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From YouTube: GitOps campaign reporting check in (Sep 8, 2020)
Description
Walking thought the GitOps campaign results, 2.5 months post launch
Slides: https://docs.google.com/presentation/d/1HqQAF302K0nqtr4P3HB2RJB9C_1KD3JZcMYjqNlUxo8/edit#slide=id.g5e411f22b2_0_0
A
A
I'm
going
to
present
this
okay,
we
will
be
talking
about
the
gitobs
use
case
reporting
two
and
a
half
months
after
that
campaign
is
launched,
feel
free
to
stop
me
like
at
every
slide.
You
have
a
question
because
there's
a
lot
to
to
go
through
might
forget
the
questions
later
so
starting
by
a
brief
overview
of
of
the
campaign.
This
was
you
all
know.
A
A
So
that's
just
the
summary
of
like
everything
that
was
going
on
with
the
campaign
and
key
takeaways
that
we
will
go
through
each
one
on
the
next
slides
and
some
recommendations
and
next
steps.
But
the
main
theme
is
that
we,
so
the
main
objective
was
the
awareness
and
the
ownership
we.
We
did
a
lot
of
good
things
there.
A
We
had
lower
enquiries
than
we
would
hoped
for,
but
good
awareness
levels
with
like
some
channels,
but
we
had
really
good
results
with
mql's
turning
to
sales
opportunities
and
some
recommendations
is
that
it
may
be
about
time
to
refresh
our
content.
And
the
good
thing
is
that
we
do
have
some
fresh
content
to
add
to
our
promotions,
and
there
are
some
initiatives
as
well
across
the
board
for
campaigns
to
get
those
conversions
quicker
or
to
get
to
a
higher
level
so
going
to
okay
next
slide.
A
This
is
a
campaign
summary
of
how
it
performed
the
red,
green,
yellow.
It
means
the
red
is
below
sas
average
and
yellow
medium
and
then
green,
very
good,
but
actually
we
we
did
have
a
lower
inquiry
to
mql,
so
not
many
of
our
inquiries
converted
to
mqls,
but
then
the
mql
to
sao
it's
red,
but
it's
actually
the
best
across
our
use
case
campaign.
A
C
C
I
don't
know
if
they
know
exactly
what
is
broken
on,
but
a
lot
of
it
is
potentially
skewed
too,
because
the
way
that
we
were
actually
scoring
our
mqls,
we
were
auto
mqling
for
every
get
lab
30
day
free
trial,
which
is,
is
you
know
not
a
complete
practice
that
you
would
see
in
the
sas
market,
so
they've
made
a
few
tweaks
to
how
we
score
and
then
it
kind
of
will
go
from
there.
So
we
know
that
it's
an
issue.
C
I
also
believe
that
this
particular-
and
you
know
you
have
to
be
very
conscious
of
this,
and
I
don't
know
irene
if
you
talked
about
this.
Some
of
these
numbers
are
slightly
skewed
because
of
very
large
deals
that
closed.
I
think
it
was
ubs
is
in
this
mix.
So
you'll
see
some
of
this.
You
know
how
it
says
like
sao
to
close
is
that
33?
C
D
I
mean
there's
a
few
things
here
that
we're
working
on
william.
That
one
is
one
of
the
assumptions
is,
is
targeting
that
the
question
that
tina
kind
of
brought
up
is
are
all
the
mqls
that
we
bring
in
the
quality
and
qls
that
we
we
want,
and
we
won't
know
that
until
we
figure
out
the
how
the
sdrs
are
working
through
the
mqls
that
come
through.
D
There's
a
little
bit
of
emotion,
where
we're
trying
to
align
a
trial
with
like
education
materials
like
a
webcast
plus
a
trial
that
if
those
two
things
are
together
and
sdr,
is
more
likely
to
work
that,
because
that
shows
a
like
high
engagement
interest
as
far
as
like
sales
process.
Whereas
if
someone
just
watches
a
webcast,
that's
I
guess
that
doesn't
trigger
as
like
something
that
I
would
say
they
wouldn't
go
after
it.
But
it's
a
higher
likelihood.
D
If
they
had
like
a
trial
along
with
it,
then
the
sdr
would
work
that
deal
a
little
better.
So
we're
trying
to
work
with
the
sdrs
a
little
bit
more
to
understand
how
they're
working
mqls
as
they're,
coming
through
the
queue
and
then
trying
to
figure
out
the
right
type
of
content
to
deliver
to
that
person.
So
maybe
we're
testing
right
now
trial,
but
maybe
that's
not
the
right
answer
like
we're.
Gonna
try
to
figure
out.
B
A
A
So
from
the
analysis,
we
figured
out
that
the
individual
contributor
maybe
may
need
higher
scoring
in
our
scoring
system,
so
this
type
of
of
webcast
may
have
been
more
targeted
into
those
personas
that
can
convert
it
better
than
other
other
initiatives
and
other
campaigns
that
may
have
been
more
wide
targeted.
