GitLab Marketing Campaigns, 20 Jul 2020

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From YouTube: FR CI use case campaign - SDR enablement video

Description

In this video, Eirini Pan speaks about the French version of the CI use case marketing campaign.

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Hello, everyone, my name, is irini and I'm in the marketing programs team- uh and I am the arrived for the france ci use case integrated campaign, I'm making this sdr enablement videos so that you're, aware of all the resources we have available for the french version of the continuous integration use case integrated campaign, I'm going to show you a few links that are useful for you and post this video and feel free to ask any questions on this epic.

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Here, that's called sdr and sales enablement friends, ci use case integrated campaign, which is your single source of truth for anything that has to do with sdr enablement for this campaign.

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So um on this epic, you can see a list of links that can get that can drive you to all the assets that you need. First of all, we have the live campaign page, which is this one. So our main campaign over for the front version of the ci campaign is an ebook the advantages of the single application ci cd.

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So we have some ads that are driving to this campaign, page and people that land here they can fill in this form and download the ebook. They get a confirmation email which drives them to a puff factory experience where they can read the ebook which looks like this.

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So via this path factor experience, they can also consume more content that is tailored for the ci use case, and it's in france in french sorry.

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So we have a list of assets here that are relevant and they can consume um while they're consuming more content, they can gain extra points and go up in the scoring and mql.

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We also have advertisement live at the moment for another page, which is the airbus video case study on the the same way, people can fill in the form and they access the recording of the airbus video case study, which is also part of this puff factory experience.

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It is here, so they can watch that too, and also watch other content afterwards and gain more points.

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Okay, if we go back to this um epic uh there's more links very useful, so the next link is the campaign brief. So here you can read uh the objectives and uh the targeting the marketing message. This most of this is taken from the english ci campaign, but the difference with the french version is that first, everything is in french and second, we have a slightly different content because we took advantage of a gitlab virtual connect front that happened in may and that offered us a lot of content in french that was relevant to cai.

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So we had built it into the campaign.

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In order to to have an overview of all the content we have available in france for this use case, you can look here on the campaign brief on the marketing assets section- and this is your.

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This is a list of all the content. We have available for awareness, consideration and purchase and they're all in french.

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We will have a couple of more resources available in september or end of august, and that is two more e-books that are, of course relevant to the ci use case more than that later.

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um So, if you want to know more about the use case itself, there's a lot of uh content and materials on the english version of the campaign, so there is a link to the persona and the positioning matrix, and there is also a link to the go to market for this use case.

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There's also a link to the sdr enablement that happened uh earlier this year for uh the english version of this campaign. So I would recommend to watch this uh before you watch the french version of it.

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If you have any questions, there's also a slack channel dedicated to the french version of this campaign so feel free to post your questions there, as well as this epic.

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Now, um when people fill in the campaign landing page form, you can see on salesforce that they have an interesting moment that says uh friends, ci use case campaign, they downloaded the ebook, this ebook okay and we have available two sequences that are in french and one is to drive traffic to this landing page and the other is follow up from people that have filled in the form.

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So both of the sequences are here and you can start using them as soon as as you want.

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um So when people are filling this form on the campaign landing page, they get some points, but they don't always mql.

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So we are following up with them with a nurture program and it is driving them to other ci related assets in france. So here on the campaign brief, you can see what this nurtured content looks like. So on the awareness stage, we have a yci cd, video and an older webcast, and then on the consideration. We have the single application, cicd ebook, that is the main campaign landing page for uh going further with ci cd and a short demo on cicd and then on the purchase stage.

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We have a gitlab versus jenkins video, which is, uh it has friend, subtitles the airbus video case study. We talked about earlier and a case study in france, uh so posterior and it ends up with a free trial. So as they are consuming this content, they may gain the right enough points to mql. So there they stop receiving extra emails and they appear on your mql view on salesforce all of this content. It's hosted on that path, factory track.

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I showed you earlier, which is here, and so all of this content is hosted here and people that visit it. They can go jump from content to content according to their interests.

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And I think that's it if you have any questions, feel free to comment in this epic or on the slack channel. That's listed.

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