GitLab Marketing Campaigns, 29 Jun 2020

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From YouTube: MPM Training - How to create an email in Marketo

Description

This video shows you how to create an email in Marketo from the event follow-up email template. This is specifically for a **sponsored webcast** type program but can work for any program that uses a similar

email template.

A

Hello I'm going to show you how to build a an email. This is specifically for a sponsored webcast, follow-up email, but the same process really works for most emails, probably not all about.

A

Definitely most so I've logged into Marketo and I've gone to the email program for the sponsored webcast and underneath that is a folder called follow up and if I hit the little plus button underneath that follow up folder, there are two email programs, one for attendant and one for no-shows, so for attendees I'm, going to click on the outbound, which is the email asset itself and I'm going to click Edit draft.

A

A new browser window opens with the email template. What you're going to want to do is update the email template to reflect the copy that you want so I believe I have my copy.

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Go ahead and start updating the from name, you usually have it at as gitlab. The firm address is usually info at Gallup comm, with their reply to also being info at. This may be different depending on your needs, and you can either leave the subject line like this. This has a merge tag, so what you want to make sure is that you are go back to your sponsored, webcast folder and go to my tokens and make sure your tokens are filled in so webcast. Title is AWS marketplace webinar.

A

A

Need to update that as well.

A

Make sure you have your UTM campaign save, and so this says webcast title is AWS marketplace webinar. So what it'll do? Is it pull up and say thank you for joining the AWS marketplace, webinar webcasts, so that doesn't really make sense right. So what I'm gonna do here is just delete that otherwise it'll say thank you for joining the AWS webinar marketplace, webinar webcast, which sounds not good. So if you want to edit the email copy you click on this sorry. There are two boxes here. There's the outer box, which you can.

A

If you click on the little gear, you can move up, move down, duplicate or delete, there's also the inner box, the inner box. If you click on there, you can edit it go ahead and hit edit and here, if you're feeling comfortable with HTML click, HTML and edit it here that, if you do it this way, there's going to be less likely chance for you to accidentally add extra elements in the code and make this look weird, so I would recommend editing it in HTML.

A

So thank you for attending once again, I'm gonna get rid of this webcast because it'll say AWS marketplace. Wouldn't our webcast.

A

So you can update your copy here and.

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You can make you know you can make a link by highlighting insert link, but the URL here don't forget to add your UTM this right here, my UTM, if it's, if it's a kit lab web site web property, make sure you have the question mark my ETM. If it's a if it's a pad factory or something a little bit more complicated link, please either search it in the handbook or ask one of the marketing program managers, because things are a little bit different with regards to how the URL is structured.

A

So once you're done, updating your copy hit, save and then over. Here is a button. So the button is edited. Let's see edit here it, and if you want a the text you can go to here and you can say, for example, download the whitepaper I mean I'm, just making this up apply safe. What you're, gonna notice is. This is above the button now just got really big. We don't want that, so we're gonna hit edit again I'm gonna go back to the HTML and you're gonna put div tag or around the button copy.

A

So that's div and backslash. Div on the inside of the paragraph tags: okay, apply that save there it's fixed, but you're not done yet so you've updated your button copy or your CTA. What you need to do with add your link here, if you don't add your link right here, keep the utn but add your link.

A

If you don't do that, then it won't linked anywhere, so maybe even actually edit the text as well the tech, the text version is set to automatically copy from HTML.

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If you need to edit that you can do that, you can add spaces, you can add links, but you cannot, you can't add a neat styling, so you can't make things bold. You can't make the font bigger or anything like that. So back to HTML, you have one more thing before you're done, you go to email settings and make sure you add your pre header, so pre header is the little preview text that you see in your inbox.

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After the subject line you'll see like a few words that Gmail pulls in usually or whatever email client your subscriber is using. So here you can add quite a bit of usually about 80 characters or so to try and make the email more interesting. So make sure you use that hit save when you've updated that and then, when you're, you can send yourself a sample here, so I click Save send sample and I can send to.

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Whoever I can send to myself. You can send the email and the text version. What I normally do is send it to myself in my stakeholder or send it to myself and print a PDF version of the email and put that in the issue. So just one thing to consider is that you can put multiple emails here. Email addresses, that's not a problem, just have them separated by a comma and then you can send when you're ready all right. So let's say I've sent the sample and I'm I am gonna.

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You know just save this and wait for approval, so what I'm gonna do? This is really important. You hit, approve and close.

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When you know that your email has approved you get that little green check box right here, outbound is approved. It's important that you approve the latest version. Otherwise, when you go to send the email or kiddo will send your previous version, it will not send your latest version and that can cause a lot of problems and it will not stop the deployment of the email. If you have not approved it. So definitely something important to keep in mind.