►
Description
No description was provided for this meeting.
If this is YOUR meeting, an easy way to fix this is to add a description to your video, wherever mtngs.io found it (probably YouTube).
B
B
Excellent,
thank
you
well
hi
everyone
and
welcome
to
today's
group
conversation
from
the
strategic
marketing
group.
We
don't
have
any
questions
at
the
moment
in
the
agenda,
so
if
anyone
wants
to
just
go
off
the
cuff
and
verbalize.
D
D
Well
I'll
start,
this
is
tracy
and
I
just
wanted
to
say
how
proud
we
are
william
chia
for
his
accomplishments
and
for
being
named
as
the
marketing
influencer
of
the
year.
So
congratulations
to
william
from
the
entire
bmm
team.
B
Yeah,
william,
since
we
don't
have
any
questions,
if
you
want
to
give
an
acceptance
speech
that
would
be,
that
would
be
appropriate.
I
think.
E
I
I
really
appreciate
it
and
I
know
about
acceptance
speech,
but
I
will
share
this
very
candidly,
so
this
is,
I
feel,
very
honored
and
humbled
that
I
I
get
to
be
named
on
a
type
of
list
like
this.
This
is
a
a
group
of
the
product
marketing
alliance.
E
They
are
what
they
put
on
conferences,
they
put
out
materials,
they
advance
the
art
and
the
craft
of
product
marketing
globally
and
to
make
this
list
of
their
top
product
marketers
for
the
year
it's
by
nomination.
So
you
have
to
you
have
to
nominate
people
that
you
believe
are
influential
in
the
industry
and
then
they
have
to
accept
that
nomination.
E
So
all
that's
to
say
is,
I
honestly
believe
not
to
kind
of
short
sell
myself
or
my
own.
You
know
skills
that
a
big
reason
that
I
get
to
be
on
something
like
this
is
because
of
get
lab,
and
because
of
the
team,
and
particularly
because
of
gitlab's
transparency,
so
and
because
of
the
work
of
the
whole
team.
E
I
wanted
to
understand
a
particular
it
buyer
persona
and
I
read
your
materials,
so
the
influence
of
the
team
really
expands
out
beyond
get
lab
to
to
influence
product
marketers
at
other
companies,
and
this
is
something
I
kind
of
get
the
privilege
of
hearing
about,
and
I
get
the
privilege
of
of
you
know
being
named
to
the
list,
but
I
really
feel
it's
kind
of
an
accomplishment
that
represents
the
ethos
and
the
values
of
gitlab
as
a
company
and
the
efforts
of
the
whole
team,
and
that's
just
something
that
I
I
earnestly
believe.
E
So
that's
that's
me
saying
you
know
kind
of
thank
you
for
noting
that
on
the
slides
as
well.
B
C
You
yeah,
so
I
was
excited
to
see
the
slide
on
competitive
analysis.
That's
great
as
part
of
our
fiscal
year.
22
direction
in
ux
the
product
designers
will
be
doing
more
competitive
analysis,
work
as
part
of
their
product
design,
so
different
than
the
type
of
competitive
analysis
that
your
team
is
doing,
but
the
companies
against
which
you
are
comparing
our
product,
I
think,
would
be
a
really
good
list
for
my
team
to
start
from.
C
F
Yeah,
I
could
take
that.
I
think
you
know
we
have
obviously
a
lot
of
competitors
that
we
compare
in
our
comparison
pages,
but
there
is
a
short
list
that
I
think
that
we
come
across
more
often
than
not,
and
that
would
be
jenkins.
Github
jfrog,
bitbucket,
azure
devops
are
sort
of
the
big.
You
know
the
big
competitors
that
we
come
across
and
within
that
there
are
specific
products.
Obviously,
so
we
can
get
you
that
list
in
terms
of
exactly
which
areas
of
the
product
we
compare
more
often
than
not.
F
So
that's
one
aspect
of
it.
The
other
thing
we
are
also
working
on
as
an
entire
strategic
marketing
team
is
coming
up
with
much
sharper
content
around
product
differentiators.
A
lot
of
our
competitors
have
done
some.
You
know
changes
in
their
product
added
new
features
and
capability
that
didn't
exist.
I
would
say
even
six
months
ago,
six
eight
months
ago,
so
we're
taking
a
fresh
look
at
how
we
look
at
our
differentiators
and
getting
much
more
sharper
on
that.
So
your
effort
would
could
also
be
helpful
in
that
in
that
regard.
C
Yeah,
that's
awesome,
yeah.
