►
Description
2 month check-in for the VC&C Integrated Campaign
Slides https://docs.google.com/presentation/d/1JikVq-1y39I9OabPAkQrSLM9duX-GL5BLERkbfgmErU/edit?usp=sharing
A
Excellent
all
right
and
I'm
going
to
share
my
screen
all
right.
So
thank
you
for
joining
this
is
going
to
be
oops
wrong,
screen
a
walk
through
of
there.
We
go
version
control
collaboration.
Can
you
see
the
slides
on
my
screen?
Perfect,
okay,
excellent!
I'm
gonna
go
ahead
and
do
present
here
all
right
so
walking
through
version
control
and
collaboration
campaign.
So
we
launched
this
campaign
on
june
15th.
So
this
is
basically
like
a
two
and
a
half
month
check-in.
A
I
pulled
all
of
this
data
on
august
21st,
and
so
I
shared
it
out,
but
this
is
the
actual
walkthrough
we've
had
about
two
weeks
passed
by
then,
and
I'm
going
to
want
to
show
you
some
additional
data
that
I
took
a
look
at
this
morning,
because
our
metrics
have
changed
a
little
bit
for
the
better.
So
I
definitely
want
to
call
that
out
and
I
will
pull
another
one.
A
Why
would
I
do
that?
I
know
you
know
it's
a
lot
of
data,
otherwise
I
would
have
refreshed
the
whole
thing
before
this
call,
but
it's
just
so
much
that
I
I
wouldn't
be
able
to
get
to
that,
but
I
will
do
a
refresh
this
month
towards
the
end
of
the
month
and
have
kind
of
a
regular
cadence
for
this
going
forward.
At
least
that's
my
intention,
although
I
know
that
we
are
shifting
a
bit
to
the
large
segment
plan,
so
I
think
we'll
want
to
see
how
that
ends
up.
A
You
know
impacting
these
metrics
if
we
report
on
them
the
same
way
or
differently
or
whatever
the
case
may
be
so,
let's
get
into
this,
so
we
have
our
summary
page
feel
free
to
click
through
this
I'm
not
going
to
cover
what
our
goals
are,
because
we
established
all
of
that
already,
but
this
is
just
so.
Everyone
can
be
aligned
on
it.
Key
takeaways
from
this,
as
I
was
going
through
the
data,
so
we
actually
have
a
high
mq
inquiry
to
mql
percentage,
so
we're
at
32.
A
C
Basically
yeah,
so
it
has
to
be
accepted
by
the
strategic
account
leader,
so
it
has
to
meet
their
criteria
of
qualified,
which
is
they
have
budget.
They
have
a
need
and
there's
a
certain
amount
of
users.
You
know
basic
stuff
that
we
have
with
them,
but
I
suppose
I've
I've
heard
this
discussed
in
our
meetings
where
conversion
rate
is
lower.
B
Yeah,
I'm
also
guessing
that
the
persona
of
this
use
case
and
I'm
not
sure
if
we've
got
data
we
as
a
company,
but
it
is
usually
the
app
dev
team.
So
the
developer
team
does
not
have
much
budget.
So
that
would
explain
also
partially
this
that
they've
got
a
lot
of
a
lot
of
interest.
That's
why
inquiries
to
mqls
is
high,
but
then
they
don't
have
much
budget
so.
A
Yeah,
that's
interesting.
A
couple
other
points
here
nurture
went,
live
on
august
20th,
so
that
was
the
day
before
I
pulled
this.
We
only
had
one
cast
at
that
point
now
we
have
two.
It
sends
out
every
two
weeks,
so
I
think
that
we'll
actually
see
that
mql
number
increased,
but
what's
kind
of
cool
about
this
is
that
high
conversion
to
mql
was
without
a
nurture
stream
behind
it.
So
that's
pretty
awesome
and
then
budget
was
reduced
in
august
across
the
campaigns.
A
So
you're
going
to
see
that
impacted
here
in
the
inquiry
number
which
trickles
down
to
everything
else
right,
the
inquiry
gets
lower
the
mql
sao.
So
not
a
surprise.
As
you
look
through
those
last
point
here
we
were
featured
on
the
homepage
hero,
so
version
control,
collaboration
very
early
on
in
july,
like
mid-july
to
the
end
of
august,
we
were
featured
and
drove
to
the
campaign
landing
page,
so
that
actually
performed
very
well
resulted
in
the
most
mqls
opportunities
created,
sao
to
one
percentage
all
for
zero
dollars.
