GitLab Marketing Campaigns, 30 Aug 2022

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From YouTube: AMER/EMEA Marketing Campaigns Team Meeting: Aug 30, 2022

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AMER/EMEA Marketing Campaigns Team Meeting: Aug 30, 2022.

A

All right, so everyone I have some um exciting update for the team, so we actually hired someone to replace me um and we'll actually replace. I guess yeah. I replaced me because I really well irene is replacing me. I know I really cheri is replacing me so then this is cheri's replacement as the commercial campaigns manager uh she's. Her name is melinda erbs she's joining us september, 12th um very experienced. She used to work with ashley before the previous company, so check her out on linkedin and yeah. We'll soon have a new teammate.

A

And then I also have another update on well. I guess you, you should have seen the uh the global paid digital plan for second half of fiscal year uh 23..

A

This is a the paid digital plan for very comprehensive from the digital team that I've been kind of talking about, but I think last week, colleen uh was able to share it out, and so I I thank you all on an issue and basically asked her to give you all access to this plan. Take a look at it. It's very detailed. It covers um you know like segment level kind of like and I can share my screen real quick.

A

Actually, if you all have you know, I don't know if y'all have seen it, but there's like some really interesting things here.

A

That I would like focus on anyway um so like if you go down to there's like goals by segment and region. So you can see exactly you know, um out of the budget, for a mayor apec how they are planning to spend it for each of the segment uh and what is the inquiry mql and sao expected for each of the segment region? We've.

A

I felt, like we've, never really had this uh level of visibility before um especially like you know, especially goal like go level um and like accounting for spending so like this and then even looking at how they would spend that dollar towards campaigns as well. So we actually have kind of high level goals like campaign and by segment and by campaign by region.

A

So you have that visibly like so for auto sd. For example, they're gonna spend like eight percent of the span and then here's how much like inquiries like 548 inquiries, they're, estimating that they'll get for enterprise, 164, mql and then 12 saos, and you know the same for like uh mid market smb and then popsicle and then looking at the same, also like for the eight percent.

A

How much will be driven to towards like american uh for inquiries, uh mql and saos, so I would say, like focus on your kind of like segment and region and look at the plan and see if you know that's something that is kind of like a good thing or a bad thing based on you know your knowledge on your segment region like? Is this like the right amount um that should be allocated towards that camp towards the campaign?

A

um And then I think it goes into detail like, for example, smb right. um It goes into detail like this. This slide. I really like slide 13 like how are these like what assets they're, promoting they're planning to promote for your for the segment so by stage and by campaign there's kind of some and then they're supposed to fill in regions. I don't know why they didn't.

A

I didn't fill it in for market so like here, for example, for devops for awareness stage, the devops campaign they're going to promote all these assets for amer, mia, apac and website. You know so like take a closer look at these and I guess like if you don't agree on the strategy or the assets that's being promoted. I would we have a call um tomorrow with colleen's team. I think that's a really good opportunity for us to like really challenge or question it.

A

At least you know and then have that discussion, even if, in the end they they don't change. The plan like at least we have the open discussion to say like to give feedback and then maybe come up with alternative plans. If, let's say they have a good reason for not wanting to take our uh our feedback, but at least there's an open discussion on kind of like you know our what we take on from for the plan like if we, if we agree or we disagree or whatever shari, you have something yeah.

B

Yeah, I'm so sure, so I don't want to cut you off, so I was raising my hand. Do if we have a question: do we put it in this powerpoint or do we put it in an issue or do we put it in the notes for tomorrow's meeting.

A

I would put it in the notes for tomorrow's meeting, um and then I also would come with also arm with data so like, if you again ultimately right like be prepared for the meeting um like, for example like if you feel strongly about something that you know, and you have to like. It's always good to have data to back it up. To say like oh, we don't agree, uh let's say like linkedin should be the channel for fun site, I'm just using this an example, and why like? Why is it like? Looking at historical data?