That's
a
hypothesis
that
could
also
be
part
of
it.
D
Yeah
and
I'll
link,
maybe
in
the
issue
we're
trying
to
lean
towards
more
instead
of
general,
display
advertising
doing
more
focused
websites
where
we're
showing
our
ads.
So
one
example
is
our
sponsorships
are
changing.
One
of
those
sponsorships
is
a
publisher
called
d-zone
and
within
that
package
that
we're
signing
up
for
we're
actually
being
involved.
I'm
sponsoring
a
get
ops,
plus
kubernetes
report
that
they're
doing
so
hoping
that
that
test
will
pan
out
for
this
github's
campaign.
D
A
A
Nothing
surprising,
I
think,
email
for
this
particular
one
is
because
we
had
all
these
partner
web
webcasts
that
some
of
them
were
promoted
primarily
by
emailing
our
database
so
and
that
performed
really
well.
They
had
great
results,
so
email
is
up
there
and
that's
an
insight
so
that
we
actually
have
people.
We
had
people
in
our
database
that
were
had
an
appetite
for
this
type
of
content
or
theme,
and
and
just
by
emailing
them.
We
could
actually
reach
them.
D
A
A
We
were
expecting
to
see
it
as
the
top
performing
content,
but
it
an
interesting
thing
to
see
is
that
there
was
a
hands-on
virtual
lab
with
terraform
at
the
quick
labs
virtual
lab
that
actually
it
was
one
of
those
webcasts
that
we
only
sent
one
email
to
our
database.
It
was
oversubscribed
and
it
was
the
third
best
performing
asset
with
no
paid
promotions
behind
it
and
it
brought
like
really
great
results.
C
So
that
one
on
william
just
for
your
identification,
there's
a
couple
of
things
more
to
note
on
that
irani
is
normally.
People
have
to
pay
for
quick
labs
access
with
google
and
google
offered
it
for
free.
So
that
could
have
been
the
appetite
of
why
we
we
got
so
many
people
in
the
mql,
and
then
we
don't
have
any
other
get
ops,
hands-on
workshops
outside
of
those
right
now
that
have
been
already
built.
We're
working
on
one
right
now
with
aws
william.
That
will
be
somewhat
get.
C
Ups
focus
they'll
also
include
include
gremlin
in
that
workshop,
and
then
that
would
be
something
that
we
could
replicate
in
region
where
each
of
the
kind
of
field
marketing
managers
could
take
that
and
run
that
in
a
regional,
more
targeted
area,
but
on
the
google
one
again
it
is
you're
almost
dealing
with
like
three
companies,
because
you
have
google
and
then
you
have
their
their
arm
of
quick
labs,
which
they
now
own.
Quick
labs
typically
is
for
fee,
and
that
could
be
why
that
this
particular
one
did
so
well.
A
C
Definitely
yeah
I
mean
it
just
we
could.
We
could
figure
out
how
much
it
would
have
cost
us
if
you
want
to
do
that,
we
could.
But
again,
this
is
one
of
those
things
that
in
partner
marketing
that
we
get
a
lot
of
times
for
free
that
you
know,
I'm
not
sure
how
much
google
would
be
able
to
consume
if
we
replicated
that
right.
So
we
just
have
to
keep
that
in
mind.
Yeah.
C
A
A
I
would
be
keen
to
try,
because
we
didn't
have
any
other
type
of
content
for
this
campaign,
only
webcasts
so
and
then,
as
we
will
see
later,
that
the
beginner's
guide
to
the
githubs
is
only
live
two
weeks
with
no
promotion
and
it's
like
one
of
the
top
performing
assets
on
path
factory,
so
people
are
actually
interested
in
it
and
there
is
a
big
drop
of
traffic
and
mqls
and
inquiries
for
the
github's
campaign
in
general.
In
august
and
yeah.
A
D
What's
that's
a
good
point
because
I
think
when
we
initially
spoke
with
this
campaign,
we're
talking
about
building
awareness
around
the
get
ups
term
and
get
lab
owning
it.
However,
we,
I
don't
think
we
when
we
off
the
bat,
we
didn't,
have
the
gated
assets
to
kind
of
tie
to
that
top
funnel
aspect,
and
so
I
think
that
beginner's
guide
to
get
ups
would
be
really
helpful
in
driving
that
awareness
and
getting
people
starting
starting
to
get
people
through
the
funnel
and
then
reusing
some
of
this.
B
Yeah,
I'm
I'm
I'm
curious
yeah.
One
thing
in
general,
I
think,
is
that
we
we
made
a
choice
to
start
this
campaign,
knowing
that
we
had
little
to
no
content
and
so
in
a
lot
of
ways.
The
success
of
the
campaign
is
really
in
my
mind,
exciting,
because
I
I
think
it
speaks
to
the
value
of
nbc
nature
of
git
lab,
where,
if
you
would
have
said
hey,
should
we
run
a
get
ops
campaign?
