►
From YouTube: 180 Degree Consulting - Session 3 - Part 1
Description
Notes at https://wiki.opensourceecology.org/wiki/180_Degree_Consulting
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C
D
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A
C
F
A
C
A
B
A
So
if
you
take
a
look
at
our
restructured
framework,
we
title
it
social
awareness.
Does
we
didn't
want
to
say
brand
awareness,
because
it's
it's
little,
it's
almost
the
same
thing
but
wanted
to
what
we
wanted
since
open
source.
Ecology
is
more
like
a
movement
and
nonprofit.
We
just
call
it
social
awareness,
so
there's
a
digital
and
non-digital
digital
side,
so
digital
side
has
been
discussed.
A
So
we'll
be
going
over
all
these
branches,
and
you
know
we
did
some
like
analysis
on
these
and
we
have
some
like
initial
recommendations
so
that
next
week
we
can
give
you
some
like
measurable
return
on
implementation
numbers
for
you,
so
you
can
see
how
feasible
these
would
be,
and
if
these
would
be
like
worth
investing
it
yeah
yep,
so
in
terms
of
open
source,
ecology,
x',
target
demographic.
We
believe
that,
judging
from
both
our
own
research
and
open
source,
ecology
is
market.
A
Research,
we
believe
that
the
target
demographic
are
tech
enthusiasts
between
the
age
of
20
and
45,
and
the
reason
for
this
is
in
our
research.
We
used
a
muse
IBISWorld
and
that's
like
the
industry,
leader
and
market
research
reports
and
since
the
main
scope
of
this
project
is
to
acquire
more
participants
for
the
steam
camps.
We
can
be
categorized
open
source,
ecology,
steam
camps
in
sort
of
the
trade
school
and
technical
schools
industry.
A
Just
that.
That's
not
one
of
our
assumptions.
So
in
that
industry,
market
research
reports
at
41.9
cent
of
industry
revenue
come
from
students
between
ages,
35
and
64,
but,
however,
like
most
of
these,
consumers
are
working
professionals
who
take
technical
courses
as
continuing
education,
just
so
that
they
can
be
more
efficient
in
their
current
jobs.
But
we
still
believe
that,
even
though
most
of
this
demographic
probably
would
not
fit
in
the
target
demographic,
according
to
the
Harvard
Business
Review
average
entrepreneur
age
is
45
and
you
know,
if
you
look
into
some
examples
of
tech
entrepreneurs.
A
The
average
age
of
software.
Startup
founders
is
40,
average
age
of
biotech
oil
and
gas
startup
founders
is
47.
So
that's
why,
even
though
you
know
a
lot
of
this
group
is
primarily
doing
these
to
just
advance
their
productivity
at
their
current
work.
We
believe
that
perhaps
some
of
these
people
are
picking
up,
you
know
doing
a
start-up
and
leaving
their
jobs,
who
you
know
start
up
a
software
company
or
a
tech
company,
and
they
would
fit
within
open.
A
But
these
entrepreneurs
tend
to
have
a
lot
of
already
a
lot
of
professional
experience
in
their
industries
before
they
start
their
own
businesses,
so
maybe
they're
not
part
of
like
the
steam
camp
target
demographic,
but
in
terms
of
open
source,
ecology
mission
as
a
whole.
We
think
that
this
demographic
has
a
role
to
play,
so
maybe
they
can,
they
can
participate
in
the
competitions
and
acquire
some
funding
for
their
startups.
Perhaps
so
that's
something
we
were
thinking
about.
D
A
But
a
lot
of
these
people
usually
have
a
long
experience
in
the
fields
of
they're
starting
the
business
in
so
we
don't
know
if
they
would
particularly
be
extremely
interested
in
steam
caps.
Maybe
for
the
club
you
can
pitch
it
in
terms
of
the
collaboration
side
of
things
that
they
can
do
things
like
the
competitions,
yeah
or.
C
A
A
A
A
D
A
D
A
Market
research,
that
open
source
ecology
use
a
lot
of
the
demographic
that
we
talked
about
here.
It
matches
with
that
as
well
like
yeah,
so
our
the
venues
that
we
are
targeting
right
now
they
they
target.
You
know
people
between
the
ages
of
20
to
45,
but
we
emphasize
moral
and
the
technical
like
the
technical
tech
enthusiasts,
because
that's
their
target
temperature
so
we'll
go
over
those
like
are
you
any
questions.
D
D
Pushing
sorry
is
a
question,
so
do
you
think
that
other
things
like
print
media
industry
journals
like
Make
Magazine
like
because
that
you're
saying
social
media
there
but
where's
things
like,
for
example,
hackaday
make
engineering
today
or
popular
science
like?
Do
you
call
that?
Do
you
throw
that
under
social
media,
or
did
we
just
like
not
really
include
other
things
like
magazines.
A
A
D
F
So
Matthew
I
know
from
like
past
projects,
we've
researched
like
yeah
and
marketing,
and
it's
kind
of
really
switching
over
to
the
digital
side.
