GitLab Marketing Campaigns, 14 Sep 2022

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From YouTube: Sept 14, 2022: APAC/EMEA Campaigns Team Connect

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Sept 14, 2022: AMER/EMEA Campaigns Team Connect.

A

Okay cool, so fun, stuffers birthdays, uh so I was chatting with Jackie and I. Don't know it's like we are oh I, don't I, don't think I have visibility into everyone's birthday is really so. If you all want uh to share your birthdays, so we can, you know kind of do some shout out or a small celebration that they happen. So I know some people hate birthdays, uh so they don't want to like you know, share it out.

A

That's fine as well, but if you don't mind sharing, um then I'm gonna put Microsoft before you put some stuff in there. Thank you.

B

I love how you put um the star signs as well.

A

Hey we're both leotards.

A

We need when there's a lot of fire signs here in the team. Irene.

B

A

Also Aries, but uh I guess Sherry is Capricorn. uh Earth sign I know like Thomas is, my brother is Taurus, so I know English has signed. You all know. Are you all familiar with these star signs? Things I feel like at some point. We should also do the the Maya bricks thing. I, don't know if you all have done it like the personalities test, um so we all kind of get to know each other a little better on like our working style and everything I.

B

C

A

All think that's accurate, the 16 personalities.

B

We did something similar in field marketing where we had someone come in and um like talk us through our own personalities and our whipping styles yeah Leslie organized that.

A

I mean, let me ask Jackie if we can do something like that, for the team um are we are we interested to know I did my 16 personalities, but that's yeah way back when I, just a part of me without I, don't know like I, think it's pretty accurate, but it's one of those also like is it you know, is this: is this accurate this, like the horoscope thing.

A

um But anyway, uh moving on to the next one just wanted to share out, like the other, automated software delivery campaign has started to launch. Basically, we launched our first set of State uh LinkedIn paid ads um and then organic social posts um and then LinkedIn with ads for SMB, and then we're gonna launch for mid-market and then Enterprise soon, and then we also started to do uh launch some of the literature emails three out of four. So just something to think about Tim uh or uh also in Grand.

A

Irony is this something that we would want to localize um again. I know that there's also discussions about localization budget. So you know we may want to wait for that, but something that we could potentially leverage for localization.

C

Because, since it's launch this and be I'll be very curious to see how it performs like in the in those segments in English version, and then you know make that decision.

D

A

Yeah and then, while we also wait for Pauline's theme to share potentially like the localization budget, you know maybe.

C

um Yeah- and you know so, it will take some time to put together a campaign in a localized language. So that's just another thing where we we need to build in the resources in time to do that.

A

Yeah for sure Yeah just something to think about really no there's, no urgent push for it or anything like that, but I wanted to let the team know that's out there right. So it's pretty much kind of like date. Right now, not super big, but like at least V1. We have quite a bit of materials um that would be that you'll probably be able to use really.

A

A

And even figuring out like will the message work for you know a specific country or anything like that.

A

It's one: it's more like an FYI I, updated some campaign team issues, templates, uh I'm, gonna, merge it soon or actually meet Jackie the merchant, somehow I don't have much access, but um one of which is I mean so I link them. Are there take a look if y'all um disagree or want to make any additional changes, but um mostly around the camp?

A

There's a campaigns onboarding template for new members, so that one's probably not not as exciting, but it's it consists a lot of the links that would be useful for the team and stuff like that.

A

um Jackie started it, but then I just tweaked it to to like align with the new team members that that join like people to meet and stuff like that and then um I updated. Your email template um that you created in Dre, which is to to just rename to say, like we'll, just use the same thing for really invite reminder.

A

Follow-Up I think it makes sense uh for us campaign managers if we don't need for the clothes just to use that one um one email template that injury created and then I did put like an optional or a note in there to just say like okay. If it's stack demo follow up, we would want. We want to check if there's a workshop coming. Basically um that I think.

A

um And then I also started another issue to document the tech demo process. Improvements is really around naming convention, um as I was pulling the global campaigns data for you. You know like the cleaning that up from the demand dashboard I realize, there's like a lot of kind of like gaps which made it really hard for us to report, which is around how we tag things um so I started documenting it. So I didn't forget.

A

um I'll potentially add this into into the handbook, uh but I just wanted to throw it out here um before I forget um yeah I know one of them already so.

B

A

Can think of anything else that also I've missed go for the after the issue? So then we can make the process Improvement and make it official in order.

C

Do you think we should add something around adding to pairing campaign? I said DC, oh.

A

A

A

Because we do need adding to parent campaign, um okay, I, really you have something else as well.

D

Yeah no I was gonna ask for the first two. If you can add an example of what is the best uh you know to copy in terms of the naming and the udms, um and then there was something different I know with bright talk. There's a lot of differences like the when we set up as a Salesforce DC uh there's something about the touch points. The visible touch points that we need to do differently right, but um as we move out of right talk, maybe that won't be necessary, but still we're running those yeah yeah.

D

A

D

Already be in the handbook, how.

A

I would yeah no I think that one I need to make a separate request to not actually to automate I thought. Oh, you know what I think I already did actually I need to pull it up. I thought I have not, but then apparently Leslie said I opened an issue like about a year.

B

A

Like have them automate basically like based on the campaign type, so you all don't have to worry. So let's say: if it's you know, but then I guess. We need to double check for make an exception to like figure out uh the sub step, because if it's right talk to your point, it's a little different.