I've
been
like
no
way
we
need
to
take
a
quarter,
build
our
content.
B
You
know
run
that
later.
Do
like
a
typical
business
plan
of
you
know
nine
months
like
some
other
company,
but
at
gitlab
we're
like
no,
no
we're
just
taking
what
we
have
now
we're
gonna
run
with
it
and
we
did
a
ton
with
a
little
with
very
very
little.
So
so
that's
exciting.
One
question
I
have
about
awareness
is:
do
we
have
any
metrics?
I
didn't
notice,
and
maybe
I
just
missed
them,
but
metrics
on
organic,
social
and
organic.
B
You
know
search
engine,
optimization
or
organic
ranking
and
so,
for
example,
like
with
one
of
the
goals
to
be
like
to
establish,
establish
ourselves
with
this
term.
Those
were
those
those
like,
I
wouldn't
expect.
You
know
us
to
get
a
a
bunch
of
iacv
which
we
did
and
that's
amazing
I'm
like
really
excited
about
that.
But
you
know
they
it's
late.
It's
later,
it's
later
in
the.
B
C
I
don't
know
you
know,
actually
that's
a
good
question.
I
was
thinking
about
that
as
I
was
looking
at
the
stuff
I'm
like,
I
don't
even
know
how
much
that
deal
is
in
that
number.
It
would
be
interesting.
I
mean
again,
it
was
a
very
large
deal
for
us,
so
obviously
it's
in
there,
but
it's
not
a
hundred
percent
accurate
to
say
that
we
would
get
that
iacv
time
and
time
again
because
of
the
the
sheer
nature
of
that
deal,
but
I
think
it's
fair
as
a
follow-up
item.
A
But
also
what
two
two
things
to
note
is
that
the
attribution
is
linear,
so
we
get
a
percentage
of
that
via
the
campaign.
So
it's
not
the
whole
deal.
We
just
get
one
touch
point,
and
also
the
that
mql
to
sao
was
high
across
the
months,
not
one
month
that
that
deal
was
signed,
so
it
may
be
skewing,
but
not
like.
B
Yeah
that
could
the
conversion
rates
on
this
campaign
were
really
well
across
across
everything,
so
that
deal
would
I
could
see
that
deal
skewing
like
final
iacv,
but
also
to
irene's
point.
If
it's
a
linear
attribution,
I
would
expect
a
huge
years-long
across
everything
deal
like
like
a
usb
to
to
touch
almost
every
campaign.
B
You
know
we
had
like
for
some
crazy
reason.
They
watched
every
single
webcast.
We
have
like
right
before
the
deal
closed
or
all
that's
to
say
is
we
had
great,
you
know.
What's
up,
what's
the
last
one
closed
one,
we
had
great
closed
one
percentage
conversion
and
that's
kind
of
that's
exciting,
and
that
would
speak
to
like
across
a
lot
of
whatever
the
touch
points
were
not
just
one
deal
and
then
it
looks
like
we
do
have
some
organic
keyword,
performance.
E
Yeah,
so
in
relation
to
the
keyword
terms,
we
we
looked
into
it
following
us.
We
have
we're
called
your
ranking
for
about
five
terms,
but
there
are
two
specific
pages,
which
is
the
topics
page
and
there
is
a
blog
article.
That's
been
live
that
we
put
the
link
into
to
include
it
to
a
funnel
system.
That's
been
live,
I
think,
for
about
six
or
seven
months,
so
there's
a
slight
competition
between
the
actual
term
git
ups,
which
is
between
the
topics
page
and
the
blog.
So
that's
position
12
and
13..
E
So
I
think
we
were
talking
about
which
one
to
optimize
for
the
to
the
primary
term.
For
that
and
then
the
other
terms
that
the
ranking
for
which
is
what
is
github
getups,
which
is
your
top
of
the
funnel
term,
is
also
the
topics
page
and
then
the
webcast
is
actually
in
position
20,
which
is
the
getups
gitlab
aws,
and
that's
for
aws
getups
and
then
github's
workflow
is
the
blog
article
also.
E
A
And-
and
there
is
a
trend,
I
think
that's
on
the
paid
social
slide-
that
git
well,
let
find
it
the
git
ops
term,
a
keyword
is
like
top
and
then
the
next
keyword
is
gear.
Ups,
kubernetes
and
yeah
it's
here,
and
if
we
actually
could
target
like
a
new
that
the
ebook
it's
called
like
git
ops
with
kubernetes
and
gitlab.
So
we
could
actually
use
that
those
keywords
driving
to
that
asset
that
might
help
as
well
with
those
rankings.
D
I
just
add
a
little
bit
so
yeah
clarity
there,
we
can't
paid
search,
doesn't
have
any
any
implications
towards
ranking.
So
I
just
want
to
be
careful
how
we
word
that
of
putting
more
paid
does
not
help
like
improve
organic
ranking.
