►
From YouTube: English Google SEO office-hours from December 11, 2020
Description
This is a recording of the Google SEO office-hours hangout from December 11, 2020. These sessions are open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc.
Find out more at https://developers.google.com/search/events/join-office-hours
Feel free to join us - we welcome webmasters of all levels!
A
All
right
welcome
everyone
to
today.
Today's
google
search
central
office
hours
hangout.
My
name
is
john
mueller.
I'm
a
search
advocate
at
google
and
part
of
what
I
do
is
these
office
hours
where
people
can
join
in
and
ask
questions
around
their
website
and
web
search,
and
we
can
try
to
find
some
answers
and
wow
lots
of
people
joining
today.
Lots
of
questions
submitted.
This
is
good
cool.
A
A
bunch
of
things
were
already
submitted,
but
if
any
of
you
want
to
get
started
with
the
first
question,
you're
welcome
to
jump
on
in
hi
john
hi.
B
I
have
actually
two
questions,
so
first
one
is
about
changing
website,
so
one
of
our
clients,
they
change
their
website.
They
move
the
website
from
wordpress
to
drupal.
Fortunately,
we
are
keeping
the
same
url
like
wordpress,
so
the
url
structure
will
not
be
changed.
The
only
thing
they
are
going
to
change
the
design
of
the
site
and
content.
They
are
going
to
add
more
content.
Now
the
question
is
the
ranking
they
have
for
those
url
at
this
moment.
If
they
make
this
content
change
and
design
change,
will
that
affect
the
ranking.
A
So
if
you,
if
you
add
text
to
your
pages,
if
you
remove
text,
if
you
change
the
internal
linking
if
you
change
the
the
layout
so
that
you
have
different
things
as
headings
and
titles,
then
that's
something
that
should
be
reflected
in
search
so
keeping
the
urls
the
same,
I
think
makes
it
a
lot
easier,
because
we
we
just
can
keep
a
lot
of
the
signals
already,
but
we
still
need
to
look
at
the
content
like
what.
What
is
on
these
pages,
how
how
they're
linked
between
each
other?
A
And
it's
not
it's
not
the
case
that,
like
it,
will
always
be
a
negative
change.
A
lot
of
people
do
these
kind
of
migrations
because
they
want
to
improve
things
because
it's
like
well,
I
noticed
my
internal
linking
is
bad
with
my
old
cms
and
I
moved
to
a
cms
that
does
internal
linking
a
lot
better.
So
that
helps
me
to
kind
of
get
my
site
crawled
better.
For
example,.
B
And
the
next
question
is
about
backlink,
so
how
does
google,
like
with
the
measure
the
weight
of
a
backlink
like
some
people,
get
a
business
listing?
Some
people
gets
backlink
from
the
content.
Some
people
gives
backlinks
from
the
regional
site
like
dot
com,
dot
eu
some
people
get
backlink
from
dot
com
site.
Does
google
differentiate
that?
Okay,
this?
They
are
australian
site?
They
are
getting
backlink
from
dot
com
dot,
eu.
A
That
gets
really
complicated,
so
I
I
mean
what
we
wouldn't
differentiate
is
just
because
they're
different
top
level
domains,
so
it's
an
au
site
and
a
dot
com
or
uk
site
or
whatever
it's
not
that
we
would
say
they
have
different
weights
or
individual
types
of
links.
But
we
do
try
to
differentiate
by
by
the
type
of
link
that
it
is
and
to
figure
out
what
what
is
its
importance
with
regards
to
the
context
that
that
it
provides?
A
C
Hey
john
good
morning
morning,
I
have
a
question
about
archiving,
so
we
have
a
site
with
a
large
number
of
press
release
pages.
These
are
quite
old
right
from
maybe
from
2015
and
even
maybe
even
older,
and
the
thing
is
they
have
accumulated
a
large
amount
of
backlinks,
but
they
don't
get
any
traffic,
but
these
th
quite
hide
them.
Alternative
domains
are
pointing
to
them,
but
now
we
want
to
clean
them
up
because
they
are
taking
up
the
real
estate,
or
at
least
it
becomes
a
bit
too
big
there.
C
Now
the
thing
is
so:
I
was
thinking
of
okay.
We
can
move
it
to
an
archive,
but
I
still
would
like
to
benefit
from
the
seo
power.
These
pages
have
built
up
over
time.
So
is
there
a
way
to
do
this?
Cleverly,
so,
basically
so
moving
them
indeed
to
an
archive,
for
example,
subdirectory,
but
then
still,
let's
say
benefit
from
the
seo
power.
A
Yeah
I
mean
you,
you
can
just
redirect
him
to
a
different
part
of
your
site
if
you,
if
you
have
an
archive
section
for
this
kind
of
older
content,
which
is
very
common
and
then
kind
of
moving
the
content
there
and
redirecting
the
urls
there.
That
essentially
tells
us
to
forward
the
links
there
yeah,
but.
C
We
were
also
thinking
because
a
lot
of
them,
so
they
need
to
be
there
still
for,
let's
say
legal
purposes,
for
example,
but
I
still
would
like
to
say:
okay,
you
know
what
the
crawler
doesn't
need
to
access
these
folders
for
me
all
the
time.
So
I
was
thinking
about
disallowing
that
folder,
but
we'll
we'll
disallow
a
subdirectory.
Will
this
also
mean
that
the
buildup
as
show
power
will
not
will
be
ignored
from
then
on
that
point
onwards,
because
in
this
sense
I
was
thinking
like
this.
C
What
you
say
is
to
the
to
the
scroller:
hey.
You
don't
have
to
crawl
this
this
folder
anymore,
but
I
don't
think
we
say
ignore
the
seo
build
up
as
show
power
right
or
do
I
see
this
wrong.
A
A
A
So
essentially
when,
when
there
are
lots
of
external
links
pointing
to
a
page
that
is
blocked
by
robot's
text,
then
sometimes
we
can
still
show
that
page
in
the
search
results,
but
we'll
show
it
as
like
with
a
title
based
on
the
links
and
a
text
says:
oh,
we
don't
know
what
is
actually
here
and
if,
if
that
page,
that
is
being
linked
to
is
something
that
is
just
referring
to
more
content
within
your
website,
we
wouldn't
know
so
we
can't
kind
of,
like
indirectly
forward
those
links
to
to
your
primary
content.
A
A
Usually
the
type
of
links
that
they
attract
are
very,
I
don't
know,
temp
time
limited
kind
of
thing
where
a
new
site
will
link
to
it
once
and
then
it's
like
when
you
look
at
the
number
of
links
it,
it
might
look
like.
Oh,
there
are
lots
of
links
here,
but
these
are
like
really
old
news
articles
which
are
in
the
archives
of
those
news
sites.
Essentially,
it's
also
kind
of
a
sign
well
like
they
have
links,
but
those
links
are
not
extremely
useful
because
it's
so
so
irrelevant.
D
Hey
hi
john,
I
wanted
to
know
something
very
basic
about
copied
content.
Also,
as
you
all
know,
the
copied
content
is
against
google
google
guidelines
and
it's
also
not
a
good
practice
in
general.
