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From YouTube: Fighting Counterfeits from the Ledger - Benjamin Djidi
Description
Some products inherit their value from their origins. In a world where counterfeiting technologies have evolved faster than authentication ones, Benjamin Djidi will discuss the challenges of keeping track of origins, how blockchain technologies can solve the authenticity gap and the challenges to adoption.
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A
A
My
name
is
Ben
I'm
here
as
a
blockchain
enthusiasts
and
helping
you
hypo
later
build
some
of
their
pocs
and
especially
into
interest
groups,
especially
healthcare.
If
you
haven't
gotten
involved
in
any
of
the
working
groups,
go
check
them
out,
it's
really
worth
it.
So,
let's
get
started
so
first,
counterfeits
account
of
hits
is
something
which
is
an
exact
imitation
of
something
valuable
or
important,
with
the
intuition
of
deceiving
or
defrauding.
That
means
relieving
you
of
your
money.
A
I'm
gonna,
stress
the
quality
of
exact
imitation
here,
because
that
is
what
we're
going
to
be
talking
about.
To
give
you
a
rough
idea,
it's
hard
to
estimate,
but
it's
about
four
hundred
sixty
billion
dollars
globally
and-
and
let's
take
an
example,
so
they
give
pretty
fun
one.
Here's
a
graded
collectible!
This
is
a
baseball
card.
A
Those
were
created
off
chain
really
hard
to
track
today,
they're
being
graded
by
special
businesses
that
just
great
cards
or
collectibles
the
way
grading
work
is
basically
like
you
give
them
a
bunch
of
attributes
that
serve
as
metadata
to
identify
this
particular
card.
You
give
them
quality,
you
have
an
barcode
that
allows
you
to
track
that
particular
grading,
and
then
you
have
the
SS
8,
which
is
encased
with
the
grain.
The
way
they
are
being
counterfeit
is
very
standard
to
any
other
counterfeit
method.
A
Right
now,
it's
basically
a
printed
version
of
that
card
would
be
encased
with
a
copy
of
the
label.
If
you
scan
that
label
you'd
find
the
same
thing
as
a
good
and
an
original
asset,
but
the
asset
inside
is
just
it's
a
photocopy.
No,
we
in
this
case
we
are
buyer.
We
have
to
sell
us.
Everything,
looks
very
identical,
there's
no
way
to
distinguish
them.
What
are
we
going
to
do?
This
is
a
good
example,
because
that
card
that
very
card
is
worth
$3500.
This
is
one
of
the.
A
This
is
a
very
good
value,
actually
more
than
counterfeiting.
Your
banknote.
In
today's
world
we
have
several
players
operating
individually.
Those
graters
maintain
their
old
ledger,
their
own
Ledger's.
All
database
I
used
the
word
ledger
because
they
could
be
having
their
own
vertically-integrated
blockchain,
but
playing
with
one
another
in
distance
places
and
ownership
is
tracked
separately.
A
So,
if
you
interrogate
the
greater,
if
you
scan
the
barcode
that
we
saw
earlier,
what
you'd
get
from
the
grader
is
something
that
says.
Yes,
we
issued
that
grading
and
that
grading
says,
and
a
bunch
of
metadata
you
will
not
be
able
to
tell
who,
from
seller,
1
or
2
is
the
person
that
really
owns
that
particular
asset
and
that's
because
origin
and
ownership
are
decoupled.
A
In
this
case,
all
you
need
to
do
is
transfer
the
value
through
the
record
of
ownership,
this
introducing
new
entity
which
acts
as
an
identity
manager,
and
that
builds
the
user-facing
layer.
It's
great
to
protect
the
buyer,
because
you
can
have
an
own
chain
hand
check.
So,
basically,
you
interrogate
this
identity
manager.
You
get
the
record
of
ownership
and
you
get
the
record
of
origin
associated
with
it
through
the
channel,
and
this
is
directed
directly
through
your
seller,
one
that
receives
you
have
a
know.
You
have
a
handshake
request
and
there
you
go.
A
A
A
You
still
need
to
find
a
way
to
have
access
to
that
record
of
ownership
without
telling
everyone
now
there's
another
thing,
which
is
for
the
purpose
of
that
handshake
that
we
saw
earlier.
If
you
try
to
do
it
on
chain,
you
make
it
accessible
to
the
others
and
the
others
should
be
people
you
trust,
but
if
they,
if
they
can
see
it,
so
can
the
entire
channel.
A
You
want
to
find
a
way
to
make
that
handshake
through
the
channel,
but
not
necessary,
like
without
making
it
accessible
to
all
the
other
peers
that
can
in
this
scenario,
that
can
only
happen
off
chain.
That's
where
we
introduce
the
concept
of
private
collection,
so
private
collection,
a
feature
which
is
available
in
fabric
since
one
point
two,
and
they
look
like
this.
A
So
it's
what
is
referred
to
as
a
site
DB,
which
is
basically
another
database
on
the
channel
for
all
the
peers.
The
way
that
works
is
you:
they
maintain
a
private
state
and
whenever
transaction
happens,
it
doesn't
go
to
the
order
us
it's
executed
with
its
own
endorsement
policy,
and
it's
it's
only
reflected
in
the
in
the
site
database
of
the
authorized
peers.
A
A
Now,
why
does
that
help
us?
The
first
reason
is
because
it
allows
you
to
track
to
make
the
handshake
in
a
private
State,
whether
maintains
the
record
of
ownership
can
do
it
in
the
private
state,
which
is
only
accessible
to
specific
peers,
namely,
for
example,
you
own
ink
as
a
as
a
business
who
has
built
that
product
or
the
the
entity
that
maintains
the
the
the
identity
collections.
Now.
A
This
also
allows
you
one
great
thing,
which
is
you
record,
every
every
attempt
to
to
handshake
which
wasn't
successful.
This
can
help
you
do
things
like
this
visualize
data
on
your
Cointreau
feet,
for
example,
by
storing
metadata
on.
Where
was
the
anthem
made?
What
was
the
exact
amount
that
was
that
was
accessed
and
all
those
parameters
that
can
help
sighs
the
counterfeit
market
for
a
specific
product?
A
This
also
protects
the
owners
of
the
products.
Since
now
that
the
information
is
no
longer
stored
on
the
in
the
in
the
public
state,
but
in
the
private
one,
only
specific
peers
will
be
able
to
access
it
and
that's
it
so,
and
this
allows
for
basically
a
fully
on
chain
implementation
of
your
pan
check.
A
So
that's
about
it
for
private
collections,
the
there's
a
reason
why
it's
interesting
and
it's
a
great
feature
for
fabrics.
You
have
the
first
reason.
Well,
the
reason
is
because
it's
not
it's
not
just
a
use
case
for
collectibles.
You
have
entire
reverse
logistics
channel
that
use
grading
extensively,
not
just
to
assess
the
quality
of
products,
but
also
to
tag
them
for
either
liquidation
or
resale.