A
A
But
one
thing
to
call
out,
though,
with
the
sao
we
are
working
on
a
free
trial,
remarketing
initiative
to
accelerate
the
trial
offer
which
will
hopefully
accelerate
the
sao
numbers.
That's
what
the
goal
is.
So
I
linked
the
issue
there
that
you
can
review,
but
that
is
across
use
cases
all
right,
so
the
numbers
through
august
21st
and
I'm
going
to
show
you
the
current
ones
as
well.
These
are
these
are
pretty
good
numbers.
You'll
see
our
inquiry
to
mql
is
above
the
sas
average
32
percent.
A
A
So
those
are
that's
a
strong
inquiry
to
mql.
Obviously,
now
several
assets
have
been
added
throughout
the
course
of
this
campaign,
so
we
started
with.
We
had
one
and
we
went
with
it
and
several
have
been
added
along
with
you,
know,
articles
and
some
blog
posts,
and
that
sort
of
thing,
so
we
have
a
lot
going
on
webcasts,
obviously
coming
into
that
as
well,
that's
been
able
to
keep
the
content
fresh.
A
So
there's
the
upcoming
roundtable
webcast,
and
I
would
expect
that
one
to
perform
pretty
well
in
ql
the
sao
and
then,
of
course,
the
remarketing
trial
initiative.
So
I'm
going
to
skip
down
here,
though,
and
I
want
to
show
you
the
current
numbers-
it's
just
going
to
be
easier.
If
I
maybe
not,
let
me
like
get
out
of
here
right
here
for
the
current
numbers,
so
you'll
see
a
jump
in
that
sao
to
closed
one
and
also
a
jump
in
the
mql
sio.
A
A
A
Obviously
I
highlighted
it
here,
a
ton
of
inquiries,
great
inquiry
to
mql
and
esota,
one
and,
like
I
said,
that's
being
attributed
to
that
homepage,
hero
in
july
to
august,
and
it
provided
basically
like
50
of
the
total
inquiries
for
the
campaign
at
the
time
that
I
pulled
this
data.
So
that
is
that's
great
one
thing
that
we
did
notice,
though,
that
I
thought
was
interesting
is
when
the
paid
budget
went
down.
Our
inquiries
went
down
as
well,
so,
based
on
this,
I
would
not
expect
to
see
that
right,
direct
website.
A
We
would
expect
if
we're
seeing
this
many.
We
would
expect
that
to
say
fairly
consistent
when
the
paid
budget
goes
down.
So
I
think
that
there
is
either
you
know
something's
not
tracking
through
or
maybe
people
are
seeing
it
and
then
searching
directly.
I
personally
do
that.
I
don't
know
how
many
people
actually
do,
but
you'll
see
the
ad
and
then
you
go
direct.
A
A
A
So
we'll
I'll
need
to
take
another
look
and
dig
into
that
a
little
bit
just
to
see.
But
so
inter
email
is
interesting
here.
If
you
look
at
this,
you
know,
we've
got
a
good
amount
of
inquiries,
good
conversion
and
sahada.
One
is
pretty
decent
here
as
well,
but
nurture
was
not
running
until
the
day
before
this.
A
A
It
could
be
a
number
of
things
or
attributed
to
the
webcast
invites
specifically
organic
search,
showing
strong
icv.
So
that's
showing
out
the
additional
keyword.
Optimizations
could
be
worthwhile
for
this
campaign,
and
then
google
display
and
paid
social
are
producing
high
inquiries
decent
and
inquiry
to
mql,
but
it's
lower
across
the
other
metrics,
so
the
cost
is
higher.
So
we
wouldn't
keep
an
eye
on
this
as
we
move
forward
to
see
if
that
improves.
A
B
A
A
My
understanding
and
of
course
I
haven't
like
I
said
I
haven't
seen
the
entire
plan
yet
is
that
we're
gonna
do
quite
a
bit
with
that
factory.
So,
for
example,
we
would
drive
the
ads
to
a
path
factory
track,
and
so,
if
once
people
go
through
that
they
can
engage
with
the
content.
The
ungated
content
in
that
track,
but
there
will
be
offers
for
gated
assets.
For
example,
webcasts
will
remain.
Gated
trials
will
obviously
remain
gated,
so.
B
The
difference
between
a
gated
asset
and
a
factory
asset
is
that
the
second
one
is
open,
but
the
user,
while
he
or
she
hasn't
given
away
his
contact
details
to
access
that
because
it
was
open,
is
being
tracked
and
at
the
same
time
well
track,
might
not
be
the
right
word,
but
well,
yeah,
probably
tracked
and
being
offered
other
stuff
right.
Like
you
mentioned,
webcasts
or
correct
et.