A
How
to
determine
if
it's
copied,
I
just
I
think
it's
it's
kind
of
tricky
in
in
some
aspect.
In
some
aspect,
it's
really
easy
because
if
you
take
a
piece
of
text
and
you
search
for
it,
then
exactly
if
exactly
print
text
is
on
the
web
or
on
other
pages,
then
that's
a
pretty
good
sign
that
doesn't
happen.
F
A
So,
for
example,
if
you
have
copied
content
that
is
more
along
the
lines
of
boilerplate
text
like
you
have,
I
don't
know
legal
disclaimer
on
the
bottom
of
your
site,
which
is
something
that
you
have
across
all
of
your
pages
of
your
site
and
technically
that's
copied
content
but
practically
for
us.
That's
not
not
really
an
issue,
because
these
are
things
that
people
are
generally
not
searching
for.
It's
not
that
they're
searching
for
the
legal
disclaimer
and
they
want
to
find
your
site,
it's
more
they're.
A
Looking
for
your
primary
content
and
with
in
that
that
regard
it's
something
where
we
try
to
kind
of
weigh
the
copied
content
appropriately,
but
also
kind
of
like
still
look
at
the
rest
of
your
site.
A
So
I
don't
know
actually,
if
that
helps
with
with
regards
to
your
question,
so
that's
kind
of
like
the
thing
is
like
it's.
It's
easy
to
recognize
that
there's
copied
content
on
these
pages,
but
it's
hard
to
figure
out
what
we
should
do
about
that
copy
content,
author
or
the
the
owner
of
that
content.
A
I
I
don't
think
we
go
and
make
any
judgment
in
that
regard,
because
that's
that's
really
tricky
like
we
can't
determine
who
is
the
owner
and
sometimes
the
the
person
who
wrote
it
first
is
not
the
one
for
example,
that
is
the
most
relevant.
So
we
we
see
this
a
lot
of
times,
for
example,
with
our
own
blog
posts,
where
we
will
write
a
blog
post
and
we'll
put
the
information
we
want
to
share
on
our
blog
post
and
someone
will
copy
that
content
and
they
will
add
a
lot
of
extra
information
around
it.
A
G
I
submitted
my
question,
but
I
can
jump
in
now.
If
that's
fine,
so
if
you
recall
I'm
checking
in
again
about
our
domain
migration,
we
migrated
our
domain
at
the
beginning
of
august
had
almost
total
traffic
loss.
After
connecting
in
a
few
of
these
sessions,
it
was
indicated
that
google
engineering
was
able
to
make
a
partial
fix
for
us
that
was
towards
the
end
of
september,
and
then
we
did
start
to
see
slow,
but
but
some
recovery.
We
were
eating
our
way
to
almost
50
percent.
G
G
So
my
question
is,
if
you
think
it's
possible,
that
the
partial
fix
that
we
were
able
to
get
via
the
engineering
team
possibly
got
reverted
or
just
otherwise,
how
we
should
try
to
make
sense
of
what
happened
with
the
broadcore
update,
we're,
of
course,
trying
to
look
through
that
lens
just
neutrally
and
try
to
think
about
what
we
can
do
to
improve
the
site.
But
with
where
we
were
before
the
domain
migration
loss
and
where
we
are.
Now,
it's
a
little
hard
to
not
think
that
we're
still
just
dealing
with
domain
migration
issues.
A
I
I
don't
know,
I
I
think
it's
kind
of
awkward
that
these
kind
of
issues
pop
up
with
domain
migrations,
so
sorry
that
you're
struggling
with
this-
I
I
think,
with
with
the
issue
that
you're
seeing
now,
I
don't
think
that
would
be
related
to
kind
of
the
fix
in
the
domain,
migration
being
reverted
or
kind
of
being
blocked.
A
A
So
I,
but
I
I
will
definitely
take
a
look
with
with
the
team
to
see
if,
if
there's
something
more
specific,
that's
going
on
there
that
we
need
to
watch
out
for
so
that's
yeah.
I
I
don't
know
so.
One
of
the
things
that
we
ended
up
doing
specifically
after
running
through
your
issue
is
trying
to
figure
out
how
how
many
other
sites
might
be
affected
by
these
kind
of
site
migration
issues,
and
it
seems
like
it's
extremely
rare,
which
doesn't
really
help
you
that
much
like
I
don't
know
it's.
A
It's
like
a
special
case
kind
of
thing,
but
at
least
that
a
little
bit
calming
on
my
side,
but
it's
something
where
I
still
think
we.
We
should
be
able
to
do
a
better
job
handling
these
these
kind
of
migrations
and
not
run
into
issues
where
people
have
to
contact
us
essentially,
personally,
with
regards
to
kind
of,
I
don't
know
getting
things
back
to
normal
again,
but
it
so,
if
I
remember
correctly,
your
site
is
about
kind
of
university
reviews.
A
A
Yeah-
and
I
I
know
there
are
a
bunch
of
other
seos
that
have
kind
of
dug
into
all
of
those
details
of
what
what
you
need
to
watch
out
for
with
expertise,
authority,
trust
those
kind
of
topics.
A
So
I
would,
I
would
definitely
look
into
that,
but
usually
when
it
comes
to
core
updates,
it's
something
where
it's
not
just
one
small
thing
that
you
can
fix
and
it
gets
better.
It's
it's
more
of
a
long-term
approach
that
you
have
to
kind
of
look
at
there.
G
Yeah
yeah
we're
doing
that
internally
and
we've
been
working
with
marie
haynes
and
glenn
gabe
and
some
other
seos
it
just
it's
it's
hard
to
not
feel
like
it's
our
domain
migration.
That
is
still
having
an
extremely
large
impact
on
us
and
I'm
honestly
not
sure
what
else
to
do,
except
to
check
in
here
when
I
can.
A
No,
I
I
mean
it's
it's
perfectly
fine
to
to
keep
pushing
for
this,
because
it's
I
mean
I,
I
try
to
watch
what
what
is
happening
with
those
discussions
internally,
but
it's
it's
also
good
to
see
kind
of
from
from
the
external
side
like.
Oh,
it's,
it's
still
a
problem,
so
we
still
need
to
look
at
them:
yeah,
okay,
okay,
thank
you.
I'll
definitely
double
check,
though,
specifically
around
the
the
core
update.
If
there's
something
that
might
be
kind
of
uniquely
happening
with
your
site,
that
maybe
we
need
to
fix
in
that
regard,.
A
Okay,
let
me
run
through
some
of
the
submitted
questions
and,
if
you
have
any
questions
along
the
way
feel
free
to
jump
on
in
as
well
in
search
console,
we
noticed
our
pages
are
marked
as
crawled,
currently
not
indexed.
Looking
into
the
detail,
we
see
that
google
has
found
our
user
declared
canonical,
but
then
picked
a
completely
different
unrelated
page
for
its
google
selected
canonical
any
idea
why
this
might
be
so
usually,
this
kind
of
situation
is
something
where
I'd
need
to
look
at
the
details.