A

But if we migrate over from right top to on 24, then I guess we won't need it anymore, but because I guess like what I'm trying to do is even like going back to like say if it's a Content indication automatically tag it with this, enable visible touch form correspondingly.

B

Like you know, the value.

A

So you all don't have to go back and fill it in, because I've realized that us having to go back and manually update it sometimes like either we're not sure what it is, or we sometimes populate it wrongly or we forget so like one of the like it's better to automate everything um on the back end. Based on the campaign taxes, we Define it already. The only exception to your point is the the breadboard stuff which then you know for now. We need to monitor somehow maybe add it to the issue. Template.

D

Yeah I remember now we did add it to the issue template to tag me high to do something in the background in the background yeah. So it isn't the issue I. Remember we had it yeah.

C

Yeah, it's like a touch points out manually, yeah, yeah,.

D

D

Do you think it would make sense uh to create uh an epic code to protect demos uh with because, like some things in the process are different to other web because, like we have to work with technical marketing to create the landing page copy, we have to add to the landing page for Tech demos and workshops.

D

We have to uh remember to drive to workshops afterwards. So there's a little few things like the namings and all that a bit different to other things, we're doing uh with school events. So do you think it makes sense to create a separate epic code uh for this.

A

So I I did so far like what I've been doing is adding it to the issue, because I think where it is different, is really in the step right, which is the landing page, and then the email templates, where, like the follow-up, will need to then check the workshop or have to be um after the tech demo pages I think it was right.

A

So what I've done is actually added to the issue: template for, like the landing page, an optional step or, like a note to say, like if it's Tech demo go, add it to the landing page like the type demo and your job landing page and then for under email, follow-up, email templates, you'll see how it acted like a mode to say like no. If it's Tech demos check uh the workshop, um like that's happening for follow-up, so here uh you can see it in the Mr.

A

Actually I just created it for the the one that I linked. um It says, let's see if that works for now, just because I feel, like sometimes I worry. Having too much um episodes will also cause confusion. You know what I mean, so if it's still not clear or like, we feel like it's still confusing, then we can definitely look into it. Like I, add this sub steps so create email, Marketo note for Tech demos, follow-up, please add, call to action to direct to corresponding website to outline here.

A

So I added things like this um yeah.

D

Yeah you're right and you know when we moved to on24 this whole process might change. So we have one on 24, epic and then everything falls underneath so yeah.

A

A

And then, with the global Camp, okay, anything else on this one or where did foreign.

A

And then the next thing just wanted to share out I think y'all probably have seen it already. I did the recording on how to pull data for the global campaigns review coming up in two weeks, um I haven't AMA not so like. If y'all have any questions feel free to even just tag me in the Amanda beforehand. I know we have an idea today, but.

B

A

Know like even after today, if you have questions as you're doing it, we can do it like before, where you just had mentioned me uh and then I will I will respond. Basically, that's synchronous, yeah, but today we have one uh lifestyle uh to address any questions you might have.

A

D

A

And then I think injury, yeah.

C

Thanks Agnes um so yeah, it's just a couple of uh updates, so the first one is stackdown of the series straight back to the one I executed on your behalf, and it was 103 registrations not too bad. 43, attended, live so good and um in terms of 124 we're still a little bit blocked so I'm, just a slack Jameson yesterday um and hopefully you'll have an update to date in terms of How It's progressing.

C

He just discovered an issue that it doesn't integrate with Marketo um for some reason, although API actually works so um yeah I just wanted to basically highlight that um um I guess. We were due to test the first test uh web webcast this week um and it got postponed um so yeah. That's just an update for me.

A

Thank you. Thank you, Andre, for all your hard work really exciting results for the tech demo. I actually like I've. Never really seen impact responded that much to be honest, like I, think in the past, right, like the responses have been pretty low somehow for for Apex, so seeing 100 registration and 43 attended live, that's really great results in my opinion um and then on 24. You know, thank you. Yeah I mean really exciting to that.

A

We were blocked by the integration, but I feel like so so here you have so far, but at least we're making progress.

A

Thank you for taking point on that one as well um can't wait. I, really can't wait for you.

C

I know me too I mean the process is written, so they did a really good job in terms of documenting it um and we already have an instructions we just needed to work.

C

um So he's done like a test campaign in Marketo, um it's all sort of like a nice laid out. So you know it's it's we we're really getting there. I think you know with the they solve that integration issue.

C

um Well, we'll be good to go because I, don't I, really don't see um this as a long-term problem, because obviously it does integrate with my Kettle I've worked on 24 before and you know it was absolutely fine, so I don't know, I, don't think it's something major.

A

As with new things, there's always glitches, though, but uh so you're actually planning to test with a webcast actually at the end of the month, and then that is yeah.

C

But we we're just gonna, create a fake one, so for the first one, we'll just completely do fake one I'll do three service three polls um and upload like different documents, just to sort of like test different capabilities. So no it's not going to be with like existing list of what's coming up, but then you know, obviously the test two will probably be with.

D

What we have on the file.

A

That makes sense, it's always nerve-wracking like to do it with a live one. So so I think. Maybe if that's one, that's actually a good idea um like a fake workout.

A

um Two, uh that's all I think um that we have anything else. Team, uh Tim or irony.

A

No we're good, awesome, so short and sweet today all right! Well, um thanks! Everyone I'll see you all in the next haul.

D

B

You thanks everybody.