I
think
that's
why
yeah?
It
beats
murder,
look
at
like
online
newspapers
and
like
magazines
compared
to
a
print,
especially
since
people
are
like
inside
right
now
and
I'm,
not
gonna,
be
using
all
that
print
print
media
that
they
good
yeah.
D
Yeah
yeah
yeah
I
mean
that's
there'll,
be
a
focused
approach
here.
Yeah
I
mean
what's
what's
your
statement
on
I
mean
you?
Would
you
say
that
less
people
would
be
coming
on
from
print
media
than
online
media?
It's
just
like
a
different
way
to
do.
Marketing
but
I
mean
the
return.
There
is
less
simply
or
I.
Think.
F
Both
are
like,
obviously,
if
you're
good
print
media,
it's
still
gonna
get
engagement,
but
then
I
think
just
statistics
on
engagement
of
print
media
compared
to
online
media
now
has
been
really
like
polarizing.
It's
really
going
up
and
down
on
both
sides.
So
so,
like
the
online
media
is
getting
a
lot
of
engagement,
especially
with
like
people.
Reading
the
news
and
just
like
trying
to
stay
up
on
that
type
of
stuff,
like
I
know
just
like
over
the
years
print
media
has
like
declined.
Yes,
oh.
D
A
Yeah,
but
we
can
every
demographic
is
different,
so
we
can
also
see
if
that's
a
viable
Avenue,
because,
for
example,
we
never
knew
that
most
tech
entrepreneur
that
actually
are
in
their
early
40s.
So
we
can
definitely
see
that's
from
our
experience
and
past
projects,
but
every
demographic
is
different,
so
we
can
see
if
that's
a
viable
Avenue,
so
just
going
forward
social
media.
A
A
A
A
So
that
could
be
a
problem,
but
the
average
reaction
is
proposed
year-to-date
since,
since
New
Year's,
a
twenty
point
is.
A
A
Per
post
is
about
eleven
point:
five
shares
per
post,
so
our
strategy
would
be
for
creating
awareness
in
facebook
will
focus
on
optimizing,
OSC's,
current
social
media
presence
by
increasing
the
amount
of
reactions
and
shares
through
viral
marketing.
And
when
we
look
at
the
Facebook
page,
we
noticed
that
a
lot
of
the
reactions
and
the
post,
but
the
most
likes
or
comments
are
coming
from
posts,
are
having
to
deal
with
like
a
discussion
or
like
a
community
discussion
or
a
community
sort
of
call
to
action.
A
D
A
C
D
A
A
C
A
D
A
That's
just
something
we
can
look
into,
and
another
social
media
strategy
is
using
YouTube
influencers
or
just
any
influencers,
particularly
in
YouTube,
because
as
you've
seen,
the
and
figure
to
below
most
consumers
trust
everyday,
everyday
consumers
as
influencers.
So
we
believe
that
OSE
doesn't
have
to.
A
C
D
A
A
A
D
A
D
D
F
C
F
It
could
just
be
like
a
kind
of
branding
on
how
do
you
want
to
I
promote
the
videos
that
you're
posting
it's.
D
A
F
D
A
A
D
A
F
C
A
D
A
D
A
E
E
We
have
data
kind
of
shows,
but
companies
are
going
to
do
partnerships
now,
just
because
there's
a
rise
in
the
corporate
social
responsibility
initiatives,
66
percent
of
Millennials
believe
companies
should
be
engaging
in
some
sort
of
corporate
social
responsibility
initiative
and
in
2013
KPMG
found
that
70
71
percent
of
companies
worldwide
actually
do
engage
with
some
sort
of
CSR
reporting.
So
that's
like
really
great
news
for
us,
but
once
you
partner
with
bigger
companies
and
such.
E
Next,
we
have
two
examples
of
like
successful
partnerships
that
we
were
able
to
find
sparkfun
and
wrapped.
They
were
this
one
was
an
example
of
like
two
separate
entities.
Kind
of
like
collabing
on
to
on,
like
one
kind
of
like
idea
together,
whereas
Arduino
was
is
a
fair
way
of
partnering
is
how
do
I
explain?
What's
up.
A
It's
more
formal
yeah,
so
they
have
this
campaign
called
Arduino
at
heart,
where
the
Arduino
and
its
partner
both
promote
each
other
so
Arduino
to
their
open-source
community.
They
would
promote
how
how
does
their
partners
using
Arduino
circuit
boards,
for
example,
and
what
projects
they're
doing
and
then
the
the
Arduino
partner
would
do
a
would
use
Arduino
parts,
and
you
know
whenever
whatever
they're,
making
and
they'll
showcase.
You
know
we've
used
Arduino
for
this
and
that
so
it's
sort
of
like
raising
awareness
on
both
sides.
A
So
a
lot
of
people
in
in
the
open-source
ecologist
community
would,
you
know,
use
and
get
more
exposure
with
Arduino
and
Arduino
can
within
their
community
and
their
their
customer
base.