A

You know like for the last six months this has yielded like, for example, zero saos, and this is how much we've spent- and this is based on uh kind of like the popsick team's feedback. You know and kind of you know like this- could be other alternatives like have you all looked at this? Have you ever seen this, but like coming armed with the data, uh will be very important, I would say like so we're not just like challenging.

A

You know the challenging the plan, we're challenging it for a reason and why we disagree, for example, so like if yeah again like, if you see something off here, that you don't feel um like you agree with, I would say, come on with the data and link it to the doc, and you know to the doc for tomorrow, like the agenda notes.

B

Okay, yeah, I mean, and not necessarily pushing back. I just had questions overall like they.

B

You know, for example, they have on slide 9, auto sd twice. One is regular, auto sd, just linkedin. Only then there's an auto sd test with just linkedin paid search and display, but then, if you scroll down to enterprise, for example right, even though it hits all segments under enterprise, it shows linkedin facebook and stack overflow.

B

However, facebook and stack overflow isn't listed on that slide. So it's it's um different information within the same powerpoint. I just wanted to confirm yeah like those types of things and not necessarily pushing back, but just asking like hey. Is it missing or yeah like? Where is it.

A

I'm sure they'll appreciate it too, because honestly, I have questions too, like, for example, simple things like why how come like this is. Is there a plan for it to be filled out, like even you know, it's just really like collaboration. Ultimately,.

B

A

I'm sure they have like things that they accidentally missed. You know like, for example, there's like auto sd. I noticed things like that too, like where auto sd, they put it, as you know, under devops, in enterprise like, but all right like it should be auto sd campaign. You know kind of yeah yeah like yeah things like that. I think it's okay to just give the food back. I feel like- and I have some explanation for that question though like this one and and they can elaborate more tomorrow but they're.

A

Remember, there's like an ongoing path where, like the auto sd test, is a separate test that they're doing with um like a different agency.

A

Okay, they're doing like a head-to-head, I don't know if colleen shared this with you, I think it was like they were working with. They wanted to see if this would yield a different result, basically got it: okay, not png um yeah, so but again like. If you need clarification, it's good to just put that in the dock, and they can I'm sure they'll be happy to elaborate.

B

C

Yeah I have similar questions like um like on slide 33. For example, there are some banners that are really outdated. I don't think we were using those for over a year, so it says they're currently lives that want to clarify if they are um and slide 34.

C

For example, for the french campaign says the cicd asset is live, whereas we'll swap up with a devops platform asset a few months ago, so um yeah so have some questions talk a lot to the talk, so we can have them organized.

A

Yeah because I feel like if they miss something you know, it's always good, to use an opportunity to also say like yeah, um to call that out- and at least you know it could also be a typo or whatever right like yeah and like I I would. I I'm also planning to do that like where I'm just like.

A

Are you all also planning to add regions here, to give us more clarity because, like it's not complete or whatever, but I think especially things that are segment specific uh segment region specific, I feel like you all will know better.

A

So I'm relying on you to you know come arm with the data, especially if there's something that looks very off yeah and yeah. If you know specific campaigns, since you know, as a campaign manager, you probably know more than me right, um then you know just call it out if there's anything or should be swapped out or something like that. Yeah, um okay,.

D

So one one question, and, and so the like you and I agnes- have talked about in the the public sector example you gave is, is real and you know in terms of looking at the numbers. uh You know, for example, um that uh you know that I'm putting together at least at a high level, um is there.

D

Is there a chance like going back to linkedin? For example, do we know uh going into the call have they already made that that media buy or do do you know how much flexibility we we may have, or I mean I guess we can we'll find out on the call, but just before the just keep tapping into your brain. If you, if you happen to know.

A

I don't know if they already like yeah.

D

A

Of this is just a plan, or it's already in motion, so I would. I would actually just you know, raise that question again.

A

She gave me this access, like the only thing I know I I know as much information as you are like I haven't, had any calls with her separately, but I was hoping that tomorrow's call would be the opportunity for all of us to just have that communication and I feel like this is the first time we're doing it. So you know, there's gonna be more questions likely than you know, future ones right. I feel like like yeah as they continue to do like if it works, and they continue to do this in the future.

