canopies
as
you
go,
and
because
of
this
building,
which
is
very
different
than
building
see,
this
building
has
a
consistency
in
the
architecture.
G
I
almost
and
what's
being
proposed,
are
alt
illuminated
channel
letters.
I
almost
would
prefer
that
as
an
example
with
the
keels
or
the
other
tenant.
That
has
the
darker
background
that
we
leave
whatever
architectural
background
is
part
of
the
building
as
that
and
that
the
tenants
don't
get
to
change
the
color
or
the
background.
I
think
there's
a
certain
consistency
that
is
nice
with
this
and
that
if
you
start
to
get
a
yellow
or
red
or
a
black
or
whatever
over
there,
entry
I
think
it's
just
going
to
detract
from
the
architecture
of
the
building.
G
A
F
H
Yeah
I
agree
with
everything
that's
been
said
before,
but
I
am
in
conflict
about
what
Remy
just
mentioned,
because
I
can
see
where
a
certain
brand
with
my
trade
people
with
a
small
cursive
script,
would
require
a
larger
amount,
a
squarish
visible.
But
if
we
were
to
allow
a
larger
amount
of
square
footage
in
another
tenant
and
in
these
big
blocky
letters,
that's
certainly
something.
H
F
F
You
know
no
higher
than
22
inches
so
and
because
it's
such
a
thin
and
I
think
I
feel
the
same
way
about
Francesca,
because
there's
only
the
F,
that's
really
out
of
scale
compared
to
the
others,
but
we
are
specifically
I
could
specifically
say
yeah.
We
can
do
that
on
those,
but
the
tenant
name
on
four
and
eight,
even
on
keels
I
can
say
the
same
thing,
but
on
four
and
eight
is
the
ten
are
going
to
come
back
and
fill
out
every
square
footage,
so
I'm
saying
that
yeah
could?
F
H
Not
sure,
but
could
be
a
problem
there
for
establishing
say
for
one
and
certain
size
of
sign
and
then
that
time
is
that
sign
size
limitation
stay
with
the
address,
or
does
it
change
into
I?
Guess
we
just
review
than
we
saw
so
we're
approving,
say.
Free
people
were
just
approving
that
particular
sign
for
that
to
be
that
particular
service
or
to
make
this
right.
B
G
F
F
F
A
G
B
B
I
I
I
We
have
different
storefront
elevations
for
each
of
the
tenants,
which
is
very
specific
in
terms
of
the
materials
in
the
detail
and
the,
whereas
in
Block
B
you
had
a
uniform
design
around
the
entire
building,
similar
to
block
block
a
in
terms
of
its
overall
design,
so
with
Block
C
you're,
looking
at
individual
storefronts,
each
with
their
own
somewhat
tailored
design,
not
necessarily
specific
to
their
corporate
brand,
but
more
architectural
e-tailer
differently
than
what
you
have
in
the
other
blocks.
So.
I
When
you're,
looking
at
going
to
your
your
master
sign
plan
again,
the
the
sign
manual
itself
is
the
same
as
what
you
had
in
Block
B.
So
if
you
looked
at
Block
B,
it's
going
to
be
the
same
in
terms
of
its
general
description
of
signage
criteria
when
you're
looking
at
Block
C,
you
have
your
different
elevations
on
sheet.
For
that
show
the
different
sides
of
the
building.
I
You
have
the
Palm
Canyon
frontage
on
the
top
left
of
sheet
for
the
North
elevation,
which
is
facing
museum
way
on
the
right
side,
and
then
the
west
elevation,
which
is
facing
the
pedestrian
corridor
left
side
of
the
bottom
sheet
for,
and
the
South
elevation
facing
talk.
What's
on
the
bottom
right
and
then,
when
you
pull
to
return
the
sheet
5,
you
have
some
of
the
specifics
that
are
being
requested.
Here.
I
You
have
the
Starbucks
Mac
and
two
blank
tenant
spaces
potentially
could
be
one,
but
at
this
time
it's
showing
us
two
and
then
the
Tommy
Bahama
shown
near
the
corner
there
of
museum
way
and
Kanyon.
So
what
you
see
in
terms
of
its
the
specifics
here,
you're
looking
at
the
Starbucks
at
20,
inches
high
in
terms
of
its
letter,
as
well
as
the
Mac
at
20
inches
the
other
criteria.
I
I
I
One
area
where
you
may
have
a
duplication
of
signage
on
this
elevation
would
be
along
the
northerly
portion,
where
you're
showing
as
two
tenants.
We
believe
that
that
would
actually
probably
be
one
tenant
in
most
cases,
so
there
potentially
is
duplication
and
there.
Next
to
that,
space
is
where
the
entry
is
to
the
second
floor
residential.
So
there's
a
sign
there
that
identifies
the
entry
pedestrian
entry
as
the
lofts
at
111,
which
is
the
address
of
that
building
on
North
Palm
Canyon.
Next
to
that
is
the
trash
enclosure
and
the
public
restrooms.