A
A
For
example,
if
you
have
a
number
of
different
websites
that
all
have
the
same
back-end
system
and
the
same
urls
lead
to
the
same
content
across
the
different
domains,
then
it
could
be
that
our
systems
say
well.
Actually
the
domain
name
isn't
so
relevant
here
we
will
pick
like
any
one
of
these
domains
as
the
canonical
for
this
kind
of
url
pattern.
A
It
could
also
be
that
you
have
a
url
structure
that
maybe
something
in
the
path
or
in
the
url
parameters
is
deemed
as
being
irrelevant
to
our
systems
in.
In
that
sense,
it's
not
like
irrelevant
and
that
the
content
is
bad
kind
of
thing.
But
it's
irrelevant
in
that.
When
we
look
at
a
number
of
different
parameters,
we
see
always
the
same
content
and
therefore
our
systems
kind
of
learn
over
time
that
actually,
this
url
pattern
is
something
that
doesn't
lead
to
unique
content.
A
But
rather
we
can
pick
one
of
the
urls
that
is
kind
of
in
this
group
of
url
patterns
and
pick
that
as
a
canonical,
and
that
happens
regardless
of
what
the
actual
content
is
on
individual
pages.
Once
we've
learned
that
pattern,
so
that
makes
it
a
little
bit
easier
for
us
to
kind
of
deal
with
canonicalization
without
having
to
crawl
the
whole
site
and
like
get
stuck
in
all
of
these
url
patterns
that
essentially
lead
to
the
same
content,
and
in
a
case
like
that,
it
could
happen
that
you
have
a
url
structure.
A
That,
for
a
large
part,
leads
to
similar
content
where
we
get
confused.
But
there
are
individual
pieces
in
there
where
which
does
do
lead
to
unique
content,
and
then
it
could
happen
like
this,
that
our
system
say
well.
All
of
this
is
irrelevant.
We
will
pick
one
here
and
we
don't
realize
that
actually
well.
This
one
here
is
kind
of
an
exception.
A
So
if,
if
you
think
that
might
be
the
case
in
in
your
situation,
one
thing
you
can
do
is
try
to
figure
out
it's
like.
Do.
You
perhaps
have
this
kind
of
pattern
of
urls
that
all
lead
to
the
same
content.
A
A
I
notice
that,
often
when
we
publish
a
new
article
on
our
site,
the
article's
ranking
starts
to
improve,
as
time
goes
by,
for
example,
in
this
case,
it
took
five
months
from
the
date
of
publication
of
the
article
to
reach
a
stable
ranking.
This
happened
despite
the
fact
that
the
article
has
not
changed
in
five
months.
A
A
I
I
didn't
take
a
look
at
that
specific
example,
but
it's
it's
very
common
that
it
takes
some
time
for
our
signals
to
kind
of
settle
down
and
to
better
understand
what
is
on
a
specific
page,
and
this
is
something
that
is
is
very
visible.
For
example,
if
you
have
a
new
website,
then
you
might
publish
that
new
website
and
in
the
beginning,
google,
micro.
Oh
it's
a
new
website.
A
I
don't
know
it's
essentially
just
something
that
takes
time
for
us
to
collect
all
of
the
signals
that
are
associated
with
these
pages,
and
it's
not
something
that
can
happen
from
one
day
to
the
next,
and
it
can
also
happen
for
individual
pages
as
well.
So
it's
not
just
specific
to
new
websites
like
that.
A
For
some
queries,
I
see
google
ranking
websites
which
have
a
high
amount
of
ad
content,
which
is
creating
a
poor
search
experience.
How
is
google
dealing
with
those
sites,
it's
hard
to
say
without
having
examples,
but
there
are
various
things
that
we
do
take
into
account
with
regards
to
the
user
experience
side
of
things.
A
So,
on
the
one
hand,
we
did,
I
think,
a
couple
years
ago
the
an
update
where
the
above
the
fold
content
is
something
that
we
weighed
a
little
bit
more.
So
that's
something
where,
if
there's
a
lot
of
ad
content
above
the
fold,
then
perhaps
it
might
be
affected
by
that
there
are
other
updates
that
have
happened
in
the
past.
A
With
regards
to
speed,
there's
the
core
web
vitals,
which
is
going
to
be
launched,
I
think
in
may
with
regards
to
kind
of
ranking
in
search
results
which
also
helps
there.
A
A
Even
if
that
website
is
kind
of
like
doing
weird
things
has
a
really
bad
user
experience,
you
would
still
expect
to
find
that
website
and
there's
a
broad
range
of
different
kind
of
kinds
of
queries
and
kinds
of
understanding
of
relevance
that
flow
into
things
like
that.
So
with
that
said,
it's
it's
always
possible
to
find
these
kind
of
pages
in
the
search
results.
A
It's
extremely
rare
for
us
to
manually
go
in
and
say
we
will
completely
remove
this
website
from
search,
so
it
never
shows
up
for
any
queries.
We
usually
reserve
that
specifically
for
cases
where
the
whole
website
is
essentially
irrelevant,
where
the
whole
website
is
just
scraping
content
from
the
rest
of
the
web
and
there's
nothing
unique
of
value
at
all
on
the
website,
then
that's
something
where
the
web
spam
team
might
go
in
and
say
this
is
a
pure
spam
website.
A
I
think
this
is
also
really
important,
because
a
lot
of
people
don't
know
everything
that
they
should
be
doing
on
the
website.
They
don't
know
all
of
the
details
of
what
what
is
important
or
what
they
should
not
do.
They
don't
know
like
those
tricks
that
they
heard
from
friends.
Are
they
kind
of
like
really
bad
or
are
they
just
kind
of
bad
or
they
kind
of
work
sometimes,
and
they
end
up
doing
lots
of
weird
things
and
all
of
these
websites
that
do
things
which
are
kind
of
sub-optimal?
A
A
They
might
not
know
and
they
might
be
a
legitimate
small
business
and
they
just
have
their
website
like
that,
and
in
cases
like
that,
I
think
we
should
definitely
still
continue
to
show
that
website.
It's
not
that,
like
it's
completely
irrelevant
for
users,
maybe
they're
just
doing
things
in
ways
that
they
don't
know
any
better.
A
A
Thanks
john
cool,
let's
see
we
changed
our
website's
domain
name,
the
old
one
search
ranking
was
decreased
to
zero.
However,
the
new
one
search
ranking
is
much
lower
than
the
old
sites
ranking.
This
reminds
me
of
a
different
question.
However.
Let's
see
some
experts
said
it
takes
up
to
six
months
to
achieve
original
rankings.
How
can
we
speed
up
the
seo
results?
Some
backlinks
link
to
the
old
site?
Do
we
need
to
change
the
links
to
the
new
site
yeah?
For
the
most
part?
A
I
I
think
one
of
the
things
I
would
strongly
recommend
is
just
making
sure
that
you're,
following
the
the
guidelines
that
we
have
specifically
for
site,
moves
the
details
as
much
as
possible,
especially
if
this
site
move
is
still
fairly
fresh,
then
making
sure
that
you
have
things
like
all
of
the
redirect
set
up
so
that
all
of
the
old
content
is
really
moving
to
the
new
con
new
site.