Obviously,
a
handbook
page
is
always
our
preference,
but
I
don't
know
if
this
is
something
that
we
would
make
public,
but
if
not,
we
also
have
a
private
handbook.
So
maybe
that
would
be
a
place
where
we
could
keep
that
single
source
of
truth.
So
people
can
just
go
reference
it
when
it's
time.
B
Sure,
okay,
next
up,
there's
a
actually
a
couple
of
comments
and
questions
from
jim
reilly
and
I
really
like
your
2a
there.
So
if
you
could
verbalize
those
that
would
be
great.
That's
a
great
suggestion.
G
The
concept
of
the
change
log
in
some
format
is
just
you
know,
with
content
understanding
how
fresh
that
content
is.
Is
one
piece
of
that?
Second,
is
in
the
absence
of
your
briefing
document,
that's
showing
the
what's
new
to
be
able
to
show
over
time,
hey
here's,
the
new
content
or
updated
content
in
the
last
30
days
that
you
could
go
and
peruse.
G
So
that's
that.
So
thank
you
for
providing
that
information,
and
then
the
second
is
I
find
myself.
Often
I
see
a
piece
of
gated
content
I
go.
This
is
great.
I
can't
find
it
internally
so
then
I
just
go
and
sign
up
to
get
the
download,
I'm
sure
there's
a
more
efficient
way.
What
is
that
for
us
to
get
the
non-gated
content.
B
Sure
so
for
the
first
one,
it
looks
like
someone
just
put
the
link
in
there
as
well,
so
we
we
recently
started
a
content
calendar
and
by
we
I
mean
marketing
at
large
with
other
groups
other
than
strategic
marketing,
using
the
content
calendar
that
right
now
and
we're
going
to
keep
building
on
that.
So
that
can
show
you
what's
coming
in
in
the
near
future
for
the
non-gated
content.
Brian,
do
you
want
to
talk
about
the
asset
inventory.
H
H
But
what
I
was
linking
to
is
the
asset
inventory
looks
like
this
is
embedded
in
the
handbook
page
all
about
it,
so
sort
of
all
of
the
faq
is
down
underneath
and
right
at
the
top.
Is
this
live
dashboard
from
google
data
studio,
showing
you
everything
that
we
have
in
terms
of
metadata
around
all
of
the
assets
maintained
or
significantly
contributed
to
by
strategic
marketing,
so
a
lot
of
stuff
that
we
originated,
or
that
came
through
a
request
for
sales
enablement
or
that
sort
of
thing.
H
H
H
So
if
you've
looked
for
all
demos
related
to
a
specific
value
driver
or
whatever,
it
is
exactly
and
including
yes
updated
in
the
last
30
days,
it's
only
as
perfect
as
we
are
in
terms
of
keeping
it
up
to
date.
It's
a
bit
of
a
manual
process
there,
but
we
have.
You
know
a
web
form
that
we
use
to
do
that,
and
so
it's
not
super
hard
I'll.
Just
give
a
little
bit
of
a
warning
that
occasionally
there's
something
new
that
we
just
haven't
popped
into
the
inventory
yet.
B
Cool
any
other,
we
we're
out
of
questions
on
the
agenda,
so
any
other
questions
just
coming
to
mind.
E
I'm
I'm
wondering
if
anyone
from
jackie's
team
is
on
as
well,
because
I
think
to
jim's
question
some
of
those
assets.
We
have
direct
linked
in
our
sheet
that
brian
just
showed,
but
I
don't
think
that
that's
a
comprehensive
list
and
to
the
the
challenge
that
jim,
I
think
is
encountering
and
that
many
around
the
org
are.
You
know
we
put
out
a
you
know,
like
I
think,
recently
out
of
marketing,
not
even
out
of
strategic
marketing.
E
I
think
out
of
the
content
group
it
just
put
out,
like
you
know,
four
or
five
pdfs.
I
think
that
val
put
together
and
those
exist
somewhere-
and
I
honestly
don't
know-
and
so
I'm
kind
of
curious.
If
anybody
outside
of
this
group
knows
if
there's
a
place
to
go
and
just
get
those
pdfs
directly,
I
know
sometimes
they
appear
in
path
factory,
but
getting
access
people
getting
access
to
path
factory,
I
know,
can
sometimes
be
a
challenge.
E
So
I
don't
know
if
anyone
like
that
is
on
the
call.
Once
upon
a
time
there
was
a
resources
folder
on
our
website,
which
I'm
I'm
trying
to
poke
into
now,
and
I
don't
think
we
keep
assets
there.
So
that's
that's
another
place
jim
or
anybody
else
who's.