It
can
help
improving
for
organic
traffic
because
you
own
more
of
the
space,
but
it
doesn't
help
with
ranking.
So
I
just
want
to
make
sure
that
we
understand
that.
F
Clarity-
okay,
so
I
can
actually
hop
in
to
cover
the
organic
social.
So
I
did
link
also
at
the
very
top
of
my
notes,
so
once
you
all
are
kind
of
going
through
the
whole
deck.
I
have
a
separate
issue
open
for
organic
social
results
that
dives
deeper
into
the
takeaways
that
I'm
about
to
present
so
feel
free
to
go
in
there.
F
So
tracking
any
mentions
that
people
are
having
those
type
of
conversations
if
it
includes
those.
Two
words
is
really
like
the
main
focus
of
of
my
data,
but
basically
in
the
issue.
It's
not
it's
not
explicitly
said
here,
but
if
you
open
up
my
issue
later
on
you'll
actually
see
that,
while
we've
works
lost
ground
in
the
get
ops,
conversation
gitlab
gained
it
and
they
gained
it
in
both
terms
of
engagements
and
volume.
F
So
you're
able
to
say
and
assume
that
based
off
of
us
strategically
joining
this
conversation
and
sharing
content
and
enabling
our
partners
and
like
really
contributing
to
the
hashtag,
get
ups
and
get
ups
conversation.
We
were
able
someone
who
was
like
and
really
at
like
first
place
before
the
campaign.
They
ended
up
being
behind
us
in
number
of
engagements
and
just
sheer
volume.
G
So,
okay,
so
I
got
this.
This
is
great.
Why
are
we
I?
I
think
we
should
share
a
voice
by
our
partner's
losing
voice,
feels
an
awful
lot
like
we're,
not
thinking
of
this
correctly,
because
we
should
be
expanding
this
story
of
git
ops.
After
all,
we
are
get
lab
shouldn't.
We
be
focused
on
expanding
the
volume
of
discussions
around
get
ops
holistically.
F
You're
able
to
see
that
the
previous
three
months
we
weren't,
we
weren't
even
listed
like
we
weren't,
even
coming
up
on
that
list
so
by
us,
actually
talking
about
it
and
creating
more
content
around
it.
Those
who
are
in
the
actually
top
of
the
list
they're
going
to
start
shifting
down
because
we're
we're
now
contributing
to
that
conversation.
F
G
We'd
like
to
measure
that,
if
we
can-
I
don't
know
if
it's
possible-
it's
like.
Ideally,
this
the
the
pie
of
discussion,
the
number
of
discussions
around
git
ops
should
grow
and
if
we
do
our
job
right,
we
measure
that,
on
the
number
of
like
the
number
of
times
that
we
end
up
in
the
same
conversation
with
we've
works
with,
we
didn't.
G
I
mean
I'm
going
to
be
bullen
china
shop
here,
but
like
we're
struggling
talking
to
ops
and
we
have
decided
to
launch
get
ups
as
if
we
can
reach
ops
on
our
own,
like
I
feel
like
we're
doing
this
backwards
right,
we
have
a
huge
chunk
of
partners
that
want
to
talk,
get
ops,
we'll
talk,
get
ups
with
gitlab
every
time
and
twice
on
sunday,
and
we
did.
You
know
one
launch
with
a
couple
of
the
partners,
and
we
did
one
session
when
I
just
say
like
this
should
be
reversed.
G
B
F
Was
included
yeah,
so
I
would
just
jump
in
here
again
sorry,
but
from
this
is
this
is
specifically
organic
social
and
like
we
only
have
two
tools
that
we
can
report
on.
We
can
obviously
like
shift
the
way
we
present
the
results,
but
from
the
beginning
it
was
very
clear
that
and
yes,
they
were
partnered,
but
they
were
completely
owning
a
conversation
and
no
one
else
was
able
to
be
found.
F
The
reason
why
this
organic
social
campaign
was
even
a
success
is
because
of
the
partners
I've
created
like
these
social
toolkits
that
provided
every
participating
partner,
so
social
posts
and
images
and
videos
that
they
could
literally
copy
and
paste.
So
the
reason
why
we
are
showing
up
in
the
conversation
is
to
do
to
the
success
of
enablement
and
just
providing
easy
copy
and
paste
tools
to
the
speakers
and
participating
partners,
and
also
tagging
them
like
them.
Talking
about
us
is
the
reason
why
we
could
expand
our
reach
through
organic
social
channels.
B
F
In
terms
of
engagements
and
sheer
like
not
like
number
of
posts
like
volume,
the
reason
why
I'm
able
to
say
we're
at
the
top
is
because
what
engaged
most
and
what
had
like
the
most
volume
was
our
technical
evangelist
and
then
gitlab
was
after
that
base
actually
irini.
If
you
could
just
scroll
up
to
my
notes
section
of
this
first
slide
and
we
can
actually
open
the
social
listening
report,
because
I
have
it
linked
in
an
issue.