A
That's
something
I
would
do.
I
would
double
check
all
the
settings
in
search
console
so
that
you
have
all
of
that
lined
up,
but
in
our
guidelines
we
also
mentioned
the
the
links
to
the
site,
and
we
do
mention
that
it
does
make
sense
to
get
those
updated
as
well,
in
particular
with
the
links
to
the
site.
We
use
that
for
canonicalization.
A
It
sounds
like
canonicalization
is
less
an
issue
there.
If
you
are
singing
that
there's
already
no
traffic
going
to
the
old
domain,
but
still,
I
think,
updating
some
of
those
links
where
you
can
make
sense
we're
going
to
run
into
the
same
kind
of
issue
on
our
site
as
well,
when
we
did
the
migration
to
google
search
central
from
webmaster
central,
because
it's
like,
I
think,
the
the
twitter
pages
or
the
youtube
main
account
pages.
They
don't
redirect
for
whatever
reasons
so
we're
also
kind
of
discussing
internally.
A
If
we
should
ask
people
to
help
update
the
links
which
is
kind
of
weird,
but
I
I
guess
everyone
has
to
do
that
in
general,
it
can
take
a
while
for
things
to
settle
down
after
site
migration,
but
it
should,
for
the
most
part,
be
fairly
straightforward.
A
Well,
I
guess
the
more
common
one
where
I
I've
seen
issues
is
when
the
new
domain
name,
the
one
that
you're
moving
to,
has
a
really
weird
history
associated
with
it,
and
then
that's
something
where
it's
it
can
get
tricky
for
us
to
understand
what
what
does
this
migration
mean?
So,
in
particular,
if
the
old
domain
used
to
be
hosting
a
lot
of
web
spam
content,
then
or
wait,
the
new
domain
is
hosting
a
lot
of
or
was
hosting
a
lot
of
web
spam
content
and
you
move
there.
A
A
It's
so
that's
something
that
you
might
want
to
to
look
into
in
general
if
you're
moving
to
a
domain,
if
you're
starting
a
website
on
a
new
domain.
Looking
at
the
domain's
history
is
something
I'd
still
recommend
doing.
A
There
are
lots
of
things
that
you
can
clean
up
with
regards
to
kind
of
taking
on
a
used
domain.
Name,
but
some
things
are
a
lot
more
time
intensive
than
than
others,
so
in
particular,
if
a
website
was
deeply
involved
in
webspam
and
has
a
lot
of
really
problematic
links
from
across
the
web,
then
that's
something
that
you
might
want
to
clean
up
ahead
of
time,
which
takes
a
lot
of
time.
A
The
another
situation
where
you
might
want
to
kind
of
keep
in
mind
that
it
will
take
a
bit
of
time
is
if
the
old.
If
the
domain
that
you're
moving
to
used
to
host
a
lot
of
adult
content,
then
we
might
have
that
domain
in
in
our
safe
search
list.
Essentially,
and
as
we
see
that
your
content
is
now
hosted
there,
then
that
will
update
automatically,
but
it
can
take
a
bit
of
time
for
us
to
kind
of
switch
from.
Oh,
we
should
be
filtering
this
domain
using
safe
search
too.
A
A
A
sub
domain
like
m.domain
to
www.domain.com
the
site
is
now
responsive
and
the
mobile
version
is
no
longer
no
longer
needed.
Should
I
use
a
change
of
address
tool
in
search
console?
A
A
A
We're
exploring
web
stories
and
using
tappable,
which
we
have
embedded
in
our
site
when
I
test
the
url
in
the
inspect
url
tool,
it
doesn't
show
up
what
what
can
we
do
about
it?
I
don't
know
what
tappable
is
so
it's
hard
for
me
to
say
what
what
exactly
to
do
there.
Web
stories
are
based
on
amp
pages,
so
for
web
stories.
You
would
use
the
the
amp
testing
tool
to
see
that
they
they
work
well,
that
the
structured
data
there
is
is
recognized
properly.
A
So
that
might
be
some
something
to
check
out
with
regards
to
whether
or
not
these
urls
are
indexed
web
stories
by
design
are
normal.
Amp
pages,
like
I
said,
so,
they
can
get
indexed
individually
and
they're
set
up
in
a
way
that
they're
canonical
amp.
That
means
it's
not
like
amp
pages
that
are
associated
with
the
rest
of
your
website,
where
you
have
the
canonical
as
the
traditional
html
page
and
the
amp
html
alternate
version
for
web
stories,
you
only
have
the
amp
version
and
essentially
that
can
get
indexed
like
any
other
normal
content.
A
So
if
you
have
a
web
story,
what
will
happen
is
it
might
be
shown
in
these
web
story,
specific
surfaces,
if
you're
in
one
of
those
countries,
but
if
you're
not
in
one
of
those
countries,
it'll
be
shown
in
the
normal
web
search
results,
so
it'll
be
shown
just
like
any
other
web
page
might
be,
since
it's
also
a
normal
web
page.
Like
any
other,
you
need
to
think
about
the
usual
seo
aspects
there
too.
A
So
things
like
titles
and
headings
and
text
on
the
page,
all
attributes
for
images
all
of
the
usual
things
they
all
apply
to
web
stories.
It's
a
bit
trickier
with
web
stories,
because
traditionally
you
want
to
make
it
kind
of
visually
impressive,
which
means
you
don't
have
this
big
blocks
or
box
of
text
on
these
web
stories,
but
you
still
need
textual
content
so
that
we
can
rank
those
pages
properly.
A
Question
about
amp
my
website
is
97.
Traffic
is
from
desktop
users.
Should
I
need
to
be
worried
about
amp,
because
in
the
search
console
I
can
see
some
amp
errors
on
my
website
is.
Is
it
worth
spending
time
and
effort
on
to
fix
those
issues,
since
the
majority
of
the
traffic
is
from
desktop,
will
it
impact
ranking
in
the
long
term,
so
amp
pages
are
responsive,
so
essentially
you
can
use
them
on
desktop
too.
It's
not
something
that
is
purely
mobile
there.
A
There
are
lots
of
sites
that
use
amp
as
their
primary
framework
for
making
content,
and
that's
perfectly
fine.
So
that's
something
where
like
just
because
you
have
a
lot
of
desktop
users
doesn't
mean
you
should
not
use
amp.
A
For
example,
I
think
the
amp.dev
site
is
is
completely
written
in
amp
and
if
you
look
at
it
in
a
desktop
browser,
it
looks
like
a
normal
website
with
regards
to
amp
errors.
What
what
happens
with
amp
pages
when
we
recognize
their
errors
on
these
pages?
Is
we
understand
that
they're
not
valid
amp
pages,
and
that
means
that
those
pages
would
not
be
kept
in
the
amp
cache
and
would
not
be
treated
as
amp
alternates?
A
So
it's
not
that
there
would
be
a
ranking
effect
from
that,
but
more
that
you're
not
getting
the
full
value
out
of
your
amp
pages,
because
we
can't
put
them
in
the
cache.
We
can't
serve
them
immediately
when
people
click
on
them.