I
So
there
would
be
a
sign
identifying
the
restroom
on
that
elevation
and
then
the
last
two
elevation
or
the
last
two
signs
that
you
see
on
there
on
sheet
seven
art
of
they'll
Corso
and
which
shows
a
height
of
five
foot
10
inches
overall.
I
G
David
on
the
H
and
M
elevation
along
Palm,
Canyon
they've
got
their
channel
letters,
they've
got
a
hanging
sign
and
they
have
a
blade
sign.
So
the
hanging
sign.
What
is
what
is
that
exactly
and
is
that,
but
would
that
be
constituted
that
constitute
a
second
primary
side,
or
is
that
a
secondary
sign,
so
it
would
be
number
five
is
what
I'm
asking,
which
is
over
the
doors
so.
I
G
I
A
F
A
F
A
L
A
L
Only
thing
that
I
would
like
to
state
is
okay.
I'm
asking
for
the
largest
letter
downtown
has
ever
ever
seen.
I
realized
that,
but
downtown
is
once
again
never
seen
the
H&M
building.
You
know
we
do
have
in
other
parts
of
the
city.
You
know
whether
it
be
home,
Home,
Depot
or
bed
bathroom
out.
There
are
signs
that
are
have
very
large
letters
within
the
city.
So
it's
just
a
question
of
what
is
what
is
what
is
appropriate
and
as
I've
stood
up
here
stated
many
times.
L
I
I
have
issue
with
stating
maximum
heights
because
it
puts
designers
within
a
box
and
you
guys
are
architects
and
designers
and
nobody
likes
design
with
inside
of
a
box.
It's
just
a
really.
You
know.
We
have
two
extremes.
We
have
H&M,
which
is
literally
two
letters.
It's
a
very
unique
brand
and
then
you
have
Mac,
which
is
three
and
you
know,
Mac
is
Mac's
great.
L
They
got
a
20
inch
letter,
but
there
are
signs
fifteen
feet
long
and
you
know
is
asking
for
let
it's
almost
five
foot,
but
it's
only
seven
half
foot
wide,
so
they're
very
unique
brands,
and
you
know,
and
what
you're
saying
before
you
is
what
was
sent
to
us
by
the
by
the
H&M
people
and
I,
know
everybody's
heard
of
them
their
power
offs,
whether
you
like
them
or
not,
they're,
here
and
I'm
sure
everybody
wants
them
to
be
successful,
and
you
know
it
I.
L
Once
again
in
my
in
my
in
my
mind's
eye,
I,
look
at
that
and
I
think
that
for
that
elevation
within
the
architecture
it
looks
to
be
sized
appropriately.
It
looks
like
is
the
it
looks
like
it's
the
proper
ratio.
If
I
was
made
to
move
it's
to
make
it
smaller,
I
would
and
it
was
in
the
same
place.
It
would
look
too
small
we'd
have
to
move
it
down,
so
it
didn't
look
like
it
was
too
small.
Now
you
know.
L
You
know
like
I
say
we
have
some
of
the
biggest
brands,
Tommy
Bahama's,
Mac,
Starbucks
and
and
every
single
one
of
them
have
architects
the
scent
they
help
their
elevations
say
this
is
this
is
what
we
want
and
I
promise
you
I,
don't
know
how
I
can
promise
this,
but
I'm
pretty
sure
that
none
of
them
are
are
coming
from
a
standpoint
of
let's
swim
with
the
biggest
sign
we
can
have,
because
that's
not
the
way
that
most
of
these
of
these
brands
work.
L
They
go
with
what
they're,
what
makes
their
their
image
in
there
and
they're
in
their
brand
work,
and
so
you
know,
I've
I'll
essentially
be
taking
your
your
feedback
back
to
them
and
it's
either.
You
know
two
thumbs
up
two
thumbs
down:
one
thumb
up
once
up-and-down,
whatever
that
that
goes
and
then
we'll
then
we'll
go
move
from
there.
Okay,.
F
J
L
Some
an
email
said:
what
do
you
guys
want?
They
sent
that
back
to
me.
That's
it
I
think
that
you
know
once
again
they
they
look
for
uniformity
from
one
store
to
the
next.
You
know
they
are
in
primary
a
lot
of
malls.
I
know
this
is
not
a
mall,
and
so
you
know
I
think
that
once
again,
hopefully
they
don't
watch
the
tapes,
but
I
think
that
that
the
large
blade
sign
is
overkill.
L
I,
don't
think
it's
really
needs
to
be
that
big,
probably
half
that
size
two
by
three
might
look
a
little
diminished
there,
but
since
we're
talking
about
it
being
pedestrian
friendly,
I'm
sure
that
they
could
probably
get
along
with
that,
just
fine
I
think
that
the
sign
the
smaller
sign
at
the
entry
is
what
you
see
at
most
every,
and
that
is
just
looking
for
brand
image.
Consistency
from
one
store
to
the
next
I
believe
that
the
blade
sign
is
more
about
catching
pedestrians.