F
Yes,
so
now,
if
you
scroll
down
a
little
bit
to
convert,
wait
a
little
bit
up,
I
have
conversation
contributors
listed
and
this
list
I've
actually
listed
it
in
terms
of
these
are
the
most
engaged
with
contributors
to
the
conversation
like
they
in
total.
Their
posts
in
total
have
the
most
engagements
around
this
conversation,
and
so
obviously
you
see
like
our
techno
evangelists
and
our
partners.
There's
also
this
youtube
video
that
just
it's
it's
gaining
so
much
traction
so
much
traction
on
youtube.
G
C
F
F
G
G
They
shared
ours,
I'm
saying
we
didn't
do
a
blog
post
with
them.
We
didn't
do
a
webinar
with
them.
We
didn't
do
anything,
the
joint
content,
my
team,
obviously
reaches
out
like
hey.
We
tell
the
story,
so
I
I
think
what
I'm
trying
to
say
is,
I
think,
we're
we're
building
this
incorrectly
like.
I
think
this
is
great.
So
let
me
just
say,
like
hey
team,
great
awesome,
so
let
me
just
pause
and
say
awesome
now
what-
and
I
think
we
see
this
with
security,
and
we
see
it
here.
E
G
You
know
today,
I'm
on
with
servicenow
and
they're
puppet
right.
They
got
puppet
enterprise,
we
didn't
touch
puppet
enterprises
and
you
know
what
they're
doing
puppet
enterprise
with
git
lab
for
git
ops
like
we
have.
We
could
hammer
through
all
of
these
and
make
this
front
and
center
that
this
is
the
place
you
come
to
understand,
git,
ops,
with
whatever
tool
you
are.
G
F
E
G
B
I
think
I
got
off
on
the
wrong
foot
with
one
statement
and
I
just
would
love
to
backtrack
to
that
to
quantify
it,
which
was
there,
was
an
assertion
that
we
gained
ground
and
we've
walks
lost
ground,
and
I'm
curious.
If
that's
actually
true,
because
I'll
tell
you
what
I
think
happened.
What
I
think
happened
is
we
were
not
even
in
the
conversation
at
all
and
we
works
was
ranked
number
one
and
then
all
of
a
sudden.
B
We
ran
this
campaign
and
because
of
my
ox
work
and
because
because
of
your
whole
team's
work
and-
and
we
had
this
one
session
where
I
think
it
was
you
and
me
and
irini-
and
we
met
with
your
whole
team,
we
said:
hey,
let's,
let's
go
ham
at
this
and
I
I
personally
haven't
seen
another
campaign
at
get
lab,
involve
partners
as
much.
So
I
would
totally
say
the
partners
made
this
correct.
G
G
We
had
a
sideway
with
palomi,
but
we
have
another
when
you
talk
about
trying
to
reach
this
audience,
and
I
get
it
for
if
we're
done
with
running,
you
know,
get
ops,
that's
fine,
but
if
we
want
to
keep
moving
on
get
ups,
I
think
we
need
to
keep
iterating
on
this
and
saying:
how
do
we
put
all?
How
do
we
layer
in
halloumi
and
v
realize
and
chef
and
puppet
and
salt
and,
like
we.
B
B
G
That's
the
pie
thing
if
we
can
grow
the
pie,
that'd
be
awesome,
so
we
want
to
do
like,
for
example,
the
way
I'd
represent.
If
we
talk
to
weaveworks
is
hey,
we
works,
we
work
to
you
and
the
pie
that
you,
the
number
of
people
you
reach
through
your
get
ups
number
like
who
for
them
that
number.
As
long
as
that
number's
growing,
we
win,
they
win.
We
all
win
right,
but
I'd
like
like
that
story
would
be
the
story.
If
we
tell
this
well,
I
think
that's!
G
F
I
can
be
less
specific,
I
guess
I
say
less
specific,
because
obviously
I
was
focused
on
making
sure
that
gitlab
was
associated
with
get
ops,
so
I
can
take
it
in
like
another,
we're
gonna
step
back
at
a
slide
like
before.
We
show
these
results
and
basically
say
like
this
is
what
the
get
get
ops
conversation
was
and
then
here's
what
it
was
after
we
joined
it
these
results.
F
C
Kristin,
I
would
say
I
don't
know
I'll
I'll
reiterate
it,
which
is
we
don't
do
get
ops
without
a
partner
so
to
to
to
have
that
last
statement,
because
I
was,
I
was
actually
taken
aback
on
the
key
findings
as
well,
because
I'm
like
okay.
Well,
that's
great
that
you
know
I
was.
I
was
taken
aback
by
that
because
it
feels
like
it.
We
we're
approaching
it
like.
We
would
with
a
jenkins
in
a
bit
bucket,
as
opposed
to
a
a
more
j.