A
A
By
mistake,
I
created
a
lot
of
tags
and
sometimes
of
the
same
name
with
the
main
category.
It
ends
up
that
the
tag
pages
score
better
in
the
search
results
in
my
categories.
Will
the
use
of
rel
canonical
help
so
that
I
can
send
the
juice
back
to
the
main
category?
How
long
will
it
take
until
this
change
is
implemented?
A
A
So
cleaning
up
the
url
structure
means,
on
the
one
hand,
kind
of
removing
or
reducing
the
amount
of
internal
links
to
those
kind
of
pages
and,
on
the
other
hand,
using
technical
elements
like
the
rel
canonical
or
setting
up
redirects
to
point
at
the
pages
that
you
do
want
to
have
shown
in
the
search
results.
A
So
in
that
regard,
if
you're
kind
of
seeing
that
you
have
a
bunch
of
similar
pages
and
the
wrong
ones
are
ranking,
then
cleaning
that
up
definitely
helps
it
can
improve
the
ranking
of
those
pages,
because
if
we
can
concentrate
all
the
value
in
fewer
pages-
and
we
can
make
those
pages
a
little
bit
stronger
in
search,
they
can
be
a
little
bit
more
relevant
with
regards
to
how
long
that
takes
it's
really
hard
to
say
in
particular,
we
have
to
crawl
these
pages
and
on
a
per
url
basis.
We
have
to
understand.
A
Oh,
this
is
the
same
content.
You
have
a
rel
canonical
here.
We
should
switch
indexing
to
the
other
page
and
on
a
per
url
basis.
That
takes
a
little
bit
of
time.
The
crawling
itself
also
takes
a
little
bit
of
time
and
crawling
is
not
something
where
there's
a
fixed
time
frame
involved.
It
can
be
that
we
recrawl
some
pages
within.
A
I
don't
know
a
couple
days,
other
pages
within
a
couple
of
weeks,
so
that's
something
where
it's
really
hard
to
say
how
how
long
it
will
take
accessibility,
question
we're
going
to
make
invisible
headings
for
some
sections
over
pages,
for
example,
like
main
navigation
kind
of
highlighting.
How
will
google
understand
that
this
is
not
cloaking?
A
So
we
probably
would
not
understand
that
this
is
not
cloaking,
but
this
kind
of
hidden
text
is
something
that
is
super
common
on
the
web
and
we
essentially
just
deal
with
that.
So
that's
less
of
an
issue
for
us,
even
if
we
were
to
recognize
that
this
is
kind
of
hidden
text
on
a
page.
It's
not
that
we
would
say.
Oh,
this
is
a
spammy
page
because
it
has
hidden
text
on
it,
but
at
most
we
might
say:
oh
well.
A
So
in
your
situation,
if
you
have
main
navigation
as
kind
of
a
heading
for
for
people
who
are
using
kind
of
voice
browsers,
essentially,
then
people
are
probably
not
going
to
search
for
main
navigation
on
google
to
try
to
find
your
site
they're,
going
to
look
for
your
actual
content,
which
is
something
that
would
be
visible
there.
A
A
We're
facing
consistent
impression,
spikes
on
google
webmaster
tools.
Oh
no,
that's
a
really
old
tool.
You
should
switch
to
search
console,
usually
we
average
between
two
thousand
and
three
thousand
per
day
on
fridays.
It
goes
up
to
ten
thousand
on
certain
keywords,
any
suggestion
on
what
could
be
causing
the
impression
spikes.
A
These
these
kind
of
cycles
are
really
common,
so
perhaps
you're
seeing
something
there.
What
what
I
also
sometimes
see
is
that
some
of
the
rank
checking
tools,
leave
behind
traces
in
search
console,
and
you
also
see
kind
of
side
effects
like
this.
For
the
most
part,
these
are
things
that
we
we
do
filter
out
in
the
rest
of
our
pipelines,
but
sometimes
they
just
linger
on
and
search
console
a
bit
like
this.
A
We
we're
about
to
run
an
a
b
test
for
meter
paywall
with
different
variations,
so
each
variation
and
its
paywall
schema.
We
in
we're
embedding
the
roadblocks
through
a
third-party
tool.
A
We
can't
know
which
versions
are
aimed
at
which
users,
because
it's
on
a
fly,
is
there
an
option
to
fit
only
one
paywall
schema
for
all
the
different
tests,
sure
so
the
the
usual
setup
that
people
do
at
well,
at
least
the
the
setup
that
that
I've
seen
is
that
they
essentially
provide
this
cable,
paywall
markup
for
the
the
version
that
or
in
a
way
that
matches
what
users
would
always
see.
A
So,
if
there's,
for
example,
a
kind
of
a
lead-in
that
you
would
always
show
all
users
and
some
users
see
more
content,
some
users
see
less
content
or
some
users
that
can
see
more
pages
or
some
users
see
the
paywall
immediately
and
then
you
kind
of
add
the
paywall
markup
in
a
way
that
matches
what
everyone
would
see
kind
of
like
the
lowest
common
denominator
there.
And
that
way
we
can
understand
that,
and
it's
not
the
case,
that
we
need
to
have
the
100
exact,
correct,
paywall
markup.
A
On
all
of
these
pages,
if
we
can
recognize
that,
there's
a
paywall
mark
up
there,
then
that
already
helps
us
to
understand
that
oh
you're,
implementing
a
paywall
and
it's
different
by
user
type
or
by
location
or
whatever
you
use
kind
of
as
parameters,
and
that's
that's
totally
fine
for
us,
then
how
do
you
test
the
structured
data
for
specifically
the
paywall
structure
data?
Essentially,
you
would
use
a
rich
results
test,
like
with
any
other
kind
of
structure
data.
A
So,
if
you're,
showing
the
paywall
markup
depending
on
kind
of
like
the
the
user,
there
keep
in
mind
that
probably
users
don't
need
to
see
the
paywall
markup.
It's
really
important
that
we
see
it,
though,
especially
if
you're
serving
google
about
the
content
and
not
showing
it
to
users.
In
some
cases,.
A
Let's
see
across
so
many
sites
about
once
a
week,
I
get
a
note
notification
from
search
console
that
datavocabulary.org
has
been
phased
out.
It's
no
longer
actual
issue
for
any
of
the
sites.
So
I'm
curious
how
long
google
will
store
and
process
the
html
for
some
of
the
pages
that
pop
up
had
their
last
crawl
up
to
three
years
ago
and
even
on
the
http
versions
of
the
site,
which
have
been
redirected
to
https
for
even
longer,
I
don't
know
like
once
a
week
that
sounds
pretty
excessive.
A
I
I
thought
we
just
sent
out
that
notification
like
once
for
all
sites
that
that
were
using
it.
So
if,
if
you're
watching
this
and
can
send
me
some
details
of
what
you're
seeing
is
like
that,
that
would
be
really
useful
because,
like
I
said
this
notification
is
something
that
we
should
be
doing
just
once
for
the
site.
Usually
with
these
kind
of
notifications,
we
focus
on
what
we
had
last
had
indexed
for
those
sites,
so
it's
less
a
matter
of
when
we
last
crawled
those,
but
rather
like.
