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From YouTube: Marketo and Pathfactory - {{my.OR}} Token for flexibility with custom URL slugs (or lack thereof)
Description
Created by: Jackie Gragnola, Marketing Programs
Handbook: https://about.gitlab.com/handbook/marketing/revenue-marketing/digital-marketing-programs/marketing-programs/gated-content/#marketo-automation-and-landing-page-creation
A
What's
important
to
know
note
here
is
that
this
is
all
related
to
whether
or
not
you
use
a
custom,
url
slug
on
both
the
content
and
the
path
factory
track
when
creating
in
pat
factory.
So,
for
example,
the
total
economic
impact
of
gitlab.
On
this
piece
of
content,
we
did
have
a
custom
url,
slug
forester
dash.
Tei
is
the
name
of
that
asset,
however,
because
the
custom
url
slug
is
none
for
the
actual
track.
The
target
track
that
this
is
in
it
has.
This
question
mark
x
equals
7
e.
A
A
Let's
take
a
step
back
though,
and
ask
where
is
where
are
these
tokens
used?
And
the
answer
is
that
they
are
in
two
spots:
one
is
the
autoresponder
email
they're
in
the
button
at
the
top
and
the
bottom
at
the
bottom.
So
let's
go
ahead
and
click
here
and
I'll
show
you
what
that
url
looks
like
we're
using.
A
Let
me
command
c
and
I'm
just
going
to
put
it
up
here
for
demonstration
purposes.
So
the
code
for
that
button
right
now
is
https
colon
slash,
which
is
going
to
enable
marketo
to
track
the
link,
there's
kind
of
a
bug
on
the
marketo
side.
That
makes
it
so
that
you
can't
track
against
a
and
a
referrer.
That
has
that
in
the
token
we
then
have
content
download
url.
So
in
this
case
it
would
be
learn.glab.com
c
forester.
A
Oh
also,
we
have
to
take
off
the
https
here
and
then
it
has
the
or
which
basically
says
question
mark
in
this
case,
which
we're
going
to
end
up
changing
this
to
an
ampersand,
because
the
custom
url
slug
is
not
set
for
the
track.
So
it
has
to
be
an
ampersand
so
that
it
has
only
one
question
mark
in
the
url.
A
A
So
you
can
see
in
the
email
code
that
it
pulls
in
my
email
address
appropriately,
so
right
now
and
I'll
be
underscore.
Email
equals
jackie,
plus
gregnol
or
george
gmail.com
or
gitlab.com,
and
it
has
the
rest
of
the
utm
that
is
included
in
the
tokens.
So
it's
pulling
together
four
different
tokens.
Technically
it
has
the
path
factor,
url
token,
the
or
statement
token,
the
lead.email
address
token
and
the
utm
token,
and
that's
all
passed
through
on
the
email.
A
A
A
And
I'll
show
you
what
I
mean
by
clicking
into
the
text
here,
it's
in
the
okay
and
the
other
location
that
this
is
is
in
the
hyperlink
of
the
thank
you
page.
So
when
you
command
k,
look
at
the
hyperlink
for
the
thank
you
page.
It
has
the
same
code,
https
colon,
slash,
slash
the
content,
download
url,
followed
by
the
or
you
are
followed
by
the
or
token,
and
then
the
lb
underscore
email
equals
lead.email
address
and
it
does
not
need
the
utm
because
that
would
pass
through
from
the
email.
A
So
this
is
where
the
two
locations,
where
the
or
is
used
and
I'll,
show
you
an
example,
basically
of
a
potential
problem.
So
right
now
we
have
already
edited
the
or
statement
to
be,
and-
and
that
makes
it
so
that
there's
only
one
question
mark
in
the
url
and
it
will
go
to
the
path
factory
experience
as
desired.
A
If
we
were
to
have
not
updated,
I'm
going
to
go
ahead
and
just
do
this
right
now.
If
we
hadn't
updated
this
to
an
ampersand,
we
would
have
two
question
marks
because
we
would
have
the
question
mark
x,
equals
blah
blah.
And
then
the
question
mark
here,
which
means
that
let's
go
ahead
and
refresh
to
see
the
new
preview.
A
You
would
now
see
in
the
question
or
in
the
hyperlink
at
the
bottom
left
forester-tei
question
mark
x,
blah
blah
blah
question,
mark
lb,
underscore
email.
So
that's
going
to
break
the
link.
It
won't
be
able
to
go
anywhere
so
it'll
default
to
the
home
page,
which
is
not
a
great
experience.
So
that's
why
it's
important
to
update
the
or
statement
preview
url
is
included.