F
F
Someone
has
to
be
in
three
and
if
you're
talking
about
it
more
because
you
have
a
campaign
going,
those
numbers
are
going
to
shift,
but
I
would
say
all
of
our
content
and
anything
going
out
from
honestly,
like
gitlab
social
was
most
likely
tagging
partners,
because
we
were
doing
a
panel
with
partners,
and
so
we
made
sure
to
tag
our
speakers.
We
made
sure
to
tag,
others
accounts
and
we
provided
posts
to
our
partners
so
that
they
could
also
talk
about
it.
A
A
Definitely
there
may
be
a
lot
more
to
utilize
there,
but,
like
we've
already
all
the
content
we
have
is
partner
related
and
it's
not
just
one
or
two
like
there
are
sponsored
webcasts
as
well
that
are
attributed
to
the
campaign
like
polumi
and
it
was
a
helicloud.
I
think,
and
there
was
an
anfa's
google
webcast
as
well.
It's
not
just
the
panel
discussion,
they're
all
attributed
to
this
campaign
and
there's
definitely
I'm
sure,
there's
100
more.
We
can
do
so.
G
A
So
there's
so
with
the
new
marketing
plan
it
looks
like
the
gitops
is,
is
a
campaign
that
we
would
use
to
expand
accounts
rather
than
for
demand
gen.
So
it
may
be
that
the
the
assets
that
we
create
are
more
towards
that
goal
rather
than
create
new
mql.
So
it's
still
like
under
consideration
about
how
the
use
cases
will
receive
with
the
new
segmentation
planning,
so
we're
now
looking
at
what
use
cases
work
better
for
what
segments
and
and
in
what
buyer
journey.
What.
B
These
well,
no,
no,
I
mean
like
up
up
to
like
the
the
directors
and
todd
and
like
up
to
leadership,
because
so
so
one
is
that,
in
my
mind,
this
campaign
seems
wildly
successful.
We
went
from
like
not
on
the
board
to
like
massive,
you
know,
social
promotion
or
lots
of
organic
great
organic
ranking
from
like
nothing
to
like
pretty
decent
and
a
great
place
to
go,
and
we
even
drove
some
revenue.
I
mean
this
seems
really
really
successful
and
then
anecdotally,
not
out
of
data,
but
maybe
we
needed
the
data
to
find
out.
B
Is
it
a
land
or
is
it
expand?
Because
I
I
know
one
of
the
drivers
for
this
campaign
was
folks.
Like
hayden
saying
you
know
what
we
land
a
lot
of
accounts
and
get
ops.
This
has
historically
been
a
gitlab
thing
where
it
lands
in
the
ops
and
they're
doing
infrastructure
as
code,
and
that's
a
land
use
case.
C
G
G
G
G
If
we
want
to
put
good
content
behind
this,
we're
I'm
I'm
my
my
team's
doing
70
hours
a
week
right
now,
I
can't
do
any
more
of
it.
So
you're
not
going
to
I
I
we
we
should
do
it.
I
think
we
should
do
it,
but
I
want
to
just
be
clear
if
we
say
that-
and
I
should
say
this
ahead
of
time
like
great
vrealize
is
great.
Chef
is
awesome,
puppets
got
a
story.
Salt
could
do
work
like
we
got
a
bunch
there,
but
I'm
not.
B
Let's,
let's,
let's
sink
out
of
band
brandon,
because
one
of
the
things,
I
wonder,
is
I'm
super
happy
that
you're,
like
you
have
you
have
a
powerhouse
team
that
can
go
and
do
a
lot
of
things,
but
we
have
a
ton.
We
have
a
lot
of
get
ops,
smes
in
the
org
yeah
and
if,
if
something
that
we
just
need
to
do
is
like
you
know,
someone
on
your
team
has
the
relationship
like
vic.
B
D
Sure,
like
that
gap,
is
the
result
of
some
additional
budget
that
needed
to
be
spent
at
the
end
of
the
quarter
in
july,
and
so
I
just
don't
want
alarms
to
be
set
up
that
we're
spending
incredibly
less
it
was.
It
was
the
fact
that
there
were
some
teams
that
did
have
budget
that
we
needed
to
push
somewhere
in
the
last
two
weeks
of
the
quarter
to
spend,
and
so
that's
why
you
see
a
higher
spend
in
july.
A
Same
story
here,
so
the
inquired
to
mql
pressure
sentence
has
dropped
from
the
beginning.
So
we
had
some
really
good
traction
with
the
with
the
webcast
that
we
were
running.
But
that
said
in
august
it
was
the
only
month
since
april
that
we
haven't
had
a
webcast
as
well,
so
we're
just
recycling
on
demand
content.
A
This
just
shows
the
stages
that
the
the
inquiries
that
are
coming
in
and
what
stage
they
are
and
there's
a
lot
of
leads
in
inquiry
status.
So
that
should
be
a
good
topic,
maybe
to
connect
with
the
sdr
team
and
check
like
how
they're
being
followed
up.