A
Oh,
we
know
that
this
markup
used
to
be
on
your
site
or
is
on
your
site,
based
on
the
last
version
that
we
have
indexed
for
your
site
and
then
we'll
notify
you
about
that
and,
like
I
said,
this
should
be
something
that
should
be
like
a
one-time
thing
per
site
rather
than
a
weekly
notification,
and
it's
mostly
just
meant
to
to
let
you
know
that
it's
like
by
the
way.
If
you
still
have
this
here,
you
should
probably
switch
it
out.
A
It
shouldn't
be
like
something
that's
like
super
annoying,
but
if
you
can
send
me
some
details,
then
I'm
happy
to
take
a
look
to
see.
What's
what
might
be
happening
there,
I
recently
tweaked
the
meta
title
and
description
to
improve
quality
of
the
words
and
made
it
more
fresh,
as
I
wanted
updated
for
a
while.
Already
after
I
updated
it
for
one
of
the
search
queries,
I
noticed
my
site
is
being
indexed
with
just
that.
One
word
that
keyword
search.
A
A
I
I
suspect,
you're,
seeing
something
very
specific,
so
it's
really
hard
to
say,
but
it
is
something
where
we
we
do
sometimes
change
the
titles
of
pages,
in
particular,
when
we
can
recognize
that
the
title
on
a
page
is
perhaps
not
the
most
relevant
one
to
show
to
users
based
on
their
current
query.
So,
based
on
the
query,
we
can
show
different
titles
based
on
the
kind
of
title
that
you
have
specified
on
your
site.
We
might
show
a
different
title.
A
For
example,
if
you
have
the
same
title
across
a
lot
of
different
pages,
then
we
might
assume.
Well
maybe
this
title
is
not
so
relevant
for
for
any
individual
page
or
if
you
have
something
really
common
and
shared
on
your
title,
like
you
just
have
home
for
your
home
page,
then
we
wouldn't
show
home
as
a
title.
A
We
would
try
to
figure
out
well
what
is
this
homepage
about
and
try
to
show
something
from
that
as
a
title
and
that's
something
when
we
change
the
titles
like
that,
it's
not
a
sign
that
we're
changing
the
rankings
that
the
site
is
not
ranking
for
what
it
has
and
its
titles.
It's
more
that
we're
just
saying
well,
like
the
the
title
that
you
have
on
your
pages
is
not
something
that
encourages
a
lot
of
people
to
actually
click
through.
A
If
you're
seeing
this
very
often
across
pages
on
your
website,
then
I
would
take
a
step
back
and
try
to
look
at
the
titles
that
you
have
specified
on
your
site.
Also,
the
descriptions,
maybe,
if
you're,
seeing
it
with
the
snippet
and
think
about
what
you
could
be
doing
perhaps
differently,
to
make
it
a
little
bit
clearer
what
what
actually
is
a
useful
title
here
for
users.
A
So
a
really
common
example
that
that
I
see
where
we
do
sometimes
rewrite
titles
is,
if
you
just
include
a
big
collection
of
keywords,
and
you
say:
oh,
I
want
to
rank
for
these
keywords.
I
will
put
them
all
in
my
title
when
we
look
at
that,
we
say
well,
this
is
like
a
collection
of
words.
It's
not
a
description
of
a
page,
so
maybe
we
should
rewrite
that,
and
similarly
with
descriptions
and
snippets,
it's
kind
of
the
same
thing.
H
Just
a
quick
follow-up
on
that
when,
when
google
starts
rewriting
titles,
is
that
kind
of
a
good
sign
that
you
should
make
them
and
try
to
improve
them
and
that
will
actually
help
you
become
more
relevant
since
google
apparently
doesn't
think
you're
relevant
enough.
A
A
Is
that
more
likely
we
will
show
the
title
that
you
have
on
your
page
and
if
that
title
is
better
in
the
sense
that
it
matches
what
users
are
looking
for,
it
matches
their
intent,
then,
like
that
gives
you
more
traffic
and
then
indirectly,
over
time,
like
maybe
those
users
recommend
you
and
like
your
site,
improves
in
ranking
overall,
but
it's
not
so
much
that
we
would
say.
Oh
this
title
is
now
good
enough
to
show.
Therefore,
the
website
is
better.
H
No,
I'm
thinking
in
cases
like,
as
you
mentioned.
Maybe
the
title
is
home
or
something
like
that,
and
the
title
does
play
a
role
in
how
relevant
that
page
is,
and
you
know
you
move
it,
you
change
it
to
red
widgets.
I
don't
know
something
that
is
more
relevant
than
that
shouldn't
that
lead
to
kind
of
the
page
becoming
more
relevant
for
red
widgets,
since
you're
now,
actually
using
those
words,
sure
sure
yeah.
A
F
A
H
A
No,
it's
it's
really
just
the
title
that
we
show
in
the
search
results.
So
it's.
H
A
I
John
john,
is
it?
Is
it
query
agnostic
then
I
mean.
Is
it?
Does
it
change
on
the
fly,
so
can't
release
titles
and
meta
descriptions
change
to
improve
what
if
you
like,
search,
result
diversification,
so
they
pick
something
out
and
change
the
actual
page
title
and
meta
description
to
sort
of
vary
the
results.
I
don't
know.
A
I
don't
know
if
you
would
do
it
to
vary
the
results,
but
we
we
do
try
to
use
it
in
a
way
to
better
explain
what
a
user
would
expect
when
they
go
there.
A
It
it
would
change
based
on
a
query.
So
that's
that's
something
that
that
you
often
see,
especially
in
in
a
case
where
you
have
a
very
generic
title
as
like
home,
for
example,
for
for
paige,
then
you
often
see,
depending
on
how
you
search
you
see
either
home
or
you
see,
kind
of
a
rewritten
version,
or
you
see
a
name
of
the
company
or
something
like
that.
A
I
J
I
J
All
right,
yeah,
I'm
regarding
this.
I
have
also
seen
one
case
where
one
page
was
ranking
for
three
keywords
for
two
queries:
the
the
original
title
it
was
showing,
but
for
third
query
it
was
rewriting
the
title,
so
it
is
all
the
time.
It
is
not
like
very
simple
thing
where
we
can
go
and
just
think
like
this
title
is
not
relevant.
A
Mean
yeah
I
mean
it's.
It's
tricky.
We've
also
discussed
internally
options
like
having
a
meta
tag,
saying
like
I
know
what
I'm
doing
always
show
my
title
kind
of
thing,
but
that's
that's
also
really
tricky
and
it
makes
things
complex
in
various
ways.
We
also
had
a
project
underway
at
some
point
where
in
search
console,
you
could
specify
a
title
for
like
a
handful
of
pages
and
say
like
I
always
want
this
title
to
be
shown,
and
there
also
we.
A
A
K
Sorry,
it
was
muted,
sorry
again
so
yeah.
I
did
have
a
question.
However,
when
don
anderson
asked
her
question,
it
kind
of
clarifies
the
question
I
had.
However,
one
going
back
again
to.