A

We would know like yeah is this like when they share this out. It is something like you know, that's already final, or is it like? You know, and we can give that feedback too right like oh, we would appreciate it if we, you know see it earlier or something like that.

D

A

We can use that opportunity to have that discussion. I feel like yeah.

D

Yeah, it's kind of been a weird time. I mean sarah's new and zach's been out, and you know we're just you know. At least speaking personally, you know not not. You know this this. This will be a good um kind of line in the sand to start building a you know more of a rhythm.

D

uh You know with these guys as as zach, you know now, he's he's come back and then sarah gets up to speed, and then I can't remember the other uh gentleman's name, but you know as uh as as those guys you know, start to get wrapped up so.

A

June yeah, I think yeah.

D

I think and then it's almost like a.

A

New era with them too right because in the past, like we have our way of doing things with matt and the team, but like leslie, you know, but ever since they left. Basically, this is the new way of potentially like establishing that kind of collaboration, even though it might be different. You know than what we have previously, but I guess we're testing new things out to see. Also like is this, you know, is this new process gonna work?

A

How can we improve it together, but I'm happy that at least she's open to having it uh or you know, being sharing the plan and having a call to chat about it like it's the first step, and then we can talk about cadence, we can talk about. You know how we want to do this moving forward.

A

We can help set that stage. I feel like you know, but at least having this first call will be, will definitely be a good kind of first step to starting this vibration, but like yeah, if you all feel like after the call right like we can chat through like, and I can bring up that question also like how often should we, I think we had it monthly now, I believe right and like, but if you all feel like you need it more often uh or anything like that feel free to suggest as well.

A

Cool yeah, like whatever makes sense. um Okay.

A

And then I think the only other thing I wanted to make sure you all are aware. uh I set up an invite for a global campaigns review. I linked the epic there in the agenda um for the last week of september, so we have some time to pull the data together um and I've assigned it. I think bob, I don't know if you would be included in this one just because it's global campaigns- and I know right now- we have problems pulling segment region level data.

A

I'm happy to include you if you want to share anything uh that are pop sex specific, but maybe we can tack teammate with the github light, but it's just a little bit like outside of the.

D

Yeah, no, no, that's that's fine. I can, you know just be be an observer. um You know with this um because I mean I'll think about it, but I I don't want it to. I wouldn't want it to be like for public sector we're trying to just shoehorn it in for the sake of putting it, you know putting it in. You know what I mean.

A

Yeah um and then I really had like an awesome idea where I'm gonna try to test out. Basically we're gonna try to like, after the global campaigns, review and during marketing strike, call we're gonna announce like we will have a follow-up ama. I guess that's the plan um so like maybe a week or two later, maybe a week.

A

I think just so that people can have like I'm gonna share during the global campaigns review, the handbook page of like all where all of our global campaigns are listed and all the resources in there, and so like people can reference it and because I feel like I don't know how much people know that this handbook page exists. But it's so helpful, like it tells us exactly what's in progress and I can hear in progress and what's planned.

A

And I've been trying to socialize it just so that people know, but then also, then I think it's great to have just like an ama, maybe two weeks after the global campaign, where we as campaigns team, uh just you know just be available like so there's nothing for us to prepare. No, no presentation, nothing but be available to ask for people to ask questions on a specific campaign so, like let's say on githubs right.

A

If they have specific things, you know, after reviewing the handbook page that they want to know about the campaign, just so that you know if they want to activate it say like in field marketing or um in partners like they have that channel to to kind of ask questions, um and I think that's the part where I felt like our team does so much good work, but I, in terms of visibility, I just don't know like just chatting with all the leaders like. I don't know how much they know like you know.

A

All these information that's available and we kind of launch campaigns like like once a quarter and I think, like people are having a hard time keeping up on like what's life. What's in planning, and things like that, so I want to kind of just start, socializing that handbook page more and then just driving people to like, at least if we have the call like if people you know say like they, they don't know it's like.