And
then
there
is
that
initiative
that
we
talked
about
at
the
beginning
for
remarketing
with
free
trial,
and
that
should
move
some
of
them
further
down
the
mql
path.
G
Is
not
a
surprise
to
me
by
the
way,
but
I
just
would
love
to
know
so.
We
have
close
that
loop,
because
my
guess
we
will
find
is
there's
a
follow-up
question
and
there's
what
content
they're
putting
in
front
of
the
team's
question.
Like
hey
heard
you
like
gitlab,
you
want
to
talk,
you
know
dev
and
you're,
like
I'm
an
ops
person,
so
it
might
be
good
to
know
what
you
all
find.
A
There
was
a
so
there
was
an
sdr
sequence
created
as
part
of
this
campaign
and
that's
what's
utilized
for
follow-ups,
but
that
said
I
like,
because
for
this
particular
campaign
we
we
were
not.
The
str
team
was
not
included
from
the
beginning.
There
was
a
gap
there,
so
it
was
not.
Someone
was
aligned
to
this
campaign
at
the
very
end,
so
they
haven't
got
the
buy-in.
C
That
number
looks
like
that.
That
includes
a
very
large
number.
My
assumption
would
be
when
I
looked
at
closed.
One
number
12
with
that
being
low
ubs
is
definitely
not
in
that
number.
So
my
assumption
would
be
that
somebody
threw
that
in
a
double
zero
pre-opportunity
do
we
know
what
that
means.
This
goes
back
to
the
earlier
question.
When
we
were
talking
about
iacv
blah
blah
blah
blah,
did
it
just
get
thrown
into
this
particular
stage
and
called
it
a
day.
A
A
B
C
A
A
Did
which
time
so
same
story
about
august?
There
was
it's
the
drop
again.
We
had
no
new
content
this
month
and
the
lower
graph
just
shows
that
the
mql
to
sao,
as
we
said
is,
is
is
dropping,
but
it's
it
has
been
best
performing
for
all
the
other
compared
to
all
the
other.
Gitlab
use
case
campaigns,
and
there
is
a
goal
to
bring
this
further
up,
so
that
change
of
content,
bringing
more
content
fresh
would
help
with
that.
D
D
A
Yeah,
definitely
we
should
see
like
what
what
nurture
stream
they've
been
added
to
and
see
if
we
can
do
it
per
use
case
like
that
would.
But
that
said
that
the
same
person
may
have
attended
multiple
sessions
and
maybe
nci
and
another
session,
so
there
may
be
a
specific
nurture
stream
for
commit,
or
there
may
even
not
be
an
energy
stream
I'll
connect
with
newt
to
see
like
what
the
strategy
is
for
follow-ups
great
and
see,
there's
an
an
opportunity.
There.
A
E
Yeah
yeah
so
yeah
they
were.
The
issues
you
mentioned
was
the
drop
in
traffic,
so
we
did
check
the
to
compare
it
to
last
year's
traffic
just
to
ensure
seasonality.
There
was
a
similar
drop
it's
a
little
bit
higher
this
year,
but
we're
factoring
in
for
that.
The
fact
that
the
pandemic
and
other
issues
for
business
targeting
changes
for
companies,
so
that
could
reflect
the
overall
drop
for
that
that
area.
I
think
someone
mentioned
organic
traffic
within
the
report.
E
Initially
it
was
requested
for
organic
traffic,
but
then
a
request
came
through
to
change
it
to
total
page
use
for
reflecting
multiple
form
fills
within
the
mql
line,
and
it's
easy
to
incorporate.
If
you
want
a
separate
slides
of
corporate
moving
forward
with
the
organic
traffic,
that's
no
issue
that
can
be
done
also.
E
So
yeah-
and
we
touched
on
the
keywords
already
so
there
is-
we
have
got
good
traction
the
keywords
fairly
quickly,
one
of
the
reasoning
behind
that
might
be
because
git
ops,
as
a
company
kind
of
promotes
content
in
around
the
same
stream.
So
a
lot
of
the
related
content
to
git
ups
is
something
we
have
a
lot
of
assets
in
already.
E
So
once
we
start
promoting
related
contents
to
specific
term
like
git
ups,
we
can
get
good
traction
on
it,
because
the
relationship
between
the
topic
or
targeting
and
also
the
content
we
already
have-
would
be
closely
related
and
therefore
give
us
a
boosting
fairly
quickly,
which
which
may
be
the
reasoning
behind.
Why
we're
seeing
such
quick
traction
in
such
a
short
campaign
just
for
an
overview
on
that.
D
E
Well,
what
we
can
do
is
we
can
do
a
query.
Relation
search
on
semrush
and
it'll.
Give
you
a
percentage
rate
between
so,
if
you're,
looking
at
git
ops,
it'll,
give
you
a
list
of
keywords
and
then
give
you
a
percentage
ratio
relationship
and
then
target
the
top
ones
within
that,
so
they
might
be
dirt
directly
related
terms
but
topically
from
a
search
query
perspective.
