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A
B
Hello,
everyone
welcome
to
the
group
conversation
for
the
strategic
marketing
department.
My
name
is
Ashish
Coachella
and
like
to
invite
Colin
Fletcher
on
my
team
to
host
today's
call
I
hope
that
you
had
a
chance
to
look
at
the
video
we
posted
over
in
the
slides,
so
we
don't
have
to
go
over
this
place
today.
Please
post
your
questions
on
the
agenda
document
and
we
like
this
to
be
a
question
and
answer
session
as
much
as
possible.
Let's
start
with
Colin.
Thank
you
for
hosting
this
and
let
you
take
it
away
sure.
C
Thank
you,
sheesh
thanks
Ashish
and
thanks
to
everybody
for
joining
today,
welcome
everybody
to
do
it
as
a
strategic
marketing
group
conversation
is
sheesh
mentioned.
We
have.
We
have
a
link
to
the
presentation
in
which
there's
a
lot
of
information
as
well
as
a
summary
video
that
we
have
linked,
and
we
already
see
a
number
of
folks
contributing
to
you.
The
to
the
agenda.
Talk
the
the
notes
said
happy
to
provide
the
provide
the
video
we
welcome
feedback
on
that.
C
D
Yeah
anyone
please
yeah
so
I'm
in
general.
Just
have
people
say
your
question.
It
makes
video
much
easy
to
watch
for
people
that
don't
have
the
agenda
in
front
of
them
like.
So,
if
you
later
see
it
also
typing
is
harder
than
talking,
so
people
tend
to
give
additional
context
and
also
makes
for
more
entertaining
videos.
You
kind
of
see
that
back
and
forth.
Thank
you
so
give
people
voice.
My
comments
were
thanks
for
the
video
that
was
great
thanks
for
respecting
everyone's
time.
D
Thanks
for
making
the
presentation,
editable
I
was
able
to
like
meteos
ling
since,
like
nine
clickable
I
added
the
video
to
the
first
slide
in
the
presentation,
and
also
thanks
for
the
amount
of
links
in
slides
12
to
14
I.
Think
this.
This
is
one
of
the
best
GC,
perhaps
I've
ever
seen
so
I
invited
the
shadows.
Linkous
from
the
handbook
is
an
example
of
how
it
should
be
done.
Thank
you
very
much.
Thanks.
E
Slide
16,
it
seems
like
we're
having
a
large
number
of
competitive
conversations
and
you
can
kind
of
click
into
the
spreadsheets
there
and
see
the
details.
I'm
just
wondering.
Is
there
a
way
that
we're
kind
of
synthesizing
that
information
it's?
It
may
be
easier
to
digest
kind
of
formats
or
actionable
items
like
issues
so
yeah
I'm,
just
kind
of
trying
to
figure
out
how
we
take
action
on
what
we
learned
in
those
conversations.
C
Sure
I
think
there's
a
number
of
outputs
that
this
information
gets
as
you
as
you
worded
it
synthesized
into,
or
you
know,
is
the
output
of
of
all
that
information
gathering
I
think
Mahesh
is
on
our
competitive
intelligence
team
is
on
the
on
the
call
and
I'd
like
to
see
if
you'd
like
to
articulate
what
all
the
different
forms
in
which
that
information
is
being
utilized.
Sure.
A
So
what
we
did
was
initially,
we
did
a
webinar
on
December
19th
for
the
sales
team
summarizing
what
the
data
that
we
had
seen
up
until
then
in
terms
of
various
customer
scenarios
and
potential
strategies
that
we
can
apply
in
those
customer
scenarios.
Now
right
now,
we
are
further
developing
on
that
and
preparing
for
sales
kickoff,
where
we
can
get
very
detailed,
actionable
plans
on
each
type
of
situation
that
you
might
encounter,
for
example,
competitor
X,
with
a
use
case
SEM,
you
know
how
do
we
approach
it
right,
like
that?
A
B
So
I
think
I
want
to
add
to
that
Manish,
but
we're
also
doing
that.
Your
leading
is
the
analysis
we
do
and
the
results
we
get
out
of
that.
We
also
put
it
in
crayon
our
comparative
intelligence.
We
also
added
on
our
comparison
pages
that
are
public
facing
the
data
that
we
can
add,
most
of
which
we
do
add.
Unless
it's
customer
compromising
you
know
we
tend
to,
and
then
it
also
goes
on
to
our
competitive
intelligence
and
strategic
marketing
handbook
pages.
C
And
all
of
these
inputs
and
the
outputs
as
well
or
what
we
use
in
directly
and
indirectly,
as
we,
we
think
about
the
messaging
that
we
create
helping
us
in
helping
inform
conversations
around.
You
know
identifying
and
highlighting
you
know,
differentiators
and
things
that
really
grab
market
attention.