A

There's no reason for them to say they don't know, because then they can come back and ask questions and you know reference the resources and so like um yeah. Just that's that's kind of like what irene suggested and I really like that idea. So yeah if y'all have any any thoughts or anything like that around that. But I think that's the point.

B

I think that's a good idea. I like that, because then people, even if they're not involved with making the presentation like what we're doing now we're looking we're receiving the information they'll, feel some sort of partnership there and part of the conversation so next time when we're planning they'll feel like they're involved earlier on, um and if they like that, maybe we can have um frequent or not frequent but scheduled office hours or something like that, like you know how we moved this msnp call to office hours.

B

So if and when people do have questions, they know that on a specific time of the week they can come and somebody from the team will be on to address their questions. But we'll just ask them. You know if we do move to that point like submit your questions in advance. So that way the person on the call is: has some sort of answer prepared for them.

A

Yeah and it's also a.

B

A

Us right, like.

B

A

Present, like I felt like michelle, goes: oh should we like present our campaigns again, but really the information is on the handbook page. All they need to do is go there and look um and review it. And then, if you have questions come, ask us like we're available, um and at least then there's also like wait for us to not have to.

A

You know, prepare something and even if in the end- and I sure hope not but like if people don't come to the office hour, it's not that bad for us like it's not like we're wasting three hours of our time, preparing something and then nobody comes. You know.

B

Yeah there's so many new people on the team. It's like you know just internal education and maintenance training for those who have been on the team because you're right, they might not know that the resource is there to look. So we just have to point them in the right direction.

A

Yeah- and it's also even as a team like that, your friend like as people on board, it's good for them to know. Okay here are all the campaigns that's been lost. You know.

A

Maybe we have it at the last slide and just put like like a false action for.

A

I'll add it to the template.

A

What do you all think like just have like a call to action at the end of our global campaigns? Reviews like maybe just have like check out our campaign's handbook page and join our ama on blah like I need to set up a call, but.

B

Yeah, I think that's good.

C

Yeah that sounds good and the a prompt to the ama could happen on, like the slack messages.

D

A

And I'm I'm planning to pull the. I know I still have the video like I've assigned all the issues to you all for the global campaigns review, um but I I'll add the pulling data video still. So let's do that today. Hopefully.

A

Okay, that's all I have. I don't know if you all have anything any other, any questions or anything like that that you would like the team to address.

B

Oh, I was gonna, ask I forgot at the beginning august. Was it's unrelated to what we just talked about it's completely separate but august? We had that get-together grant if anyone didn't use that use it like. You got 50 to be in person with someone in your region or 25 for virtual.

B

I did not use mine, so I was gonna ask if anyone wanted to get a coffee now I would get a coffee or something, and you can put my name down or if you need to get a snack later but yeah. I didn't use it this month.

C

Neither there's so many of these now that, like there's this one and the q3 get together instead of contribute, there's so many things happening. I don't know. People seem like there's different issues about different places like there's one in bali as well, I mean I.

B

Know oh yeah, the visiting grant. I saw that that I I was. I wasn't sure, because I was out for a little bit and I'm like. Oh, what does that mean? Are people setting stuff up yeah like yeah? I didn't realize that's the initiative to replace commit.

B

A

Enjoy the contribute, I really can't share because she's helping organize one like share about it. I mean.

B

C

I'm not helping as much. I should do more because it's happening in my city. I was just lucky that someone organized one in athens and there's like 20 20 people coming over at the end of september um and from like different teams and different countries. So it's great to finally meet some people uh and there's different ones. There are three are all under one issue like they're all listed under one label, I think or epic, I'm not sure, but I can share it with the team.

C

So if you haven't looked there's in different places around the world, so one could be near you.

A

I linked the spreadsheet and the plan on when that like when each things are happening, but I believe it's about a thousand dollars per person, so you can actually join multiple but uh yeah, but you cannot max out a thousand. If you max out a thousand, you just have to pay out of pocket. I guess, but that's a really good way.