I
took
some
description.
Sorry
to
ask:
maybe
this
is
this
has
been
commented
before
one
thing
we
are
seeing.
I
work,
as
I
said,
with
small
businesses
and
some
clients
they
do.
K
Is
they
saturate
because
someone
told
them
or
something
they,
they
saturate
their
title
or
their
description
only
with
commercial
keywords,
because
they
said
it
works
for
such
and
such
person,
for
example,
you
can
see
in
some
in
some
websites
like
skin,
brighton,
flower,
delivery,
brighton
wedding,
flower
spread
and
just
all
that
in
a
kitten
in
the
description
is
still.
K
Does
that
keep
happening
because
people
do
it
because
they
say
it
work
is
that
against
practices?
Is
there
a
I
just
I
don't
know
I'm
I
I'm
not.
It
doesn't
look
right,
but
when
the
clients
come
to
me
and
and
ask-
and-
and
I
see
that
the
first
thing
I
said
that
this
has
to
change,
it
doesn't
look
right,
aesthetic,
but
I
don't
know.
I
just
want
to
hear
your
point
of
view
why
yeah.
A
A
Yeah
yeah
yeah,
so
it's
it's
not
against
our
webmaster
guidelines.
So
it's
not
something
that
we
would
say
is
is
problematic.
A
I
I
think
at
most
it's
something
where
you
you
could
improve
things
if
you
had
kind
of
like
a
a
better
fitting
title,
because
we
understand
the
relevance
a
little
bit
better
and
the
I
suspect
the
biggest
improvement
with
a
title
in
in
that
regard.
There
is
that
if
you
can
create
a
title
that
matches
what
the
user
is
actually
looking
for
and
then
it's
a
little
bit
easier
for
them
to
actually
like
click
on
the
search
result,
because
they
they
think.
A
Oh,
this
really
matches
what
I
was
looking
for,
whereas
if
you're
looking
for
I
don't
know,
flower
delivery,
brighton
and
as
a
title
in
the
search
results,
you
see:
flowers,
green
flowers,
yellow
flowers,
blue
flowers,
brighton
and,
like
all
of
the
cities
nearby,
then
you
might
look
at
that
and
say
well,
is
this?
Is
this
like?
I
don't
know
some
seo
result,
or
is
this
actually
a
business
that
will
will
do
a
good
job
and
and
create
some
nice
flowers?
For
me?
A
So
that's
something
where
I
almost
think
it's
more
a
matter
of
improving
the
click-through
rate
rather
than
improving
the
ranking
and
if,
if
with
the
same
ranking,
you
get
a
higher
click-through
rate,
because
people
recognize
your
site
as
being
more
relevant,
then
that's
that's
kind
of
a
good
thing.
K
Sorry
sorry,
I
just
know,
because
I
saw
a
comment
saying
something
about
funeral
flowers
and
yeah.
I
thought
I
don't
know.
Thank
you
yeah.
It
makes
sense.
I
mean
it's
not
a
practice.
I
follow
it's
just
I
wanted
the
the
reason
I'm
asking
this
is
because
normally
I
I
always
send
the
webmaster
videos
to
my
clients
and-
and
I
say,
watch
for
me-
minus
x2
said-
and
this
is
a
common
practice.
K
I
see
with
people
that
come
from
that
they
launch
their
own
website
and
they
try
to
give
it
a
go
to
their
own
and
they're
learning
seo.
You
know.
F
K
The
most
common
activities
I've
seen
is
saturation
with
keywords,
titles
and
descriptions.
So,
okay,.
A
A
I
need
to
add
all
keywords
to
my
titles
and
then
you
end
up
with
something
like
that,
but
just
because
they
are
used
for
ranking
doesn't
mean
that
you
need
to
put
everything
in
there
and
sometimes
I
suspect
the
the
bigger
aspect
is
really
the
click-through
rate
from
search
rather
than
the
the
ranking
effect,
especially
for
small
businesses.
Like
you,
you
don't
have
a
lot
of
chance
to
to
be
visible
in
in
search
results
in
lots
of
places,
because
you're,
probably
more
focused
on
your
regional
area
and
having
a
title
that
is
really
good.
A
I
I
Well,
if
you
see
you
know,
take
the
example
that
maria's
just
provided
of
the
florist,
you
know
big
florist
selling,
flowers
in
every
town
or
city
in
the
uk
or
the
us
or
wherever
and
all
the
page
titles
say
florist
in
brighton,
floristine,
southsea,
floristin,
hamstead,
heath,
blah
blah
blah.
Can
that
sometimes
because
they're
kind
of
almost
competing
against
each
other
as
clusters?
I
Can
that
almost
have
the
opposite
effect
to
them?
Ranking
well
and
detract
away
from
maybe
just
everything
because
they're
all
candidates,
all
of
a
sudden
for
with
very
very
tiny
variations?
That's
sometimes.
I
think
I
see
that
sometimes
on
big
sites
actually
cannibalize
themselves,
with
with
different
pages
or
with.
I
A
Yeah,
that's
that's,
definitely
something
that
that
kind
of
happens
there
and
I
think
I
I
mean
on
the
on
the
one
hand,
I
understand
the
the
interest
in
having
pages
for
individual
topics,
but
if
the
the
variations
are
so
small
you're,
essentially
just
diluting
the
value
of
of
your
content
across
those
pages,
and
then
you
have
a
lot
of
pages
for
individual
topics,
but
they
all
don't
rank
well
versus.
You
have
one
page
for
more
slightly
more
general
topic
and
it's
is
very
well
concentrated
there.
Then
it's
a
lot
easier
for
us
to
say
well.
L
So
if
flowers
is
one
of
the
typical
examples
where
you
genuinely
do
need
a
geographic
page
because
they
might
have
a
genuine
network,
whereas
a
lot
of
these
pages,
you
know
plumbers
in
and
then
name
every
single
area
within
200
miles,
they're,
not
they're,
just
doorway
pages,
but
florists
have
kind
of
the
longest
established
e-commerce
network
anyway,
of
that
distribution
method,
and
I
think
that
goes
back
to
what
you
were
saying-
that
those
pages
aren't
competing
with
each
other
and
they're
not
competing
for
the
main
homepage
title
and
description.
A
H
I've
seen
this
happen
with,
for
example,
if,
if
you're
a
hotel
site
people
search
for
you,
know
hotels
in
turi,
but
they
might
search
for
accommodation
in
turi
travel
packages
and
everything
like
that.
So
I've
seen
sites
kind
of
do
individual
pages
for
each
of
these.
H
Just
so
they
don't
stuff
the
title
with
all
of
these
keywords,
but
I
think,
and
what
I've
been
using
as
as
a
I
don't
know
how
good
of
a
practice
it
is
to
kind
of
alternate
some
of
the
keywords
in
the
title,
with
some
of
the
keywords
in
the
heading
and
I've
noticed
that
google,
sometimes
if
you're,
if
you're,
using
hotels
in
the
title
and
accommodation
in
the
heading
and
people
are
searching
for
accommodation,
google
will
sometimes
just
use
the
heading
instead
of
the
title
in
the
search
results.