A
The
data
we
hear
that
are
pertaining
to
product
teams,
we
are
creating
issues
and
some
people
on
the
competitive
team
and
the
TMM
team
are
also
in
touch
with
the
product
team
on
clarifications
and
how
to
do
certain
things,
especially
in
terms
of
accomplishing
integrations
between
our
products
and
other
products,
in
some
cases
competitive
products.
So
it
usually
flows
in
as
a
issues.
C
And
there
have
been
and
continue
to
be,
on
an
ongoing
basis,
conversations
with
our
different
interlocks
between
the
product,
marketing
team,
Mahesh's
work
and
our
product
management
team,
as
well
as
typically
the
route
to
influencing
product
direction
prioritization.
So,
for
example,
you
know
we
did.
We
worked
on
a
significant
effort
around
a
particular
vendor
a
few
months
ago
feels
like
a
few
months
ago.
C
D
So
on
slide
17
they
talk
about
partner
marketing
with
AWS
in
TCP.
It's
really
exciting,
I'm,
not
sure
I
think
this
is
a
public
stream,
so
I'm
not
sure
what
you
can
talk
about
on
what
you
can.
But
what
are
what
is
the
extent
of
the
the
partner
deals?
How
many
hundred
many
salespeople
in
those
organizations
are
reaching?
What
is
the
expected
kind
of
results
of
that
over
the
next
couple
of
quarters.
C
F
E
F
D
F
So
we're
still
working
on
follow-up
emails
that
should
be
going
out
soon,
so
to
be
determined
on
the
reach.
There
were
thousands
and
thousands
I
want
to
say
like
at
the
show.
Someone
said
the
number
18,000
but
I,
don't
know
how
accurate
that
is.
One
thing
about
this
show
is
it's
kind
of
I,
don't
want
say
secretive,
but
they
don't
want
a
lot
of
promotion
like
I
WS.
B
C
E
Have
I'll
ask
another
question:
true
I
know
the
strategic
marketing
team
was
very
involved
in
the
programming
for
the
commit
event
in
San
Francisco,
so
just
wanted
to
say
thank
you
to
all
the
folks
who
contributed
to
that
event.
I
thought
it
was
a
great.
You
know,
opportunity
for
me
to
connect
with
the
community
and
I
know
a
lot
of
other
people
felt
like
it
was
a
successful
event.
So,
thanks
for
that,
my
question
is
what
you
know.
Kind
of
did.
E
B
G
Sorry
about
that,
it's
on
you,
so
I
think
one
of
the
lessons
learned
for
this
from
a
programming
perspective
is
going
to
be
looking
at
planning
the
overall
theme
for
the
event
and
and
how
we
build
out
tracks
and
content
that
supports
this.
We
we
folded
our,
we
adjusted
our
theme
and
our
approach
for
San
Francisco
partway
through
and
we
we
made
it
work
I
think
we
can
be
better
at
planning
it
farther
in
advance,
so
we're
clear
as
to
what
we
want
the
main
stage
flow
to
look
like
and
how
that
comes
together.
G
I
think
our
tracks
worked
well
in
San,
Francisco
and
I've
actually
have
opened
an
issue
and
I'll
put
the
link
to
the
issue
in
in
this
discussion
thread.
For
what
effectively
is
a
call
for
tracks?
I
want
to
get
ideas
from
our
community
here
and
the
in
the
organizations
to
anyone
who's
interested
in
proposing
ideas
for
tracks,
and
that
will
lead
into
the
call
for
papers.
G
We
we
tried
a
to
break
down
the
flow
of
30
minute
sessions
to
try
to
keep
it
fairly,
concise,
I
think
that
on
main
stage
we
had
20
minute
sessions
that
was
positive,
I
think
I
got
good
feedback
that
that
kept
it
flowing
and
to
all
of
the
speakers
who
did
on
mainstage.
We
stayed
pretty
close
to
that.
We
had
30
minute
sessions
in
the
tracks.
G
B
I
think,
in
addition
to
that,
what
we
also
discovered
is
that
the
planning
for
the
venue
and
how
its
laid
out
should
go
hand
in
hand
with
what
tracks
we
are
planning
to
talk
about,
because
we
were
constrained
by
the
number
of
breakout
rooms
or
like
the
stages
that
we
could
have
so
that
limited
us
to
X
number
of
tracks,
which
was
three
in
this
case.
So
in
a
while
lessons
is,
let's
start
with
what
we
won't
present.
What
do
we?
B
G
B
E
B
There
are
no
topics.
I
would
like
to
end
with
just
one
slay
that
I
would
like
everybody
to
look
at,
and
that
would
be
slide
five
happy
to
share
my
screen,
but
I
think
the
slides
available
for
everybody
I'd
like
to
congratulate
William
chia
as
being
recognized
as
one
of
the
top
50
product
marketing
influencers
by
our
peer
community,
the
product
marketing
Association,
there's
a
link
to
the
report.
You
know,
please
click
on
that.
This
is
a
big
deal,
especially
for
us
and
William.