They
would
somewhat
overlap,
and
that
would
give
you
maybe
a
bit
of
direction.
D
D
D
C
Let's,
I
would
say,
let's
schedule
something
else:
it's
super
important.
I
think
we
need
to
get
all
of
the
information
out
and
then
I
would
say
also
I
I
need
to
also
get
an
understanding
of
how
the
segmentation
is
going
to
affect
this
particular
campaign
and
then
once
we
identify
even
that
land
or
expand
piece
of
it.
I
think
there's
been
assumptions
already
made
that
it's
only
an
expand.
C
We
need
to
really
understand
the
segmentation,
because,
in
my
view,
segmentation
is
actually
not
a
huge
part
of
this
because
it
goes
across.
All
of
them
I
mean
essentially
terraform
in
and
of
itself
is
an
open
source.
They
don't
have
to
pay
for
it.
They
can
do
get
ops
with
the
open
source
terraform
and
a
paid
for
get
lab,
or
even
a
potentially
a
non-paid.
For
I
don't
know
william,
you
probably
need
at
least
premium
right
to
be
pure
get
ops.
C
F
Because
I'm
able
to
manipulate
the
report
to
include
other
variations
and
the
reason
why
we
do
that.
Is
we
like
to
remember
that
our
audience
for
gitlab
isn't
probably
always
going
to
be
like
the
most
like
social
aware
of
how
to
use
social
or
that
type
of
thing?
So
I
just
make
sure
that
we
do
all
variations,
including
text
hashtags
and
mentions,
and
also
potentially
incorrect
mentions,
so
that
we're
not
missing
anything.
So
that's
why
we're
able
to
pull
that
in
gotcha.
A
Yes,
yes,
I
would
be
keen
to
continue
if
you
come
for
10
minutes
to
go
through
the
last
slides
for
channel
performance,
we
will
keep
recording
this
for
anyone
who
needs
to
drop,
but
you
know
we
should
do
that.
We
should
bring
that
discussion
to
dunk
as
well.
So
I
would
share
the
recording
with
him
and
maybe
arrange
something
another
meeting
to
go
through
whether
it
should
be
a
land
or
expand
yep.
It's
a
different
meeting,
so
excellent,
perfect.
A
E
B
D
I
can
just
do
a
recording
to
go
over
just
a
high
level
detail
and
post
that
to
the
issue,
and
then
maybe
we
can
have
an
async
conversation
I'll
address,
some
of
the
questions
that
tina
and
brandon
brought
up
and
how
we're
adjusting
our
paid
digital
strategy
for
for
this
quarter
and
in
relation
to
get
ops
and
then
we
handle
it
that
way
and
then,
if
we
need,
if
we
need
to
have
like
an
another
discussion,
we
can.
I.
A
A
A
B
We
we
probably
need
to
dig
through
salesforce
ops
and
just
I'm
not
quite
I'm
not
quite
sure
where
what
would
be
digging
so
so
one.
One
thing
I
know,
for
example,
is
I've
been
working
with
mahesh
and
elita
on
competitive,
win,
loss,
analysis
and,
and
they
dig
through
like
every
single
op
on
competitive
and
then
they
categorize
it
by
cicd,
devsecops
or
scm,
and
I
said
well,
have
you
have
you
categorized
any
of
these
via
git,
ops
and
they're
like
no?
B
So
my
my
gut
feel
is
that
get
ups?
Is
we're
not
accounting
for
it?
Just
because
it's
new?
It's
like
this
is
totally
new,
so
I
don't
know
I'll
think
about
it.
Does
anybody
have
any
thoughts
on
who
might
be
like
a
point
person
or
dri
to
like
dig
through
salesforce
and
be
like
yeah?
These
are
actually
some
get.
Ops
is
a
lan
campaign
or
no,
it's
not
like.
Clearly,
all
the
get
ops
related
stuff
is
all
expand.
A
B
A
B
Irina,
if
you
know
what
slide
that's
on
in
the
deck
on
the
land
versus
expand,
if
you
can
slack
me
the
slide
number
or
link
me
to
that
slide.
I'll,
add
an
item
for
the
marketing
strategy
and
tactics,
and
we
can
just
ask
we
can
say
like
hey:
we
did
this
campaign
overview.
We
can
link
to
this
video
and
that
would
be
a
good
next
step.
In
my
opinion,.
A
D
A
Yeah
for
for
me,
like
you,
you
can
do
a
video
if
you
prefer
like
we
have.
We
have
tried
to
do
this
meeting
three
times
and
it
keeps
being
longer
but
feel
free
to
look
at
the
other
channels
as
well.
If
you
have
any
questions,
any
questions,
please
comment
on
the
slides,
but
I
think
the
the
paid
date
still
is
like
a
big
chunk.
That's
left
that
I
would
need
to
talk
about
so
yeah.