H
If
that
makes
sense,
so
is:
can
that
be
a
kind
of
a
good
practice
to
avoid
kind
of
creating
multiple
pages
for
what
it
basically
is?
The
same
user
intent.
A
A
What
these
words
actually
mean
so
especially
synonyms,
like
you
mentioned
accommodations
in
hotels
like
we,
we
kind
of
know
that
these
are
the
same
things
and
you
don't
need
to
mention
kind
of
those
different
words
on
on
the
same
page,
because
we
understand
it's
the
same
thing
and
I
imagine
for
a
lot
of
the
city
names,
it's
very
similar
where
we
understand
well.
These
cities
are
right
next
to
each
other.
So
if
someone
is
searching
for
one
city,
we
could
show
content
from
the
other
one,
whether
or
not
a
user
would
click
through
and
say.
A
Well,
actually,
I
really
need
like
a
florist
in
my
city,
or
maybe
this
city
is
across
the
border,
and
it's
like
right
next
to
me,
but
I
can't
easily
get
there
for
whatever
reasons,
so
it's
it's
kind
of
tricky
there,
but
for
at
least
for
the
synonyms
side
of
things,
I
think
we
were
a
lot
better.
There.
M
Yeah
hi
john,
I
have
a
question
sure
with
adult
websites.
It's
very
unclear
which
sort
of
schema
is
basically
allowed
there,
because
in
some
articles
you
mentioned
that
this
schema
is
definitely
not
allowed
for
adult
websites,
but
on
the
majority
of
them
it's
just
not
mentioned.
So
how
can
edelbrocks
do
this?
Should
they
just
implement
everything
and
hope
for
the
best
or
how
can
we
actually
know
which
one
is
supporting,
which
or
not,
for
example,
the
live?
M
One
life
is
just
a
lot
on
blogs
nowadays
on
some
podcasts,
but
adulthood
just
can't
use
live,
but
it's
not
written
there
that
it's
not
supported.
So
how
can
we
know.
A
I
I
think
in
in
our
rich
results
guidelines
we
we
say
like
none
of
them
are
useful
for
adult
websites,
but
I
I
haven't
checked
recently.
I
don't
know
if
any
anything
has
changed
there,
but
at
least,
as
far
as
I
know,
all
of
the
the
types
of
rich
results
that
I'm
aware
of
are
explicitly
like
not
not
meant
for
adult
content
websites-
and
I
I
imagine
so
so
I
don't
think,
there's
any
kind
of
manual
action
or
web
spam
action
that
takes
place
in
something
like
that.
But
it's
more
that
our
systems
recognize.
A
M
F
M
But
schemas
are
also
not
picked
up
there,
because
google
still
thinks
that's
an
adult
website.
So
what
makes
a
website
adapt?
Is
my
question.
M
Yeah
I
mean
there's,
there's,
let's
say
website
suggests
twitch
I
mean
twitch
has
all
of
these
things
supported.
Let's
say
that
we
make
website
like
twitch,
it's
still
not
gonna
get
picked
up,
and
I
wonder
why.
A
Yeah,
so
the
the
thing
is,
I
I
think,
with
a
lot
of
the
safe
search
filters.
Is
we
try
to
apply
them
to
a
kind
of
a
broader
url
pattern
on
a
website?
So
if
we
see
that
the
whole
domain
is
adult
content
for
the
most
part-
and
you
have
some
small
part
that
is
not
adult,
then
probably
we
would
filter
the
whole
domain
because
okay
yeah
I
mean
our
systems
are
just
kind
of
like
we
want
to
stay
on
the
safe
side
there.
A
If
you
have
individual
subdomains,
where
some
of
them
are
adult
and
some
of
them
are
not,
that
makes
it
a
little
bit
easier.
If
you
have
separate
domains,
then
that
obviously
makes
it
a
lot
easier
for
us
to
to
understand
that
these
are
completely
separate
websites
that
should
be
treated
differently.
So
it's
something
we
we
also
see,
I
think
some
sometimes
with
I.
M
A
Yeah
yeah,
I
mean,
I
don't
think
we
make
any
clear
distinction
between
like
filtered
by
safe
search
and
adult
and
porn
or
whatever
the
different
categories.
Are
there
it's
it's
mostly
like
we
recognize
it's
filtered
by
safe
search
and
then
probably
we
wouldn't
show
any
rich
results
there.
It
also
happens
the
the
other
way
around,
where
some
sites
might
have.
A
I
don't
know,
classified
sections
which
which
are
for
adults
and
then,
if
that
section
is
embedded
within
the
main
website
in
a
way
that
is
hard
to
separate
out,
then
we
might
say:
well,
we
don't
know
how
much
of
this
site
should
be
filtered
by
safe
search,
maybe
we'll
filter
too
much.
Maybe
we
won't
filter
enough.
A
L
Okay,
understood
clear,
does
does
does
webmaster
tools,
tell
you
if
your
site
is
held
under
safe
search?
Does
it
no.
A
No
yeah,
I
think
it's
it's
one
of
those
things
like
probably
you
know,
if,
if
your
site
is,
is
really
adult
content,
but
if
it's
kind
of
like
a
tricky
thing,
then
I've
also
seen
that
happen
that
they
go
to
the
forum.
A
It's
like
my
site
is
not
showing
up
in
search
and
then
someone
will
say:
oh
well,
if
you
turn
off
the
the
safe
search
filter,
then
it
is
showing
in
search
and
then
they
try
to
figure
out
like
how
how
did
safesearch
get
confused
or
why
is
safe
search
so
picky
in
this
particular
situation,
because
it's
it's
one
of
those
things
where,
like
different
cultures,
have
different
thresholds
almost
of
what
they
would
consider
to
be
problematic
or
adult
content,
and
we,
I
don't
know
in
our
algorithms,
we
have
to
make
some
call
somewhere.
I
Did
you
I
don't
know
whether
you
saw
that
there
was
a
case?
Well,
it
was
not
really
a
case.
Studies
fabio
from
transferwise
did
a
little
bit
of
an
investigation
into
why
something
just
suddenly
just
tanks,
and
he
he
found
adding
exclusives,
seems
to
seem
to
have
a
bad
impact.
I
Is
that
the
case
john,
if
you,
because
sometimes
it's
quite
difficult
to
control,
communities
etc?
And
he
found
I
don't
know
whether
it
was
just
correlation
versus
causation.
But
when
lots
and
lots
of
swear
words
got
added
to
some
content,
it
seemed
to
have
a
very
adverse
impact
on
the
rankings.
A
L
I
A
I
A
Cool
okay:
I
have
to
jump
off
to
another
meeting
soon,
so
maybe
I'll
I'll
pause
here
I
have
another
hangout
lined
up
for
next
friday,
so
it's
not
the
last
one
this
year
and
if
any
of
you
want
to
join
then
like
feel
free
to
jump
on
it,
I
think
it'll
probably
be
a
little
bit
looser
because
it's
like
last
friday
before
the
holidays,
we'll
see,
but
thank
you
all
for
joining
in.
It's
been
really
interesting.