F
F
F
Mean
that's
six,
okay,
so
from
the
frontal
rendering
it
looks
like
a
person,
you
know
average
high
five
six
and
then
it's
just
barely
up
above
the
person,
and
it
has
the
same
I
feel
like
I'm
reiterating.
What
you
were
saying
is
that
it's
really
to
catch
the
pedestrians
as
they're
coming
in
north/south
on
that
sidewalk.
F
G
L
L
E
L
J
L
J
L
We
talking
about
yeah.
L
Has
to
be
resolved
because
right
now,
I
don't
know
if
anybody
picked
up
on
or
not,
but
the
ampersand
is
floating
magically,
so
it
it
did
really
it
the
way
that
they
sent
it
to
us.
You
know,
doesn't
work,
we
we,
you
know
what
we
hope
to
do
is
to
say
yes,
we
understand
they
can
have
the
sign,
they
can
have
it
at
that
size
and
then
we
would
come
back
to
to
the
to
the
planning
department
and
show
how
we're
going
to
make
that
work.
F
And
the
third
item
is
that,
even
though
we
agreed
on
the
blade
signage,
so
13,
14
and
16
we're
going
to
pass
along
the
comments
for
reducing
it
to
24
by
36,
we
still
would
like
the
applicant
to
come
to
staff
and
show
them
exactly
what
design
and
what
frame
and
how
it's
being
attached.
It's
going
to
work
us
in
this
case.
Instead
of
being
hanging,
you
will
be
side
mounted,
okay,
so
other
than
that
we.
I
J
I
That
would
be
something
that
we
would
have
to
consider
individually,
that,
as
far
as
the
mounting
of
that
sign
onto
that
backing
would
be
very
difficult
because
it
is
a
metal.
That's
it's
a
metal
mesh,
that's
the
material
there.
So
how
that
is
done.
We
probably
have
to
take
a
closer
look
at
that,
probably.
J
G
Know
if
I
heard
everything
that
you
said
but
sign
number
23,
which
is
on
the
west
building
elevation
sheet?
Seven,
it's
an
sign,
did
you
or
did
you
say
something
about
that
yeah.
A
G
J
Over
this
space.
G
J
G
G
A
G
I
think
I
think
it's
right
on
the
elevation
wrong
on
the
plan,
but
I
think
that
to
me
that
looks
like
it's
a
drive-by.
You
know
shopping
mall.
You
know
it's
kind
of
signed,
it's
really
huge
for
where
it
is
and
where
it
would
be
seen.
I
don't
have
so
much
trouble
with
the
scale
of
the
on
the
palm
canyon
side,
but
this
one
I
really
think
is
too
big.
J
H
It
does
look
bigger
than
the
palm
canyon
one
because
they
leave
the
third
side
it's
much
much
much
smaller,
because
the
portion
of
the
building
that
it's
off
as
much
much
much
smaller
if
they
might
be
open
to
dicen
this
side
proportionately.
Also
because
not
only
is
it
on
a
pedestrian
street,
it
really
has
no
competition.
There
really
are
part
of
any
other
sides
on
the
building's
there.
So,
even
if
it's
a
smaller
side,
it's
going
to
stand
out
singularly
because
there's
nothing
else
that
looks
like
it
or
is
close
to
that
size
of
cells.
H
F
A
G
G
A
J
G
G
G
F
G
F
A
J
J
G
B
One
of
the
things
I
might
suggest
again,
like
the
other
sign
applications
we've
seen.
This
will
be
going
to
Planning
Commission.
It
does
give
the
applicant
the
opportunity
to
close
a
signed
bracket
that
staff
can
then
review
and
present
to
the
Planning
Commission.
So
there
is
another
opportunity
for
for
that
to
be
seen
by
the
Planning
Commission.
So.
F
J
F
Okay,
so
let
me
list
out
the
items
that
we
have
discussed
and
there
we
can
do
a
motion
how's
that
I
don't
like
to
do
things
backwards.
Okay,
so
on
East
elevation,
we're
saying
that
item
number
six
should
become
a
blade
signage
on
the
North
elevation,
we're
saying
to
eliminate
number
eleven
and
that
becomes
a
blade
signage.
F
H
F
F
F
B
J
F
J
A
F
I
When
it's
perpendicular
to
the
street,
then
you
can
do
it's
a
smaller
sign
versus
if
it's
flat
on
a
wall,
if
you're
doing
what
would
you
think
what
you
would
think
of
as
a
blade
sign,
you
know
flat
on
a
wall
instead
of
the
blade
hanging
it
uses,
it
can
be
bigger,
so
it
allows
six
square
feet,
double
sided
or
nine
square
feet
if
it's
a
wall
sign,
so
there's
that
other
option
sometimes.
B
A
J
J
J
F
J
B
I
would
justify
it
is
that
the
tenants
are
allowed
to
have
a
blade
sign
which
becomes
their
secondary
sign,
Starbucks
being
unique
and
that
they
want
to
essentially
put
it
on
the
wall.
Surface
itself,
so
I
think
there's
a
certain
degree
of
parity
between
the
two.
It's
just
that
Starbucks
is
mounting
theirs
on
the
wall.