A
lot
of
them
would
be
able
to
get
exposure
to
open
source
ecology,
but
it's
more
formal
because,
because
there's
a
sort
of
I
think
they
have
like
royalties
for
that
they
a
little
bit
of
royalties
payments
from
that
partnerships.
A
So
you
can
see
what
that
is
about
they're.
Thinking
of
something
like
this,
where
you
know
open
source
company
like
Arduino,
are,
as
we
saw
in
the
market
research
a
lot
of
the
consumer
beta
customer
base
for
open
source
ecology,
shopped
at
spark
fund.
So
unless
potential
Avenue
well,
we
can,
with
those
companies,
yeah
they're
for
profit,
but
they
are
also
open
source
and
they
also
so
they'll
fit
with
the
the
mission,
and
we
hope
that
there
can
be
a
sort
of
symbiotic
relationship
between.
D
A
That
could
be
it
like
Arduino,
they
did
in
their
argument
at
heart
partnership.
They
did
sell
some
of
their
partners
products,
so
we
can
see
if
that's
a
viable
Avenue,
and
why
are
the
trails
in
that
partnership?
Maybe
they
get
some
of
the
profit
or
some
of
the
the
royalties
for
that
that,
for
whatever
they're
selling,
we'll
have
to
see
done
more.
But
this
is
an
interesting
thing
to
think
about
right
now.
So.
D
That's
that
one,
do
you
know
sorry,
you
know
in
these
cross
marketing
partner
ships,
kinds
of
things,
so
the
like
say,
there's
an
Arduino
product
on
sparklin
does
like
who
does
the
fulfillment
like?
Is
it
it
can
vary?
Whichever
way
it
could
be
either
spark
fun
or
are
doing.
Like
so
say
we
put
our
product
on
spark
fun.
We
still
ship
it
out,
or
do
they
ship
it
out
that
we
actually
give
them
inventory,
because
we
do
a
lot
of
stuff
on
demand
production.
I
see.
A
D
They'll
be
interesting
like
if
we
were
to
actually
like
if
they
were
to
fulfill.
In
other
words,
we
train
them
to
produce
our
stuff.
Maybe
that's
the
thing
to
do,
because
that's
what
we
want
to
do
anyway,
we
want
to
train
independent
producers
because
of
our
concept.
We
have
a
concept
called
distributive
enterprise,
meaning
that
if
you
want
to
go
into
business
selling,
these
things
go
right
ahead
right.
D
A
D
A
And
in
the
long
run,
it'll
also
a
lot
of
exposure.
Yeah
wait
before
open
stores,
your
color,
because
you
know
these
companies
are
very
large
and
a
lot
of
people
within
this
community
is
basically
using
all
these
these
products
for
their
project
lawyer
and
now
to
come
up
with
some
news
about
this
partnership,
or
maybe
they'll
come
across
some
some
product
that
opens
source
ecology
is
making
some
design
that
they're
making
that
it
could
be
published.
D
D
E
Right
I'm,
not
no!
Your
idea
for
partnerships
or
pot
coupons
and
actually
goes
on
to
our
next
bullet
point.
So
examples
of
potential
partners
are
open
source
ecology.
Last
week
we
covered
colleges,
nonprofits
community
organizations,
so
this
week
we
looked
more
specifically
into
like
open
source
companies
and
conventions
and
such.
C
E
One
of
the
bullet
points
is
like
kind
of
like
a
large
comprehensive
forest
of
a
lot
of
different
open
source
like
companies
in
general,
but
we
can
look
into
further
for
next
week
and
another
point,
but
what
you
wanted
to
bring
up
was
maybe
look
into
large-scale
events
and
conventions
too.
So,
for
example,
you
mentioned
hackathons
and
that's
like
a
really
great
idea
for
like
bringing
in
the
target
demographic
listed
here.
We
have
scale
18x,
which
is
a
really
big
like
Linux
convention.
They.
D
D
E
So
I
actually
have
a
privilege
of
volunteering
for
this
event
like
a
few
weeks
ago,
and
they
had
speaking
engagements
exhibition.
Halls
I
have
like
a
bunch
of
like
separate
activities,
and
it
was
like
a
three-day
event
and
they
drew
in
like
a
lot
of
people
like
from
high
school
students
to
like
industry
professionals
and
such
so,
if
open
source
ecology,
where
it's
you've
partnered
with
events
such
as
these,
you
guys
would
be
able
to
like
have
your
own
speaking
engagements.
C
E
D
A
And
and
there's
two
talks,
so
that's
a
that
you
guys
have.
So
that's
definitely
you
know.
That's
that's
one
thing
that
greats
exposure,
so
we
just
have
more
of
that.
You
know
a
lot
of
people
just
talking
about
open
source
ecology
and
just
if
you
don't
know
about
open
source
ecology-
and
you
can
you
can
say
reference
like
you
did
to
us
reference.
Our
TED
talk
a
reference.
Our
talk
at
this
convention
and
they'll
get
a
good
idea
and
in
that
summary,
of
what
open
source
ecology
is
so.