E
Looking
for
hey,
we
have
a
landing
page
and
you
have
to
fill
out
the
form
to
get
that
content
that
should
exist
somewhere,
especially
for
our
sales
team
to
just
be
able
to
share
with
with
customers
and
prospects
directly
and
honestly,
we've
just
never
had
a
really
good
system
for
doing
that,
I'm
assuming
since
no
one's
speaking
up
that
we
don't
have
like
agnes
or
jackie
irini.
Anybody
on
the
call
like
that,
so
jim,
let
me
let
me
follow
up
and
I'll
offer,
one
other
bit
advice
and
honestly
something
I
do.
E
I
personally
sometimes
fill
out
the
form,
but
you
can
also
ping
just
in
the
marketing
channel
and
say:
hey
here's,
this
wonderful,
you
know
new
ebook,
that
valerie
wrote
and
I
would
love.
Can
I
just
get
a
direct
copy
of
it
without
having
to
fill
out
the
form
and,
if
you
ping,
in
the
marketing
channel,
that
might
be
a
way
to
to
get
direct
access
to
that?
I
don't
know
that
all
of
those
assets
are
are
listed
in
our
asset
inventory.
That's
mostly
content
that
our
team
has
generated
or
worked
on
william.
I
I
E
Yeah,
so
I
will
share
this
unless
sarah's
on
the
college
she
wants
to
pipe
in
that
sarah
has
been
awesome.
She
has
worked
in
particular
to
enable
several
parts
of
marketing
to
have
access
to
path
factory
and
in
particular
she
just
worked
with
the
product
at
strategic
marketing
as
a
whole
to
enable
us
and
one
of
the
key
kind
of
insights
that
came
out
of
all
of
this
kind
of
work
that
she
did
with
our
team
was
that
path
factory
as
a
tool
is
not
designed
as
a
content
repository.
E
So
although
there
is
some
content
there
and
if
you
have
access
to
it,
searching
for
content,
there
is
like
that
does
exist,
but
long
term
or
even
today.
That's
not
that's,
not
the
right
mode.
So
I
think
sarah
would
share
this
as
well.
If
she
was
on
the
call
that
giving
everybody
access
to
pat
factory
isn't
really
the
right
solution,
long
term,
we
really
need
dedicated
tooling.
I
know
david
somers
team
is
working
on
a
sales
enablement
style.
Tooling,
tennis
is
working
on
that.
I
know
there
are
sarah.
E
Sarah
daley
is
working
on
a
marketing
content
repository.
I
think
it's
called
a
doll,
digital
asset
or
damn
digital
asset
management,
so
that
type
of
tooling
we
don't
have
today
that
doesn't
preclude
the
fact,
though,
that
those
pdfs
exist
somewhere,
and
so
I
would
say
that
the
team
is
marketing
program
management.
That
probably
knows
where
most
of
those
digital
assets
are
stored.
Today,
some
of
it's
in
path
factory,
some
of
it's
in
other
places,
longer
term.
We
need
dedicated
tooling
in
order
to
manage
that.
E
But
the
kind
of
summary
today
is
path
factory.
Has
this
very
specific
purpose?
It's
for
content
consumption.
It
doesn't
really
function
well,
as
a
content,
repository.
A
Hey
william,
I
was
going
to
add
from
this.
This
has
come.
This
comes
up
quite
a
bit.
The
same
question
you
had
jim
during
onboarding
right
we've
got
new
film
team
members,
so
I
included
in
in
d
they're
a
link
to
a
google
doc
that
I
think
marketing
maintains
that
we
were
given
as
something
we
could
share
with
new
team
members.
It's
got
both
the
gated
links
and
un-gated
links.
A
Now
you
can
tell
me
if
we're
not
supposed
to
be
using
that,
but
but
it's
a
common
question
we
get
that.
We
want
to
be
able
to
provide
folks.
B
And
david,
we
should
I'll
be
sure
to
sync
with
you
folks
to
make
sure
that
everything
we're
putting
into
the
asset
inventory.
That's
relevant
winds
up
in
that
as
well
cool
thanks.
A
B
Waiting
for
the
awkward
pause,
all
right,
okay!
Well,
thank
you.
If
there
are
no
other
questions,
then
I
I
guess
we
can.
We
can
call
the
meeting
for
today,
but
the
very
last
slide
of
the
deck
shows
how
to
get
in
touch
with
us,
and
please
do
particularly
I'd
like
to
say
the
request
for
customer
calls
if
you're
talking
with
customers,
whatever
you'd
like
us
to
do
on
that,
call
we're
happy
to
again
we're
happy
to
help.