D
A
B
A
D
A
B
A
A
Yeah,
I
definitely
get
where
you're
going
on
that,
so
for
right
now
we
do
have
that
campaign
landing
page.
So
this
is
all
under
the
the
current
strategy
right
campaign.
Landing
page
is
converting
the
highest
as
we
would
expect
because
we're
pretty
much
driving
everything
to
that
campaign,
landing
page
also
the
webcast.
So
that
was
a
consideration
stage.
Webcast
the
collaboration
without
boundaries
produced
a
low
number
of
mqls,
which
I
would
expect
because
of
the
how
specific
the
content
is,
but
it
had
the
highest
mql,
the
sao
percentage.
B
A
A
A
So
this
is
a
disposition
of
where
what
status
all
of
the
responses
are
in
so
those
inquiries
that
came
in
with
the
sdr
team.
So
it
looks
like
we
have
a
high
number
sitting
in
inquiry,
and
this
is
something
that
I'd
like
to
follow
up
on
to
understand.
Why,
like
is
it
you
know?
Is
it
something
with
the
asset?
A
Are
the
response
is
not
great,
although
we
are
seeing
you
know
them
being
disqualified
here,
so
just
get
an
understanding
of
that
process
and
if
there's
something
that
needs
to
happen
to
these
responses
to
to
get
them
worked
jay,
I
don't
know
if
you
have
any
insight
that
you
want
to
share
on
these.
No,
I
don't.
I.
C
A
A
C
A
Likely
that's
awesome
feedback.
Thank
you
for
that
that
helps
all
right
again.
You
know
this
is
just
the
mql,
the
sao
trends
so
channels
deep
dive
now
provided
this
data
for
us,
so
we
could
take
a
look
at
how
all
of
the
traffic
versus
the
organic
traffic
looks.
This
is
to
the
campaign
landing
page,
so
we
see
that
again.
You
know.
Organic
search
is
actually
converting
well
inquiry
to
mql
from
google,
and
then
we
also
have
good
sao
to
one,
and
at
least
some
mql,
the
sao
there.
A
And
next
one,
the
secondary
campaign
page,
which
is
the
version
control
best
practices
to
the
resources
page,
which
is
separate
from
there.
This
also
has
pretty
high
organic
traffic.
It
looks
like
I'm
sorry,
pretty
high
all
traffic
and
then
so
that's
what's
coming
from
our
ads
and
that
sort
of
thing
all
right.
A
Of
course,
he
said
that
the
decline
in
page
views
can
be
a
seasonality
as
well,
and
then
I
think
I
don't
have
a
ton
of
insights
from
social
yet,
but
you
can
see
here,
you
know
relatively
low
inquiries
overall,
but
linkedin
seems
to
be
doing
the
best
as
far
as
organic
but
again
lower
numbers.
So
it's
hard
to
say
at
this
point.
A
B
A
I
need
to
confirm
that,
because
I
do
know
that
we
are,
there
is
some
budget
going
to
virginia
home
collaboration.
As
you
can
see
here,
I
need
to
find
out
exactly
how
much
and
what
that
means,
because
we're
going
to
take
we're
going
to
stop
a
promotion
of
the
e-book
and
we're
actually
going
to
redirect
that
to
promotion
of
the
roundtable
so
we're
gonna
drive
people
there.
Yeah
we're
gonna
do
that
this
month,
but
I'm
not
sure
at
the
level
and
that's
something
that
we're
gonna.
B
B
B
A
B
D
B
A
B
A
All
right
so
nurture
performance,
like
I
said
it
just
went,
live
the
day
before
I
pulled
this,
so
not
a
lot
of
data
to
go
on
here.
We
do
have
a
little
bit
more
now,
but
the
open
rate
is
looking
good.
You
can
see.
There
were
a
number
of
people
included,
though
here
in
this
scent,
so
solid
open
rate
and
a
decent
click
to
open
click
rate
could
be
better.
So
we'll
keep
an
eye
on
this
and
see
how
this
performs.
C
C
C
A
D
A
Have
stuck
ups,
I
think
too,
I'm
not
sure
they
may
have
launched
first,
but
overall
performance
is
good.
Of
course
you
know,
there's
always
room
for
optimization
and
improvement,
and
I
think
that
we
are,
I
think,
we're
doing
good
with
content
and
like
quality
offers.
So
I'm
excited
to
see
how
this
shifts
with
more
of
a
focus
now
with
the
large
segment
marketing
plan,
with
version
control,
collaboration
and
ci
being
front
and
center.
I
think
we're
going
to
see
some
boosts
here
as
well.