GitLab Fulfillment UX Scorecards, 26 Jun 2019

Previous Meeting

⏯

youtube image

►

From YouTube: Experience baseline: Registering & signing-in (UX Q2 OKR)

Description

Matej reviews the flow for registering and signing up on GitLab.com and grades the experience. More about this initiative at https://gitlab.com/groups/gitlab-org/-/epics/1454

A

Hello,, my name is matej. I'm a senior product designer for the manage devops.

A

Stage group here at gitlab and today I'm reviewing and video-documenting the user.

A

Flow for registering and signing up as part of the ux department's push for a.

A

More holistic and proactive approach to improving the gitlab's ux., so, let's dive.

A

Straight in! we're at the home page of our marketing website at the moment and.

A

Users probably do some exploration of what gitlab offers, but at some point, if.

A

They want to register, they will need to click on the register link in our.

A

Navigation and they will land on the registration form which at the moment, it.

A

Looks a bit strange because we scroll down a bit too far so yeah. We need to.

A

Scroll back up and we'll go through all of this one step at a time, but it's just.

A

Looking at the form, it looks a bit like quite a lot to fill in just to register.

A

For a tool., let's make up some username.

A

Okay, so this one's already taken...

A

Let's use a temporary mail., confirming email seems like a bit too much and we.

A

Also allow users to copy and paste this. You know from this input fields to this.

A

One so we're not doing really much, because I assume a lot of people just.

A

Copy-Paste it., let's create a password and then the captcha. traffic lights...

A

So it's it was two levels: (of captcha). Sometimes it gets to even more and it gets quite.

A

Annoying, ..., it can get quite annoying so yeah... and we do have the social sign-in.

A

Methods at the bottom, which I would assume a lot of users just missed.

A

Because it's at the bottom and right now, I've already filled in the form so I'll.

A

Just click register. Okay, so we need to confirm our email. So we go to our.

A

Temporary email, yeah the instructions are already here... click. The link so now.

A

We need to sign in again., we are scrolling down, so the user might.

A

Actually miss this notification, which tells them that email has been.

A

Successfully confirmed., I think it's quite important for them to understand.

A

That,, so scrolling down is probably not a good idea at this step...

A

And let's sign-in!.

A

So we're inside gitlab on the welcome screen. This wraps up this flow. so based.

A

On the grading rubric that we have for evaluating the user experiences of these.

A

Flows,, I would grade this as "c", which is average and means that the workflow needs.

A

Improvements but user can still finish completing the task,.

A

It usually takes longer to complete the tasks than it should and the user may.

A

Abandon the process or try again later so the frustration level is said to be.

A

"Medium", task completion is supposed to be "successful but with the necessary steps".

A

Which is exactly what we saw and the complexity is also supposed to be.

A

"Average"., let's see how we can improve this flow in the next few iterations and.

A

Milestones and we'll do the grading again.. That's it. Thanks for watching!.