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Description
Overview of the Strategic Marketing GC slide deck
A
A
So
let's
kick
this
off
with
a
celebration
for
the
second
year
in
a
row,
william
chia
has
been
named
to
the
pma's
top
list
of
product
marketing
influencers,
the
pma
called
out
the
diversity
of
his
skill
set
and
the
fact
that,
in
addition
to
all
the
great
work
he
does
to
position
us
externally,
william
really
lives
our
values
and
makes
our
whole
team
better.
As
you
can
see
in
the
quote
from
luke,
william
was
my
onboarding
buddy
here
get
lab,
so
I
can
personally
attest
to
all
of
that.
A
So
thank
you,
william,
and
congratulations
now,
in
addition
to
each
of
the
team's
top
three
achievements,
I'd
like
to
call
out
the
one
of
which
I'm
most
proud
and
that's
shared
across
the
strategic
marketing
organization.
We
have
had
a
lot
of
change
in
a
very
short
time
since
our
last
conversation,
and
I
think
we
have
all
taken
this
chance
to
revisit
things
and
really
start
to
dig
in
with
our
counterparts
throughout
marketing
and
find
a
more
efficient
way
forward.
A
I
would
also
like
to
thank
todd
and
his
whole
organization
for
being
so
supportive
and
helpful
to
provide
a
framework
that
we
can
use
to
make
this
happen
onto
specifics.
So
the
pmm
team
is
really
happy
about
our
part
in
the
seeing
is
believing
ci
campaign.
Parker's
webinar
was
really
successful,
as
you
can
see
in
the
stats
there
hugely
cross-functional
effort
and
we're
really
happy
to
be
involved
in
that
for
pmm
and
tmm.
A
A
A
It's
also
report
season,
so
we
did
a
lot
of
work
with
the
ar
team
on
some
major
watershed
reports
that
will
be
released
next
year,
and
then
we
had
quite
a
few
virtual
events.
So
thank
you
so
much
to
the
teams
that
put
those
on
technical
marketing
created
a
number
of
demos,
including
solution
overview
for
multiple
use
cases
they
dug
into
some
more
of
not
just
what
makes
us
great.
But
what
makes
us
different
and
kind
of
particularly
cool
to
me.
A
A
They
also
did
quite
a
bit
of
enablement,
including
technical
walkthroughs,
of
the
new
features
into
releases
over
at
in
mrnci.
They
have
six
new
case
studies,
including
several
that
will
really
really
help
drive
that
ci
cd
message
that
is
core
to
us
right
now,
they've
also
locked
in
pr
references
from
four
customers
and
secured
customer
speakers
for
scope.
A
Analyst
relations
has
been
super
super
super
busy
more
so
than
usual.
50
analyst
touch
points
across
all
of
our
use
cases,
and
they
also
manage
that,
while
managing
those
three
key
reports
we
mentioned
earlier,
while
releasing
and
preparing
multiple
tei
related
assets
as
well
to
help
us
quantify
that
value,
but
wait,
there's
more
the
competitive
team
refreshed
or
created
10
competitive
assets,
they
really
drill
down
into
microsoft
and
specifically
github,
and
for
those
of
you
who
haven't,
visited
our
newly
improved
asset
inventory.
Please
do
so.
A
A
What's
up
next
for
us,
I
put
this
in
product
marketing,
but
I
think
it's
safe
to
say
that
as
a
whole,
the
strategic
marketing
team
will
be
focused
on
continuing
to
align
our
outputs
with
the
greater
marketing
team.
Also
scosco
and
morsco,
and
doubling
down
on
ci
tmm
is
going
to
keep
creating
assets
to
meet
the
demand
for
technical
content
and
all
of
our
campaigns
and
sales
plays
they'll,
be
building
out
cicd
and
security
workshops,
and
they
too
will
be
working
on
ways
to
contribute
to
our
cross-functional
marketing
efforts.
A
They
will
also
be
redesigning
the
cab
and
promoting
the
tei
report
and
webinar
and
finally
compete
will
also
be
supporting
sco.
There's
a
theme
there
and
they'll
be
working
on
updates
for
sales
enablement
and
then
supporting
some
strategic
changes
which
we
have
in
the
works
but
can't
be
discussed
here.
A
And
finally,
how
can
you
help
us
help
you?
So
one
put
us
in
touch
with
customers,
whether
that's
to
help
you
explain
our
value
to
them
or
for
us
to
just
sit
there
and
listen.
We
would
love
to
be
there
the
more
we
know
about
our
customers
and
their
needs.
The
better
tell
us
what
works
and
what
doesn't
so.
We
can
improve
and
with
competitive.
Specifically,
let
us
know
when
something
is
lacking
or
wrong
or
when
you
need.
A
You
know
just
a
little
bit
more
of
something
and
then
generally,
if
you
have
any
questions
or
requests,
please
open
an
issue
using
our
request:
template
if
you
can
it's
the
fastest,
most
reliable
way
of
connecting
and
it
ensures
that
things
get
where
they
should
and
with
that.
Thank
you
and
please
let
us
know
how
we
can
help.