A

If you want to like fly somewhere to meet someone um or meet other team members, um yeah they're doing one in bali I saw but then I I'm I just came like I already bought my ticket and I'm like I don't know, and I'm actually flying back to the us at the end of september. uh For a bit to you, know kind of pick up the rest of my stuff and everything. So I might.

D

A

Joining the us one instead, um but yeah.

C

If we can go to multiple ones as long as it's up to one thousand yeah yeah.

A

Okay, that and then like a thousand honestly like if you want to fly pretty far it's just like ah it's gonna, probably you know take up all but again, like you can't pay out of pocket like.

B

A

A few team members on this one, but like so let's say yeah, let's say you want to do a local one, that's like 50, and then you want to do like an international one. That's close by you can totally do that and it's expensive as long as it doesn't make 6000. but yeah. I was trying to do one international, I'm like oh, my gosh. The plane ticket is already a thousand dollars.

D

A

With the exception of bali, I think, and maybe malaysia, but I think, they're trying to really keep they're trying to like, of course, keep the cost low and have you go to a local one, um but you you have the option basically- and I think, there's a slack channel on this. Also I'm gonna try to find it.

A

Or is it individual swag channels for each of these? But I in this spreadsheet there is um like the especially dialing there. There are issues for each of the individual locations too. Oh yeah, so there's slack channels for each of these and slack channels for each and issues for each of the places that's linked in the in the spreadsheet, which might be helpful for you all to. If you need like to check out or like ask questions on specific things.

A

D

A

Cool yeah, it's really awesome, um I'm still waiting on an update, whether we're still doing that um our team get together. Remember that I think once carrie comes back, we'll have a final like I've not heard anything about that one and I've been hearing rumors. That might not happen because we have corporate events and potentially they have a kubecon or something around the same time. So I'll keep you all posted when I know more, but do join these visiting grand homes. If you can.

B

Okay, so just to so this visiting grant is we work from that location and they have some sort of team event happening.

A

Yeah, so for each of these, you have like event, summary like. If you look at column, I that's high level plan of what is what is going to be happening. For that specific, um I guess place.

A

So if you're in the spreadsheet, yeah yeah.

A

And then, like the expense, I didn't know that, like the expensive, I think it's just a thousand dollars, so they put that as anticipated, but again like this anticipated cost for that activity, I think, but you can have up to a thousand dollars per person.

A

I'll try to find you if I find any more handbook pages or anything like that I'll try to link it here.

D

Some of these look really fun.

A

I know they have all the locations are pretty awesome like.

B

I'm like, ah I really want to go to cote d'azur or or like they have marakash here, like wow.

A

I know right they have like yeah yeah, so I was like I.

B

Know, maldives.

C

I was I I didn't realize we could go to multiple ones, uh and now I I like, I saw a one importer port together I was like yeah. I could do that and then I clicked on it. Registration closed.

A

And it's all and the nice thing it's like. The dates are also pretty like different. Actually, so you might work out right, like there's some that's happening in october, so it's still pretty off, um which you know would be awesome.

A

I know excited.

C

It's good that people are like doing actually traveling and you know uh getting together it's great to see uh like 20 people plus get together from different countries.

A

C

A

This is the way that they're trying to minimize that, like with 2 000 people, it's just so high risk that somebody is going to you know, bring covet and just get everyone sick, but like with the smaller groups, I feel like there's less. At least the spread would be a little bit more contained. You know.

D

A

I don't know it's the first time we're doing this. We might continue to do it if things you know, work well. I guess um because I know like like share, for example, I think they're not really contributing again right. There's there's like announcements, so it might be an ongoing thing if it works out this.

C

A

A

Yeah take a look at it and yeah um rejoin. If you can so.

A

All right, any anything else.

D

A

Cool all right, well, y'all, have a good day night. I know like irene is probably closer to the end of the day and thank you so much for joining the call and everything that you all have been doing.

A

D

B

Thank you, bye.

D